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Increasing Email Open Rates

by maximus242
3 replies
Any suggestions, ideas, etc. That you have used to increase the open rates for your emails, I am hovering between 20-30% right now.
#email #increasing #open #rates
  • Profile picture of the author natedamm
    Well, the only thing I could suggest is to improve subject lines. Make it an open type of subject that entices the reader but still does not give away what's inside. Depending on what niche you are in 20-30% is not that bad by the way...
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  • Profile picture of the author Adrian Jock
    1) improve your subject lines
    2) clean your list
    3) add text to your ALT tags
    4) be sure that your emails don't contain spam filter triggers
    5) ... [the list can continue ]
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  • Profile picture of the author Shaun OReilly
    Originally Posted by maximus242 View Post

    Any suggestions, ideas, etc. That you have used to increase the open rates for your emails, I am hovering between 20-30% right now.
    Using enticing subject lines is certainly one way to
    increase open rates.

    However, I've found that what works well for me
    is making sure that the content of the e-mails that
    I send is stellar so people want to open up and
    read the content inside.

    I prefer to build the relationship with subscribers to
    the point where they consistently get great content
    so they want to open up every time.

    For example, the Talkbiz newsletter by Paul Myers
    could use any subject line - and I'd most likely still
    open up.

    Curiosity burning subject lines are OK but at some
    point you've got to deliver what people want so
    they'll open up, read and act on your messages.

    Dedicated to your success,

    Shaun
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