Could You Teach ...But Not Do?

15 years ago

Originally Posted by Shamir Rele

What if you don't make money online. Would you be comfortable in putting your heart and soul into creating and promoting products as if were the internet marketing guru?

What if you are unfit and overweight. Would you be comfortable in putting your heart and soul into creating and promoting products as if you were the fitness guru?

What if you were hopeless with women and couldn't attract girls. Would you be comfortable in putting your heart and soul into creating and promoting products as if you were the seduction guru?

Would you be comfortable and put your heart and soul into doing interviews, teleseminars, webinars, blogging, article marketing, email communications with your prospects, putting your face with your product via YouTube video's, pictures, branding it as you, doing real life seminars, etc...IF THAT WASN'T REALLY YOU?

The internet market niche is super competitive. I think you'd be better off promoting any other niche until you've made signifigant money online.

It's going to be easiest to market to a niche you know something about although it's not absolutely necessary. You can market weightloss even if you have a weight problem and you could market how to make money products even if you are not making signifigant money online but there are easier niches to profit from.

When it comes to marketing products that teach someone to do something you don't know how to do yourself I think it makes a difference if you're marketing someone else's product as an affiliate or if you're creating your own product.

If you're marketing someone else's product you can play the role of the "reporter" and tell people weather you think the product is good or bad and just give your opinion of it. If you are creating your own product I believe it is wrong to create a product that will teach people to make $10k per month if you've only made one or two affiliate sales in your IM career. People want step by step instructions on making money. They want proof that you are making money. You can't give these things to your customers if you're not actually doing it.

My advice would be to stay away from the how to make money online niche if you are not making a good income online. Find an easier niche, make a bunch of money, then create a product that reveals what you did and you'll have a good IM product.

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steveweber 15 years ago

No, I could not promote and do what I do had we not actually walked the walk.

My wife and I worked every night and weekend on our online business while we had full time jobs. She quit her job first...then I did. How could I tell people how to "escape the rat race" if I had not done it myself?
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Asher

15 years ago

The only exception to that is if you had your products
ghostwritten and everything outsourced.

Doesn't mean that if you haven't done it before, you
can get people who are smarter than you to do it for
you

Asher

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Kamran

15 years ago

Originally Posted by Asher

The only exception to that is if you had your products
ghostwritten and everything outsourced.

Doesn't mean that if you haven't done it before, you
can get people who are smarter than you to do it for
you

Asher

One problem with this...who will respond to queries about your product?

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Allen Graves

15 years ago

I think it would show if you didn't know what you were talking about. It wouldn't take long for your business to fail.

AL

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Niche 15 years ago

Almost unethical. If you can't make it work, how do you know you can teach it right?

I am in the affiliate marketing niche, but only came in after I had been making an income in other niches

You can almost always tell the talkers from the walkers by just looking at the product
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- Shamir Rele 15 years ago
  
  Originally Posted by Niche
  
  Almost unethical. If you can't make it work, how do you know you can teach it right?
  
  I'm not sure sure anymore.
  
  Side note: I myself sell info products in a market I know about. Not make money niche either. /End Side Note.
  
  Here's the thing. We are taught in this industry that you can make money with products in niches that you know nothing about. You and I know that there are plenty of 6/7 figure earning affiliates out there who do just that - promote, endorse and market products wholeheartedly. It's the profit that motivates them and not passion (as it were).
  
  Some will even put their face on it. To make GOOD money as an affiliate today (specifically selling information products) you need to go all out. Meaning, all the communications that you do with your list (including video's, audio and so forth) have to at least look like they're coming from a authentic and genuine place.
  
  So in this case, if you are not knowledgeable - or at least been some kind of proof of the product you're promoting, then I think it would be difficult not to tell a lie in your marketing materials. Sure, you could get away with 'other peoples proof', but lets face it ...you need a story and this story coming from you will nearly always out-pull the story of another.
  
  Am I wrong? Just trying to get some feedback here.
  
  I know if a marketer selling a course where he teaches to FLAT OUT LIE to sell materials. In other words, he plays the role of a character who uses his stories in his chosen niche to sell info products. Is this wrong? I'm not so sure anymore.
  
  (By the way, this niche was not the make money niche).
  
  Thanks
  
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  marcanthony 15 years ago
  
  Of course you can...
  
  There are tons of basketball and football coaches that never played the game themselves but are able to lead teams to victory.
  
  Good information is good information whether the source is credible or not.
  
  Besides... many internet marketers are involved in niches that they know very little about. But, for some reason there is this mysterious exception made for the make money online niche.
  
  Look at it this way, how many lousy make money online products sale everyday from marketers that actually do know what they are talking about?
  
  Just make sure you don't do any videos in niches you know nothing about. That would be a mistake.
  
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  ExRat 15 years ago
  
  Hi,
  
  No, I can't motivate myself to spend my time living a lie, even for money. I get my happiness from keeping it real because if I do nothing else, that is my contribution to evolution.
  
  I'm biased (because I'm a parent) but I think it helps when you become a parent because you become involved in a nurturing process that has no direct benefit to you - you do it purely because it's the right thing to do. Sometimes you don't need a reason in front of you - you just act on instinct.
  
  I don't mean to suggest that non parents are more selfish - my point is that becoming one helped me to understand because before I became a parent my motivation and viewpoint were a lot more selfish and I often found myself unfulfilled by my efforts, whingeing about problems etc.
  
  It's each to their own - I'm sure there are plenty of people who achieve great fulfillment by spending their time pretending to be someone or something that they are not in order to earn more money. But if anyone ever asked me for guidance, I would advise aiming in the opposite direction.
  
  My sig line may seem to contradict my point here. But, in my opinion there's no point working hard just so that you can sail around in your yacht unfulfilled and unhappy. The sig line needs a disclaimer about earning money by misleading others. I think Mr. Lee Roth is exempt from that
  
  I think the key is this -
  
  If you happen to come across great information that you know is going to help others, then there is nothing wrong with selling it. If you have to pretend to be someone/something that you are not in order to sell it, then you might want to ask yourself some questions before going forward. If you have doubts about whether you are really offering value, then in my opinion, why waste your time? Everyone has something of value to offer. It might be a struggle to find it. So what? Most truly great achievements that are worth sharing are born out of struggle. Personally, I look to challenge myself in everything I do and I don't understand how anyone can spend their time doing otherwise. But I didn't always know this. I learnt it through the struggle I created for myself by being a waste of space.
  
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Li Weng

15 years ago

After reading the content of your post, I'd say NO! Because all the examples you've given are not just about teaching and not do, they are essentially talking about LYING!

What I was thinking in regards to teaching and not do is the example of coaching of athletes. The top coaches might not be champion athletes themselves, but they know exactly how to teach someone to become a world-class athlete. In that case, they teach but not do.

But that's obviously not what you're talking about here. Basically you're talking about scammers. Because they're teaching others something they actually suck at and know absolutely nothing about. That's completely different story.

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al_clark7

15 years ago

You don't have to be an expert in the field you are promoting in my opinion.

The IM marketing field is quite unique in my opinion, but away from that, you do the research and know what people are looking for. Then you find a product that is suitable for them. Then you market the product you have found.

This is the basis for all marketing. Marketing agencies over the world promote a wide range of things for their clients. They don't need to be experts if they are just providing the marketing. The product owners will be the one who answer any questions.

So, if I was fat, but I was promoting a weight loss product, I would have no ethical problem with it. As long as the product you were promoting would actually help people lose weight. You are providing value for the people who do want to lose weight, without actually wanting to do it yourself.

alan

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tanya7zhou 15 years ago

This is a tricky situation.

Mainly because, Guys like Tony Robbins, Bob Proctor, etc...Started their coaching sessions without any life experience so to speak. I mean they studied day and night and obtained knowledge....so they just used the information to educate.

Maybe if you educate yourself and have knowledge about a particular field....you qualify to teach and earn money....Just like lawyers and accountants, motivational speakers, etc
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WebSlicers

15 years ago

Whatever your mind sets, your body can acheive. If you really want to be good at something, you have to put your mind and willingness and dedication into it so it will become possible.

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Kunle Olomofe

15 years ago

It's called transferred learning and it is legal and ethical.

And yes, I could teach AS I do and have done so successfully in IM to the benefit of thousands of IMers.

The fact is you don't have to have the whole "100 years experience gold wrist watch" (and "screenshots") before you can help others achieve something positive in their own lives. It helps though to at least be "doing" as you are "teaching" and to be HONEST and UPFRONT about it all.

I did this with my first IM product and my second, and my third and oh maybe my fourth too... point is, I can teach it if I know more than the people I'm teaching, sure why not? They WILL learn more than they knew before they met me, right? So where exactly have they lost out?

Like I said and it is worth repeating... you should only do this IF you are honest about it... I told everyone upfront who grabbed a copy of my first IM product (that taught people how to create their own ebooks for profit), that that was my own first internet infoproduct but I had been around long enough to see what didn't work and to be able to save people time and money failing like I had been failing doing other stuff... When the update for that ebook was ready a few months or a year later guess what, I didn't have to say "I've never done this before but...", I could then boldly say "Just like I did when..."

The point is, if it is a viable way for someone to make their money they can go ahead and do it if done ethically.

Another fact is, some of the greatest how to books credited to certain authors actually had majority of their content contributed by other people.

It is allowed 100% but you must NOT lie that YOU are doing something when you're not. Be honest and say it like it is. Keep it real. Doing so in my view is not a sin against man or God.... if you are honest about the facts.

Finally, another of my best selling products taught techniques I had NEVER used before I wrote the report, that report changed so many lives it still makes me wonder what I was smoking when I wrote it... :p

Seriously though, I told it like it was in the letter and report that the techniques I was teaching were techniques used by others successfully that I had been studying and understudying and I also suggested fresh ways (that those others had left out) because I was doing as I was teaching .

Personally, I learn to teach.

But I can be learning AND teaching too. It's been done before me, and it will done after me. If you want to do it, go ahead, just don't lie to people about the facts.

Keep it Simple and Straight and you can teach others stuff you haven't yet accomplished yourself as long as you have studied or are studying those who have accomplished the feat. AND it always helps if you are simultaneously following the advice you're sharing.

Cheers,

Kunle Olomofe

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Lambert Klein

15 years ago

I think it depends on your knowledge.

I use to be in construction; Siding, gutters, trim, etc. I did great work on our customers homes. They always praised our work.

My own home look like crap. I just didn't have the money to do my own, even though 5 days a week I worked on improving other homes for a living.

Lambert

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MaskedMarketer

15 years ago

Originally Posted by Allen Graves

I think it would show if you didn't know what you were talking about. It wouldn't take long for your business to fail.

Allen,

That's absolutely true.

You could have lots of knowledge of business, but never have done it... So if you have no knowledge of business or what you're doing, you either find someone who does, or your business will fail..

However, if you have knowledge of the industry and can honestly help people, but have not yet done it yourself (maybe you can't afford to), then its possible to become successful. Like someone mentioned about, sports coaches and other coaches do it...

Just because someone IS making money online, doesn't mean they have a good business strategy. Business is strategy- and not everyone has a strategy.

A GOOD Business strategist does not need to even know about your industry before he gets in. They understand core principles and strategies that work in any industry when applied. IM IS NO DIFFERNT.

My friend is a Business Strategist and worked for Kellogs, Bicardi, InvestTools, other big brand name companies, and currently works for one of the largest wealth managment companies in the world- UBS.

He never knew about the industry or what was going on and he was always successful because...

He knows core business principles, he can network and research!!!

These core principles will not be gone tomorrow like some SEO strategies will...

Originally Posted by Niche

Almost unethical. If you can't make it work, how do you know you can teach it right?

I am in the affiliate marketing niche, but only came in after I had been making an income in other niches

You can almost always tell the talkers from the walkers by just looking at the product

No one should be lying... Thats not the right way to do business.

Some can do and cant teach...

Some can't do, but can teach..

Some can do BOTH!

I think many IM'ers focus on making money as "walking the walk" when thats not 100% true... You can be making money and have a terrible business set up...

Just because you're making money online, means nothing to me. Show me your complete business strategy, process, plan, and set up, then thats how we can see how much you know about business.

Originally Posted by Li Weng

After reading the content of your post, I'd say NO! Because all the examples you've given are not just about teaching and not do, they are essentially talking about LYING!

What I was thinking in regards to teaching and not do is the example of coaching of athletes. The top coaches might not be champion athletes themselves, but they know exactly how to teach someone to become a world-class athlete. In that case, they teach but not do.

But that's obviously not what you're talking about here. Basically you're talking about scammers. Because they're teaching others something they actually suck at and know absolutely nothing about. That's completely different story.

Li,

I don't tink he was referring to actual scammers, but there are def. more scammers that cant do and teach than non scammers.

A properly trained marketer, business strategies, coach/consultant can enter ANY market help grow ANY business....

There are huge companies that do tihs stuff...

Originally Posted by ExRat

I'm biased (because I'm a parent) but I think it helps when you become a parent because you become involved in a nurturing process that has no direct benefit to you - you do it purely because it's the right thing to do. Sometimes you don't need a reason in front of you - you just act on instinct.

I don't think you're children would appreciate you saying- they have no direct benefit to you- in your life...

No benefits at all? Almost everything everyone does is for a selfish reason. You may not be aware of this subconscious reason, but it is there...

You don't get satisfaction out of watching your children grow while taking care of them? Being satisfied and happy (i hope your children bring you some type of joy) is a direct benefit to you.

Or maybe im confused as it doesn't bring a DIRECT benefit? But having children and taking care of them- does bring benefits to your life...

When people donate to Charity- It is a selfish motivation- as there is always some selfish motivation behind everything. Giving to Charity makes you feel good, right? That's why the majority of people do it...

Originally Posted by ExRat

I don't mean to suggest that non parents are more selfish - my point is that becoming one helped me to understand because before I became a parent my motivation and viewpoint were a lot more selfish and I often found myself unfulfilled by my efforts, whingeing about problems etc.

So having a child fulfilled some empty efforts you made in the past? So, there is a direct benefit to keeping your child alive?

One could argue that having a kid is more selfish than not having one, but I won't go that deep, as its all opinions anyways. Plus, I love kids, as they do bring joy to me, so I just fail to see how when you have one, it does not bring benefit to you?

Maybe I just misunderstood you?

Originally Posted by ExRat

I think the key is this -

If you happen to come across great information that you know is going to help others, then there is nothing wrong with selling it. If you have to pretend to be someone/something that you are not in order to sell it, then you might want to ask yourself some questions before going forward. If you have doubts about whether you are really offering value, then in my opinion, why waste your time? Everyone has something of value to offer. It might be a struggle to find it. So what? Most truly great achievements that are worth sharing are born out of struggle. Personally, I look to challenge myself in everything I do and I don't understand how anyone can spend their time doing otherwise. But I didn't always know this. I learnt it through the struggle I created for myself by being a waste of space.

lol,

I completely agree...

Selling info and helping people wiht something you havent done yourself first hand- and pretending to be another person are 2 totally different animals.

If you have to pretend- thats fake- thats lying- and thats not right.

We shouldn't even bring that topic up. Lets just focus how we can take a model like this and make money!

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lakshaybehl

15 years ago

OK!

I say it one more time...

I am planning a $97/mo membership site.

Niche: Horseriding
Experience: I have not even ridden more than 10 horses in my life... On a second count that number becomes three.

And maybe sped up to a whopping 0.5 mph.

Point I am trying to make is that the experts are available a dime a dozen.

I have friends who know more about WP than I'd ever know... thay are much more techie. Yet I know how to monetize the little amount of knowledge I have and they never manage to make a cent online, I make some serious dent.

The best coaches in the world are... coaches and not performers.

Business consultants have their own business of... consultancy.

Professional that talk about motivating other people to success are successful because they talk. Had they not spoken about becoming successful through positive mindset, they'd never be successful themselves.

The day you realize that you only need to know more than your customers, will be the day you succeed in the IM niche.

And the day you realize you don't even have to know what your customers are learning... you'll be a millionaire.

"Experts are a dime a dozen..."

Says who?

"Ryan Deiss"... in his continuity blueprint.

Is he smarter than most people... Not because he knows more than us, but because he knows how to monetize other people's knowledge.

-All the best
-Lakshay

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MaskedMarketer

15 years ago

Originally Posted by lakshaybehl

Point I am trying to make is that the experts are available a dime a dozen.

The best coaches in the world are... coaches and not performers.

Business consultants have their own business of... consultancy.

You bring up great point- Even if you don't have knowlege you can borrow it.

The ultimate leverage in business- is marketing. When you understand business growth principles, strategies, and marketing, the NICHE and MARKET does not matter.

You know how many businesses need marketing experts and how many businesses hire marketing experts(paid lots of money) that have NO experience in the market they were hired to market too? Lots...

Marketers can come in a Niche blind and use there principles and strategies to dominate the market of there choosing. Good marketers and businesses have no competition.

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Ram

15 years ago

I market. That's what I do.

It really doesn't matter what the niche or the product is.

So I would say it makes no difference whether or not you are a master of a particular subject, or even conversant in it.

I can find products to license and put one of my brand names (or pen names) on. I can have products created and do the same. I can find products where I get affiliate commissions.

All I have to understand is marketing.

Cheers,
Ram

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drmani

15 years ago

Points of view (or perspectives):

* If you are NOT an expert, don't pretend to be one

* Everyone is an expert - at something. Find what you are at, and teach it

* If you teach only something you have tried yourself because you believe
that's the only way it will be authentic, then you should teach it ONLY
to people who are EXACTLY like you - because no one else will be able to
apply it the same way you do... in other words, there's only one 'YOU'

* Teachers aren't always the people who can best do something - but are
the best people who can teach others to do it (of course, they need to
know WHAT to teach in the first place)

* If you cannot put your heart and soul into your business, why are you
in that business? Find one aligned with your passion. Please.

* Authenticity is important, and becoming increasingly so. It's also
easier to 'pretend' being yourself than someone else!

* When in doubt, ask yourself if this is the right thing to do, if you
can sleep well at night after doing it, if you can look yourself in the
mirror and not wince.

* Have a reason for doing what you do, and keep it in mind while doing
it.

All success
Dr.Mani

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Ram

15 years ago

Originally Posted by drmani

Points of view (or perspectives):
* If you cannot put your heart and soul into your business, why are you
in that business? Find one aligned with your passion. Please.

This particular piece advice is passed around a lot. But I think it can easily be misunderstood - even by those who hand it out.

Passion doesn't have to refer to your niche or your product. You do not have to be passionate about acne or weight loss or electronics or dating services or even teaching people to make money.

When it comes to business, my "passion" is business in and of itself. Marketing. That's my passion. That's what I enjoy. The niche isn't my passion. The product isn't my passion. The marketing is my passion. Growing my business is my passion. Creating a large, successful company is my passion.

Advice like "follow your passion" can mean going into the exercise or yoga business because you love it or the self-help niche because you have learned and grown and want to help others, etc.

But it can also mean just building a business you love for the sake of the business itself. My passion is business and marketing. Niches and products are just tools I use in my business.

Cheers,
Ram

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ExRat 15 years ago

Hi Masked Marketer,

Yeah, I meant the satisfaction is an indirect benefit - but you nurture your kids to survive and prosper for their own benefit (or you should) - and to hopefully ensure that your contribution to the gene pool is a positive one - (linked to my evolution comment at the start.)

I don't mind adding (just for the record) that I am indescribably proud of my son, not because he resembles me, but because he is such a better version ...and that's the way it's meant to be. And I do get great pleasure and satisfaction seeing him blossoming into the young man he is.

Almost everything everyone does is for a selfish reason. You may not be aware of this subconscious reason, but it is there...

Yup, I enjoy studying aspects of psychology and persuasion - therefore, I get your point. My points were a little unclear - I hope that explains.
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- Floyd Fisher 15 years ago
  
  There are tons of people who do that, they are called college professors.
  
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Li Weng

15 years ago

Originally Posted by lakshaybehl

OK!

The best coaches in the world are... coaches and not performers.

Business consultants have their own business of... consultancy.

Is he smarter than most people... Not because he knows more than us, but because he knows how to monetize other people's knowledge.

Good one! You've really hit the nail right on the head Lakshay!

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Steven Wagenheim 15 years ago

True story. Just happened the other day.

My wife came home and told me she needed to get a zip drive for her PC
at work. All she needed to do was take stuff off her C drive, put it on the
zip drive, give it to somebody else to make changes, then take the drive
back and save the info on her PC again.

Simple, right?

But my wife has NO clue how to use computers. Everything has to be
written out for her step by step, meaning nothing can be taken for granted,
not even the simplest things that we don't even think about.

So I had to make instructions that were literally fool proof.

Having done QA for years, I felt confident that I could do this.

So I typed out the instructions...21 steps in all.

My wife got stuck at one of the steps because it wasn't worded quite
right. She was somehow able to work around it by duplicating other steps,
which she shouldn't have had to do, but she got through it.

Did I do a great job of teaching her how to perform this task?

Certainly not if she had all this trouble. And yet, this is something I can
do in my sleep.

So in this case, I can do, but I can't teach.

Now, my wife who is a teacher, after we worked out the kinks in my
instruction, was able to teach this procedure to somebody else because
she was trained on how to be a teacher.

So in her case, though she is certainly no expert in this area, she was able
to teach the procedure better than I was able to teach her.

There is a lesson here for those who get it.
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Nicola Lane

15 years ago

In my "day job" one of the things that I do is create paperwork for companies - policies and procedures manuals, staff guides, training manuals, certification paperwork. Most of the time I would be very uncomfortable actually trying to do the job! But several of the items I have produced have been hailed by independent Inspectors as "excellent" and some have become industry standard!

Sometimes an outsider can see more clearly than those on the inside.

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Could You Teach ...But Not Do?

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