My Leads are not reading My Broadcast Messages

by chewie49 12 replies
Hello!

Myabe it is TOO soon to say this but,...

I have a very small list (It is my first list) of about 150 people.

The opted-in because they are interested in the topic of a WEbinar I offered. They joined to assist to the webinar. It was Free.

The situation is this:

about 150 people opted-in to my list, but only 69 registered to enter to the Web Conference room, and for ym surprise, only 29 showed up the day of the Webinar. Of those 29, 22 stayed until the End.

When I sent a Broadcast Message reminding my leads to register to enter the room the day of the webinar, about 77% opened the email.

7 days ago I sent another broadcast message as a Follow up for the Webinar, nd oly 22% have opened the email....

Is this normal?

This is my very first time and i don't know. I would really appreciate your comments.

Kindest Regards.

Chewie.
#main internet marketing discussion forum #broadcast #leads #messages #reading
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  • Profile picture of the author Shannon Herod
    Those are actually great numbers for the size of your list. As your ist grows you will actually see those numbers go down.


    Shannon
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  • Profile picture of the author chewie49
    Thanks Shannon.

    What do you mean?
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  • Profile picture of the author sylviad
    This is interesting because I was wondering the same thing. My list is about 250. The first message was opened by about 87%. The messages in the series were opened by increasingly less recipients. The 2nd message was only about 40%, by the 5th it was only 17%. Interestingly, there have only been about 5 unsubscribers.

    I was offering a free ebook related to my site (stress relief). I did read somewhere that marketers can expect a few unsubscribers with each mailing, so I think I'm good in that dept. But the open rate is troublesome. As soon as they get the book, they aren't interested in anything else.

    Sylvia
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  • Profile picture of the author craigraphael
    You could possibly do some incentive marketing. If you have high open rates at the beginning, give them something more for free but make them do what you want to get it.

    Jimmy D. Brown talks about this a lot. It works....good example for you.

    In order to promote my hosting company affiliate site, after someone signs up for my free report, I route them to a related sales page (in this case, it's hosting) and I offer them a free report about my hosting company with some video's to help them get around in the cpanel if they chose to purchase.

    I also give them my report and videos so that once THEY sign up, THEY can use the same videos and report that got them to purchase through my link. So...I give them something MORE in order to get them to sign up through my affiliate link. So, they can have a pre-made video series and report about why you should purchase through MY affiliate link.

    In summary, just sending them emails with links or directions may not be good enough. Offer them something to entice them to take action. This will increase your affiliate sells but I believe it simply increases your odds to have people respond.

    In the case of the web conference, maybe you could have offered a bonus or something for those that were willing to take action. I think you see what I mean.

    I also agree that those numbers are pretty good. I'd be happy with those numbers so you're on the right track. Good job....

    Sincerely,

    Craig Raphael
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    • Profile picture of the author chewie49
      Originally Posted by craigraphael View Post

      You could possibly do some incentive marketing. If you have high open rates at the beginning, give them something more for free but make them do what you want to get it.

      Jimmy D. Brown talks about this a lot. It works....good example for you.

      In order to promote my hosting company affiliate site, after someone signs up for my free report, I route them to a related sales page (in this case, it's hosting) and I offer them a free report about my hosting company with some video's to help them get around in the cpanel if they chose to purchase.

      I also give them my report and videos so that once THEY sign up, THEY can use the same videos and report that got them to purchase through my link. So...I give them something MORE in order to get them to sign up through my affiliate link. So, they can have a pre-made video series and report about why you should purchase through MY affiliate link.

      In summary, just sending them emails with links or directions may not be good enough. Offer them something to entice them to take action. This will increase your affiliate sells but I believe it simply increases your odds to have people respond.

      In the case of the web conference, maybe you could have offered a bonus or something for those that were willing to take action. I think you see what I mean.

      I also agree that those numbers are pretty good. I'd be happy with those numbers so you're on the right track. Good job....

      Sincerely,

      Craig Raphael

      Taking back this thread again:


      I have been building this list and I went from 150 suscribers to 377 in 4 months (Am I going TOO slow?)

      My open rate now is about 45%. I noticed only ONE broadcast was opened up by 90% (The subject was: {firstname} this is my response to the most FAQ I receive")

      Of course, message with the FIRSTNAME in the subject get better open rates, but never more than 50%

      Is this normal?

      when you talk about what says ("Jimmy D. Brown talks about this a lot. It works....good example for you.") I don't really understand What sohuld I give them as an incentive.

      How do they know I have an incentive for them if they don't open my emails? I can manage to let them know in the subject, but many of them won't open the email.

      What do you suggest?

      Many questions in this very same post. I hope you can answer all of them.

      Cheers!
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      • Profile picture of the author radhika
        How do they know I have an incentive for them if they don't open my emails? I can manage to let them know in the subject, but many of them won't open the email.

        You have your email subject. Let them know there is a free gift or bonus inside the email in your subject

        .
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  • Profile picture of the author mikecowles
    Those are great numbers! Keep building!!

    ~Mike Cowles. <><
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  • Profile picture of the author chewie49
    Thanks for your comments!

    When you all say "those are great numbers" you mean, Is it normal that only 20% oy my leads open my emails?
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  • Profile picture of the author Talltom1
    Actually, my open rate is over 50%. But the one thing, in regards to this topic, that I'm wondering about, is that I have a HUGE amount of unconfirmed opt-ins - people who have clicked to subscribe, but haven't responded to the confirmation email.

    Talltom
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  • Profile picture of the author charlesburke
    First off, your stats are fairly representative of what other mailers are seeing for text emails. It's also true that HTML emails will give you more accurate stats, but some mailers say that their open and read rates go down with HTML. That seems to be a case-by-case matter, so it'd be a good idea to test this and see what your own subscribers respond to. Otherwise it's all guesswork.

    An interesting compromise might be to have two different threads going out to your readers. One in text, the other, with your more "experimental" content in HTML. Alternate them any way you'd like. Try never to settle into a nice, predictable routine. But neither should you ever get too far off topic. If you do go off topic sometimes, find a way to tie it firmly back to your central subject.

    Now --- there are many ebooks and courses available that'll tell you how to write much stronger, more irresistable subject lines and headlines. It sounds like your initial offer was pretty strong, but you haven't followed it up with the same level of power. In other words, you started off nailing their interest dead-on. Since then you've possibly been slightly off the bullseye (my guess). Either that, or you've been "safe" and a bit predictable.

    If you want to re-grab their attention, get a little controversial. Maybe openly disagree with a nice, respected guru that everybody knows. Or start telling your subscribers about off-the-beaten-path ways to use their new stress management skills. Or tell them how a certain amount of stress is a good thing (it is, by the way), and how to both increase their "good stress" level and to manage it for maximum enjoyment.

    ++ EDIT INSERTED -- Whoops, my bad... I mistakenly picked up the stress management topic from sylviad's comment. But the example still applies, whatever your topic may be. ++

    In other words, if they're not listening to you any more, it may be because they see you as just another plain vanilla teacher. If you want to get - and keep - their attention, you gotta earn it. Be somebody interesting. And if that means re-inventing yourself, well heck, you can do that. After all, the stress of change isn't a limiting factor. (And if it is, then just PM sylviad.)

    Good luck with it. I'm interested in knowing how this turns out for you.

    Cheers from warm and smiling Thailand,
    Charles
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  • Profile picture of the author chewie49
    thank you Charles.

    I've been sending 2 emails per week with content i consider my list is interested andd I am getting about 45% of opens. sometimes, after2 or 3 weeks, more 10% open the emails (so they are reading it very late)

    But the normal open rate I am getting right now, since 2 months ago with 2 emails per week (sometimes only one) is about 45%

    I don't know if you guys get similar results or better.

    Looking forward to your response.
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    • Profile picture of the author 7_8_shortcuts
      Originally Posted by chewie49 View Post

      thank you Charles.

      I've been sending 2 emails per week with content i consider my list is interested andd I am getting about 45% of opens. sometimes, after2 or 3 weeks, more 10% open the emails (so they are reading it very late)

      But the normal open rate I am getting right now, since 2 months ago with 2 emails per week (sometimes only one) is about 45%

      I don't know if you guys get similar results or better.

      Looking forward to your response.

      Hey there, I think that's pretty good open rate. I have a list with a short sequence of 7 emails (for now) and I try to make them useful of course... I have noticed that the very first email gets opened about by about 70%... then second and third by about 30%-50% and from then on I have another spike down the line...

      I think a lot depends on the subject line and what issue your prospects have. If they are burning to find something out, then they'll probably die to read your first email. Then after they get some good info, they are set to go for few days... and maybe when your next email arrives then... they are not so eager to open it...

      But... in general... the subject line plays a big part in my open rate, especially if it has some "curiosity" element, some "bad news" element... or some "gratitude" element (basically thanking them for being your subscriber or the like). People are pleasantly surprised when they read that you are about to thank THEM for something... they want to open the email and see what it's all about.

      Cheers
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