How to increase your article click through rate by 10x or more

16 years ago

Shannon,

A well timed message as I have been feeling rather worthless today.

I know I can do it, but sometimes that hill seems like a mountain.

By the way, that song is awesome!!! One of my favorites!

Lucinda

Thanks
1 reply

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Jeremy Kelsall 16 years ago

Nice video Shannon...and you are so right about resource boxes and how important having a good and targeted resource box for the niche you are in.
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zeppb

16 years ago

Nice video. That's a very useful tip. Thanks for the motivation.

Thanks
1 reply

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tiger325 16 years ago

usually dont like videos but that was great advice for article marketers
- Thanks
- 1 reply
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- Shannon Herod 16 years ago
  
  Thanks everyone.
  
  I appreciate the replies. I actually really like watching videos and enjoy doing them.
  
  If you apply what I talked about in the video you will see increased click troughs.
  
  Shannon
  
  Thanks
  
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Ben_Curtis

16 years ago

Shannon,

The song is great. Love it.
The idea for increasing click thrus is a super tip, and one I have not heard anywhere else. I am going to change out my resource box to comply asap.

Kudos!

Thanks

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Michael Dominic

16 years ago

Very inspirational post! I've been doing it like this for a long time, and it does work, I know for a fact, because I do it.

So everyone that's not doing, do it. Oh, and don't forget to watch Shannon's video.

Thanks

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natedamm

16 years ago

Awesome video thank you for posting this. Great tip also for getting a better CTR!

Thanks

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Bruce NewMedia

16 years ago

Excellent tip ---100% correct. I see articles all the time with boring resource boxes. It can really kill CTR. Thanks!
______
Bruce

Thanks
1 reply

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Shannon Herod 16 years ago

I look like I am on drugs in that thumbnail before you click the play button. I am a little embarrassed

Shannon

P.S I am not on drugs
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- 2 replies
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- Li Weng 16 years ago
  
  Originally Posted by Shannon Herod
  
  I look like I am on drugs in that thumbnail before you click the play button. I am a little embarrassed
  
  Shannon
  
  P.S I am not on drugs
  
  right.. you're just sleepy.
  
  Thanks
  
  Signature
  
  - Insert backlink here -
  
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- Greg Cooksley 16 years ago
  
  Originally Posted by Shannon Herod
  
  I look like I am on drugs in that thumbnail before you click the play button. I am a little embarrassed
  
  Shannon
  
  P.S I am not on drugs
  
  Hey Shannon,
  
  .....and you don't live with your Mom.....lol
  
  Great video....great tip....
  
  Thanks
  
  Greg
  
  Thanks
  
  2 replies
  
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  Nightengale 16 years ago
  
  Yes, Casting Crowns is a Christian group. (Though I wouldn't call them soft gospel. More like Contemporary Christian.)
  
  Michelle
  
  Thanks
  
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  "You can't market here. This is a marketing discussion forum!"
  
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  Shannon Herod 16 years ago
  
  Originally Posted by Greg Cooksley
  
  Hey Shannon,
  
  .....and you don't live with your Mom.....lol
  
  Great video....great tip....
  
  Thanks
  
  Greg
  
  I just wanted to make that clear. I was like... oh no that just sounded like I live with my mom or something.
  
  Shannon
  
  Thanks
  
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- chief1 Banned 16 years ago
  
  [DELETED]
  
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  Kamran 16 years ago
  
  Thanks dude, you made my day
  
  Thanks
  
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Shrinivas

16 years ago

Hi,

This advice is 100% true. One of my articles got approved yesterday at EZA.com in which I have used this technique. So far I have got 19 views and 9 URL click that's almost 50% CTR.

This works...

Thanks

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Chris Hunter

16 years ago

Shannon!!

Dude, you're playing Casting Crowns on your PC! "Voice of Truth"!

Awesome!

I'm going to go see them on their Christmas tour on Dec. 1st. It's gonna be awesome! It'll be my second time to see them live. Last time was when they were with SCC.

Thanks

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DownloadDan

16 years ago

Thanks, Shannon. I needed that.

Thanks

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stinman

16 years ago

Shannon,

Great tip and it makes a lot of sense. It always seems the best tips are the free ones.

Thanks again.
Austin Rose

Thanks

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Mary Gallivan

16 years ago

Hi Shannon

I like that tip! I'm always trying various methods of improving my resource box.

Anothetr way I'm thinking of doing one of my articles is to use a 10 tip article. I already have a few, in addition to 5 tips, 7 tips, 3 steps etc. In the next one though I'm thinking of making my 10th tip as the resource box and then provide only a couple of words and write 'read the rest of it ... (link)'.

Mary

[ 1 ] Thanks
2 replies

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Shannon Herod

16 years ago

Originally Posted by Mary Gallivan

Hi Shannon

I like that tip! I'm always trying various methods of improving my resource box.

Anothetr way I'm thinking of doing one of my articles is to use a 10 tip article. I already have a few, in addition to 5 tips, 7 tips, 3 steps etc. In the next one though I'm thinking of making my 10th tip as the resource box and then provide only a couple of words and write 'read the rest of it ... (link)'.

Mary

Hey Mary,

I bet that will work extremely well. Let us know your results.

Shannon!!

Dude, you're playing Casting Crowns on your PC! "Voice of Truth"!

Awesome!

I'm going to go see them on their Christmas tour on Dec. 1st. It's gonna be awesome! It'll be my second time to see them live. Last time was when they were with SCC.

Yes it is. They are my favorite band. I play that song every night and thank God for all of my blessings.

Shannon

[ 2 ] Thanks
1 reply

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MalachaiGoodman

16 years ago

Thanks for the tip! I'm just getting started in AM. I have several articles written, but I haven't submitted any of them yet. All of the resource boxes are written EXACTLY the way you described as the wrong way!

I'm going back and changing all of them before I submit!

Thanks
1 reply

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Shannon Herod

16 years ago

Originally Posted by MalachaiGoodman

Thanks for the tip! I'm just getting started in AM. I have several articles written, but I haven't submitted any of them yet. All of the resource boxes are written EXACTLY the way you described as the wrong way!

I'm going back and changing all of them before I submit!

I am glad I got to you in time

Shannon

Thanks

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dwshoup 16 years ago

I can't wait to hear how that works out for you
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- 1 reply
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- fxmmorale 16 years ago
  
  Thanks for the encouragement,
  
  Great tip, it works like gangbusters I've been doing this for a few months now.
  
  Something else that might help in connection with your advice might be to keep the articles to about 250-350 words in length so that the reader doesn't fall victim to ADD before they get to the resource box
  
  Thanks again,
  Nando
  
  Thanks
  
  1 reply
  
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  Michelle Adams 16 years ago
  
  Thanks Shannon! I did exactly what I shouldn't do in my very first resource boxes. I quickly learned about the idea of 'continuing the article' but never had it explained so clearly as you did in the video. The idea of starting off with the word 'Next,' is such a simple little thing but I can see how it would make a big difference! Thanks for a very useful tip.
  
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Kunle Olomofe

16 years ago

Shannon,

Fantastic video and great advice all round. Like you were speaking my mind the whole time. Great going Shannon and greetings to your supportive other half, people like her are so rare they should have an award day ceremony dedicated to them...

"This year's greatest supportive spouse is... Mrs. Herod?"

Seriously, once again, fantastic video, please don't stop by sharing it with your list and with us warriors, take this to everywhere it can be shared, I will do my bit and share it too both on and offline whenever possible.

Best of luck..

And just some creative production advice... some good extro music would have been Leann Rimes "We can" ... for next time, OK?

YouTube - LeAnn Rimes - We Can

Cheers,

Kunle Olomofe

Thanks
1 reply

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Marhelper 16 years ago

Right on Bro! Good stuff there and you cannot beat the Casting Crowns. It is sad to think that so many give up right before the dream is realized. I am sure your encouragement has helped many.
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LivingCovers

16 years ago

Casting crowns??? I hope they are a gospel group! I love soft gospel
music. Seems like i've heard them somewhere before...geez,.. can't
remember.

Thanks

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Stephen Saha

16 years ago

hi Shannon,

Thats a great Tip. And the best part is you made it look so simple.

Stephen

Thanks

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Allen Graves

16 years ago

Nice tip, Shannon.

Nice hat too!

AL

Thanks
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Shannon Herod 16 years ago

Originally Posted by Allen Graves

Nice tip, Shannon.

Nice hat too!

AL

If you notice the picture in the right hand corner...

That is a signed Alstott picture. Next to that is a signed Lynch picture from the Super Bowl. I could go on and on. I am a huge Buccaneer fan. My wife was just commenting about my obsession today.

I am now up to 12 Buccaneer jerseys. I can almost wear a Buccaneer jersey for 2 weeks straight.

Any way this is way off topic so I will shut up already.

Shannon
- Thanks
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Rich_Newell

16 years ago

Nice Video. I am ready to write some article. I know that making sure you are helping people will eventually have them helping you. So make your articles have good useful content and offer more good content in your link.

Thanks

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travlinguy

16 years ago

Hey Shannon, excellent advice. I have a question. When changing the content of the resource box do you have to go back and resubmit the article?

I ask because I just changed my default blurb to test. Then I pulled up an article associated with the default box and it was the old content not the amended. I'm hoping it takes some time before the new stuff shows up, otherwise I'd need to pull all my articles and resubmit, which these days is taking longer and longer. Thanks.

Thanks
1 reply

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Shannon Herod

16 years ago

Originally Posted by travlinguy

Hey Shannon, excellent advice. I have a question. When changing the content of the resource box do you have to go back and resubmit the article?

I ask because I just changed my default blurb to test. Then I pulled up an article associated with the default box and it was the old content not the amended. I'm hoping it takes some time before the new stuff shows up, otherwise I'd need to pull all my articles and resubmit, which these days is taking longer and longer. Thanks.

If you want to change an already submitted article you would have to resubmit it.

I would advise against that. If you are getting traffic from that article from the search engines you run the risk of losing that traffic.

I would just start applying what you learned to all your future articles.

Regards,

Shannon

Thanks

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Buildingfutures

16 years ago

Thanks for that! Awesome dude!

Thanks
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Shannon Herod 16 years ago

Originally Posted by Buildingfutures

Thanks for that! Awesome dude!

No problem. I am glad that you enjoyed it!

Shannon
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Buildingfutures

16 years ago

Kickass info, and I would have never, ever thought of it, haha! (payed much more attention since the horse was not trying to escape)

Thanks
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Shannon Herod

16 years ago

Originally Posted by Buildingfutures

Kickass info, and I would have never, ever thought of it, haha! (payed much more attention since the horse was not trying to escape)

Thanks for the kind words. What type of Horse do you have. One of my long term goals is to get 15 archers and get 2 horses and a cow.

Dont know why I want a cow... Just seems like a good ice barker. You would never guess what my cow did yesterday

Thanks
1 reply

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Buildingfutures

16 years ago

Originally Posted by Shannon Herod

Thanks for the kind words. What type of Horse do you have. One of my long term goals is to get 15 archers and get 2 horses and a cow.

Dont know why I want a cow... Just seems like a good ice barker. You would never guess what my cow did yesterday

No problem bud!

And I really couldn't tell you what kind of horse he is, my mom got him from an Equine rescue and I'm not sure she even knows what he is. Haha!

All she says is he's a buckskin. Which I'm fairly certain (I really don't know horses) that's talking about his color.

But you know, he's a good boy. He was just trying to find a way out of the fence to go trot with the neighbors horses.

And what did your cow do yesterday?

Thanks

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Vyliss

16 years ago

wow, this came at the right time... i've been feeling discouraged like 5 minutes ago, log on here and see this, how wonderful =) thank you

Thanks

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mudmat

16 years ago

Awesome video shannon! Suddenly I feel motivated again..

I will certainly change the way I do the resource box. Thanks for the info and video!

Thanks

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Alex Sol

16 years ago

Great tip. I was lucky enough to figure this out when I first started with IM.
My articles' average CTR is at 50% which I think is pretty good

Thanks

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Shannon Herod

16 years ago

Thanks dude, you made my day

Well, that comment just made my day!

Great tip. I was lucky enough to figure this out when I first started with IM.
My articles' average CTR is at 50% which I think is pretty good

That is awesome dude. I see similar results.

Shannon

Thanks
1 reply

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nontracau 16 years ago

Great tip! Am just starting out. It's nice to get knowledgr from pros who have been at it for a while.
- Thanks
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ogthnog

16 years ago

Sweet music and a sweet tip. Thanks

Thanks

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Mangozoom

16 years ago

Sweet and simple ... great tip.

Love the music too

Just been over to Ezine and checked some of your articles to see it in action. Keeps the momentum going and flows well ... will be using this.

John

Thanks
1 reply

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Quinn_Wilson 16 years ago

How do you embed youtube style videos in the posts?
- Thanks
- 1 reply
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- Shannon Herod 16 years ago
  
  Originally Posted by Quinn_Wilson
  
  How do you embed youtube style videos in the posts?
  
  All you need to do is use the url of the video and make sure that the parse links into posts box is checked.
  
  Shannon
  
  Thanks
  
  1 reply
  
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  Quinn_Wilson 16 years ago
  
  What are parse links?
  
  Thanks.
  
  Thanks
  
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Allen Graves

16 years ago

Are YouTube videos considered free to use on any website?

Thanks
1 reply

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Shannon Herod

16 years ago

Originally Posted by Allen Graves

Are YouTube videos considered free to use on any website?

Yes, you can embed youtube videos on you your site.

Now, If a video is in violation of Youtubes TOS there is really no reason to embed it because it will come down eventually anyway.

Shannon

Thanks
6 replies

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milan1west

16 years ago

Great thread, Shannon.

Too many people just use their article's resource box to promote their own egos, and that's pretty sad. The reader finishes the article and then has no reason to read anything else from you. No wonder so many people have trouble converting article marketing into conversions.

Want to increase your ctr up to 90% ??

Try this: (FREE TIP HERE)

From now on, only submit articles in this format 7 tips to "main benefit", or 5 Steps to "main benefit". Articles should be laid out in clear step-by-step formula. Tip 1, Tip 2, Tip 3,etc; but when they get to the end of your article, you hit them up with something like "for the final 3 tips on how to get "main benefit" that will complete the 7 tips that you just read about <Click Here>." Or something along the lines of "and now for the 3 tips for getting "main benefit" that my publisher wouldn't let me show you <Click Here> for the secret door", etc. In other words, make all of your articles two-parts. One part is on the article directory or some publisher's website, and the second part is on the site that you want your readers to land on once they have finished your article.

It also helps to have an article that is compelling and that someone wants to read.

Just my 2 cents.

By the way, what do think of your new coach, now that Chuckie's gone?

[ 1 ] Thanks
1 reply

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Chris Hunter

16 years ago

Originally Posted by milan1west

Try this: (FREE TIP HERE)

From now on, only submit articles in this format 7 tips to "main benefit", or 5 Steps to "main benefit". Articles should be laid out in clear step-by-step formula. Tip 1, Tip 2, Tip 3,etc; but when they get to the end of your article, you hit them up with something like "for the final 3 tips on how to get "main benefit" that will complete the 7 tips that you just read about <Click Here>." Or something along the lines of "and now for the 3 tips for getting "main benefit" that my publisher wouldn't let me show you <Click Here> for the secret door", etc. In other words, make all of your articles two-parts. One part is on the article directory or some publisher's website, and the second part is on the site that you want your readers to land on once they have finished your article.

It also helps to have an article that is compelling and that someone wants to read.

VERY good info there.

Thanks for sharing.

As a cautionary measure, be sure that you do a two part article in the manner described above.

If you're title says "7 Tips That Will Help Your (Whatever)", make sure that article has those 7 tips. Then, in the resource box, you can offer the reader as many more tips as you'd like with a link back to your site. Just make sure you deliver on the promise of the article title.

Another idea for you to consider along these same lines is this:

Let's take the "tips" example and run with it.

Create an outline of about 10 tips on the topic of your niche. Flesh this out to a full "10 Tips..." article on your blog or static webpage.

Create several shorter articles that are based around only 3, 4 , or 5 of those tips.

Then, in your resource box, you can lead the reader to your blog post or static page for the remainder of the tips that they didn't get in your original 3, 4, or 5 tips article.

Give it a try. Enjoy!

Thanks

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Nathan Hangen 16 years ago

Rock on Bucs fans...
- Thanks
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craig richards 16 years ago

Hi Shannon,
Nice video. I made a video myself a little while ago just talking to the well respected editor
of "Rip-Off" about how I do things and the up's and down's of I.M. and boy, did I get some responce.
Craig Richards (aka MrX)
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MIB Mastermind 16 years ago

Nice video and your right about the resource box, Thankfully I learned that early on so have always implemented that. CTR will be at a higher rate this way as you said and providing you have good content or FREE offer on your landing page then conversions will be at a higher rate also so I strongly agree with what you said.

Bryan
- Thanks
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Sonni 16 years ago

I've just started doing my resource box like you advise. I make sure I can see the end of the article and continue on the lines of where it left off. It also helps keep the flow all the way to the real end. Thanks for the encouragement we all need that. I agree, don't give up no matter what!
Sonni
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Ryan700 16 years ago

That's my next step. I'm just having fun exploring for now. I got so much to learn, but it's been all good so far. Writing articles and blog posts and getting them on the first page of Google really rocks! Now I just have to focus everything and find the one niche that I can run with and support a list with product from CB etc.
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shibbeymon

16 years ago

Thanks for the great tip. I've written some decent articles for EZA and haven't had a CTR anywhere near 50 percent so this will really help!

Thanks

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jmac1031

16 years ago

Thanks for the great vidoe.

Thanks

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Alkody

16 years ago

Once in a while, coming across an inspirational post will keep the momentum going again. Thanks for the motivation and a great tip too.
Life can be wonderful when we all share and care.

Thanks
1 reply

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Steve Shannon 16 years ago

Thanks for sharing the video, Shannon. Great advice...

Your bio-box tip reminded me of a post from Steven Wagenheim that revealed another golden tip - for writing article titles.

http://www.warriorforum.com/main-int...1-000-tip.html

Your bio-box tip + Steven's title tip + interesting article content... might just be a winning combination for people.

For What It's Worth...

Steve
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tommyfocus

16 years ago

Missed this one. Great video Shannon!!

Thanks

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SAMMY IFE

16 years ago

Thanks for those tips

Thanks

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LiveLife97

16 years ago

Great Great tip! I am just starting to market with articles, so I'm glad I found your post. Thank you!

Thanks

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FivePoint

16 years ago

So simple. Great tip. Thanks!

Thanks

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dwshoup

16 years ago

Thanks for the tip that was never explained in all the products I have about article marketing. Imagine spending all that money and the best tip came for free. lol

Thanks

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WinsonYeung

16 years ago

Nice video you gotten here to help us out ! thanks dude !

Thanks

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dinnskipper

16 years ago

Wow!!! This is amazing Shannon i like the Video and it will motivate me to do the right thing for my article and it will bring me to what i dreamed off..hope you'll shared again some tips and insights for all of your follower..thanks

Thanks
1 reply

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Jonno 16 years ago

Thanks for sharing your resource box tip Shannon, slick video man, your a natural!
- Thanks
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Shannon Herod

16 years ago

Hey everyone,

Thank you so much for all the kind comments.

You are all very kind. I really do appreciate everything you guys have said. I'm glad that the video has made the difference and has actually helped you guys.

That was my entire attention. So, looks like I actually gave a little back to this community that has given me so much.

I appreciate every single one of you and appreciate what this forum has done for me and my business.

Regards,

Shannon Herod

Thanks

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quiescen

16 years ago

Hi Shannon,

Interesting video. I'm going to have to disagree with you here. I've been on EZA for almost as long as they've existed. And my resource box is like you described. But ... I have a phenomenal click through rate. Why? Because my articles are targeted to a specific niche.

I get the whole "continuity" thing but this is article marketing. And when I read someone's article and I DON'T see the author's name somewhere in the resource box, I assume an amateur has written the article and just wants to redirect me to a splash page.

Also, would you care to share just how you know clickthrough rates increase 10x or more using your method? You were very specific here so I assume you have the data to back up your claim.

P.S. The number of articles you write greatly increases overall clicktrhough. I have over 250 articles written and enjoy a continuous stream of traffic.

Thanks

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lavaleekathy

16 years ago

Great post Shannon! I like the way you went into the detail about the importance of the resource boxes and how it is imperative to have to have a focused and targeted resource box for the niche area you are in. Thank you!

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daneg33

16 years ago

I went and changed just four of my article resource boxes to see what happens....

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Aare 16 years ago

any update for this?? please let me know.... i'm doing some revision with my article blog bases on the video guideline...
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God bless us all!
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ss61288

16 years ago

Simple and clear message Shannon, thanks for sharing that - god bless

Thanks

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gerrihabib

16 years ago

Nice one, easy to implement and a fuss free explanation, and I agree, resource boxes are extremely important in obtaining a higher click through rate for sure when they're properly targeted! Great post!

Thanks

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hotlinkz

16 years ago

Great video! Thank You Shannon.

The author bio/resource box thing is an example of "regurgitated" material being continually passed on. I remember a time when things were not so competitive and you could get away with the "I'm the greatest" type resource box. Not anymore...

Calvin

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lumcc 16 years ago

Great tip! Thanks for sharing your experience...

Looking forward to more lessons and advice!
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11Levels

16 years ago

Thanks Shannon!!
Great info. I will send the link to a friend of mine who uses article marketing. I will probably start doing it once my product is ready

Thanks

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Raydal

16 years ago

There is is the matter of increasing CTR and increasing sales. Nobody said so
far that this increases sales. There are many ways to use curiosity to get
people to look at a web page or get emails opened but increasing sales is
another thing.

For example, Mark Joyner showed how curiosity subject lines for emails
increased the open rates of emails but it DID NOT INCREASE sales.

So before you get to ecstatic about changing the resource box from the
traditional "author is so great" also test if this increases your sales.

Increasing CTR is easy. Getting the sale is the hard part.

(Except it's Adsense CTR)

-Ray Edwards

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af.dushyant

16 years ago

Awesome man.

This is damn great.

Thanks

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sjessica

16 years ago

i just sent you a big thanks

very nice tips

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Dennis-White

16 years ago

Yes, I use youtube videos on my site , and have never gone against the TOS

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takingaction

16 years ago

Outstanding video all around Shannon... thanks!

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shibbeymon

16 years ago

I just thought I'd post a update since I changed my resource boxes last month after reading this great tip. My CTR was hovering around 5 - 15% max for ALL of my articles (sucks huh?) but the last 4 articles I have written and had accepted have all had CTR of 40% or higher.

Thanks again

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Shannon Herod

16 years ago

Originally Posted by shibbeymon

I just thought I'd post a update since I changed my resource boxes last month after reading this great tip. My CTR was hovering around 5 - 15% max for ALL of my articles (sucks huh?) but the last 4 articles I have written and had accepted have all had CTR of 40% or higher.

Thanks again

Wow! That is fantastic. Thanks for coming back and letting us know the results! that is fantastic.

Shannon

Thanks

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lotsofsnow

16 years ago

Thanks for the tip!

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Samuel Lee

16 years ago

Nice video Shannon, you're absolutely right, detailed resources boxes are the best way to go for getting traffic through to your website for sure! Nice video!

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daisuke75248

16 years ago

so we just have to say, "Next, check out..." ???

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Mene

16 years ago

very timely motivational message. thanks

Thanks

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ElysiaB

16 years ago

Great video Shannon!

Took some great notes

I really enjoy your tweets on Twitter too, stay in touch!

Thanks

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profitgenie

16 years ago

Thanks shannon

nice video, great tip i will try that in all my future articles

PG

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meshmore

16 years ago

I have heard about the tip - but never really implemented it.
I will do it - now that you have reminded me.

Thanks a million!

Thanks

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Mesh More

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Gaurav Duggal

16 years ago

That was very helpful. It would never have occured to me in a million years, and yet in a 4 minute video you've given us a tip that i'm sure will benefit hundreds of people on this forum. Thank you very much

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TheGodfather

16 years ago

this makes me wanna go and delete several of my articles.... thanks for the tip, I'm gonna use it

Thanks

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Perception is reality

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daisuke75248

16 years ago

EZA doesn't allow you to continue your articles with a link.

Thanks
1 reply

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Chris Hunter 16 years ago

Originally Posted by daisuke75248

EZA doesn't allow you to continue your articles with a link.

Actually, they do.

There's an Ezinearticles.com author named Jeff Herring that employs this very same tactic on just about every one of his articles. Go look him up.
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Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)
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Joshua McCoy

16 years ago

Great song playing in the background! God Bless and thanks for the tip!

Thanks

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bhevs

16 years ago

It sounds great!! meshmore. I think that will be very useful.

Thanks

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OmarNegron

16 years ago

Hey man. Thanks for that. Article marketing is great as long as you stick with it.

O yea....I can relate to people not believing in me. But as long as you find some KEY people to hang on to that support you, that's all you need. If no one supports you it will be that much harder but your belief in what you do will ultimately take you to where you want to go.

peace man!

Thanks

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