How Would You Retire?

by John Taylor

Posted: 15 years ago 13 replies

INTERNET MARKETING

I'm seriously considering "retiring" from the Internet
Marketing niche to allow myself much more time to
focus on my "Personal & Team Development" business
activities.

In your opinion would it be better to..

1. Sell all my IM related sites/assets in a massive event?
2. Sell each website individually?
3. Group sites into themed batches and offer them a packages?
4. Look for someone to take everything over?
5. Something else?

There are probably around 50 individual IM related sites
and a further 150 niche based sites that don't fit with
the personal development theme.

Thoughts, ideas and suggestions welcome!

John

#retire

tomw 15 years ago

Hi John,

First of all that's great news about the business. I wish you every success but hope you'll still be hanging around here, at least from time to time.

Secondly, as someone who loves his numbers, maybe the best bet is for you to throw a few calculations around and see which option would give you the highest return and go for that.

I seem to remember a sweet, elderly gentleman saying something very similar to me once.

Thomas
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- Steven Wagenheim 15 years ago
  
  John, there are factors you have to take into consideration here.
  
  The main one, I think, is your name. It's well known.
  
  This can be good or bad.
  
  Let me explain.
  
  The success that you've had with your IM related business...how much of it
  has to do with your name as it stands now in the community? If a lot, it
  might be hard for somebody to take it over and have the same kind of
  success UNLESS they are a known commodity as well.
  
  Then of course there is how attractive the business will be to others. There
  may be some out there who BECAUSE of your name will pick the whole
  thing up in a heartbeat. You may have an easier time selling the whole lot.
  
  On the other side of the coin, this could be a big boost to somebody who
  is just coming up and needs a shot in the arm. Of course there is then
  the question of whether or not they can afford even a piece of the business,
  but if they can, and if there are enough of those people out there, if you
  are ultimately looking to do the most good, you might want to seriously
  consider selling off the pieces to help as many people as possible.
  
  I guess what I'm trying to say in all of this mess is that there is no right
  or wrong answer here. Naturally, you'll find more buyers by selling the
  pieces (because of the lower cost) than by selling the whole thing.
  
  I don't know if this has helped, but I hope so.
  
  Good luck with your new ventures.
  
  Thanks
  
  1 reply
  
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  Martin Luxton 15 years ago
  
  John,
  
  Regarding Steven's point, how about selling as a package with a transition period of one year where you can co-brand the sites with the new owner(s) and then bow out.
  
  This will also let you add a premium to the price because they will have their reputation enhanced by associating with you. It doesn't have to be very hands on, maybe a few hours a week.
  
  Of course you will need a getout clause in case they do something daft.
  
  Martin
  
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  John Taylor 15 years ago
  
  Originally Posted by Martin Luxton
  
  Of course you will need a getout clause in case they do something daft.
  
  They might need a get out clause too.. I have been known
  to be daft from time to time.
  
  John
  
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samstephens 15 years ago

Hi John,

I dream of retiring often....I'll be 30 next year, not as young as I used to be.

What I'd do is put a price on all the sites individually, and then create a discounted package of related sites, and then really push the sales of groups of sites.

Personally I think a group of successful sites in the same niche is MUCH more valuable than each of the sites individually.

Or ultimately, it'd be nice to just hand the keys over to someone, and let them take it all. There are people around that'd be happy to do that, you just need to find someone with the ability to pay for it all. There are some great investers out there, just need to find them!

cheers
Sam
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Gail Sober 15 years ago

I choose

4. Look for someone to take everything over?

Delegate, Motivate, RETIRE!!

Maybe that would be semi-retired?
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BIG Mike

Banned 15 years ago

[DELETED]

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John Taylor

15 years ago

Originally Posted by BIG Mike

I first "Retired" from the corporate world 8 years ago. Then I retired again 4 years ago, when my wife and I sold the software company we started. I realize now that I'll never fully retire ever - I need a challenge or two in my life.

I've "retired" a couple of times too. I left corporate life in 1990, moved out of consulting in 2001 and I've sold my interests in a few other business ventures. I agree that's it's very unlikely that I'll ever retire from the challenges of running some form of business.

That said, you may want to consider finding someone to groom to take over your IM business activities and allow them to run it for you. With the right person, you should be able to continue in IM without personally attending to every detail. Think of it as a subsidiary operation - and then go build up your personal development business.

I guess it's the choice between making a clean break or coaching someone to take over.

Finding "the right person" is the real challenge!

John

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samstephens 15 years ago

Originally Posted by BIG Mike

Oh, and Sam? You're just a puppy son...

Haha yeah, I thought my comment would have gotten more of a bite, but it seems everyone is feeling mellow today

BTW, congrats on selling your software business off! I thought you had sold it, but then you seemed to still be running one. So I take it you just started a new one?

I think I'll be the same...can't keep myself from doing *something*

cheers
Sam
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Mary Gallivan 15 years ago

Hi John

I'd probably go for option 3 - Group sites into themed batches and offer them a packages.

Having said that I'd consider the possibility of holding on to my most profitable site and get someone to run it for me so I still benefit from it but am not working on it daily. It would act as a safety net in case anything went wrong elsewhere.

I don't know if it's possible but could you auction some of the packages but have a reserve on them?

Best wishes for whatever you decide on for the future.

Mary
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TheRealDomainer 15 years ago

I will trainin the trainers who will take over from me.
I will have all my books printed in hard copies which I am doing already now and sell them as residual income from my retirement.
I will make money from thin air in retirement from my products
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- Martin Luxton 15 years ago
  
  Finding "the right person" is the real challenge!
  
  The ex-CEO of Yahoo is job-hunting as we speak . . .
  
  Martin
  
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JayXtreme 15 years ago

::cough::

(sets down his Brandy, passes Mr Taylor his Scotch)

John, lets talk business...

I don't think I would personally be comfortable taking any site's that have been built around the JT brand (i.e. your name blogs etc), but anything else...

When you come to a decision, I'm in line waiting for updates.. I would happily assist you in any way possible and would have a huge interest in what you have to offload when you start putting prices on things..

VERY interested..

Peace

Jay
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jayden.fellze 15 years ago

While wishing you success in your new endeavor, my suggestion would be to hand over all the things to a reliable person who would take care of everything on your behalf. Developing internet marketing to such a good level is tough and deciding to wind it up is tougher. Or if that person is willing to take all your assets, you can do that also.
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How Would You Retire?

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