Shakespeare should have said
"A rose by any other name could smell even sweeter"
A Warrior was looking for products related to "astral projection"
so I checked out the keywords and got 1,620,000 Google Searches
That didn't seem to tally with the interest I thought there would be in the topic so I tried a synonym "Out of Body Experience"
72,900,000 Google Searches!!
A massive difference. How many of us are missing a big potential market because we are searching for the right niche with the wrong name and/or keywords?