Facebook or Adwords?

13 years ago

Better for what? They are vastly different, but if you have a reliable conversion process, then you can use either to drive traffic.

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JoshuaZamora

13 years ago

Facebook allows you to target your audience alot more then google. And facebook lowers your cpc if you have a great click through rate

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oblio 13 years ago

If you are using Adwords, give the Display Network (formerly the Content Network) a try. Sometimes it is not the ad platform but the marketer. You need to have a great product, a great message, and laser target those ads and your good. Always remember to split test.

Hope that helps,
Cheers,
O
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goodmast3r 13 years ago

Originally Posted by JoshuaZamora

Facebook allows you to target your audience alot more then google. And facebook lowers your cpc if you have a great click through rate

Does this mean FB will beat Google in PPC?
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coolseo

13 years ago

IMO, it mainly depends on type of product you are promoting

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1 reply

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Laurie Rogers 13 years ago

I have been taking a course on media buying the last while (making pretty good money off it actually) ... and you don't need to use the suggested "price" with facebook, which is a bonus, unlike google. Facebook is definitely much more targetted, well worth the investment, however you also need to understand trends, which would be dependent on your product. For instance, there are certains times you would invest more money into certain ads to expect the highest ROI. Really, at the end of the day, it depends on your product and your price point to determine which would be the best bang for your buck.
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Hexor

13 years ago

I can understant what is your point, the thread is not complete though.
But, i think facebook is the best in all aspect, chatting, advertising, spreading, all in all.
Facebook is a lot of help to us who aspire to be a professional bussinessman.
Try them both and judge them by your point of view and you are the one who will decide for it so if you fail, no one will be responsible. ^_^

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1 reply

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Laurie Rogers

13 years ago

Originally Posted by Hexor

I can understant what is your point, the thread is not complete though.
But, i think facebook is the best in all aspect, chatting, advertising, spreading, all in all.
Facebook is a lot of help to us who aspire to be a professional bussinessman.
Try them both and judge them by your point of view and you are the one who will decide for it so if you fail, no one will be responsible. ^_^

Actually that's not a good idea to try them both, you should only test one at a time and run split tests with two campaigns on the same network you are buying ads from. It's important to collect data at first so you can see what's working and what's not before you branch off to another ad network. And if this is your first campaign be prepared to lose some money. Again it's all dependent on product, price point and buying trends for the season.

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blackjacker

13 years ago

Depending on your business.

If you're in a problem solving market, i.e. curing panic attacks, getting pregnant etc... Google is definitely more targeted.

If you're in a market where relationship = long term profits, i.e. IM, Stocks, Make up, Flirting, Seduction... Facebook is definitely better.

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Bannaz 13 years ago

Adwords - customers are usually searching for your services
Facebook - on impulse
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LetsGoViral

13 years ago

Adwords is better in most cases.

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Robert Colle

13 years ago

I guess it all depends on what and how you want to use them to your advantage. On certain aspects Facebook will be a lot more better than Google. But on others
Google too will be a lot more better than Facebook so it really all depends on what you want to use them for.

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CikaPero

13 years ago

If you are promoting products for general use and your main focus is to build up brand awareness, then Facebook is better, otherwise you should go with AdWords.

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simplebutcreative

13 years ago

Facebook hands down...Google is old news. I love how you can target your audience with facebook. I'd rather spend my money there and waste on low quality traffic from Google

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Devid Farah 13 years ago

Facebook seems to give a better return on investment as others say it is far more targeted.

That said the approval process for ads on facebook can be erratic with some affiliate links being approved and some not.

Overall you should find that you will pay far less per click on Facebook and get far more targeted visitors.

Ideal for those wanting to test the water with PPC and a smaller budget.
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