5 Simple Steps To Killing It With Article Marketing

13 years ago

This is a great post! Lots of informative stuff in it.

I was told today that EZA only allows 2 links total...one in the article and one in the resource box?? I thought they allowed 4.....2 in the article and 2 in the resource box?

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ArticlePrince

13 years ago

Originally Posted by AFI

This is a great post! Lots of informative stuff in it.

I was told today that EZA only allows 2 links total...one in the article and one in the resource box?? I thought they allowed 4.....2 in the article and 2 in the resource box?

They allow 2 self serving links in the resource box and two links in the body of the article. However, the links in the body of your article cannot be to your own sites.

Sean

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mikeey

13 years ago

Originally Posted by AFI

This is a great post! Lots of informative stuff in it.

I was told today that EZA only allows 2 links total...one in the article and one in the resource box?? I thought they allowed 4.....2 in the article and 2 in the resource box?

I thought it was three? But then again its been a month or so since i put one up at EZA.

By the way AFI i like your blog, i just bookmarked it. what you are doing with amazon products is what im just about to step into. don't have the spare cash to purchase the two products you mention but i do understand the basics. got some domains lined up and they fit your requirements so lets see what happens.

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TimG

13 years ago

Originally Posted by mikeey

I thought it was three? But then again its been a month or so since i put one up at EZA.

By the way AFI i like your blog, i just bookmarked it. what you are doing with amazon products is what im just about to step into. don't have the spare cash to purchase the two products you mention but i do understand the basics. got some domains lined up and they fit your requirements so lets see what happens.

Here is what EZA terms of service outline:

WEBSITE LINKS/URLS There is a total limit of (4) active or inactive links allowed in the article, which consists of both the BODY and the RESOURCE BOX.

Maximum of (2) "Self-Serving" active or inactive links/URLs to a website that you own, control, or have an interest in.

Maximum of (2) active or inactive non-self serving links/URLs to a website that you do not own, control, or have an interest in which adds value to the article.
Confine your self-serving links to your RESOURCE BOX.

We do not accept articles with active or inactive links in the first 1-3 paragraphs. Please put your active links in the resource box below the article body. The article BODY is your "GIVE" and the RESOURCE BOX is your "TAKE."

Respectfully,

Tim

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ArticlePrince

13 years ago

Originally Posted by sonamlama

STEP #4: Submit 1-2 articles a day to YOUR BLOG First

The reason why is because if you submit your articles to other directories before you publish it on your own blog or website those directories like EzineArticles will have ownership over your content. Therefore, you want to publish your content on your blog FIRST and THEN submit it (as is) to Ezinearticles.

I have to mention that the first directory you should submit to is Ezinearticles, because 1.) they are the "Facebook" and "Google" of the article directories and 2.) they will run a check, when your article is in "pending review", to make sure that you've submitted original content a.k.a your own content.

And if they find another article having the same content as yours, your article will most likely not be published. But, if you submit to them first, your article will be published.

Excellent post but not all of the information is correct. EZA will not have ownership of your articles if you submit them there first, nor do they require 'original content'. As long as you can prove that it's your article, they don't mind if it's somewhere else. Otherwise, how could you post it on your blog?

Sean

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tpw

13 years ago

Originally Posted by ArticlePrince

Excellent post but not all of the information is correct. EZA will not have ownership of your articles if you submit them there first, nor do they require 'original content'. As long as you can prove that it's your article, they don't mind if it's somewhere else. Otherwise, how could you post it on your blog?

Sean

Right.

And only avoid Adwords and PPC if you are careless with your money.

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sonamlama

13 years ago

Originally Posted by ArticlePrince

EZA will not have ownership of your articles if you submit them there first, nor do they require 'original content'. As long as you can prove that it's your article, they don't mind if it's somewhere else. Otherwise, how could you post it on your blog?

Sean

I agree Sean. I totally understand the topic of duplicate content and how Ezinearticles does not care if your content is somewhere else, just as long as you can prove it's your content.

But, I wanted our fellow warriors reading this thread post, who are relatively new to article marketing and not too familiar with how duplicate content works to avoid the issue altogether and just be on the safe side by submitting their articles to their sites or blogs first. And then to Ezinearticles.

But, I understand that some may not have blogs so in that case, yes submitting straight to Ezinearticles is the best option.

Thanks for the further clarification Sean.

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tpw

13 years ago

Originally Posted by sonamlama

I agree Sean. I totally understand the topic of duplicate content and how Ezinearticles does not care if your content is somewhere else, just as long as you can prove it's your content.

But, I wanted our fellow warriors reading this thread post, who are relatively new to article marketing and not too familiar with how duplicate content works to avoid the issue altogether and just be safe by submitting on their sites or blogs first. And then to Ezinearticles.

But, I understand that some may not have blogs so in that case, yes submitting straight to Ezinearticles is the best option.

Thanks for the further clarification Sean.

So it is better to tell someone to avoid something, because you don't want to take the time to explain it to them? LOL

Here you go:
Article Marketing and the Duplicate Content Penalty Myth

If you are telling people just post on their blogs first -- "just to be safe", you might find the above information useful as well.

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sonamlama 13 years ago

Originally Posted by tpw

So it is better to tell someone to avoid something, because you don't want to take the time to explain it to them? LOL

No, my aim for the thread post was to give our fellow warriors a simple action plan that they can easily understand and execute right away to see some good results with article marketing.

I did not want to confuse them and have them fall into a state of "paralysis of analysis " by stressing themselves over such a controversial topic as duplicate content.

Yes, I could have explained it but that would require another thread entirely, which I plan to create soon.

Thanks for the article link. It was quite helpful, but how credible is Bill Platt and do you agree on every point he's made in his post?
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- cashcow 13 years ago
  
  Originally Posted by sonamlama
  
  Thanks for the article link. It was quite helpful, but how credible is Bill Platt and do you agree on every point he's made in his post?
  
  Well, Bill Platt wrote the book on article syndication... No, seriously - check his sig. Plus Bill has been running Article Marketing Services: Article Distribution Services from The Phantom Writers Since 2001 - one of the biggest article syndication sites on the internet since just about the time Al Gore invented it.
  
  Regardless of that, you can see that the article in the link is supported by many other credible sources such as Jill Whalen, Aaron Wall and Neil Shearing, Ph.D which he links to from that article.
  
  So, maybe you never saw Bill Platt in a surfer outfit gabbing with a bunch of gurus like Frank Kern, or maybe you don't get emails every day from him touting the next big shiny object, but he does know his stuff ... at least when it comes to article marketing and syndication.
  
  Lee
  
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  Tina Golden 13 years ago
  
  Thanks for the article link. It was quite helpful, but how credible is Bill Platt and do you agree on every point he's made in his post?
  
  Boy, that's a tough one to answer. Perhaps you should reference a few of his threads....starting with this one:
  
  http://www.warriorforum.com/main-int...e-penalty.html
  
  Tina
  
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- AnitaCross 13 years ago
  
  Originally Posted by sonamlama
  
  ... but how credible is Bill Platt ... ?
  
  Is this a trick question?
  
  Bill Platt, (aka tpw in case anyone missed that point,) may be a funny guy with a twisted sense of humor, but when it comes to article marketing, Bill knows what he is talking about. In fact, the same could be said of Bill when it comes to marketing. Period.
  
  When Bill talks, I listen. And take notes.
  
  -Anita
  
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AffiliateAdviceAndTips

13 years ago

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JohnnyThompson 13 years ago

Thanks for the great post. One of the main things I didnt do until recently for my sites article marketing. I neglected it for video marketing. Now that Youtube stopped giving away do-follows links from your description, Article marketing seems the way to go for backlinks.

Thanks again.

Johnnny
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Andrea Wilson

13 years ago

This is great! I just bookmarked this one for future reference. I usually dont post longer than 500 word articles in EZA though, I reserve such lengths for my own site's content.

Andrea

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TimG

13 years ago

Originally Posted by Andrea Wilson

This is great! I just bookmarked this one for future reference. I usually dont post longer than 500 word articles in EZA though, I reserve such lengths for my own site's content.

Andrea

Articles in the 400-500 word range work best in my opinion at EZA.

Anything under 400 and you are hurting your article's chances of ranking better for various keywords and you lose out on being able to create longer anchor text keyword phrases as your links in your resource box.

Anything over 500 and you're likely to lose your reader before they finish your article.

Resepctfully,
Tim

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im1217

12 years ago

I guess ALL sales letters lose their readers then? Most are over 10,000 words. I never finish them, but apparently they work.

Originally Posted by TimG

Articles in the 400-500 word range work best in my opinion at EZA.

Anything under 400 and you are hurting your article's chances of ranking better for various keywords and you lose out on being able to create longer anchor text keyword phrases as your links in your resource box.

Anything over 500 and you're likely to lose your reader before they finish your article.

Resepctfully,
Tim

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aandersen

13 years ago

First, Tim, I know you don't me, but I know who you are. I know you're a very succesfull article marketer and I respect your opinions.

However, I can't agree this last post of yours. Not completely at least.

Isn't it a proven fact that the longer you can keep someone reading your words, the more likely that prospect is to convert? Maybe I'm wrong, but I thought the concept has been proven in advertising for a couple hundred years now.

Don't get me wrong, I'm not saying all articles should be long. In fact, I think content should be exactly as long as it needs to be to serve it's intended purpose.

Some long, some short, some in between.

I'm just saying that no one (assuming they can write well) should be afraid of writing more than 500 words. It's true you will lose some readers, but the ones that finish will turn out to be higher qauliy prospects. Plus, a certian % of the ones you lost wouldn't of converted to cusotmers anyway, so you really didn't "lose" anything in that regards.

Overall, I have a lot of success with long articles. I realize my CTR is lower, but my conversion make up for it, and they do a better job of making their way around the interwebs.

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tpw

13 years ago

Originally Posted by TimG

Articles in the 400-500 word range work best in my opinion at EZA.

Anything under 400 and you are hurting your article's chances of ranking better for various keywords and you lose out on being able to create longer anchor text keyword phrases as your links in your resource box.

Anything over 500 and you're likely to lose your reader before they finish your article.

Resepctfully,
Tim

Originally Posted by aandersen

However, I can't agree this last post of yours. Not completely at least.

Isn't it a proven fact that the longer you can keep someone reading your words, the more likely that prospect is to convert? Maybe I'm wrong, but I thought the concept has been proven in advertising for a couple hundred years now.

Don't get me wrong, I'm not saying all articles should be long. In fact, I think content should be exactly as long as it needs to be to serve it's intended purpose.

Some long, some short, some in between.

I'm just saying that no one (assuming they can write well) should be afraid of writing more than 500 words. It's true you will lose some readers, but the ones that finish will turn out to be higher qauliy prospects. Plus, a certian % of the ones you lost wouldn't of converted to cusotmers anyway, so you really didn't "lose" anything in that regards.

Overall, I have a lot of success with long articles. I realize my CTR is lower, but my conversion make up for it, and they do a better job of making their way around the interwebs.

Dare I say that some people can easily hold the attention of their readers for 1000 to 1500 words or more...

Maybe not a noob, but those of us who have the talent for writing articles can often hold our readers attention to the end AND get the click-through to our websites, where the readers is going to have to do even more reading....

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TimG

13 years ago

Originally Posted by aandersen

First, Tim, I know you don't me, but I know who you are. I know you're a very succesfull article marketer and I respect your opinions.

However, I can't agree this last post of yours. Not completely at least.

Isn't it a proven fact that the longer you can keep someone reading your words, the more likely that prospect is to convert? Maybe I'm wrong, but I thought the concept has been proven in advertising for a couple hundred years now.

Don't get me wrong, I'm not saying all articles should be long. In fact, I think content should be exactly as long as it needs to be to serve it's intended purpose.

Some long, some short, some in between.

I'm just saying that no one (assuming they can write well) should be afraid of writing more than 500 words. It's true you will lose some readers, but the ones that finish will turn out to be higher qauliy prospects. Plus, a certian % of the ones you lost wouldn't of converted to cusotmers anyway, so you really didn't "lose" anything in that regards.

Overall, I have a lot of success with long articles. I realize my CTR is lower, but my conversion make up for it, and they do a better job of making their way around the interwebs.

When I made that comment I don't mean that an accomplished article marketer cannot hold a readers attention for longer then 500 words, of course they can do that but there are to many outside distractors in place that could intefere with the attention span of the reader.

Let me provide some examples:

I write and submit an article that is 800 words long to EZA. It gets found and read by 5 different people. Here are the possible outcomes:

a) Reader one gets gets interrupted when the doorbell rings and clicks off your article on EZA.

b) Reader two gets gets interrupted when the baby starts crying and clicks off your article on EZA.

c) Reader three gets gets interrupted when the phone rings and clicks off your article on EZA.

d) Reader four gets gets interrupted when they spot an adsense ad on EZA they klike while reading your article and clicks the adsense ad.

e) Reader five reads your entire article and makes it to your website via the link in your resource box.

Now, if I were to write a 500 word article the small difference in time it takes the reader to read my article and see my resource box could be the difference between making a sale or obtaining an opt-in to my subscriber list or not.

I prefer to get my readers off of an outside site as fast as possible in order to get them on my website where I can then engage them in a manner where the odds are more favorable for me.

Also, EZA is not the place I would submit longer articles. I would use them as a guest blogger on blogs that have a large readership base and who expect longer articles with good content or on speciality article directories.

Apologize for the confusion I caused in my initial post and should have clarified my statement better.

Remember as Sun Tzu said in "The Art of War" - To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

Respectfully,
Tim

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Enfusia

13 years ago

Originally Posted by TimG

When I made that comment I don't mean that an accomplished article marketer cannot hold a readers attention for longer then 500 words, of course they can do that but there are to many outside distractors in place that could intefere with the attention span of the reader.

Let me provide some examples:

I write and submit an article that is 800 words long to EZA. It gets found and read by 5 different people. Here are the possible outcomes:

a) Reader one gets gets interrupted when the doorbell rings and clicks off your article on EZA.

b) Reader two gets gets interrupted when the baby starts crying and clicks off your article on EZA.

c) Reader three gets gets interrupted when the phone rings and clicks off your article on EZA.

d) Reader four gets gets interrupted when they spot an adsense ad on EZA they klike while reading your article and clicks the adsense ad.

e) Reader five reads your entire article and makes it to your website via the link in your resource box.

Now, if I were to write a 500 word article the small difference in time it takes the reader to read my article and see my resource box could be the difference between making a sale or obtaining an opt-in to my subscriber list or not.

I prefer to get my readers off of an outside site as fast as possible in order to get them on my website where I can then engage them in a manner where the odds are more favorable for me.

Also, EZA is not the place I would submit longer articles. I would use them as a guest blogger on blogs that have a large readership base and who expect longer articles with good content or on speciality article directories.

Apologize for the confusion I caused in my initial post and should have clarified my statement better.

Remember as Sun Tzu said in "The Art of War" - To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

Respectfully,
Tim

Nice strategy, to convey my appreciation
"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."
Sun Tzu

Agreed, with article marketing as with all other forms strategy is 1st action second.
Patrick

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sonamlama

13 years ago

Originally Posted by aandersen

Don't get me wrong, I'm not saying all articles should be long. In fact, I think content should be exactly as long as it needs to be to serve it's intended purpose.

Some long, some short, some in between.

I'm just saying that no one (assuming they can write well) should be afraid of writing more than 500 words. It's true you will lose some readers, but the ones that finish will turn out to be higher qauliy prospects. Plus, a certian % of the ones you lost wouldn't of converted to cusotmers anyway, so you really didn't "lose" anything in that regards.

Overall, I have a lot of success with long articles. I realize my CTR is lower, but my conversion make up for it, and they do a better job of making their way around the interwebs.

I also have had success with long articles, aanderson, like in the 800-900 range that got me some good conversion and sales.

But, I've also had success with shorter articles in the 400-500 range that got me even better results.

So, from my experience and from studying many successful internet marketers like Chris Farrell, Anik Singal, and Ewen Chia whose articles are well within the 300-500 range (yes there are also some that are more than 500), I've come to believe that shorter articles within the 300-500 range are the most effective in terms of getting more page views and a higher "Click through rate".

I guess this is because people are looking for a specific solution when reading articles and don't have the patience or do not want to sit there reading a LONG article just to find a solution that may not even be what they were looking for.

I also saw that Tim found this out from his own experience as he said in his post:

Originally Posted by TimG

My best performing article in terms of page views at EZA has a word count of 510 words. My highest actual CTR article has a word count of 504 words. My highest CTR percentage article has 498 words and my higest published article has a word count of 663 words and my higest emailed article has a word count of 540 words.

Those stats lead me to believe that for better syndication longer articles are more valuable. However, for general purposes of obtaining page views and CTR it looks like a good number is right around 500 words.

Final Point: shorter articles get more page views and CTR, whereas longer articles are best to put on your blogs and own websites.

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TimG 13 years ago

Originally Posted by sonamlama

Final Point: shorter articles get more page views and CTR, whereas longer articles are best to put on your blogs and own websites.

Yes, that has been my initial findings also as shown in my postings in this thread however the postings by Bill and a few others have me thinking about writing and submitting some longer articles in order to tap into the syndication benefits a bit more.

This has been a really good thread with some great insights by everyone that participated.

Respectfully,
Tim
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Kevin Tan

13 years ago

Great stuff. Thanks for sharing with us. Really helped to clear my doubts.
Especially step #4 about submitting articles. Now I know the correct order
to avoid duplicate content.

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ongkal

13 years ago

hi, guys. so I pretty much read a lot about article marketing for the past few weeks and decided to take action little by little. I read some posts in WF and DP that it helps to rank an article for its keyword in Google.

After doing, what i thought was right (proper keyword research, writing good titles, optimizing content, keyword density, interesting resource box), i decided to backlink a few of my articles. It took a long time but I didnt mind because I understood that results could show in a few weeks or more.

However, I made a new topic in WF:
http://www.warriorforum.com/adsense-...k-article.html

there was a guy there who was successful in backlinking some of his articles and there were some who went against backlinking an EZA article because they thought it was useless.

Since many article marketers have gone through this thread, I would just like to know your thoughts regarding ranking an article.

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Ross

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TimG

13 years ago

Originally Posted by ongkal

hi, guys. so I pretty much read a lot about article marketing for the past few weeks and decided to take action little by little. I read some posts in WF and DP that it helps to rank an article for its keyword in Google.

After doing, what i thought was right (proper keyword research, writing good titles, optimizing content, keyword density, interesting resource box), i decided to backlink a few of my articles. It took a long time but I didnt mind because I understood that results could show in a few weeks or more.

However, I made a new topic in WF:
http://www.warriorforum.com/adsense-...k-article.html

there was a guy there who was successful in backlinking some of his articles and there were some who went against backlinking an EZA article because they thought it was useless.

Since many article marketers have gone through this thread, I would just like to know your thoughts regarding ranking an article.

Thanks,
Ross

If you have chosen the right keyword phrase your articles will rank on the first page of Google's organic search engine results quickly and easily. At that point the backlink building would be to anchor your articles in their position so they don't get bumped by other article marketers.

If you're articles are unable to get ranked on the first page and there is an EZA article in place then you need to out backlink them in order to beat them.

Respectfully,
Tim

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ongkal

13 years ago

Hey, Tim. thanks for the reply.

Originally Posted by TimG

If you have chosen the right keyword phrase your articles will rank on the first page of Google's organic search engine results quickly and easily. At that point the backlink building would be to anchor your articles in their position so they don't get bumped by other article marketers.

If you're articles are unable to get ranked on the first page and there is an EZA article in place then you need to out backlink them in order to beat them.

Respectfully,
Tim

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makingiants

13 years ago

Sonam,
I'd like to add that if you start to post to your blog, start building a few quality backlinks to your article posts, like blog commenting, rss feed directories, blog directories, building squidoo lenses, hubpages.

A little bit of this here and there helps, definitely.

Great post, Sonam!
Much success to you.
Vince aka makingiants

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yourreviewer

13 years ago

Aandersen, you make a good point, I have also read Alexa mentioning how her longer articles convert better than the shorter ones. I would be interested in knowing the conversion figures from experienced article marketers like Tim and others on the long vs short articles.

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TimG

13 years ago

Originally Posted by yourreviewer

Aandersen, you make a good point, I have also read Alexa mentioning how her longer articles convert better than the shorter ones. I would be interested in knowing the conversion figures from experienced article marketers like Tim and others on the long vs short articles.

Well, I can't dispute the effect of Alexa's writing style because it is amazingly effective. There are other writers in this forum who also have exceptional writing abilities but on the norm most people are unable to pull off what writers such as Alexa can accomplish.

The question we would need answered is where does she submit her longer article pieces? Are they reserved for her own websites, EZA or other directories? Once we know that then we can begin to draw some correlations in terms of long versus short article conversions.

Respectfully,
Tim

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Tina Golden

13 years ago

Originally Posted by TimG

Well, I can't dispute the effect of Alexa's writing style because it is amazingly effective. There are other writers in this forum who also have exceptional writing abilities but on the norm most people are unable to pull off what writers such as Alexa can accomplish.

The question we would need answered is where does she submit her longer article pieces? Are they reserved for her own websites, EZA or other directories? Once we know that then we can begin to draw some correlations in terms of long versus short article conversions.

Respectfully,
Tim

That's very true. Alexa has continually said she posts her work on her own sites first, then syndicates them with the idea of getting them republished. I don't believe she is very concerned with the CTR or direct traffic of EZA so much as the traffic where her work gets republished.

And Tim makes a good point - the majority of the articles I've seen posted wouldn't hold anyone's attention past 500 words. In fact, there are many that haven't even managed to hold me that far...lol. If you can't hook the reader, then keeping it short and sweet makes a lot more sense.

There is no one "right" way. Not only for different writers, but even for the same writer but in different niches. There are some topics where I can write 1000 words and have them begging for more, while other topics you best grab them in 400 words or less. Audience is a big factor in how you write your articles and there should never be a one-size-fits-all rule of thumb.

Tina

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tpw

13 years ago

Originally Posted by TimG

The question we would need answered is where does she submit her longer article pieces? Are they reserved for her own websites, EZA or other directories? Once we know that then we can begin to draw some correlations in terms of long versus short article conversions.

In my case, none of the above.

I submit the longer pieces to ezine publishers who have real audiences.

The CTR is less on a percentage basis, but the audiences are usually enormous...

So my .2% conversion crushes your 40-50% CTR in terms of number of people clicking through...

But it has never been a question of CTR-rates, but rather Sales Conversions.

If an article generates zero sales -- it is a failure...

If an article generates sales in the five-figures, it is a winner...

Everything else falls somewhere in between.

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TimG

13 years ago

Originally Posted by tpw

In my case, none of the above.

I submit the longer pieces to ezine publishers who have real audiences.

The CTR is less on a percentage basis, but the audiences are usually enormous...

So my .2% conversion crushes your 40-50% CTR in terms of number of people clicking through...

But it has never been a question of CTR-rates, but rather Sales Conversions.

If an article generates zero sales -- it is a failure...

If an article generates sales in the five-figures, it is a winner...

Everything else falls somewhere in between.

Bill,
Perfect example of the ROI achieved from your writing campaigns.

Based on where you submit your content and the quality of it I would say that you are on the high end of the article marketing evolutionary scale.

Of course, there are many of us still in caveman land but that's ok, because the ground is just as fertile for cultivating cash crops...

Respectfully,
Tim

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tpw

13 years ago

Originally Posted by TimG

Bill,
Perfect example of the ROI achieved from your writing campaigns.

Based on where you submit your content and the quality of it I would say that you are on the high end of the article marketing evolutionary scale.

Of course, there are many of us still in caveman land but that's ok, because the ground is just as fertile for cultivating cash crops...

Respectfully,
Tim

I used to be a caveman... My wife thinks I still am one...

There is nothing wrong with cultivating cash crops, but the only thing stopping you from farming $30/bushel crops instead of $2/bushel crops is YOU -- your state of mind and your expectations as to what you can really accomplish in this lifetime.

You define your capabilities, when you outline your goals.

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DireStraits

13 years ago

Originally Posted by TimG

The question we would need answered is where does she submit her longer article pieces? Are they reserved for her own websites, EZA or other directories? Once we know that then we can begin to draw some correlations in terms of long versus short article conversions.

Tim,

What do you mean? She's answered this many times before, in countless threads (as have so many other article marketers with similar "approaches").

All of her articles are written for her own websites, first and foremost. Only after being published (and indexed) there are they submitted, usually unchanged, to EZA and other directories, and subsequently syndicated/republished from those directories, on/across other sites.

To the best of my knowledge, she never ever writes fresh, unique articles with the intention of using them exclusively on any website that she doesn't own.

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TimG

13 years ago

Originally Posted by DireStraits

Tim,

What do you mean? She's answered this many times before, in countless threads (as have so many other article marketers with similar "approaches").

All of her articles are written for her own websites, first and foremost. Only after being published (and indexed) there are they submitted, usually unchanged, to EZA and other directories, and subsequently syndicated/republished from those directories, on/across other sites.

To the best of my knowledge, she never ever writes fresh, unique articles with the intention of using them exclusively on any website that she doesn't own.

Acknowledged, I know her publishing schedule (on her site first then elsewhere). What I am not sure of is if she posts her longer articles on EZA or if she breaks them up into smaller articles. I was offline for about 4 months and didn't log in here so I'm not sure what she has posted during that time.

I still believe that shorter articles are better for driving traffic to your site from places like EZA. Longer articles are better suited for webmasters looking to publish articles on their site which is what I believe she is after.

My best performing article in terms of page views at EZA has a word count of 510 words. My highest actual CTR article has a word count of 504 words. My highest CTR percentage article has 498 words and my higest published article has a word count of 663 words and my higest emailed article has a word count of 540 words.

Those stats lead me to believe that for better syndication longer articles are more valuable. However, for general purposes of obtaining page views and CTR it looks like a good number is right around 500 words.

One thing as writers that we have to keep in mind is that the the average adult in the U.S. reads between the 8th and 9th grade reading levels according to a 1993 National Assessment of Adult Literacy, the largest government-funded national literacy survey to date.

Every article written is unique in nature and how you write it in terms of vocabulary used, article length and such is dependant on where it will be submitted, at least for me it is.

At the end of the day there is no right or wrong answer, only what system we each have developed, modified and successfully implement on a dialy basis.

Respectfully,
Tim

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yourreviewer

13 years ago

Hey Tim,
I have a quick question.

Say for example, I want to rank for the term 'how to get your ex boyfriend back' in the first page of Google. I find an Ezine article which is already in the first page of Google. So to nuke this article, I need to write an article optimizing for 'how to get your ex boyfriend back' in EZA and build more backlinks than the article below?

How to Get Your Ex Boyfriend Back by Ignoring Him and Using Men! Make Him Want You More Then Ever

What confuses me is that there are already a number of articles optimized for 'How to get your ex boyfriend back' in EZA which are not ranking. So in this case, is it a pure number game in terms of backlinks or does it depend on the content you write?

Your Search Results Are In!

Thanks
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TimG

13 years ago

Originally Posted by yourreviewer

Hey Tim,
I have a quick question.

Say for example, I want to rank for the term 'how to get your ex boyfriend back' in the first page of Google. I find an Ezine article which is already in the first page of Google. So to nuke this article, I need to write an article optimizing for 'how to get your ex boyfriend back' in EZA and build more backlinks than the article below?

How to Get Your Ex Boyfriend Back by Ignoring Him and Using Men! Make Him Want You More Then Ever

What confuses me is that there are already a number of articles optimized for 'How to get your ex boyfriend back' in EZA which are not ranking. So in this case, is it a pure number game in terms of backlinks or does it depend on the content you write?

Your Search Results Are In!

I would have to look at each individual article to see why they are not ranking because there are various factors at play:

1 - Keyword density of their articles

2 - Did they use the keyword phase as one of their keyword phrase for EZA

3 - Is the keyword phrase in bold in their article

4 - Is the keyword phrase in the first sentence in their article

5 - Are there any backlinks pointing to their article

That's just a few factors. In order to beat the article already on the first page you have to reverse engineer it and then create your own article in the same manner.

Respectfully,
Tim

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yourreviewer

13 years ago

Thank you Tim. This is highly invaluable. I never thought that there are so many variables involved. I am interested in trying this one out.

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Fun to Write

13 years ago

I'd like to add a tip: While you're writing the article, think about the reader and write for them. Experiment with giving them a little bit of motivation to solve their problem.

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tpw

13 years ago

Originally Posted by Fun to Write

I'd like to add a tip: While you're writing the article, think about the reader and write for them. Experiment with giving them a little bit of motivation to solve their problem.

You have summed up how to create an effective article marketing campaign in two sentences.

Good job.

I would give you a Thanks, but I have run out of them again.

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sam770

13 years ago

Love this post, even though I am not the biggest fan of EZA

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mgpweb

13 years ago

Thanks for the information, it will be very useful for lots of newbies, especially the part about keywords, lots of what I read about article marketing seem to skim over this part.

What I have found works well is to have your keyword phrase in the title, then to use it three times in the article twice in the first two paragraphs and then one more time in the last paragraph of the article, by doing it this way you don't have to worry about keyword density.

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sam770

13 years ago

regarding the duplicated content issue, here is an important message from Matt Cutts (Google): mattcutts{dot}com/blog/duplicate-content-question/

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tpw 13 years ago

Originally Posted by sam770

regarding the duplicated content issue, here is an important message from Matt Cutts (Google): mattcutts{dot}com/blog/duplicate-content-question/

Here is more info on that topic:
http://www.warriorforum.com/main-int...e-penalty.html
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UKproofreading

13 years ago

Great post, I submit my articles to EZA with two links in the resource box to build my backlink count. I didn't realise I was missing out on so much free traffic, I'll be sure to follow these steps in the future.

Thanks a lot,
Jake.

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tpw

13 years ago

Alexa has said many times, as I have said, that we do not write word-count specific articles.

We write as many words as are necessary to get our point across.

And we write for our readers first and foremost -- always.

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TimG

13 years ago

Originally Posted by tpw

Alexa has said many times, as I have said, that we do not write word-count specific articles.

We write as many words as are necessary to get our point across.

And we write for our readers first and foremost -- always.

Bill,
Neither do I.....well, I take that back I always make sure my articles are over 400 words and I am inching towards over 500.

Incidently, my initial statement which seems to have led to this group discussion was that for EZA I felt that articles between 400-500 words worked best, not anywhere else on the Internet.

An article on a blog which is written for readers is different for me when compared to an article I write for EZA which has the right to remove that article after 6 months according to their TOS which is why they get articles in the 400-500 word range from me.

I also believe your readers are higher then the 8th grade reading level.

Respectfully,
Tim

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tpw

13 years ago

Originally Posted by TimG

I also believe your readers are higher then the 8th grade reading level.

On the surface that may seem like a safe assumption.

But I honestly don't think that is the case.

Research groups have always suggested that the average American reads at an 8th-grade level.

Some researchers have suggested that online readers read at an average 6th grade level.

When I write, I try to keep my word usage at below the 8th grade level.

Alexa may have the higher reader comprehension than I do, because here at the forum, she plays words like, "pedantic" for fun. I never do.

I think the most educated word I use when I write is "spooning". That is because I live in a mobile home, in a trailer park, in the backwards state of Oklahoma, where the men are men, and the sheep are scared.

I honestly do try to write at a level that the common man can understand.

I reach the larger audiences, not because I use more big words, but because I am very detailed and diligent about telling an important story in a way that most everyone can understand.

If you follow my posts in the Warrior Forum, then you see exactly how I tell stories, mingle humor into the story lines, and make my points, without using a dictionary to dazzle people with my word usage.

I write with the intent of being understood and for my reader to comprehend the lesson I am trying to share.

In the end, it is not some magical talent that I possess that makes my writing more successful. It is the dedication to telling a story people want to read, in a way that they can easily understand and appreciate.

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TimG

13 years ago

Originally Posted by tpw

On the surface that may seem like a safe assumption.

But I honestly don't think that is the case.

Research groups have always suggested that the average American reads at an 8th-grade level.

Some researchers have suggested that online readers read at an average 6th grade level.

When I write, I try to keep my word usage at below the 8th grade level.

Alexa may have the higher reader comprehension than I do, because here at the forum, she plays words like, "pedantic" for fun. I never do.

I think the most educated word I use when I write is "spooning". That is because I live in a mobile home, in a trailer park, in the backwards state of Oklahoma, where the men are men, and the sheep are scared.

I honestly do try to write at a level that the common man can understand.

I reach the larger audiences, not because I use more big words, but because I am very detailed and diligent about telling an important story in a way that most everyone can understand.

If you follow my posts in the Warrior Forum, then you see exactly how I tell stories, mingle humor into the story lines, and make my points, without using a dictionary to dazzle people with my word usage.

I write with the intent of being understood and for my reader to comprehend the lesson I am trying to share.

In the end, it is not some magical talent that I possess that makes my writing more successful. It is the dedication to telling a story people want to read, in a way that they can easily understand and appreciate.

Well said sir, well said...................I've enjoyed your insights into article marketing. it is always nice to see and hear what others are successfully doing.

Respectfully,
Tim

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sonamlama

13 years ago

Originally Posted by tpw

I honestly do try to write at a level that the common man can understand.

I reach the larger audiences, not because I use more big words, but because I am very detailed and diligent about telling an important story in a way that most everyone can understand.

If you follow my posts in the Warrior Forum, then you see exactly how I tell stories, mingle humor into the story lines, and make my points, without using a dictionary to dazzle people with my word usage.

I write with the intent of being understood and for my reader to comprehend the lesson I am trying to share.

In the end, it is not some magical talent that I possess that makes my writing more successful. It is the dedication to telling a story people want to read, in a way that they can easily understand and appreciate.

I agree...Stories are so powerful and being able to clearly communicate them creates an emotional connection with your reader.

I often try to write my articles or whatever piece of content I'm working on as if I were speaking to ONE person and a person that has no idea what I'm talking about, which forces me to speak in simple, basic language so that it will be easily understood by anyone.

However, most importantly, I've found that having a simple compelling story can drastically boost your traffic and sales...

Last night, I was watching Tellman Knudson's video on his website "TellmanOnTraffic.com/blog" on getting more traffic to your sites and his whole 2 part, 13 minute video and free report were based on telling a...story!

His story was to Run across America barefoot to raise $100 Million for teenage homelessness. He's already embarked on his mission and from this story has gotten an unbelievable amount of traffic by re-purposing his story into articles, videos, pdf transcriptions of his videos, blog posts, squidoo pages, hub pages, audios, teleclasses, webinars, forum thread posts, email autoresponder messages, and so many other traffic mediums he has access to.

Remember, our stories don't have to be as dramatic and challenging as Tellman's but by simply having a story that resonates with your audience traffic and sales will come much much easier.

Thanks, tpw, for reminding us all of the power of stories and the importance of communicating them in a simple, friend-to-friend manner.

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REHughes

13 years ago

I just ran across this thread and I must say there are some really good points here. Many have provided valuable opinions, as others have included solid tips that are very useful.

And, in my humble opinion, each was correct in its own sense.

Every time a person begins to write, they become a salesman to a degree.

Now, I realize some may disagree, but in essence, as we write, we are trying to sell something.

Whether it be a product of some nature, a theory or just a thought, we are trying to convince "someone" of the thought pattern we are having. We need them to see the point as we see it.

And everyone knows that no two salesmen are alike. What one person can accomplish in a matter of minutes or few words, another may take many times longer.

Much depends on the relationship of the thought process of the two parties.

If I am writing and connect quickly with a reader on any given topic, I have captured their attention to "more likely" continue reading for more information.

However, if I am not connecting as quickly with some, then they need their info condensed and more quickly to the point in order, as Tim stated, to move them from an offsite page to wherever I am trying to send them.

Also, in reference to Tim's comment about getting bogged down after around 500 words or so, this will be apparent to many as the writer will seem to lose control of the thought pattern. And, if we are struggling with writing it, surely the reader will struggle to read or at least comprehend it.

Ultimately, chances are the reader will become lost and click away before proceeding to the point we want them to reach.

So, in essence, even though there may be basics we should adhere to as guidelines when writing, as is already stated, there is no "best" method that every marketer can follow.

There are too many variances that have to be considered.

Just try several different styles, depending on the markets you are in and track your results. The "best" method is definitely what actually works for you.

Case in point:
I know of one "particular" guru marketer - regardless of anyone's preferences - and I won't mention names, because it's not about that, but he can write two sentences, and people click on his links.

That works for him. Period!

Others write one paragraph, and people proceed through their process.

If these same ones were to write anything much longer, they might lose their readers, because it would show up in their "style"

Again, I think best practice is do what works for you.

This alleviates the "herd mentality" of one size fits all, which seems to be, in my opinion, one of the most disastrous techniques so many so-called marketers are promoting today!

So, thanks again to everyone for their comments. This has been a very good, and I MUST add, considerate, thread!

Oh, and speaking of "herd", I think I might go lock my sheep up for the night!
Just in case!

Originally Posted by tpw

[B]
I think the most educated word I use when I write is "spooning". That is because I live in a mobile home, in a trailer park, in the backwards state of Oklahoma, where the men are men, and the sheep are scared.

:p

Robert

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Mehak

13 years ago

great post Sonam
thanks for sharing. i am sure this info will help a lot of new marketers, please also bear in mind that people can then submit the same article to hundreds of other sites using an article submission tool. This will help rank your article and create back links to other sites in the article too.

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Kevin Barnes

13 years ago

Thanks for the article love...

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alwaysready 13 years ago

Very True ! i do consider every point important ! keywords are a good point to talk about ! i just want to add , quality content is required and being direct as well , then sharing ideas and communicating helps a lot specially for gaining interested people
Nice Post
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traderbenji 13 years ago

Thanx for the article and the interesting conversation it has brought about. I am just starting to crank out the articles and am going to test them all, including the wording in the resource box which needs to be persuasive, not pushy but teasing so that the reader thinks "hmmmm, I think i'll click on that and find out more, that sounds interesting" (and then give the wonderful author lots of money - he he he).
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Damz

13 years ago

Excellent post... Article marketing rocks always...

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sexymarieldon

13 years ago

Your tips are very useful. Any one can simply follow it.

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TimG

13 years ago

Another marketer whose writing style I really respect is Andre Chaperon. Some of his material is incredible and he uses a story telling type writing style that is very engaging and extremely effective.

Respectfully,
Tim

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clever7

13 years ago

Congratulations, Sonam! I totally agree with you.

Your advice is surely a blessing for all newbies.

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MikeMorgan

13 years ago

Nice Post !

It is really helpful post and I am sure it would help lots of marketing , especially newbies.

Let me give you one article with more than 1 million views-Just for inspiration.

Cell Phone Number Search - How to Reverse Lookup a Cell Phone Number

This article has been viewed 1,768,148 time(s).

Just imagine, how much could you earn if you have 10, 100 or 200 of such kind of articles? Isn't it unbelievably huge?

Hope it helps .

Mike

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TimG

13 years ago

Originally Posted by Mike Morgan.

Nice Post !

It is really helpful post and I am sure it would help lots of marketing , especially newbies.

Let me give you one article with more than 1 million views-Just for inspiration.

Cell Phone Number Search - How to Reverse Lookup a Cell Phone Number

This article has been viewed 1,768,148 time(s).

Just imagine, how much could you earn if you have 10, 100 or 200 of such kind of articles? Isn't it unbelievably huge?

Hope it helps .

Mike

That particular article gets referenced a lot which inflates the numbers just a bit but it is very impressive.

Here is another article that actually ranks on the first page of Google for "cell phone number search" - Free Cell Phone Number Search

It has about 1,628,591 page views which isn't to shabby.

Of course, the site it links to is nothing but a shell for paid links.

Respectfully,
Tim

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EvolBaby

13 years ago

This thread kicks so much butt it can change lives!

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Barry Unruh

13 years ago

There is only one major failure in this thread. Alexa hasn't shown up yet, damn the holidays, anyways.

One thing Alexa mentions repeatedly in her posts is the fact her CTR goes down dramatically with longer articles, but her conversion rates go up to a degree which increases her return on investment per article.

Add in the fact the longer articles are syndicated more commonly and it becomes a real winner for Alexa.

The thing you must note in both of those last paragraphs is "Alexa". Depending on writing skills you will get highly variable results. Which leads us back to the real point of this entire debate.....

TimG is right. Bill Platt is right. Alexa is right. But you will only be right if you test your own articles and performance to discover what works for you. Do not stop testing once you have discovered 500 word articles work best for you. Keep testing constantly.

Your writing skills are going to improve with repetition. As your skills increase you may discover your return on investment changes, too.

Do not test CTR alone. Test your conversions to sales. Do not only test one platform, test every platform you use.

Nice discussion!

Barry

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TimG

13 years ago

Originally Posted by Barry Unruh

There is only one major failure in this thread. Alexa hasn't shown up yet, damn the holidays, anyways.

One thing Alexa mentions repeatedly in her posts is the fact her CTR goes down dramatically with longer articles, but her conversion rates go up to a degree which increases her return on investment per article.

Add in the fact the longer articles are syndicated more commonly and it becomes a real winner for Alexa.

The thing you must note in both of those last paragraphs is "Alexa". Depending on writing skills you will get highly variable results. Which leads us back to the real point of this entire debate.....

TimG is right. Bill Platt is right. Alexa is right. But you will only be right if you test your own articles and performance to discover what works for you. Do not stop testing once you have discovered 500 word articles work best for you. Keep testing constantly.

Your writing skills are going to improve with repetition. As your skills increase you may discover your return on investment changes, too.

Do not test CTR alone. Test your conversions to sales. Do not only test one platform, test every platform you use.

Nice discussion!

Barry

Barry,
Great point. I have found that I am proficient at churning out 500 word articles with no problems. I tend to get a bit bogged down when I start writing longer articles but they have their place in my article marketing war chest.

Long articles, short articles....its all irrelevant if no system is in place to capitalize on the articles themselves. Develop the system and then write the articles to maximize the system process.

Respectfully,
Tim

Thanks

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bilzz

13 years ago

Great Post ..it's helful !!!thanks for sharing us...

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adils29 13 years ago

Hi Sonam:

On the topic of keyword research ,I have heard that the best benchmark is around 5000 search results..If its over that , then there might be a problem in getting high ranking..Is that right?

Cheers,
Adil
- Thanks
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JeremiahSay

12 years ago

[DELETED]

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ahweiner

12 years ago

Originally Posted by JeremiahSay

I heard that there's a better way to do article-marketing aka High-Profile Content Syndication..

http://www.warriorforum.com/main-int...e-traffic.html

Scroll down and read 3. High-Profile Content Syndication

EZA and other article's directories used to work a few years back but it doesn't work well today especially after the panda effect...

What do you guys think about High-Profile Content Syndication?
or
Should we just stick with the old-method (Eza etc)

Looking forward to your answers,
Jeremiah

Does anyone know about successes using USFreeAds.com for niche marketing instead of a full blown article marketing concept?? IOW, designing a quick ad on that site for a niche.

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FreshPLR

12 years ago

There are some excellent ideas here, and as the original post suggests (Tip #2) it is so important to have the content because it drives the traffic.

But creating the content takes time but if you focus on quality it will be time (or money) well invested.

Thanks

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tamirtha

12 years ago

Thanks Sonam... those are some great tips. Like you, articles have brought in consistent traffic day after day after day. It works very well and it is much more helpful if you can ensure that your articles get crawled.

If the article is submitted to an authority site then chances are great for your article being crawled but if not, then you may have to wait some time!

Peace.

p.s. Writing a good resource box is key too!

Thanks

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lukedidit

12 years ago

Very interesting read, but one thing though;

I don't think its a good idea to use a quotation enclosed search in Google. For the keyword tool, yes you need to use [exact] match, but what user honestly uses quotation marks when searching on Google?

When establishing competitive analysis you need to replicate the exact same conditions in which you are going to compete in?

Thanks
1 reply

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bretski

12 years ago

This is a REAAAAAALLY old post and much of the information in here no longer applies. Just keep this in mind, folks. Maybe once upon a time you could post an article to EZA and if the keyword density was right and the stars were all aligned you could find it on page 1 of Google. Not so these days... just keep this in mind.

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Gengis

12 years ago

Originally Posted by bretski

This is a REAAAAAALLY old post and much of the information in here no longer applies. Just keep this in mind, folks. Maybe once upon a time you could post an article to EZA and if the keyword density was right and the stars were all aligned you could find it on page 1 of Google. Not so these days... just keep this in mind.

Bretski man my hopes were up as to how easy this seemed lol.. Are u sure about that ? I really want to know before i go out and follow these steps. Thanks

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Gengis

12 years ago

Bro this post is Awesome! Coincidently i have been wanting to learn more about article writing and you broke it down homie!!

Thanks!

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Ramzy

12 years ago

Great tips, thank you.

Thanks

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Spock1

12 years ago

I'm sure that it's good advice yet it is all so pedestrian. Everyone seems happy with it and that is super. Not everyone is into writing.

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celente

12 years ago

we are currently killing it with article marketing. But we are not spamming article directories which some people in here seem to think is an awesome way to go! Nope, you are wasting precious hours in your day.

The article marketing game is changing, you can see it, you can smell it and that is what I believe is happening.

Gone are the days, you can just flood directories, we use article syndication to build lists and send people offers. I swear this is working so well now, and it gets us very highly targeted eyeballs to our sites and offers. That is what you want.

Do not just spam directories hoping big people with big lists get your offers, Go to them. Article synidcation if done correctly can totally change your business and profits.

WHY?

Well you are not realying on our article sitting our there in cyber space trying to get infront of the right people....you are going to the right people and asking to put your great content infront of the right people. Especially high traffic sites.

We get monster traffic doing this, and many subscribers and sales come through every day. This is the smartest way to do article marketing. It is about two things.

1) getting targeted traffic to your site and offers.

and....

2) Working SMARTER...and not HARDER!

This is working for us, and I use directory of ezines over the years to collect the best syndication targets. There is no better way. This is working killer for us.

So do not keep spamming article directories, while it will work on a few occasions, it is not the smartest and powerful way to do article marketing.

Hope it helps.

Thanks

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