Not Making Money Yet? Have You Covered These 3 Bases?

I work with many beginning Internet marketers every day. Beginners usually flounder early on as they filter through all the scams and misconceptions about online marketing. Too often they pass go and try to make money without the foggiest idea of how Internet marketing really works.

Failure to understand the basic principles of online marketing leads to major frustration in most beginners.

These core principles are:

Traffic - This is a tough one of course. It's at the top of every Internet marketer's list. Plenty of traffic means you "might" enjoy success. Too little traffic leaves your offer dead in the water. However, not just any traffic will do; the marketer must learn the art of attracting targeted traffic. This of course is an entire topic in itself.

Trust - Big traffic is worthless if the visitors do not trust you or your site. For squeeze pages, visitors must trust enough to give away their email address. For selling your own or others' products visitors must trust enough to pull out their credit card. If your site is monetized with AdSense, the visitor must trust the site enough to invest the time required to look at some of the content and maybe click an ad instead of the back button.

Value - You must offer value to the world. You might offer lower prices, great service, high quality information, or you may simply use SEO techniques to rank information in ways that make it easier for visitors to find what they are looking for. If you don't offer real value to the world, your Internet career is on shaky ground.

Making money online actually becomes the easy part once your offer embraces these core principles of Internet marketing.