Why We Desparately Need A New (And Better) Google - Musings Of A Frustrated Dishwasher Shopper

by hyderkhan

Posted: 16 years ago 14 replies

INTERNET MARKETING

Hey everyone,

Here are a couple of interesting links I found which I thought would be worth sharing... (The second link is actually a link off of the first link below.)

This writer is complaining about how it is impossible to find objective product reviews these days because they are nothing but affiliate links...

Enjoy!

Why We Desperately Need a New (and Better) Google

Dishwashers, and How Google Eats Its Own Tail

#desparately #dishwasher #frustrated #google #musings #shopper

Dan C. Rinnert

16 years ago

If I were searching for a dishwasher, I'd try Amazon rather than Google. Even if you ultimately buy at a store rather than online (or even if you buy online from someone other than Amazon), the Amazon reviews may be more helpful than anything you might find it Google.

And TechCrunch is behind the times on this one. Google has been returning tons of spammy sites for years now, and the noise does not appear to be getting any quieter.

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Kay King

16 years ago

I just went through this yesterday when my clothes washer decided to expire.

Here's the thing. I did comparisons by visiting major retail sites and making comparisons. Then I went to my local Lowe's, checked more information there and found a new washer (on sale, too!).

On the major retail sites you may notice the same consumer "reviews" are often listed under more than one product - and even listed under different manufacturers.

The reality is this:

When I buy a major appliance (or a small appliance) I do my research and I have no reason to go to a site and post a big review of what I bought.

Reviews that are negative are often from a buyer - positive reviews are most often either purchased or done as a favor. That's how it's done and the idea that you can trust a "review site" is not realistic.

If I want a serious review on a product like an appliance - I'll go to a consumer testing site and pay a small fee to see results of their testing.

kay

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Dan C. Rinnert

16 years ago

That's why I pay particular attention to the negative reviews. You can usually sort out whether it's really a bad product or if people are just whining about stuff.

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bgmacaw

16 years ago

Hmmm....

I don't think this spammy article advertising a competing search engine has been discussed here yet.

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hyderkhan 16 years ago

Originally Posted by bgmacaw

Hmmm....

I don't think this spammy article advertising a competing search engine has been discussed here yet.

LOL you may be onto something... Perhaps this article itself is a way of promoting a new search engine!

This begs the question of the concept of "objectivity"... Does it really exist?

I know that as an article marketer myself, I have been on the consumer end of things, looking for product reviews.... and I oftentimes find myself saying, "meh, it's another affiliate marketer trying to promote a product", and click on the back button, hoping to find a more objecive, credible, and authoritative source of information online.

What's funny is that whenever I am searching for a product review for something my family actually needs, and I come across an Ezinearticle for it, I find myself clicking on the back button far too often, because I know that the article is intended to earn the reader a commission and not really to promote objective information.

I guess that as Internet marketers, we ourselves know how to differentiate between the crap and the quality, when we search for things on Google to solve problems in our own lives.
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- ss442 16 years ago
  
  Appliance reviews, here's a little story. When we purchased our home in 1991 my wife paid for the washer and dryer and I purchased the fridge. When considering what brand washer and dryer I thought about who makes the toughest most abused laundry equipment on the planet. Walk into almost any laundry mat and you will most likely find "Speed Queen" equipment.
  
  I picked up a set in Oct. 1991 and they are used weekly. We have "never" had an issue with the washer but I have had replace the wheels, tensioner wheel, drive belt twice, and an igniter.
  
  If we ever replace them they will be Speed Queen. I recently installed a dishwasher for a friend after hers began leaking. We checked the local stores (Best Buy, Sears, and Lowes) but we didn't spend much time on reviews because we were looking for best form and function for price. We also were concerned about noise. So, decibel rating was important. Between the same model considered Lowes had the best price and having a unit in stock was important.
  
  There can be a surprising number of things can effect a purchase. Product reviews can be skewed but in appliances I think they are mostly sound.
  
  Thanks
  
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  Ed Sunderland
  
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CDarklock

16 years ago

Originally Posted by bgmacaw

I don't think this spammy article advertising a competing search engine has been discussed here yet.

It was discussed in another thread I can't be arsed to look up on Monday, actually.

Here's the problem. Every search engine prioritises its efforts. It tries to get the most bang for its computing buck. So if you think of the internet as a large animal, new search engines are pulling big hunks of meat off the bone, but the older ones are scraping tiny little bits of marrow from a splintered and ravaged carcass.

Every search engine will eventually acquire so much content, you can't find anything anymore.

A new search engine doesn't fix that.

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genietoast 16 years ago

I think we need a better content system. We just need better content. Content is king.

Lately, content's been acting like disgruntled, unpaid feudal peasant.
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Dan C. Rinnert

16 years ago

Originally Posted by CDarklock

The problem is that they are plucking meat and fat from the carcasses. And, while a minimal amount of fat is necessary and beneficial, large quantities are not. And more and more fat continues to be produced, especially by way of recycling and spinning the same content over and over again, to add more fat to the bone, to become bigger and be noticed.

But, what searchers really want is meat and not all the fat.

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Dan C. Rinnert

16 years ago

Originally Posted by cosmokid

Bristol Palin made it to the finals of Dancing with the Stars because her mom's rabid fans voted as many as hundreds of times for her per dance, instead of the "legal" five times. We see this in politics all the time, it's a bit more transparent, but it's no different in the world of product sales.

So, they each had twenty phones or phone lines, or was ABC not able to discount calls in excess of 5 from the same number?

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CDarklock 16 years ago

Originally Posted by cosmokid

Social proof as it's parsed on the Internet is basically bull****,

Hey, Jennifer, long time no see.

There are three related problems on the internet.

First, there's just far too much stuff, and we can't deal with it. Real-world interactions are ephemeral. You say "hi" to someone and it's gone. Within an hour, you may not even remember it. But on the internet? You send an IM that says "hi" exactly the same way, and the record of that "hi" is taking up space in a database. That database will be backed up, stored on tape, moved offsite, copied onto nonvolatile storage. What lasted a few minutes in the pre-internet world usually lasts a minimum of seven years today.

Second, we've lumped everyone into the same community and they're self-segregating into subcommunities. They're trying desperately to differentiate themselves, not only for financial gain, but just so someone - anyone - will recognise their own unique and special value as human beings. We can all be famous. All it takes is a good article or a silly video, and everyone in the world could know your name tomorrow.

And third, because we're all in this one community, people are very concerned about being directly exposed to people they don't like... so they're also fighting for anonymity, privacy, and security. As are the people they don't like; it may protect you from people coming to your house if they don't know where you live, but it also prevents you from effectively prosecuting the guy who just ripped you off.

I don't know the solution to the first two problems, but I think the right solution to the third one is to just say "tough" and stop protecting the anonymity and privacy and security.
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"The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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jasonmorgan

16 years ago

Bristol Palin made it to the finals of Dancing with the Stars because her mom's rabid fans voted as many as hundreds of times for her per dance, instead of the "legal" five times.

And this is different from all of the other stars and their rabid fans? Or was this just a thinly veiled political attack?

Oh yeah, the internet is packed with poo. Thanks marketers!

Thanks

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I'm all about that bass.

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Why We Desparately Need A New (And Better) Google - Musings Of A Frustrated Dishwasher Shopper

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