3 Reasons Article Marketing Isn't Working For You

56 replies
Hey Fellow Warriors,

I have been doing article marketing for about 6 years now and I have had great success. During this time I have ran across a few reasons why I believe so many people fail when it comes to article marketing and I wanted to share them here on the forum. So here we go.

Reason #1 - Your Title Sucks

Your title is your first impression. And as the saying goes, you NEVER get a second chance to make a first impression. Stop focusing so much on keywords and try to focus on grabbing the readers attention and literally making them click on your article.

For example. A bad title would be - "How To Lose Weight Fast" - Its very common and it won't stand out in the crowd.

On the other hand, A good title would be - "How To Lose Weight Fast - 3 Never Before Revealed Secrets About Fast Weight Loss"

This title will grab peoples attention because they think they are about to learn some secret that no one else knows about.

Here's a little piece of advice. Long titles work really well.

Reason #2 - The Content Of Your Article Is Pure Junk

When you write an article, make sure it provides value to the reader. Give them tips and information that they can use right away. When you do that you build credibility and trust all at the same time. This will cause people to want more information from you and they will click through and join your list or do whatever else you ask them to do.

Reason #3 - Your Not Writing Enough Articles

You won't believe how many people I hear say, "I wrote 5 articles and I haven't made not one sale". Listen, article marketing is a numbers game. The more quality content you have out there floating around the internet, the more traffic you will get.

And the more traffic you get the more money you will be able to eventually make.

And there you have it. 3 Reasons Article Marketing Isn't Working For You.

Hope this helps,

Wishing you a very prosperous 2011
#article #article marketing #marketing #reasons #working
  • Profile picture of the author TimG
    My research has shown that the number one mistake most article marketers make is as you put it "The Article Title Sucks". A bad article title has the ability to wipe out the benefits of using the best keyword phrase.

    Once the article title is screwed up everything goes down hill from there.

    Respectfully,
    Tim
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    • Profile picture of the author tpw
      Originally Posted by TimG View Post

      My research has shown that the number one mistake most article marketers make is as you put it "The Article Title Sucks". A bad article title has the ability to wipe out the benefits of using the best keyword phrase.

      Once the article title is screwed up everything goes down hill from there.

      Respectfully,
      Tim

      While EZA is quick to tell you to put the keyword phrase at the beginning of the title, I disagree.

      Write the title to attract an audience. If you can squeeze your keyword phrase in the title, awesome.

      But if your article title fails to get the article opened, having your keyword phrase in the title is a mute point, because with no readers, an article has failed to achieve its intended results...

      Unless you believe that only Search Engines matter, and that is a whole different can of worms.
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      • Profile picture of the author H.Miller
        Originally Posted by tpw View Post

        While EZA is quick to tell you to put the keyword phrase at the beginning of the title, I disagree.

        Write the title to attract an audience. If you can squeeze your keyword phrase in the title, awesome.

        But if your article title fails to get the article opened, having your keyword phrase in the title is a mute point, because with no readers, an article has failed to achieve its intended results...

        Unless you believe that only Search Engines matter, and that is a whole different can of worms.
        So very true. Glad you pointed that out. I always tell people to write for the reader and not the search engine. Keywords are important but if they don't work, just leave them out.
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      • Profile picture of the author TimG
        Originally Posted by tpw View Post

        While EZA is quick to tell you to put the keyword phrase at the beginning of the title, I disagree.

        Write the title to attract an audience. If you can squeeze your keyword phrase in the title, awesome.

        But if your article title fails to get the article opened, having your keyword phrase in the title is a mute point, because with no readers, an article has failed to achieve its intended results...

        Unless you believe that only Search Engines matter, and that is a whole different can of worms.
        Bill,
        Very true but if we can get the best of both worlds then I say make it happen. I always want my keyword phrase in my article title.

        Doesn't have to be at the beginning especially if it prevents me from creating an article title that generates visitors, but I do prefer it to be in the title.

        Respectfully,
        Tim
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        • Profile picture of the author tpw
          Originally Posted by TimG View Post

          Very true but if we can get the best of both worlds then I say make it happen. I always want my keyword phrase in my article title.

          Doesn't have to be at the beginning especially if it prevents me from creating an article title that generates visitors, but I do prefer it to be in the title.

          I do prefer it in the title too, but only if I think the title gets the article opened, and the keywords do not cripple the title.

          People misjudge me often...

          They think my dedication to the reader precludes making an attempt to please the search engines too, and that just is not the case.

          Every article is geared to satisfy the reader first, then touched up to get the attention of the search engines.
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          • Profile picture of the author TimG
            Originally Posted by tpw View Post

            I do prefer it in the title too, but only if I think the title gets the article opened, and the keywords do not cripple the title.

            People misjudge me often...

            They think my dedication to the reader precludes making an attempt to please the search engines too, and that just is not the case.

            Every article is geared to satisfy the reader first, then touched up to get the attention of the search engines.
            Dang Bill, you've kept me busy tonight in the forum when I should be writing articles...lol

            Appreciate the clarification. I think we are both of the same mindset on everything we dicuss article marketing related. You just happen to spell it out better then I do

            Respectfully,
            Tim
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  • Profile picture of the author tpw
    Don't forget the Resource Box that is designed to convert readers into visitors, so that you will have a chance to sell them something.
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  • Profile picture of the author sexymarieldon
    Definitely true..Or, if you want to be successful enough in a short period of time, why not use SEOpressor..It can give you advices on how to optimize more on the content of your article. If you reach the SEOpressor score to a 100%, definitely, your PR will rank no. 1.
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    • Profile picture of the author tpw
      Originally Posted by sexymarieldon View Post

      Definitely true..Or, if you want to be successful enough in a short period of time, why not use SEOpressor..It can give you advices on how to optimize more on the content of your article. If you reach the SEOpressor score to a 100%, definitely, your PR will rank no. 1.

      Did you know that in Google, on-page SEO is of much less value that links pointing to a page?

      Did you know that on-page SEO does not affect PageRank?

      Did you know that PageRank doesn't really matter when Google is deciding which page to show at the top of its search results?

      Did you know that you don't need SEOpressor to build a valuable article with some real SEO value?

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      • Profile picture of the author pappyy3
        Originally Posted by tpw View Post

        Did you know that in Google, on-page SEO is of much less value that links pointing to a page?

        Did you know that on-page SEO does not affect PageRank?

        Did you know that PageRank doesn't really matter when Google is deciding which page to show at the top of its search results?

        Did you know that you don't need SEOpressor to build a valuable article with some real SEO value?

        Did you know that there are sites with PR0 and 0 backlinks on Page #1 in Google?
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        Tonster

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        • Profile picture of the author tpw
          Originally Posted by pappyy3 View Post

          Did you know that there are sites with PR0 and 0 backlinks on Page #1 in Google?

          As a matter of fact, I did know that...

          Did you know that some of those pages outrank Wikipedia?
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  • Profile picture of the author OpticalOut
    Yeah, I think that Title and resource box are the biggies.

    A good title = good CTR to the article itself

    A good resource box = good CTR to your page
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  • Profile picture of the author Michael Ten
    lolololol quick and to the point. thanks hahaha
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  • Profile picture of the author Daveyz
    Reason number 1 in my opinion is the most important if not one of the most important key to making your article work. If people are not attracted by your headline title, they wouldn't even open the article in the first place and the rest of the article would not be seen. So making the title an attention grabber is a must!

    Great post!
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  • Profile picture of the author BizBitz
    Thankyou for the very practical and concise information.You have made clear the essential elements of article writing.Thanks again
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  • Profile picture of the author Sachine
    One more reason would be:

    "You are being too lazy to do article marketing"

    Most of the newbies spend too much time reading about article marketing... write & submit one article & hope that they will start making money by direct linking the article to some CB product...
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    • Profile picture of the author TimG
      Originally Posted by Sachine View Post

      One more reason would be:

      "You are being too lazy to do article marketing"

      Most of the newbies spend too much time reading about article marketing... write & submit one article & hope that they will start making money by direct linking the article to some CB product...
      Agreed - Several years ago you could make money with as few as 30 articles that number has been gradually creeping higher and higher to where I think if you want to completely dominate a niche you need upwards of 200 articles.

      That doesn't mean you can't still do well with a small group of articles that have everything done completely correct from proper keyword research to article development to article syndication.

      There are several marketers on this forum, that do well with a small number of articles but they are not the norm, they are just exceptional at what they do.

      Respectfully,
      Tim
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      • Profile picture of the author rmoore
        The article should be good content for sure.

        I think an issue people have is that they don't link build to their articles. You can get a large amount of traffic with a moderate amount of articles as long as each article ranks well in the search engines for the target term.

        My main EZA account is over 3 years old, I only have 70 articles...with 1,220,000 views.

        My clickthru is only 5.1%...but I think part of that is because I find that slightly longer articles with more content rank better in the search engines.

        My advice would be to write 50 solid articles as quickly as possible. Then spend the next few months finding ways to link build to these articles. You will outrank anyone else in EZA who is targeting the same keywords.

        -Rusty
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        • Profile picture of the author collegeguru
          Writing good titles could be a subject in and of itself. I'm still not very good at it. Can you guys elaborate more on that?

          I know using "powerful" language in my titles works pretty well. Words like powerful, amazing, incredible

          Honestly I feel awkward using a lot of hyperbole in my titles. Maybe I just need to get over it.

          Does anyone have any suggestions for further reading on writing eye catching titles?
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          • Profile picture of the author H.Miller
            Originally Posted by collegeguru View Post

            Writing good titles could be a subject in and of itself. I'm still not very good at it. Can you guys elaborate more on that?

            I know using "powerful" language in my titles works pretty well. Words like powerful, amazing, incredible

            Honestly I feel awkward using a lot of hyperbole in my titles. Maybe I just need to get over it.

            Does anyone have any suggestions for further reading on writing eye catching titles?
            Just Google "attention grabbing headlines" and "words that sell" and you will get a ton of information that will help you create really great titles for your articles.
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            • Profile picture of the author tpw
              Originally Posted by H.Miller View Post

              Just Google "attention grabbing headlines" and "words that sell" and you will get a ton of information that will help you create really great titles for your articles.

              Also search for stuff like "headline swipefiles".

              Even though what we do with article marketing is a bit different than what those other guys do with sales copy, the same basic principles will apply.
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              • Profile picture of the author H.Miller
                Originally Posted by tpw View Post

                Also search for stuff like "headline swipefiles".

                Even though what we do with article marketing is a bit different than what those other guys do with sales copy, the same basic principles will apply.
                Thanks tpw! Just Googled "headline swipefiles" and found some great stuff to add to my stash.
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                • Profile picture of the author aandersen
                  Originally Posted by H.Miller View Post

                  Thanks tpw! Just Googled "headline swipefiles" and found some great stuff to add to my stash.
                  Man be careful googling that stuff!

                  I did that once a few months ago and I got completely sucked in... Next thing I know, I'm subscribed to umpteen copywriter's lists and have read 3 or 4 books books on the subject.

                  Now, not only do I have to check the Main Discussion Forum throughout the day, but I also feel compelled to constantly check what's going on in the copywriting forum too. Like I didn't already have enough trouble staying on task!

                  To make things even worse, I found my content writing has gotten all persuasive and stuff. Man, if I'm not careful I'm going to end up with a huge ego and start raising my rates...

                  Proceed with caution my friend...
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                  • Profile picture of the author TimG
                    Originally Posted by aandersen View Post

                    Now, not only do I have to check the Main Discussion Forum throughout the day, but I also feel compelled to constantly check what's going on in the copywriting forum too. Like I didn't already have enough trouble staying on task!
                    I've never really visited that part of the forum..........any particular threads that stand out in your mind that would be worth reading?

                    Respectfully,
                    Tim
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                    • Profile picture of the author Sylvia Meier
                      Originally Posted by TimG View Post

                      I've never really visited that part of the forum..........any particular threads that stand out in your mind that would be worth reading?

                      Respectfully,
                      Tim
                      Tim,

                      It's a time suck like the War Room. I love going through there and learning the various mind control type techniques that copywriters use, and apply them to my articles. Only enter there if you have the extra time

                      Sylvia
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                      • Profile picture of the author TimG
                        Originally Posted by Sylvia Rolfe View Post

                        Tim,

                        It's a time suck like the War Room. I love going through there and learning the various mind control type techniques that copywriters use, and apply them to my articles. Only enter there if you have the extra time

                        Sylvia
                        Thanks for the heads up.........I'll have to avoid it for the time being, simply too much on my plate at the moment.

                        Respectfully,
                        Tim
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  • Profile picture of the author himanuzo
    If you want to use article marketing as your traffic method only, make sure to write hundreds or even thousands of articles. More articles more traffic more sales.
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  • Profile picture of the author Sylvia Meier
    I think all the points you raised are very valid.

    And article marketing has very much become a numbers game. The difference in just 3 years of me doing it is astonishing. When I started even 5 articles would generate great traffic, and plenty of sales. Now though, it takes many more articles to do the same. Which is why I've made it my goal to write a minimum of 5 articles a day, at least 5 days a week, and just keep on writing. I know at some point I'll tip the scale and the snowballing effect of article marketing will come into play in the niches that seem to require more articles.

    Best wishes,
    Sylvia

    P.S My other piece of advice... listen to Tim G, he really knows what he's talking about. I was doing some research on some of the article marketers I know, and started crunching numbers, and most of them averaged around 100 veiws per article written whereas Tim's articles average over 3500 visitors per article! And I thought my average of 1200 per article was good LOL
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  • Profile picture of the author aandersen
    Overall, I can't add much that hasn't already been mentioned. I completely agree with most of what's been said in here.

    If you're new to the subject of Headline writing, these articles on CopyBlogger are a great place to start How to Write Magnetic Headlines | Copyblogger


    Originally Posted by tpw View Post

    While EZA is quick to tell you to put the keyword phrase at the beginning of the title, I disagree.

    Write the title to attract an audience.
    LOL You guys don't know? You need to use the Clay Tipton title technique, it guarantees page 1 rankings.

    (Note: I don't expect everyone to get this)

    But seriously, I always hated that EZA title tutorial. Not only does EZA say that needs to be constructed this way to be "quality", but everyone and their mom has put out an article marketing product "rehashing" this same advice.


    Originally Posted by TimG View Post

    That doesn't mean you can't still do well with a small group of articles that have everything done completely correct from proper keyword research to article development to article syndication.

    There are several marketers on this forum, that do well with a small number of articles but they are not the norm, they are just exceptional at what they do.
    I personally use a combination of the two techniques when starting a new campaign. I'll crank out (or buy) short articles for direct traffic, and in the mean time I'll write longer articles at a slower rate, which are aimed at syndication.

    Once a few of my shorter articls gain footings in the SERPs and my longer articles start getting published, I'm done with the direct-traffic article churning. How many articles it takes seems to varry a lot from niche to niche. 200 isn't unrealistic, but it's often less than that.

    However, many of these traffic articles aren't doing much for me in the grand scheme of things. If I have another traffic source from the get-go, I won't even bother with them.

    Looking at my long-term goals, I can actually get away with a lot less than what I currently produce. I don't change my ways because traffic articles are nice for bringing in income while waiting for things to pick up.

    While I fully understand both approaches, if I was asked to pick a side, I would have to say I'm a member of the "small number of articles" camp.

    Originally Posted by Sylvia Rolfe

    P.S My other piece of advice... listen to Tim G, he really knows what he's talking about.
    I do, I do! I've been reading Tim's posts for a while now, and I agree that the man knows his stuff.

    Bill too!

    There are 5-10 people on this forum, who IMO are really on top of their article marketing game. These guys are both on that list.
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    • Profile picture of the author tpw
      Originally Posted by aandersen View Post

      But seriously, I always hated that EZA title tutorial. Not only does EZA say that needs to be constructed this way to be "quality", but everyone and their mom has put out an article marketing product "rehashing" this same advice.

      LOL

      Here is something that will blow your mind...

      EZA Title Tutorial...

      Who actually benefits most from that advice?

      The writer of the article??

      Too bad we don't have one of those animated Skype smilies -- you know the one :ROFL:

      In the beginning, EZA made money ONLY from Adsense... These days they have more than one stream of revenue, but they still rely heavily on Adsense to make their money...

      Why do you put your most important keywords in the front of your title?

      Because Google Adsense uses the keywords in the URL to target the advertising they present on a web page!!!

      When you use those primary keywords in the beginning of the title, you are guaranteeing that EZA will be able to show targeted ads on the page where your article resides...

      By using your top keywords in the beginning of your title, you are almost guaranteeing that EZA will be able to get the Adsense clicks from the page where your article resides, making it more likely that the reader will NOT visit YOUR WEBSITE in your author's resource box.

      That EZA Title Tutorial was NOT written to help you, but to help EZA make more money off of your work!!!

      And you think that because you are getting decent CTR's on your articles from EZA that you are getting a good return for your investment...

      Imagine how much better your return would be if people were clicking the link in your resource box, rather than EZA's Adsense advertising links!!!

      Every time someone rehashes EZA's Title Tutorial -- if you listen carefully -- you might hear a joyful giggle from behind Chris Knight's office door...



      I have always advised, and I will reiterate here again, when you write your article titles, you should write it in such a way that people will feel compelled to open your article.

      Your article title is the most important part of your article, because if no one reads your article, it will not make you money.

      So write your article title to get the article opened and read.

      Only include keywords in your article title when it makes sense to do so.

      Write for the reader first, and consider the search engines second.

      An article that gets read makes more money than an article that doesn't.

      Never let the inclusion of keywords in the article title be a detriment to your goal of getting the article opened and read by a real person.



      And when you are reading a tutorial about something, ask yourself if you are really getting the best advice possible or advice that will help the person offering it more than it will help you...

      Do the same with my posts here in the forum... Try to make an educated decision about whether I am telling you something because it will benefit me or because it will benefit you...
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      • Profile picture of the author Beatrice
        Your article title is the most important part of your article, because if no one reads your article, it will not make you money.

        So write your article title to get the article opened and read.
        Thanks very much for that information. I am still quite new to article marketing and I have written about 50 articles. I was told when I first started that I MUST insert the keywords in the title, in the first paragraph of the body, then sprinkle it a couple of more times throughout the body and finally in the resource box.

        The result is that in some cases the titles are just plain boring, and "forcing" keywords in the body doesn't always make the text flow naturally.

        I will definitely try out your advice!
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        • Profile picture of the author Sylvia Meier
          Originally Posted by Beatrice View Post

          Thanks very much for that information. I am still quite new to article marketing and I have written about 50 articles. I was told when I first started that I MUST insert the keywords in the title, in the first paragraph of the body, then sprinkle it a couple of more times throughout the body and finally in the resource box.

          The result is that in some cases the titles are just plain boring, and "forcing" keywords in the body doesn't always make the text flow naturally.

          I will definitely try out your advice!
          If you write naturally you'll find that your keywords or variations of it will find there way into your article without being forced. Forget about how often you put them in and just write.

          Best wishes,
          Sylvia
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  • Profile picture of the author Sylvia Meier
    Originally Posted by Richard Odell View Post

    Most page views in EZA are from other article submitters...

    Forget all the SEO crap and 'Preach to the converted'...

    A good title or unique angle will attract those of similar interest... especially if they are 'the opportunity seeking type' - Cha Ching! - sales!

    As for any other niches... authors contributing to that site may just buy your product simply to see what angle you are taking.

    Forget half of what folks here 'think is right' work those that are already working the system.

    Machiavellian I know... but a sale is a sale
    Although I agree a percentage of all page views will come from other marketers, I do not believe that most of those 3500 page veiws per article Tim get's is marketers. I believe most of those would come from search engines due to the ranking articles on EZA can get in the serps.

    Sylvia
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    • Profile picture of the author TimG
      Originally Posted by Sylvia Rolfe View Post

      Although I agree a percentage of all page views will come from other marketers, I do not believe that most of those 3500 page veiws per article Tim get's is marketers. I believe most of those would come from search engines due to the ranking articles on EZA can get in the serps.

      Sylvia
      Sylvia,
      You are correct...many of those views are not from other marketers but from actual articles that are listed on the first page of Google for various niches with many in the top spot.

      Getting an article ranked on Google for a good keyword phrase is the real secret to article marketing success because it generates traffic.

      What we do with that traffic at the end of the day is what makes a successful online marketer or prevents one from becoming a successful marketer.

      Here is an old post of mine on the forum that goes into more detail regarding how to succeed with your article marketing. It is a bit long but you should read everything in the entire thread because it is got some great info from other top article marketers.

      Respectfully,
      Tim
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  • Profile picture of the author Sylvia Meier
    I totally agree Tim.

    I have one article that holds the number 1 spot for a very popular keyword for it's niche. That single article has 8,618 views, and has sent 7,406 visitors to my site. I guarantee given the niche that article is in 99% of those visitors are actual visitors.

    When you've got the right keyword and a nicely crafted article, it pays off, big time.

    Sylvia
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  • Profile picture of the author arttse
    Another reason why article marketing isn't working for you is because of poor grammar, spelling and punctuation.

    For example, grammatical errors, such as incorrect use of your and you're, could harm how others perceive your credibility.

    H.Miller, I noticed you made this simple mistake in your opening post...

    "Reason #3 - Your Not Writing Enough Articles"
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  • Profile picture of the author thebitbotdotcom
    The title is a big deal. I have personally found this to be true. I once wrote an article that had a bit of a fear factor to it in the title accidentally and it took off.
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  • Profile picture of the author Lauryn
    I agree with your post, esp #1.

    I found that using better article titles improved my CTRs for my articles really well.
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    I Go Hard = "Slanguage" for putting forth a lot of effort.

    Don't be an arse and try to flip something you clearly have no knowledge of against me.

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  • Profile picture of the author sakura5881
    I agree with the first one the most. You need to make good impressions to be able to attract potential readers. Even if the content inside isn't actually that good, at least you have a slight chance.

    The third one is the second best tip. Quality goes over quantity, but at one point or another, you're going to need both.
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  • Every time I notice my sales dip is because I forgot one or more of the 3 C's ...

    I forgot to CARE (write to help, not to sell!) about my reader, I was not producing quality CONTENT (in title as well as body), and/or I was not CONSISTENT (daily production) in my efforts.

    In just a few sentences, there is my answer.

    You get those 3 right and you can be very successful.
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    If you could ask a 6 figure-a-year copywriter anything about creating successful sales pages ... what would you ask? Your opinion is NEEDED HERE
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    • Profile picture of the author H.Miller
      Originally Posted by CoolAromas View Post

      Every time I notice my sales dip is because I forgot one or more of the 3 C's ...

      I forgot to CARE (write to help, not to sell!) about my reader, I was not producing quality CONTENT (in title as well as body), and/or I was not CONSISTENT (daily production) in my efforts.

      In just a few sentences, there is my answer.

      You get those 3 right and you can be very successful.
      I like that. The 3 C's. Very valuable information.
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    • Profile picture of the author tpw
      Originally Posted by Sylvia Rolfe View Post

      If you write naturally you'll find that your keywords or variations of it will find there way into your article without being forced. Forget about how often you put them in and just write.

      Best wishes,
      Sylvia
      Originally Posted by CoolAromas View Post

      Every time I notice my sales dip is because I forgot one or more of the 3 C's ...

      I forgot to CARE (write to help, not to sell!) about my reader, I was not producing quality CONTENT (in title as well as body), and/or I was not CONSISTENT (daily production) in my efforts.

      In just a few sentences, there is my answer.

      You get those 3 right and you can be very successful.

      Since we are limited to 25 Thanks buttons per day, I have to thank the both of you this way.


      p.s. Someone suggested I should work to improve my skills on the harmonica and forget all those years training on the harp.
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      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author Beatrice
        After reading this thread, I think I need to change my plan of action. I am going to go back to my live articles and amend them slightly (in particular the resource box). unfortunately Eza does not allow "title changes".
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        • Profile picture of the author TimG
          Originally Posted by Beatrice View Post

          After reading this thread, I think I need to change my plan of action. I am going to go back to my live articles and amend them slightly (in particular the resource box). unfortunately Eza does not allow "title changes".
          Just create new articles with a better title and you'll be OK and have more articles working on your behalf.

          Respectfully,
          Tim
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          • Profile picture of the author tpw
            Originally Posted by thebitbotdotcom View Post

            The title is a big deal. I have personally found this to be true. I once wrote an article that had a bit of a fear factor to it in the title accidentally and it took off.

            I once created a forum thread that took off, as I had intended it to do, for the very same reason...

            How does this title strike your fancy:
            http://www.warriorforum.com/main-int...e-penalty.html

            In the previous 46 hours, this thread has generated 250+ responses and over 4500 page views.



            Originally Posted by TimG View Post

            Originally Posted by Beatrice View Post

            After reading this thread, I think I need to change my plan of action. I am going to go back to my live articles and amend them slightly (in particular the resource box). unfortunately Eza does not allow "title changes".
            Just create new articles with a better title and you'll be OK and have more articles working on your behalf.

            Respectfully,
            Tim

            Absolutely.

            I have written articles where I revisit them after a time, rearrange and add content to them, change the titles, and re-syndicate them.

            One article I thought was sure to take off got published twice on release.

            I figured the article was better than that, so I changed the title and syndicated it again one month later.

            The second time out, it was published five times.

            Again, I thought the article was better than that, so I revisited the article itself, dropped the first two paragraphs, retitled it, and syndicated it again. The third time out, the article was published on more than 200 websites and in several major newsletters.

            A great title and a good opening sequence is what was needed to resurrect it from failure to magnetic success.


            I have another article that I wrote for EZA as a test. I was annoyed that EZA would not let me publish it as I wrote it, so I retitled it and released it under my original design. It did OK on EZA and it did very well through general syndication.

            About 8 months later, I revisited the article, added three paragraphs to it, retitled it, and put it out again. It did slightly better than it had when I syndicated the first time with my original text.

            Another 2 months later, I took the same article, rearranged the body, and tightened the copy, retitled it, and syndicated it again. And it hit big numbers again.



            The point I am trying to make is that no matter how perfect an article is, I can always come back to the article weeks, months or years later and see things I would have done differently.

            So I make those changes that I think may be even better than the first copy, give it a new title, and syndicate it again.

            Sometimes, to get better results on an article, all I need to do is to change the title. Other times, the body must have something changed, before the article finds a large audience.

            When you stop to think of your articles as extra doorways to your website, then it does not matter if you miss perfection the first or third time out of the gate.

            Revisit all of your articles every couple of years, tweak them for better performance, clean them up, and syndicate them again.

            Each time you revisit this process, you can develop more doorways for your articles to continue delivering value to your business.

            Don't fear the process; just do it.
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            Bill Platt, Oklahoma USA, PlattPublishing.com
            Publish Coloring Books for Profit (WSOTD 7-30-2015)
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            • Profile picture of the author Sylvia Meier
              Originally Posted by tpw View Post

              I once created a forum thread that took off, as I had intended it to do, for the very same reason...

              How does this title strike your fancy:
              http://www.warriorforum.com/main-int...e-penalty.html

              In the previous 46 hours, this thread has generated 250+ responses and over 4500 page views.






              Absolutely.

              I have written articles where I revisit them after a time, rearrange and add content to them, change the titles, and re-syndicate them.

              One article I thought was sure to take off got published twice on release.

              I figured the article was better than that, so I changed the title and syndicated it again one month later.

              The second time out, it was published five times.

              Again, I thought the article was better than that, so I revisited the article itself, dropped the first two paragraphs, retitled it, and syndicated it again. The third time out, the article was published on more than 200 websites and in several major newsletters.

              A great title and a good opening sequence is what was needed to resurrect it from failure to magnetic success.


              I have another article that I wrote for EZA as a test. I was annoyed that EZA would not let me publish it as I wrote it, so I retitled it and released it under my original design. It did OK on EZA and it did very well through general syndication.

              About 8 months later, I revisited the article, added three paragraphs to it, retitled it, and put it out again. It did slightly better than it had when I syndicated the first time with my original text.

              Another 2 months later, I took the same article, rearranged the body, and tightened the copy, retitled it, and syndicated it again. And it hit big numbers again.



              The point I am trying to make is that no matter how perfect an article is, I can always come back to the article weeks, months or years later and see things I would have done differently.

              So I make those changes that I think may be even better than the first copy, give it a new title, and syndicate it again.

              Sometimes, to get better results on an article, all I need to do is to change the title. Other times, the body must have something changed, before the article finds a large audience.

              When you stop to think of your articles as extra doorways to your website, then it does not matter if you miss perfection the first or third time out of the gate.

              Revisit all of your articles every couple of years, tweak them for better performance, clean them up, and syndicate them again.

              Each time you revisit this process, you can develop more doorways for your articles to continue delivering value to your business.

              Don't fear the process; just do it.
              Bill,
              I believe you hit on an excellent point there. A new perspective, months or years later can give an article that was barely a hit the life it needs to become a major grand slam of an article. I love looking back at older articles and changing them into new ones with my newly found knowledge and mindframe.

              No article is ever perfect. No article will ever be perfect but if you keep trying you can get damn close.

              Best wishes,
              Sylvia
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  • Profile picture of the author Dwight Anthony
    I spend a lot of time on the headline as an attention grabber then end up writing around that. Seems to work well.
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  • Profile picture of the author MikeMorgan
    Nice Tips.

    It is also important that you have powerful resource box that invites visitors into your offers .

    Unless you have effective resource box , you can't reap the power of article marketing .

    Mike
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    • Profile picture of the author alwaysready
      I think i read this before , here !!! well i'm not sure , but any way i do definitely agree with what you say , specially titles stuff , i mean title is the key of bringing readers and then interested daily people Nice thoughts
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      • Profile picture of the author joyric
        Thank you everyone for some very valuable information and tips.I am new to IM and article writing, so a bit nervous, but know the help I will get here will be very beneficial. Nice to have somewhere to go for advise.
        Cheers
        Joy
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  • Profile picture of the author SGdarling
    great post, thank you for the tips.
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  • Profile picture of the author Giani
    Thats true. Your article must have a unique content. If you have PLR articles, you should tweak your title and content to make it unique.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by tpw View Post

      Did you know that in Google, on-page SEO is of much less value that links pointing to a page?

      Did you know that on-page SEO does not affect PageRank?

      Did you know that PageRank doesn't really matter when Google is deciding which page to show at the top of its search results?

      Did you know that you don't need SEOpressor to build a valuable article with some real SEO value?

      Did you know that over-optimization can be worse than not enough?

      Every time someone rehashes EZA's Title Tutorial -- if you listen carefully -- you might hear a joyful giggle from behind Chris Knight's office door...
      And every time someone recommends building backlinks to the EZA article page, that joyful giggle turns into a full-on belly laugh?
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      • Profile picture of the author TimG
        Originally Posted by JohnMcCabe View Post

        And every time someone recommends building backlinks to the EZA article page, that joyful giggle turns into a full-on belly laugh?
        Funny thing is John, if everyone did their homework prior to writing and submitting their articles they wouldn't need to send backlinks to them because the articles would obtain a top ranking on it's own.

        Respectfully,
        Tim
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