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What's the Correlation Between Avg CPC and Money You Earn Per Click?

by BradBergeron
7 replies
Using the Google AdWords Keyword Tool ( https://adwords.google.com/o/Targeti...AS#search.none ), how much money does the average CPC correlate to? What percentage of each click do you get might be what I'm asking.

If a keyword's CPC is $7.00 and you get an ad click, you will make $x of the $7.00.

Fill in the x. Will I be getting $3.50 for each click or what?
#avg #click #correlation #cpc #earn #money
  • Profile picture of the author Ouroboros
    I'm not sure I understand your question.

    Your cost per click has nothing to do with your conversion rate...that is all determined by the effectiveness of your advertising
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  • Profile picture of the author VeronicaD
    CPC is what the advertiser pays Google. According to here (How Does Adsense Work? Adsense for Newbies | Webupon) you get about 68% of that figure. I actually thought it was much lower than that, though.
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  • Profile picture of the author you2life
    I assume you're running adsense ads on your blog or website. Well, cpc is the cost that advertisers pay to google for those ads. yeah, you get a cut off that cpc but noone knows howmuch. i don't remember google officially disclosing the exact percentage of advertiser's cpc that publishrs get.
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  • Profile picture of the author BradBergeron
    68%? That was the number I was looking for. Great, thanks! Almost $5 per click made!
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    • Profile picture of the author webapex
      Someone had dug up figures from some google blog entry indicating adsense earned a bit over 50%.
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  • Profile picture of the author SGForce
    You can't rely on that.

    On my first nitch site, the Google tool 'Estimated Avg. CPC' is $1.87 but I only get $.05-$.10 per click...
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    • Profile picture of the author LovelyCornSyrup
      Originally Posted by SGForce View Post

      You can't rely on that.

      On my first nitch site, the Google tool 'Estimated Avg. CPC' is $1.87 but I only get $.05-$.10 per click...
      The people that pay $1.87 per click generally stick to search results. Since the eCPA on contextual ads is generally really low.
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