That's just like going to a bar, just like every other guy, and begging girls to buy them a drink! You see this all the time, "Can I buy you a drink, can I buy you a drink?!"
Why would you ask someone if you can buy them a drink! It turns girls off, and they'll use and abuse you 95% of the time!
So why are you going to raise the "free line"?
To be honest with you, the bad news is that you can't beat the gurus at "raising the free line." You don't have the credibility, you don't have the clout, you don't have the connections, etc.
Why join em, when you can beat em?
Here's what you SHOULD do instead, ...ready?
You should make your site visitors try to sell you on why they should be on your list. ( your list and what you offer on it should be the opt-in bait )
My list is an exclusive club, why should I let you in?
example: the dating pros go to bars and they NEVER ask if they can buy a girl a drink, instead, the girls buy them drinks!
When someone goes to your website, you should have some content, some great content, a video, a really good article, whatever.
But, it's got to be DIFFERENT and INTRIGUING and make your visitors want more. Take your time on this, don't rush through it like everybody else.
( side note: have you noticed marketers using this in their subject lines, ...don't worry, no opt-in required! How sad is this?! )
Then tell them that your best stuff is in your email series, that is a closed group, "by invitation only." where you "SPILL THE BEANS" and tell them everything they need to know about your niche.
Then instead of an opt-in form, have a form and a question that says, "Why should I let you in to my exclusive e-mail list, which is only for serious people who actually want real results?" (use your own words, be thoughtful)
...we also have a waiting list and if we do choose you, we will send you an e-mail ( or text depending on you system capabilities ) telling you where you can join, if we do not accept you within a few days, you can apply again and we'll revisit your application..."there are only 75 people on our exclusive e-mailing list and we take your answers very seriously when determining acceptance...ONLY IF YOU ARE ONLY BUILDING A LIST OF ONLY 75 PEOPLE, BE HONEST WITH EACH PROMOTION ( again, use your own words, I'm being too literal here in these examples... good copy takes time, you should spend several hours on this, also carefully plan out your questions, which you can also use to determine what they would buy from you)
under the form, you'll have a email only opt in box that says "tell us where to notify you of our decision... ( you are getting their e-mail and they'll be put on a "waiting list" where you can have an autoresponder follow up telling them whether or not they were approved for the "exclusive" list, if they were not approved, they can remain on the regular list and you can give them ways to "earn" their way to your "exclusive list"
I've also been testing out telling them ALL that they were not approved at this time, but to try back, and ANYONE that tries back is accepted!
DO YOU HAVE ANY IDEA HOW RESPONSIVE MY LEADS FROM THIS PROJECT ARE? IT'S INSANE!
or, you can do it like everybody else and wonder why you have a massive list of tire kickers who only gave you their email address to take you up on your bribe.
My list is full of people who applied for the sole purpose of BEING on my list, what do you think my open rates are? What do you think my conversion rates are? :-)
I started doing this because I was tired of having a list full of people who only gave me their email address to get "free stuff" , doing it this way just builds a list of "tire kickers" who expect the world from you for free, just like girls who you beg to buy drinks for and you have to WASTE TIME trying to turn a tire kicker into a buyer, it SUCKS!
YOU CAN'T MAKE A HOE A HOUSE WIFE AND YOU CAN'T MAKE A TIRE KICKER A BUYER.
No, instead, this new way that I've been doing it has drastically REDUCED the number of leads I get and have drastically IMPROVED my income and EVERYONE on my list signed up TO BE ON MY LIST.
After doing this, I've enjoyed internet marketing much more.
Don't take my word for it, go ahead and test this out and let me know how it turns out for you after a month or so, you'll be glad you did :-)
Derek J. Soto