What are the best ways for SM sites to get the news out about exciting things ?

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By SM sites, I mean Social Marketing sites like APSense, IMfaceplate, Sweeva

Of course, they send emails to their members.

Some choose to post information on blogs for all to see.

Others launch a campaign and ask members to get the word out.

Should all these methods be used, or only one or two methods are really effective ?
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