My Leads are not reading My Broadcast Messages

Those are actually great numbers for the size of your list. As your ist grows you will actually see those numbers go down.


Shannon

Thanks Shannon.

What do you mean?

This is interesting because I was wondering the same thing. My list is about 250. The first message was opened by about 87%. The messages in the series were opened by increasingly less recipients. The 2nd message was only about 40%, by the 5th it was only 17%. Interestingly, there have only been about 5 unsubscribers.

I was offering a free ebook related to my site (stress relief). I did read somewhere that marketers can expect a few unsubscribers with each mailing, so I think I'm good in that dept. But the open rate is troublesome. As soon as they get the book, they aren't interested in anything else.

Sylvia

You could possibly do some incentive marketing. If you have high open rates at the beginning, give them something more for free but make them do what you want to get it.

Jimmy D. Brown talks about this a lot. It works....good example for you.

In order to promote my hosting company affiliate site, after someone signs up for my free report, I route them to a related sales page (in this case, it's hosting) and I offer them a free report about my hosting company with some video's to help them get around in the cpanel if they chose to purchase.

I also give them my report and videos so that once THEY sign up, THEY can use the same videos and report that got them to purchase through my link. So...I give them something MORE in order to get them to sign up through my affiliate link. So, they can have a pre-made video series and report about why you should purchase through MY affiliate link.

In summary, just sending them emails with links or directions may not be good enough. Offer them something to entice them to take action. This will increase your affiliate sells but I believe it simply increases your odds to have people respond.

In the case of the web conference, maybe you could have offered a bonus or something for those that were willing to take action. I think you see what I mean.

I also agree that those numbers are pretty good. I'd be happy with those numbers so you're on the right track. Good job....

Sincerely,

Craig Raphael

Those are great numbers! Keep building!!

~Mike Cowles. <><

Thanks for your comments!

When you all say "those are great numbers" you mean, Is it normal that only 20% oy my leads open my emails?

Actually, my open rate is over 50%. But the one thing, in regards to this topic, that I'm wondering about, is that I have a HUGE amount of unconfirmed opt-ins - people who have clicked to subscribe, but haven't responded to the confirmation email.

Talltom

First off, your stats are fairly representative of what other mailers are seeing for text emails. It's also true that HTML emails will give you more accurate stats, but some mailers say that their open and read rates go down with HTML. That seems to be a case-by-case matter, so it'd be a good idea to test this and see what your own subscribers respond to. Otherwise it's all guesswork.

An interesting compromise might be to have two different threads going out to your readers. One in text, the other, with your more "experimental" content in HTML. Alternate them any way you'd like. Try never to settle into a nice, predictable routine. But neither should you ever get too far off topic. If you do go off topic sometimes, find a way to tie it firmly back to your central subject.

Now --- there are many ebooks and courses available that'll tell you how to write much stronger, more irresistable subject lines and headlines. It sounds like your initial offer was pretty strong, but you haven't followed it up with the same level of power. In other words, you started off nailing their interest dead-on. Since then you've possibly been slightly off the bullseye (my guess). Either that, or you've been "safe" and a bit predictable.

If you want to re-grab their attention, get a little controversial. Maybe openly disagree with a nice, respected guru that everybody knows. Or start telling your subscribers about off-the-beaten-path ways to use their new stress management skills. Or tell them how a certain amount of stress is a good thing (it is, by the way), and how to both increase their "good stress" level and to manage it for maximum enjoyment.

++ EDIT INSERTED -- Whoops, my bad... I mistakenly picked up the stress management topic from sylviad's comment. But the example still applies, whatever your topic may be. ++

In other words, if they're not listening to you any more, it may be because they see you as just another plain vanilla teacher. If you want to get - and keep - their attention, you gotta earn it. Be somebody interesting. And if that means re-inventing yourself, well heck, you can do that. After all, the stress of change isn't a limiting factor. (And if it is, then just PM sylviad.)

Good luck with it. I'm interested in knowing how this turns out for you.

Cheers from warm and smiling Thailand,
Charles

thank you Charles.

I've been sending 2 emails per week with content i consider my list is interested andd I am getting about 45% of opens. sometimes, after2 or 3 weeks, more 10% open the emails (so they are reading it very late)

But the normal open rate I am getting right now, since 2 months ago with 2 emails per week (sometimes only one) is about 45%

I don't know if you guys get similar results or better.

Looking forward to your response.