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The Best Information To Promo Ratio? Whats Yours?

by blackhawkup Banned
10 replies
ok there are 30 days in the month.

out of those 30 days what is a good info to promo ration, as far as email marketing is concerned.

i know i cant send out affiliate promotions everyday so i was wondering how often do you guys send out promotions?

and do you put your affiliate promotions into your autoresponder sequence or do you just blast it out as a broadcast?

thanx
#information #promo #ratio
  • Profile picture of the author thebitbotdotcom
    I run autoresponder series only now and I promote within the series at points that it is contextually and naturally relevant and don't follow a specific ratio. However, that being said, on the average, about one out of every 4 or 5 emails has an affiliate promotion buried in it.
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  • Profile picture of the author blackhawkup
    Banned
    so im guessing you're promoting the same offer multiple times correct?

    or in these "contextual promos" are you promoting any product that fits what you're talking about in the email?
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  • Profile picture of the author blackhawkup
    Banned
    im thinking of just going with the 80/20 rule..anybody want to put in their two cents about that?
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    • Profile picture of the author LaneB
      To be honest, I find the ratio "rules" to be superstition. It's a gambler's fallacy in my opinion.

      Everyone can't get enough hearing about their problems. They joined your list because "they" think/trust/hope you have the answers to their problems. You are already in a position of authority as the list owner. So center each email you send out around a specific facet of a problem/issue/concern and then deliver the solution, which comes in the form of purchasing a product/service you recommend.

      Don't ever give away anything for free, that includes an education (informative content). You set a standard that you will unintentionally train your subs to expect. If you're giving away engaging informative content 80% of the time, they are going to expect you to overwhelmingly give good stuff away. They will take you for granted. So the moment you send out a hard hitting promo, it will be ignored (because you'll eventually give away the answer to their chief problem anyway) or they will un-sub because they can't get what they want for free.

      Unless you are Tim Ferriss or Tony Robbins (or the commensurate within your niche), don't think your subs are on your list because they are legit fans. They want something from you. Train them to pay for it.
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    • Profile picture of the author GreenMachine
      Originally Posted by Rich Jackson View Post

      im thinking of just going with the 80/20 rule..anybody want to put in their two cents about that?
      I think 80/20 is a decent ratio if you feel you need to hold to one... But I think if you are giving your subscribers 80% valuable information w/o links then I think you could probably push the 20% up a little bit when you need some extra cash...
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      • Profile picture of the author JohnMcCabe
        I hate to parse words, but it depends somewhat on your definition of "promotion."

        If you mean a message that's a full-on press to buy something, you could do worse than the 80/20 ratio.

        If you mean "linking to something of value", then there should be some kind of promotion in every email. Even if it's just a PS reminding people of the offer you made earlier, there should be something there every time.

        I don't take it as far as "never give anything for free", but I believe you should be much closer to the supermarket model, where they offer you a taste and sell you the big box, than simply handing out boxes and then asking people to pay for some of them.
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  • Profile picture of the author Chris Donne
    I use content, content, content&pitch, content, lather rinse and repeat, and get good results, I never ever use a blatant pitch,
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  • Profile picture of the author blackhawkup
    Banned
    ok yes this is really the underlying point of my orig post.

    how to maximize my mailings to make the most money. but you two brought up some really good points.

    from what i got fom it you dont want to just give stuff away for free because they become accustomed to that..and thats all they will want...FREE STUFF!

    the grocery store example was awesome..

    but i would like for you guys to elaborate a little bit more so that i can get a better understanding.

    (by promotion i just mean simply having a link point to an affilate product).

    do you send out promo emails everyday?week?

    any info will help
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  • Profile picture of the author CDarklock
    Originally Posted by Rich Jackson View Post

    i know i cant send out affiliate promotions everyday so i was wondering how often do you guys send out promotions?
    I send out at least two value-only emails after every promo I send.

    Until I've sent out at least two emails without a promo, I'm not allowed to send another promo.

    They don't stack. If I send out fifty non-promo emails, that doesn't give me "credit" for 25 promos. That's one promo, and then I have to send out two more value-only emails before I send another.

    Promos that don't cost money or lead to a sales pitch don't count, though. I'll send out links to free chat rooms and forums all day long, if I'm just inviting my list to come join in, but if I'm directing them to a webinar where someone is going to pitch something - that counts.

    And it doesn't matter whether I would get any of the money. Sometimes I'll mail for a friend and not get an affiliate cut of his product (usually because he doesn't know I'm mailing for him). That's a promo, whether I get any money or not, because I've asked my list to spend money. It doesn't matter what I put in my pockets. It only matters what might come out of my list's.
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    • Profile picture of the author JohnMcCabe
      Part of a sequence might be:

      > Email an offer for a product with a time-limited discount, say ten days.

      > Five days later, send a value email. In the PS, I'll remind them that the discount expires in five more days.

      > Four days later, another value email, with another PS about the discount expiring the next day.

      > Two days later, a short notice that the discount has expired, with congrats to buyers and apologies to those who missed out. The apology is for being unable to extend the discount. I'll try to link to something either useful or fun, but free.

      In between promotions, it's mostly value emails with offhand references to products/services, some paid, some free, some just for fun.

      Unless I have a good reason, I generally never mail more than twice a week.
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