Would You Like Extra Air On That Sir?

by 42 replies
51
I just went through the Taco Bell drive-in.

One of these days, I will learn, but I seem rather slow in doing so.

I like cheese... I mean, I really like cheese...

When I go to a restaurant, anything that is served with cheese, I ask for Extra Cheese please...

I saw the Extra Cheese go on the order board at 50 cents...

I drove home, opened my food to eat, and realized that not only did I not get my extra cheese, I probably got less cheese than if I hadn't asked at all...

That is the very reason I hate drive-through restaurants. I am already home by the time I realize that they did not give me everything I paid for.

My point is that I am always willing to pay for extra cheese, if I think I can get it.

What do you offer in your business that you could perhaps offer Extra Cheese on?

For example, if your normal turn-around time is 7 days, you could offer a quicker turn-around time, for a few extra dollars.

The cost of cheese adds up quick... And like Taco Bell, you do not actually have to give anything more than a perceived benefit to get the extra money.
#main internet marketing discussion forum #add-on #air #extra #extra cheese #marketing #sales #sir #upgrades
  • Drive thru: "He said extra cheese."

    Line cook: "Is that regular cheese AND extra cheese, or just extra cheese?"

    Drive thru: "He didn't say."

    Line cook: "Well, regular cheese is two ounces, and extra cheese is an ounce. Do you think he wanted three ounces of cheese, or just one ounce?"

    Drive thru: "I don't like cheese. I can't imagine anyone would want three ounces of cheese."

    Line cook: "Okay, one ounce it is."
    • [ 11 ] Thanks
  • I know this doesn't directly answer your question but this is precisely WHY I don't deal with customers/clients/people. I don't have to offer "cheese" or anything of the sort.

    Don't you just hate it when you actually sit there and open the bag, check the order and they look at you like how could you possibly NOT trust them?!?
    • [3] replies

    • Belly laugh!!!!


      • [ 1 ] Thanks
      • [2] replies
    • Nah, because I just love it when I hand back the order they borked up and say "I said X."

      Especially when they say "Can you pull forward?" and I say "No."

      They always try to convince me. Somehow, the guy behind me having to wait until I get my food is an intolerable problem. But I've been waiting longer than he has. Why isn't my problem intolerable?
      • [1] reply
    • Its better than getting home and being disappointed I guess!
  • When I used to work at Taco Bell in 1990 (!), we gave two extra pumps on the cheese dispenser for extra cheese. It took maybe 2 or 3 seconds, and cost 25 cents.

    My point is that the "extra cheese" we offer doesn't even to take that long, it just needs to add value for the customer that always wants it. And the beauty of delivering things digitally is that, in a lot of cases, we only have to do the two extra pumps once, then save a copy for everybody else.

    Just for fun...

    Let's say it took 5 seconds to add extra cheese @ 25 cents per serving. Now that would be 12 orders per minute, or $3. There are 60 minutes per hour so that'd be $180 per hour, or $4,320 a day, or $1,576,800 per year just on cheese. AND, that's at 1990's pricing, for 2011 it would work out to $3,153,600.

    Sure, there are a lot of assumptions, and that's gross income from the cheese revenues, but I bet once you factor in the all sales globally, Taco Bell may just make a spicy $3,000,000 per annum on extra cheese alone.

    Talk about "food for thought".

    All the best,
    Michael
  • Man - I hear you.

    I have never ordered a meal at McDonalds in drive through after 10 PM and actually gotten what I wanted.

    Damn Inept people...oh wait - there is a marketing message here. I must of missed it because I didn't read the whole thing.

    Rob
  • When I worked at McDonalds, we were instructed to tell customers we would call the cops if they didn't pull forward.

    True story!

    Rob
  • ....which is why I go to In-N-Out Burger instead, I always get my extra cheese there! lol

    RoD
  • ALWAYS check your order before you pull out!
    • [2] replies

    • Yes, I should.... But I did not want to unwrap my burrito to see...

      I blame myself really, for letting them do it to me...
  • mmmm.... cheeeeese.
  • Bill,
    I have three comments, two of which are serious. You can figure out which two.

    First, I read your "Original Content Penalty" thingie a while back. That, sir, is classic IM humor! Well done.

    Second, you wrote above...
    The cost of cheese adds up quick... And like Taco Bell, you do not actually have to give anything more than a perceived benefit to get the extra money.

    There IS NO absolute value in anything, only perceived value. Perception is reality. But your point is excellent and well taken.

    And third, I understand your cheese thingie. I, myself, am president of the 'gimme extra cheese' club. To wit, here is a photo I shot less than 5 minutes ago of one one my home-made, fresh out of the oven, super-sized extra cheese pizzas.




    Bill, Who's your buddy now?
    • [ 1 ] Thanks
    • [2] replies
    • Thank you...

      Mike: YOU are my buddy... Can you fax me a piece of that pizza? It looks so tasty....


      p.s. For anyone who missed the Original Content Penalty announcement, click here.
    • I like Caliban's style of thinking and agree with him. If enough people have to wait, the companies will figure out how NOT to screw up an order on the 1st try.

      However, I've ALWAYS sheepishly pulled up, because I don't like spit in my food.

      Oh, and I've learned to always ask for the dip at the window - 1) I won't get charged for it (unless the person there is having a bad day. really? an extra 20 cents? ok...) 2) They won't forget it because I am right there staring at them.
      • [1] reply
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