Let Us Just Pretend You Were Tasked to Monetize Twitter, What Would You Do?

by tpw
44 replies
People are always asking about Twitter and the fact that it does not have a known business model behind it yet.

Another Warrior recently ran a thread about this:
http://www.warriorforum.com/main-int...ake-money.html


There are a lot of really sharp marketers here, so I thought it would be cool to run a scenario where WE the collective Warrior Forum members are the board of directors for Twitter, and we have just been tasked with figuring out how to monetize it.

Don't just say something like PPC ads, but be specific about how you would place the ads and where.

And also keep in mind the Web 2.0/Ajax features that Twitter has right now, where like Google, just scrolling down the page will open the next 20 tweets for automatic viewing...

Also keep in mind that we need to maintain the interest of users, when we implement these changes. If you irritate your audience, they could surely be lost to you.

If it were your responsibility to decide how to monetize Twitter, from the standpoint of Twitter's management, what would you present to the committee that is going to pick the ideas to run with...

Let the recommendations begin now...
#monetize #prentend #tasked #twitter
  • Profile picture of the author King Shiloh
    Banned
    Wait Bill! I have many ideas but I have to get patent registration for all of them before I share them here because I would want Twitter to pay for them.

    But are you one of Twitter's shareholders/owners? I think there's a rumor like that making rounds out there.
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  • Profile picture of the author Oxbloom
    I'd flip it.
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    • Profile picture of the author mistermint
      Hey Guys,

      I would sell it to Kim Kardasian because she can get 250K to 500K per tweet...
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      • Profile picture of the author Dan C. Rinnert
        Easy...

        TSOs: Twitter Special Offers

        But, you have to be a member of the Bird's Nest before you can post a TSO.
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    • Profile picture of the author packerfan
      Here's what I'd do.

      1. Sort through everything a person tweets and identify "buying keywords" (or simply let my advertisers do this.

      2. Sell advertising for those keywords at extremely high rates. How often can advertisers send ads directly to people who they know for a fact want to buy their stuff. It seems like it's about 1 million times better than FB.

      3. Figure out a way to make this value added for the user. Not just a spam campaign. I'd probably limit it to only reputable companies. There would be extremely strict requirements for entrance.

      That's a few of my thoughts.
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      • Profile picture of the author Bill Farnham
        Start a paid premium subscription service for those who would want upto 250 characters.

        $19.95 a year.

        That way Germans could use the service...

        ~Bill
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        • Profile picture of the author Ken
          Charge the twits a penny a tweet. Must pay for in advance 1,000 tweets.
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        • Profile picture of the author Diane S
          Originally Posted by Bill Farnham View Post

          Start a paid premium subscription service for those who would want upto 250 characters.

          $19.95 a year.

          That way Germans could use the service...

          ~Bill
          That's funny, Bill.

          Then even more money for more characters for other languages which have even longer words than German?
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  • Profile picture of the author jazbo
    Create a tier of accounts for companies and organisations that will get more than X followers or X interaction levels. Then charge them. Things like CNN, BBC and other media cannot afford to not be on twitter now, so charge em!
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by jazbo View Post

      Create a tier of accounts for companies and organisations that will get more than X followers or X interaction levels. Then charge them. Things like CNN, BBC and other media cannot afford to not be on twitter now, so charge em!
      That would be counterproductive, in my opinion. That means there's a ceiling on following/interaction, which would tend to dissuade participation because the content creators will look elsewhere for places they can build a following without risking running into a pay ceiling.

      Plus, once you start charging, they are going to expect to see a solid return in exchange for that money. So, if they don't see that, they may find that, actually, they can afford not to be on Twitter.
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  • Profile picture of the author Ouroboros
    Sell it to the idiots who have placed such an astronomically high value on it and run like hell before they realize they're stuck with just another invasive spam tool.
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  • Profile picture of the author King Shiloh
    Banned
    Okay, I'm in now.

    Start an inner or private tweet club where members tweetchat with those they like which might lead to dating, courtship and ultimately, marriage.

    Membership fee: $30 monthly.
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  • Profile picture of the author tryinhere
    I think bleater is a waste of space that will be like explaining what a transistor radio was to my grandchildren within a few years time.

    A sonny there was time where people thought that writing less than 140 chars at a time was communication, sheeple followed each other as they bleated snippets of information, rady rady rady

    it has to be the silliest thing, imagine a news paper in bleater style, every news story consisted of 140 charterers only ?

    Imagine watching the news and the reader only had 140 chars to relay the story, lol it's like trying to wipe my backside with my elbow even though i have two good hands.

    will it be around in 5 years time if that. ?
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    • Profile picture of the author tpw
      Originally Posted by tryinhere View Post

      Imagine watching the news and the reader only had 140 chars to relay the story, lol it's like trying to wipe my backside with my elbow even though i have two good hands.

      will it be around in 5 years time if that. ?

      that is a good question. It has been suggested their users are dropping off, but I argue that the people abandoning Twitter are the marketers who don't know how to use it for profit.

      I think my answer to the question is to run a banner -- about 40px tall and as wide as the space allows -- between tweets, below every 5th tweet in the timeline.
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by tpw View Post

        that is a good question. It has been suggested their users are dropping off, but I argue that the people abandoning Twitter are the marketers who don't know how to use it for profit.
        And the people they chased away by trying to turn it into a spam platform.

        But, once the clueless marketers start leaving, people will start coming back, I think.
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        • Profile picture of the author Dan C. Rinnert
          Another thing Twitter should do is have more tools for using the service and not rely on third parties to provide those tools to their users. Some tools could be paid while others could be free or ad-supported.
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          Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

          Dan also writes content for hire, but you can't afford him anyway.
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          • Profile picture of the author wanna-succeed
            I personally don't think charging for the service Twitter provides will do any good. I think that will cause the majority of people to simply leave, thus helping facebook gain even more power.
            The more reasonable thing to be would be to advertise the site to the brim and flip it to a bigger fish...
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          • Profile picture of the author Manuelcrc
            Twitter should charge a price ($19) if people reach a limit and want to follow more people.
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  • Profile picture of the author Caleb Spilchen
    Twitter is already monetized....

    Promoted tweets.. Look at the sidebar

    http://support.twitter.com/groups/35...romoted-tweets
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    • Profile picture of the author tpw
      Originally Posted by Caleb Spilchen View Post

      Twitter is already monetized....

      Promoted tweets.. Look at the sidebar

      Twitter Help Center

      Caleb: Thanks for pointing that out. I was unaware of it.



      Now that I am aware of it, I think it falls far short of what Twitter could be doing for themselves.

      It seems to me that they are saying people have to be searching for a specific hashtag, before they will see your ads.

      And from my perspective, that is a bit lame, and really bland.

      You be the judge:

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  • Profile picture of the author Jake Gray
    Sell it to zuckerberg.
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  • Profile picture of the author Caleb Spilchen
    Your hashtag will be under Trending.

    I think this is the best way for them to do it
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  • Profile picture of the author Caleb Spilchen
    If they made all the advertising really noticable, I would leave twitter.

    Seriously
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    • Profile picture of the author tpw
      Originally Posted by Caleb Spilchen View Post

      If they made all the advertising really noticable, I would leave twitter.

      Seriously

      Seriously?

      Just like when you left the Warrior Forum when they started putting advertising everywhere?

      Only purists say such things, but few follow through on the promise.
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      • Profile picture of the author Caleb Spilchen
        Originally Posted by tpw View Post

        Seriously?

        Just like when you left the Warrior Forum when they started putting advertising everywhere?

        Only purists say such things, but few follow through on the promise.
        I never said that. Some people did. They don't include me.

        I was one of the first people to advertise on the forum.

        Caleb
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        • Profile picture of the author tpw
          Originally Posted by Caleb Spilchen View Post

          Originally Posted by tpw View Post

          Seriously?

          Just like when you left the Warrior Forum when they started putting advertising everywhere?

          Only purists say such things, but few follow through on the promise.
          ]I never said that. Some people did. They don't include me.

          I was one of the first people to advertise on the forum.

          Caleb

          I know that, but you are missing my point.

          They said that they would never stay if WF added advertising. They are still here.

          You say you would never use Twitter again if they added advertising, and you are also the one who told us that Twitter already is accepting advertising. Yet, you are still using Twitter.

          So are you blowing smoke about quitting Twitter if they add advertising, or aren't you?


          Nothing against you personally Caleb, but all purists say they will leave if advertising is added.

          It has been happening online since I came to the Internet in 1995 -- when you were still a baby -- and despite the cries of "I will leave if you make this commercial," people don't actually leave a service for monetizing itself.
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          • Profile picture of the author VanessaB
            I'd keep it exactly at is, mine and sort the data and sell the research to market research companies.

            Of course, there's a good chance they've been doing that all along to avoid the whiners who don't like advertising.

            -Dani
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        • Profile picture of the author Bill Farnham
          Originally Posted by Caleb Spilchen View Post

          I was one of the first people to advertise on the forum.
          Yea, I remember your WSO from years gone by..."Offline Gold - How to Install Training Wheels on Any Bike for Profit"

          It was good, I learned something...:p

          ~Bill
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    • Profile picture of the author Lance K
      Originally Posted by Caleb Spilchen View Post

      If they made all the advertising really noticable, I would leave twitter.

      Seriously
      So you prefer to pay a subscription fee instead?

      There is no such thing as a free lunch.
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  • Profile picture of the author Trent Brownrigg
    If I owned Twitter, or any other site with anywhere near that kind of popularity, I would sell it and live the rest of my life in luxury!
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  • Profile picture of the author ncmedia
    [DELETED]
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    • Profile picture of the author AnitaCross
      Many of the "old" internet marketers will remember when the Yahoo Directory was a must for any business website, and it was free to apply... To monetize, Yahoo started charging, optionally, to review a site for inclusion. If you paid, your site was reviewed ahead of those who didn't pay. Then Yahoo decided to charge all commercial sites for review. And finally, they started requiring an annual fee of $300.

      However, if you were already in the directory, you were exempt from the annual fee. I believe Yahoo Directory lost much of it's relevance after that, as it was much more difficult for new and small businesses to come up with the annual fee, thereby leaving out new sites that really should have been in the directory...

      I believe it would have been more equitable to charge a nominal annual fee from all commercial sites listed; Spreading the cost over all the business sites that benefited from a listing in Yahoo, but not enough for any of the existing commercial sites to remove their listings.

      I think the same could/should be done with Twitter. Let individuals have a free twitter account for personal use, and businesses pay a nominal fee for their accounts. It could be something as little as $10 or $20 per year. Not enough to cause a mass exodus, but cumulative, what a boon for Twitter.

      Then present it as the paying businesses are subsidizing the free accounts for individuals, and the individuals will be more likely to accept any resulting advertising.

      And a possible side benefit, perhaps the spammers would go elsewhere once they realized Twitter was no longer free for them...

      Just a thought

      Respectfully,
      -Anita
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  • Profile picture of the author Dennis Gaskill
    Charge one lousy dollar to subscribe to someone, then we'll see true popularity, not reciprocal popularity or bot-assisted popularity.

    Of course, there would be an awful lot of lonely people with no followers, but think how much bandwidth that would save.
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    • Profile picture of the author Bill Farnham
      Originally Posted by Dennis Gaskill View Post

      Charge one lousy dollar to subscribe to someone, then we'll see true popularity, not reciprocal popularity or bot-assisted popularity.
      Dennis,

      You mean 97 cents. Nobody does round numbers anymore, they need to end with a 7.

      Haven't you picked up any wisdom in your years here...

      ~Bill
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      • Profile picture of the author CoachTomK
        Yep...needs to end in 7...until 97, 67, 37 gets overplayed...then will move to a new number. I like 98, 88, 78, 68. Let's start it for 2011.
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  • Profile picture of the author donhx
    Buck a Tweet, no questions asked.
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  • Profile picture of the author Clyde Dennis
    Place a Twitter generated Ad every X tweets. Plain and simple.

    I'll bet 90% of those who say they would leave if this were to happen would leave for a week if that.

    Just do it and in 6 months it'll be "just the way it is"
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  • Profile picture of the author Robert Colle
    Well as somebody already said above Tweeter is already monetized and though it is in a lame way, it is not our decision to make so all our scenarios are some what useless.

    But if I owned Tweeter I would sell it so fast or put adds every where and make myself rich period.
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    • Profile picture of the author Alan Petersen
      Sell it to Google.
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      • Profile picture of the author Lance K
        Originally Posted by Alan Petersen View Post

        Sell it to Google.
        Better yet, tell Bing you intend to sell it to Google.
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        • Profile picture of the author smartlazy
          Banned
          Sell it for a billion dollars to Microsoft.
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    • Profile picture of the author tpw
      Originally Posted by Robert Colle View Post

      Well as somebody already said above Tweeter is already monetized and though it is in a lame way, it is not our decision to make so all our scenarios are some what useless.

      But if I owned Tweeter I would sell it so fast or put adds every where and make myself rich period.

      One of the founders of Twitter was also the founder of Blogger.

      He sold Blogger to Google for an undisclosed amount in 2003, left Google in 2004, then co-founded Twitter in 2006.

      If he would sell Blogger to Google, then go to work for Google, what is to say that he will not sell to them again. Honestly, I believe that is where Twitters' future really is.

      It is said that when Williams sold Blogger to Google that he made some serious money on that transaction, although the actual numbers were never made public.



      As to the uselessness of this thread and these suggestions, it was never intended to instruct Twitter on how to run their business, but to help others see new ideas that could potentially spark the ole' brain to see new solutions for their businesses.

      I have found some of the most profitable ideas reading the strangest threads and articles. Honestly, inspiration really can come from the oddest sources.
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  • Profile picture of the author bgmacaw
    I would monetize it by selling it to a bunch of clueless institutional investors for an obscene amount of money.
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  • Profile picture of the author HeySal
    Re: Let Us Just Pretend You Were Tasked to Monetize Twitter, What Would You Do?
    Start drinking heavily and often.
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  • Profile picture of the author Brandon Ellis
    Have advertisements based on tweet recognition. Somebody Tweet's and mentions they have a headache? An ad for Tylenol 1 dollar off coupon pops up. Hemorrhoids? Bam!!



    Will be the wave of the future...
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