How to build trust with your prospects?

Hi,

One thing I was always told was that when you get a new prospect or lead the first thing you should do is give them your BEST possible secret, or strategy right out of the gate. WOW them, and most importantly be yourself, and show them you know what your talking about. Trust doesn't happen over night with a list, but after you deliver solid stuff to them time after time people will start to believe in you and follow you.

I do it by being extremely detailed in the results I have claimed to have gotten other clients like them in the past.

Lots of references will help too.

Talk to 'em, don't sell to them.
When you send emails, keep them informative, and don't sell with every one.

I have a few newsletters I still subscribe to, and what kept me there was getting real information, and only occasional pitches or recommendations.

It's the way I run my newsletters as well. I've found that I get a few unsubscribes at the first message (the thanks for subscribing, make sure you got the download message) becuase they were just there for the freebie, but after that most people tend to stick with me for awhile, at least.

When I sign up for a newsletter, I don't wait forever to opt-out if I feel I'm just there to be sold to. You know the type:
Sign up, Confirm.
First message might actually thank you for subscribing and/or remind you of the download, in case something went wrong.
Second message is brief and to the point: Buy product A.
Third message has nebulous text, a few lines and "Get it" or Click Here" Yep, another sales page at the end of the link
Fourth message is again brief and to the point: Buy a product.

Oh, by the way, these messages came 1 or 2 a day, and are often a couple hundred characters (not words) or less. Some are only two or three short lines.

I'm rarely there to see the Fourth message, but if I'm busy, I might not check my newsletter recipient email account for a day or two.

On the other hand, the newsletters that provide some tips, and a more subtle approach tend to keep me there.
Sign Up and Confirm.
First message: Thanks, download, welcome, about me or similar.
Second message: Tip or information relevant to free download, or at least in the same niche.
Third message: another tip or chatty message about the topic. Subtle "I liked this product when I had that problem" link at the bottom.
Fourth message: perhaps some personal information about the host, or how they relate to the topic. Maybe another subtle link for a product that fits with the message, but not every day, and not obnoxious or misleading.

These tend to come 1 every day or two, and are a hundred words or more each. I've been with some of these for quite a while, and tend to buy from their recommendations because I've grown to appreciate their information and trust their opinion. It's still their opinion, and I'm not going to risk my life on it, but it does help to steer me to a specific product. However, if the product turns out to be trash, I'm much more critical about the details they provide, and less likely to buy from their recommendations later. It's about reputation too...

I try to keep my own newsletters in a place that builds the trust and keeps a reputation for honest information. Yep, it's a slower path to success, but I think it has fewer bumps along the way.

Simply put yourself in your prospects shoes. There is no strategy to build trust. Think about what makes YOU trust other marketers and do that.

You should give free quality content to your lead, show them you are an expert and why they should stay on your blog and listen to you. One mistake I see people make is they start to send out advertisements right away..... that's a no no in my book I understand we all need to make money but first we have to get that " clients" trust before they will buy anything from us.