My new ebook product - I feel gutted already | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

13 years ago

Just wondering if these 200 visitors were from the traffic that you would send as an affiliate? How many sales would you have gotten from those 200 visits as an affiliate?

Thanks for clarifying.

Thanks
1 reply

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Moneyland

13 years ago

Originally Posted by HelpfulHannah

Just wondering if these 200 visitors were from the traffic that you would send as an affiliate? How many sales would you have gotten from those 200 visits as an affiliate?

Thanks for clarifying.

What a great question. I only had about 30 articles as an affiliate, some high traffic. I would say combined at least 1000 views a week with a 30-50% click through rate to merchant site with around 5 sales a week.

Thanks

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John Romaine

13 years ago

200 visits is nothing....keep your pants on.

1. whats your targeted keyword?
2. where is the site currently ranked in Google for that keyword?
3. what percentage of your traffic hit your site FOR that particular keyword?
4. what is the strength of competition? allintitle:<your keyword>?

Start with answering these first, then based on that data, start making decisions. BUT as I said, 200 visits is WAY too early to begin feeling gutted.

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Moneyland

13 years ago

Originally Posted by ramone_johnny

200 visits is nothing....keep your pants on.

1. whats your targeted keyword?
2. where is the site currently ranked in Google for that keyword?
3. what percentage of your traffic hit your site FOR that particular keyword?
4. what is the strength of competition? allintitle:<your keyword>?

Start with answering these first, then based on that data, start making decisions. BUT as I said, 200 visits is WAY too early to begin feeling gutted.

My main focus for this product was to simply drive targeted traffic to a sales pages via articles, hubs pages etc just as I did as an affiliate. I had my website professionally designed and written but at the same time I didn't really optimise for any specific keywords. I am ranking number one for the keyword in my domain name and that just creates a handful of visits per week. Have I gone about this in the wrong way?

Thanks
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John Romaine

13 years ago

Originally Posted by Moneyland

My main focus for this product was to simply drive targeted traffic

How do you qualify targeted traffic when you dont have specific "targeted" keywords???????

Originally Posted by Moneyland

just as I did as an affiliate.

Are you suggesting you did okay as an affiliate? If so, whats changed???

Originally Posted by Moneyland

I had my website professionally designed and written

Doesnt matter. Without knowing what youre targeting, or focusing on, you can have the fanciest website in the world, thats more than likely going to gather dust.

Originally Posted by Moneyland

but at the same time I didn't really optimise for any specific keywords.

Dont really need to say much here....

Originally Posted by Moneyland

I am ranking number one for the keyword in my domain name and that just creates a handful of visits per week.

Why would you bother registering a domain that only attracts a handful of visitors per week?

Unless Ive missed something, you sound way off. Try answering my questions posted beforehand.

Thanks
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Moneyland

13 years ago

Originally Posted by ramone_johnny

Why would you bother registering a domain that only attracts a handful of visitors per week?

Unless Ive missed something, you sound way off. Try answering my questions posted beforehand.

Thanks for the constructive feedback.

As an affiliate I discovered some good buying keywords and created articles with these to direct traffic to a merchant website. This worked for me at the time as I made decent sales.

I could be way off but my plan was simply to set up a domain, that could also be a brand name and to drive traffic to my site via my own marketing i.e. articles using keywords that I know are targeted through my stint as an affiliate. Then once I established that the website sales page converted, I would then go about attracting affiliates.

I mentioned that I did not optimise my website for specific keywords. I guess my theory was that I would rank with my articles under these keywords anyway? I understand that if I had done this I would be getting more traffic to my site. To be honest here, my pain now is not getting good targeted traffic to my site. I think it could be more a sales page issue and also I have an opt- in on my sales page which may by the sounds of things be creating an additional problem.

I will test after a week with ammended copy & possibly removing opt-in and will come back on this.

How exactly could I now go about optimising my site at this stage for 1 keyword in terms of the sales copy and website itself????

thanks again

Thanks

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Fermina

13 years ago

Have you tried promoting to other people to "promote".
Find you affiliates!

Thanks
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Moneyland

13 years ago

Originally Posted by dags

Have you tried promoting to other people to "promote".
Find you affiliates!

if you want the honest truth, I have affiliate guide, a 1000 keyword list and an ecover on offer for affiliates. Surprisingly a few people have opted in to my affiliate list. I feel anxious to push further with affiliates at this stage as I need to make sure the sales page converts first.

Thanks
1 reply

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sanhal

13 years ago

Originally Posted by Moneyland

if you want the honest truth, I have affiliate guide, a 1000 keyword list and an ecover on offer for affiliates. Surprisingly a few people have opted in to my affiliate list. I feel anxious to push further with affiliates at this stage as I need to make sure the sales page converts first.

Hi Moneyland

Just seen your post. I am in the health niche and have my own ebook. I promote affiliate products to my list from time to time.

If you let me know a little more about your niche and ebook ( I don't think you have mentioned it anywhere here) I may be interested in promoting it. PM me if you prefer.

Sandy

Thanks

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mrsray

13 years ago

congrats on your launch!

First off all, I have to ask a silly question. Before the launch, I assume you did keyword and/or market research about your "ebook".

Which also should not be called an ebook. try "guide" or something other then ebook.

You have taken action ... that is what is important here.

and 200 visits, are they targeted traffic?

not all traffic is the same.

It's a never ending testing stage, if what you have now isn't coveting, try testing some other wording on your sales page.

Hang in there, you are on the right path and should be proud of yourself for all you've done so far, it's a lot more then most.

Thanks
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Moneyland

13 years ago

Originally Posted by mrsray

congrats on your launch!

First off all, I have to ask a silly question. Before the launch, I assume you did keyword and/or market research about your "ebook".

Which also should not be called an ebook. try "guide" or something other then ebook.

You have taken action ... that is what is important here.

and 200 visits, are they targeted traffic?

not all traffic is the same.

It's a never ending testing stage, if what you have now isn't coveting, try testing some other wording on your sales page.

Hang in there, you are on the right path and should be proud of yourself for all you've done so far, it's a lot more then most.

Thanks for your kind words, infact in terms of promoting the product, it is referred to as a "guide"

Re: the testing game, how would you go about this? I have google analytics attached to the site, would you say change some wording and then just view stats from there on or would it be better to have a completely different sales page to compare?

Thanks
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oneplusone 13 years ago

From the limited information you've given, I reckon it is probably the copywriting.

You'd be amazed at the difference in conversion rates when you test drastically different sales letters, for example I've seen a 0.4% conversion rate on the worst and a 9.2% conversion rate on the best performing sales letter for one product.
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Zeus66

13 years ago

How are you following up with the 7 who opted in? That's one thing to consider. I would wonder how many of them might have bought right away had they not had the option to take the freebie route and sign up to your list. I think it's usually a bad idea to give visitors that option on a sales page. The fence-sitters will take that as the less stressful way out and assume you might tell them what they need to know for free.

I'd send them some strong sales pitches right away. If you lose those 7 from your list, so what? They were likely tire kickers anyway.

Then I'd take the opt-in option off my sales page and send 200 more visitors (at least). 1,000 would be better, but whatever you can do. See if any sales come in then. If so, you've determined one of your problems (the opt-in on your sales page). If not, it points to something (or multiples somethings) on your sales page that's losing them or not convincing them to buy from you.

John

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Moneyland

13 years ago

Originally Posted by Zeus66

How are you following up with the 7 who opted in? That's one thing to consider. I would wonder how many of them might have bought right away had they not had the option to take the freebie route and sign up to your list. I think it's usually a bad idea to give visitors that option on a sales page. The fence-sitters will take that as the less stressful way out and assume you might tell them what they need to know for free.

I'd send them some strong sales pitches right away. If you lose those 7 from your list, so what? They were likely tire kickers anyway.

Then I'd take the opt-in option off my sales page and send 200 more visitors (at least). 1,000 would be better, but whatever you can do. See if any sales come in then. If so, you've determined one of your problems (the opt-in on your sales page). If not, it points to something (or multiples somethings) on your sales page that's losing them or not convincing them to buy from you.

John

Thanks John, very valuable feedback here and I will take on board and follow your comments. I am sending them 7-part ecourse, initially spread over 7 days and then I changed so subscriber now receives every 2 days.

Thanks

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Jess Alexander 13 years ago

Originally Posted by Zeus66

I think it's usually a bad idea to give visitors that option on a sales page. The fence-sitters will take that as the less stressful way out

Very well said.

Everyone should take note of this clear insight. Specifically, his explanation.
- Thanks
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KevinTorrence

13 years ago

Just a few thoughts off the top of my head:

Is the research to back your marketing campaign solid?

Are you hitting their hotpoints, the ones THEY'VE said themselves? (maybe on forums, facebook, yahoo answers, etc). Your site's sales message goes along with the conversation already in their mind?

And the people you're sending to your site are buyers and want to buy an ebook & not a bottle, cream, or piece of equipment?

Getting that front end research nailed down (which I'm assuming you've done while promoting as an affiliate) should translate into sales even without tons of traffic like everyone seems to preach these days.

Sure, it could very well be something else... but those are some points to double check anyway.

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Daniel Deegan

13 years ago

It does sound like copywriting issue. Few things I'd try.

Install clicktale and see where in the copy people are leaving the page and where they are spending time on.Basically try and see if you can spot a pattern.

Next I would install an exit script and ask people why they are leaving. Perhaps you can offer them something for their feedback.

If your interested in re-doing the copy on the cheap and their are existing products like the one you created, check out "The Copywriting Crash Course" by John L. Anghelache. Great course teaching you how to ethically and effectively swipe copy and create solid sales letters & ads with a lot less blood, sweat and tears then actually learning how to write copy.

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TimG

13 years ago

Is your product up on Clickbank yet? There is a ton of folks in here looking for good products to promote but at the moment we have no way to promote your product unless you tell us where we can find it to promote it.

Respectfully,
Tim

Thanks

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James Foster

13 years ago

sounds like you've got a good product. And since you even hired acopywriter you've gone further than most ever get.

But you're going the wrong direction with the articles. Thats not the traffic you want.

You want to recruit affiliates. It's faster, higher quality and one good affiliate can bring you hundreds of sales.

I saystop writing artlesand start writing emails.... To other people in your niche...who can promote you.

Thanks
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Michele Miller 13 years ago

I think you are panicking way too soon. When you've had 2000 visitors and have a mean average of sales to go on, then you can start figuring it out.

I use Advance Logger to see where all my traffic is coming from. You can Google it. It's better than anything in your C-panel. I Googled it, here it is:
Perlonline : Perl Web Scripts and Tools I have it installed on everything and love it. (It's not an affiliate link.)

One thing I read that you mentioned is that you haven't specifically aimed your home page at any specific keywords. You have to do that. It always
helps to have your title tag as close as possible to your URL.

I think you should do some other things before you worry about it. Here are some ideas for you:

1. Get backlinks by submitting articles to the top 20 sites.
2. Do some press releases - An awesome way to get links and traffic.
3. Videos - Upload to the popular sites. With the correct keyword
research, you should be on page one of Google within 2-48 hours.
4. Social bookmarking.
5. Submit free ebooks with links back to your site.
6. Register at Clickbank and start getting affiliates
7. Start a blog for the site.
8. Offer an optin and a free gift.
9. Start a forum.
10. Do paid advertising.

Good luck to you!
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Jarrett

Banned 13 years ago

200 visitors - 7 opt-ins is BAD numbers. from the sound of it.. I'm guessing your opt in form is buried somewhere on your sales page?

instead of dropping people on there first.. send them from your articles etc straight to an opt in page. get them on your list. then drop them on your sales page. Have some great follow up emails.

watch as your numbers go through the roof.

-Jarrett

Thanks

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tpw

13 years ago

I generally quantify the value of the copywriter by the price they charge: under $500, money spent is a gamble at best; over $500 - good investment.

200 visits isn't really a solid test, but at the same time, a $47 copywriter scares the crap out of me.

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oneplusone

13 years ago

Originally Posted by tpw

I generally quantify the value of the copywriter by the price they charge: under $500, money spent is a gamble at best; over $500 - good investment.

200 visits isn't really a solid test, but at the same time, a $47 copywriter scares the crap out of me.

I gave you number 1000!

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tpw 13 years ago

Originally Posted by oneplusone

I gave you number 1000!

I saw that. Thank YOU!!
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TimG

13 years ago

Originally Posted by tpw

I generally quantify the value of the copywriter by the price they charge: under $500, money spent is a gamble at best; over $500 - good investment.

200 visits isn't really a solid test, but at the same time, a $47 copywriter scares the crap out of me.

I think the $47 is the price he is charging for his product and not the copywriter fee.

Tim

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tpw 13 years ago

Originally Posted by TimG

I think the $47 is the price he is charging for his product and not the copywriter fee.

Tim

Tim,

Nice catch. I totally missed that.

Bill
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bryansarnold

13 years ago

I'm not sure if anyone has mentioned this yet but have you tried another route and offered the product to other marketers as a joint venture deal? Perhaps you might see more success with this approach to boost confidence.

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tpw

13 years ago

Originally Posted by bryansarnold

I'm not sure if anyone has mentioned this yet but have you tried another route and offered the product to other marketers as a joint venture deal? Perhaps you might see more success with this approach to boost confidence.

This is great, only after you have fixed the conversions problem.

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dave147

13 years ago

Originally Posted by Moneyland

Hello,

I have launched my own ebook product:

Health related ebook written by a medical writer/doctor.
Website professionally designed
Copywriter hired for sales page
Copywriter hired to write free opt-in guide
Price $47
Desperate niche - I have sold as an affiliate for a similar product.

I made the website live about 4 weeks ago. Did not do anything like a proper launch. In fact I have just two hubs and 2 ezines. I have had:

200 visits to my website in 1 month
7 opt-ins
no sales

I know I need many many articles, hubs etc etc to generate alot of targeted traffic. I am now ready to focus on this properly after the christmas break. However deep down I am completely gutted that 200 visits to my site and not one sale, I mean I really feel down already even before I have started. Surely out of 200 visits, 1 sale may have been generated. Please can someone offer me any advice, encouragement or comments.

Thanks alot.

Get backlinks from sites similar to your own site, and join some health related forums and blogs

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Sim and Emilis

13 years ago

Originally Posted by Moneyland

Hello,

I have launched my own ebook product:

Health related ebook written by a medical writer/doctor.
Website professionally designed
Copywriter hired for sales page
Copywriter hired to write free opt-in guide
Price $47
Desperate niche - I have sold as an affiliate for a similar product.

I made the website live about 4 weeks ago. Did not do anything like a proper launch. In fact I have just two hubs and 2 ezines. I have had:

200 visits to my website in 1 month
7 opt-ins
no sales

I know I need many many articles, hubs etc etc to generate alot of targeted traffic. I am now ready to focus on this properly after the christmas break. However deep down I am completely gutted that 200 visits to my site and not one sale, I mean I really feel down already even before I have started. Surely out of 200 visits, 1 sale may have been generated. Please can someone offer me any advice, encouragement or comments.

Thanks alot.

Hi there,

First of all, the traffic part, the job, is not supposed to be yours. Except for writing articles and all, I highly recommend you find affiliates for your website.

They will further on promote your website through various ways.

How to find these affiliates? Well, just search on Google for your keyword, I mean the niche, and search for websites which promote products similar to yours.

Just go ahead and mail to them and say that you can promote my product too and all.

Second of all, it takes time to make sales. It depends on the traffic. If the traffic is a NON-BUYER traffic, you obviously can't expect sales.

All I can say is : Keep it Up

Thanks

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paulie888

13 years ago

My concern is that you may not be targeting the "buying" or "solution" keywords that are the specific ones people would use when they're almost ready to buy something that solves their desperate issue. Have you analyzed your keywords for commercial intent with the MSN tool?

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John Romaine

13 years ago

PM me the web address and Ill have a quick look.

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sexymarieldon

13 years ago

Try to use some SEO tools that would help your ebook launched absolutely fast.

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paulie888

13 years ago

Please report back with your keyword research results. I'm curious to see if you were optimizing using the proper 'money' keywords.

Thanks
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alwaysready

13 years ago

i suggest you find your affiliates !
you will need to focus more on promoting because 200 is not that big number , try to use your links and direct people all the time

g.Luck

Thanks
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paulie888

13 years ago

Originally Posted by alwaysready

i suggest you find your affiliates !
you will need to focus more on promoting because 200 is not that big number , try to use your links and direct people all the time

g.Luck

It really isn't easy to find raving affiliates to promote for you, especially when you're still relatively new to the niche. It can be an ongoing effort for him to keep finding affiliates, but he needs more sources of traffic than just affiliates alone for the time being.

Thanks

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Dwight Anthony

13 years ago

Remember its a numbers game. Find good affiliates that would be ready to promote your offer or have similiar lists as your niche. Get some partners on board with good list size and really start to test conversions on your sales page. Kudos to getting your first product out though as too many newbies go for perfection and end up with nothing.

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My new ebook product - I feel gutted already

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