Although my product is a musical one the dilemma is very general...so please read on
I am currently the vendor for a piano tutorial called A.S.A.Piano which teaches complete beginners how to play 12 classic songs on piano complete with vocal. It's a very good product and sales are going quite well through Clickbank.
Samantha (the actual tutor) and I have almost completed a second series of video tutorials which I believe will be even more popular than the first set. These videos show step by step how to play classic songs but with the melody line played on the keyboard instead of as a vocal (so none vocal). The course has taken a lot of work to put together but is amazingly good and beginners will love it. It's way better than anything someone could get for free off Youtube and this will be made obvious, so I have no doubt that it will sell very well.
So my 'dilemma' is how to best go about creating a sales page for two alternative yet complimentary products.
From what I can see I'm going to need to do a lot of testing with this but if anyone has any ideas, maybe you sell two products already and have a system that works, I'd be grateful for any advice.
Of course throughout the whole process we need to consider the effect on our affiliates who are very important to us, so they need to benefit too.
In my mind if have these options:
1) Create a sales page that sells both products at the same time giving the option to buy either. The beauty of this is that we could also maybe offer a 'buy both' option at a discount price. - The downside of this idea is that it will have to be a very long sales page and it may confuse people or leave them undecided, so they may end up buying neither.
2) Just sell them as two totally separate products and have done with it. At some point we could maybe introduce the alternative product through a newsletter and just try and make sales that way.
3) Sell them as two separate products however (I've seen this done) at the point of purchase push the other product too at a discount, so upsell. - Again this worries me because it may just make the purchaser 'think again' just before they are buying.
These are my current thoughts about marketing the courses and I'm sure there may be other strategies to consider, but I'd love to hear any more thoughts or advice.