Email Titles That Made You Open Up

38 replies
Hi Warriors.

First of all, Happy New Year!

Secondly, I thought it would be useful to have a thread where we document emails that we've opened up from people that we normally wouldn't open up.

I think the most important part of the email that causes people to open up is the "From" field.

But if you disregard this field, what email titles have caused you to open up in the last few days. Here's a few of mine:

Nothing will make you HAPPIER than this. Nothing.

1 HUGE email marketing tip (this was a BIG revelation)


What's yours?

James
#email #made #open #titles
  • Profile picture of the author Zeus66
    [DELETED]
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    • Profile picture of the author JamesPenn
      Originally Posted by Zeus66 View Post

      You know what makes me open up an email more than anything else? Has nothing to do with the title...

      WHO IT'S FROM!

      That should be every list owner's 2011 resolution numero uno: strive to get your list subscribers opening your emails just because it was YOU who sent it to them.

      John
      I completely agree.

      There are some people who's emails I open no matter what the subject, but I'm more interested in email titles that make you open from marketers whose emails you normally wouldn't.

      It might be useful for recapturing the interest of stale subscribers.

      James
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    • Profile picture of the author markowe
      "Who it's from" - yes, like it.

      I must admit, as subject titles go, I find it easier to remember the ones that demotivated me to open (and made me unsubscribe), than the ones that made me open.

      I am not sure why, but I have received ZDnet tech update newsletters for probably 10 years now, and I still often can't resist opening them, they just have a way with headlines. Wish I could quote one now.

      But in the IM niche, I don't know about you, but I am so jaded, I find it hard to take anyone's newsletters at face value when I KNOW they want to sell me something, however softly softly...
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  • Profile picture of the author Christophe Young
    Funny, my new ebook is about this very subject. I have over 100 of them there. Not in the IM niche though.
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  • Profile picture of the author Zeus66
    Sorry James. I was trying to edit my post that you quoted and somehow I deleted it. LOL I'm all thumbs today.
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    • Profile picture of the author CDarklock
      Originally Posted by Zeus66 View Post

      Sorry James. I was trying to edit my post that you quoted and somehow I deleted it. LOL I'm all thumbs today.
      My latest ploy to make people open my emails is to write MASSIVE broadcasts full of useful information.

      Ha ha, little do they know the one I sent today is full of affiliate links!

      Oh wait, I told them that at the beginning of the email. And about half of the links lead to free stuff. Never mind.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author PhoebeSmellyCat
        I'm a sucker for numbers as in "5 Ways to _____"

        Of course, what goes in the blank is just as important. The most recent eye catching titles I received are:

        10 Proven Ways to Convert More Web Leads
        4 Phrases to Ban From Your Customer Service Vocabulary
        6 Ways to Hone Your BS Detecting Skills


        Others that made me click:

        Is Your Boss Trying to Kill You?
        How Many Writing Mistakes Can You Find?
        Achieve Killer Results Without Killing Yourself
        The Overlooked Secret Of Article Attraction and Conversion
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      • Profile picture of the author REHughes
        Originally Posted by CDarklock View Post

        My latest ploy to make people open my emails is to write MASSIVE broadcasts full of useful information.
        What, now they gotta be USEFUL now too?

        ARRGGGHHHH! :confused:

        And I just outsourced a whole potload of content from somewhere in -I forgot where - for .50 an article. And I didn't mention USEFUL!

        You just ruined my whole freakin' 2011 right off the bat!

        Robert
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        • Profile picture of the author CDarklock
          Originally Posted by REHughes View Post

          You just ruined my whole freakin' 2011 right off the bat!
          I'm sorry. Skype me, maybe we can JV or something.
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          "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author King Shiloh
    Banned
    Congratulations King! You Have Made An Affiliate Commission
    I open it whenever, from whosoever including...spammers.
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  • Profile picture of the author Lance K
    Originally Posted by JamesPenn View Post


    Secondly, I thought it would be useful to have a thread where we document emails that we've opened up from people that we normally wouldn't open up.

    I think the most important part of the email that causes people to open up is the "From" field.

    But if you disregard this field, what email titles have caused you to open up in the last few days.
    To be frank...nothing. I don't/won't disregard the "From" field.

    And the one's who aren't on my preferred "From" list eventually get the axe. It's extra annoying to get super duper sale notices from people whose messages you don't regularly read.

    IT'S NOT THEIR FAULT THOUGH...IT'S MY FAULT FOR STAYING ON THEIR LIST.

    We both win when I unsubscribe. I declutter my inbox & don't get irrationally annoyed by someone who's just doing what they should be doing. And they don't have a dormant name taking up space on their email server. I just don't always do it as soon as I should.
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    "You can have everything in life you want if you will just help enough other people get what they want."
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    • Profile picture of the author Collatio
      I personally hate receiving this kind of misleading e-mail titles, but one of the best is ''Found some money..'' or anything related.
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  • Profile picture of the author infomaniacs
    The one that gets me all the time is "You have been Paid" or "You have made a sale"
    Irresistable!
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    • Profile picture of the author Dan C. Rinnert
      I open the ones that start out with "CB Sale:" but only if the sender is ClickBank. Otherwise, I delete them.
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      • Profile picture of the author Michael Shook
        I don't care about subject lines at all. I don't really even care who they are from.

        I am on so few lists that I open the ones I get.
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      • Profile picture of the author All Night Cafe
        This I can agree with, and I do the same thing.

        Months back I hated getting taken in by, you
        just made a sale.

        Fool me once, my fault.
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      • Profile picture of the author Lemy Yusento
        Originally Posted by Dan C. Rinnert View Post

        I open the ones that start out with "CB Sale:" but only if the sender is ClickBank. Otherwise, I delete them.
        Haha... I agree Dan.

        -Lemy
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        • Profile picture of the author Willie Crawford
          One that recently got me to open the email but
          also prompted me to unsubscribe:

          "checking in"

          I think the biggest reason that I unsubscribed though
          was that after a 1 paragraph message urging me to
          check something out, the marketer had spaced down
          about 75 times to push the mandatory autoresponder
          blurb from above the fold. Since they were trying to
          make it NOT appear to be a broadcast message, that
          is probably what triggered my unsubscribing.

          Interesting how our minds work

          Willie
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  • Profile picture of the author midwestmedia
    When I get emails that are clearly designed to be misleading I not only delete, I unsubscribe. If someone can't come up with a compelling reason for me to read their email other than to try to trick me then what's inside is likely worthless anyway.

    Subjects like this would include anything like, "Where do I send the check?", "You made a sale!" (when I'm not their affiliate) or anything of that nature. I've been in IM over 10 years and am a proven customer and spend money on IM pretty freely but anyone who does that loses my business instantly.

    My time is valuable and when people waste my time, they lose me as a subscriber. Developing a reputation for providing useful and relevant content and the ability to write a compelling (honest) subject line will get me to open every time.


    Hope this helps!
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    Jen Knox

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  • Profile picture of the author wazzer
    Originally Posted by iAdvertise4You View Post

    ... You have just made a sale
    That one's worked on me a few times too. They all get trashed but now I think I'm gonna start making a swipe file because some of the sales letters are actually pretty good. :-)
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  • Profile picture of the author King Shiloh
    Banned
    I just hope we are not given out any information to cyber thieves, hackers, scammers, spammers and their likes.
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  • Profile picture of the author hilhilginger
    Email title are good eye catching stuff to open up particular mails.But if has fall to spam folder then the chances get reduced.
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  • Profile picture of the author foxlobo123
    " Justin Bieber Cuts His hair! " from Matt Trainer
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  • Profile picture of the author Marvin Johnston
    Count me as another person who looks at FROM first, marks everything else for deletion, and then checks the subject line to undelete things that I want/need to read.

    If someone wants me to open their email, I'd either better know who they are or the headline best not sound like spam!

    Marvin
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  • Profile picture of the author mywebwork
    Some of the responses on this thread are fascinating when compared to another currently running thread:

    http://www.warriorforum.com/main-int...ect-lines.html

    It seems that the very e-mails that are being branded as deceptive spam on the other thread are the same ones that are being opened by many respondents here!

    Those of you considering sending the "You've made a sale" e-mails may want to read that thread before you do.

    Happy New Year everyone.

    Bill
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    • Profile picture of the author CDarklock
      Originally Posted by mywebwork View Post

      It seems that the very e-mails that are being branded as deceptive spam on the other thread are the same ones that are being opened by many respondents here!
      It's a perspective thing. When you're the consumer, these subjects are crap. When you're the vendor, however... people open the email.
      Signature
      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Giani
    Who has sent me email usually determines whether I open it or not. Then if the subject include freebie or download, I do NOT open that.
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  • Profile picture of the author Barry Unruh
    Lately it has been the ones which started with:

    "Merry Christmas"
    "Happy Birthday"
    "Happy New Year"

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  • Profile picture of the author Willie Crawford
    I think I'm pregnant

    Just kidding

    I'll share one of the most successful ones that I've ever
    used.

    It was "I Question Your Integrity!" and the email was an
    ezine issue talking the challenges you face in over-coming
    lack of credibility. In the issue I explained to the readers
    that most readers simply don't believe your copy, and shared
    a few ways to overcome that.
    Willie
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  • Profile picture of the author paulie888
    I think the emails with very informal, "off the cuff" type subject lines tend to hold the most attraction for me, i.e. the "anti-marketing" type subject lines, similar to what Frank Kern likes to use.
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  • Profile picture of the author LetsGoViral
    You've got funds!
    You've got sale!
    You've got a commission.

    Sneaky *******s!
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    Time of thinking is over.
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  • Profile picture of the author JHC81
    There is one "guru" on my email list that I get emails few times a week, I have been ignoring him but in the year of 2010 I think in August..... he came up with a good tittle that I just had to click and find out, the tittle was........ that his has to file bankruptcy..... after i opened it of course was fake tittle ..... I was like darn... lol
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    • Profile picture of the author CDarklock
      Call me sexist, but I'll bet this one that just showed up in my Gmail inbox got a lot of female opens:

      Signature
      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Adam Roy
    For some reason, I have a really bad habit of opening emails that start with Re:

    Sometimes it's a bit tricky because you may be expecting an email back with a similar subject line, from some point in time.

    Re: Regarding what I mentioned before...
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  • Profile picture of the author Colin Theriot
    As others have said, it's got way, way more to do with being a WHO that people care about. That often has to do with how you get them to be on your list in the first place. Darklock had a good idea about how to do it, and that's to set the expectation for what's IN the emails through consistency. If they know that every email they open from you is the bees' knees and not the owls' bowels, then you rarely need a snappy subject. When writing for someone who has established that expectation, I tend to use simple to-the-point subjects and save clever ones for times I want to stand out.

    But if you MUST write subjects for cold email leads, the trick is in knowing what their inbox NORMALLY looks like so you can make your own subject stand out. There are no magic words that 100% work - it's about using the Von Restorff Effect to your advantage and grabbing attention by being the odd one out. The only way to guess at that is to walk a mile in their shoes. Open a gmail account - subscribe to what they subscribe too, and see what they see. This will give you more insight and and endless stream of ideas than any book or guide on the subject.
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  • Profile picture of the author Hexor
    I always open emails, most emails i recieved is saying that i won on lottery, i reply to this messages because, maybe someday, one of this is true and my life will change if this will happen to me, thanks for sharing!
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  • Profile picture of the author Bremaine
    I get a ton of e-mail similar to the ones posted. I also get a ton of spam due to my e-mail being so old. I used to be quite stupid when it came to the internet.
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  • Profile picture of the author dave147
    I have opened a couple of emails with this title:

    You Have A New Affiliate Sale!

    Not because I believe it but to quickly unsubscribe

    Would you believe there are "respected" marketers using Aweber
    and these type of titles? Maybe they are clearing their lists of non purchasers I don't know, hopefully there is some sort of reasoning behind it!
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  • Profile picture of the author Sparhawke
    Sexy girls in your town want to meet you right now!!!

    Honestly, as someone mentioned I only open those from people I know about and who tend to write things full of win anyways, life is too short to open every piece of crap I get sent :p
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