Marketing Success Tip: Give People What They Want (Amazon tips)

by tpw
49 replies
There has been a lot of chatter the last few days with people asking if there is any value in the Amazon Affiliate program.

First things first: If you live in North Carolina or Colorado, there is no need to read any further, because your state governments through legislation have assured that Amazon will not accept any affiliates from your state.

On with our regularly scheduled programming...

If you are concerned about the Amazon Affiliate program, you may be right to pass this affiliate program by.

They only pay 4% affiliate commission, so it is not the kind of commissions you would expect in other affiliate networks.

Of course, they do offer a sliding scale commission. Their commissions start at 4% and go up according to how many items you sell each month. Volume-based sales can earn as much as 8.5% on your sales.

Certain fixed-rate products with Amazon will pay 10%. A couple third-party sellers pay as much as 15%.

In most cases, these are legitimate affiliate rates, because Amazon deals mostly with hard-goods that must be shipped.

Of course, the profit margin on those will always be less than the profit margin on digital products, so the Amazon affiliate commissions will be viewed by many as very generous.

The Amazon products that pay 10% on affiliate commissions are digital download products such as MP3's, Video Downloads, and Video Games.

Generally those who have a problem with the Amazon commission structure have a problem, because they want bigger commissions.

Please ignore the fact that conversion rates on Amazon products tend to be much higher than conversion rates on most digital products you can sell online through other affiliate networks.

During December, the conversion rate for the traffic I sent to Amazon was 7.69%. It is not the highest sales conversion rate on the Internet, but it remains much higher than other affiliate stuff I do.

Your ability to send better targeted traffic to Amazon or lack thereof will impact your Amazon conversion rates up or down.

When you are selling books and other items valued under $20, you will have to send Amazon a lot of traffic to make decent money. But if you direct traffic to Amazon for higher value products, you can make more a lot more money in less time.

We hear stories all the time about people who don't make much money with Amazon.

Of course, most of those stories come from people who really don't know how to send targeted traffic into Amazon.

There are two types of consumers who would follow your affiliate link into Amazon, and they are: People seeking a solution for a problem, and people looking for a specific product.

If you can match those two consumer groups with the Amazon products that will satisfy their needs and desires, you can generally direct targeted buyers into Amazon, which in turn will help you profit better from the Amazon Affiliate Program.

The same things that make the Amazon Affiliate Program attractive to newbies, also make it a bad idea for many newbies.

The Amazon Affiliate Program is free-to-use and easy-to-setup. It is so easy, my wife could do it.

But when it comes to driving targeted traffic to any website, my wife would be at a total loss. I think she would send her affiliate link to a few friends and sign up for a traffic exchange.

Neither of those strategies would ever work with the Amazon Affiliate Program.

What you don't know could prevent your success with Amazon.

Now don't get me wrong... There are a lot of people making money with Amazon... Selling low-end products, high-end products, and digital products.

Can people make a lot of money with Amazon? Yes.

Can you make any money with Amazon? Well, that depends entirely upon you. Are you going to get the education you need to deliver targeted traffic to Amazon, and are you going to do what is necessary for your to be successful with it? Only you know the answer to those questions.

Conclusion...

I am an Amazon affiliate, so I am committed to making money with them, selling a combination of low-end products to get my volume-count up and high-end products to keep my commissions high.

I know people that make a lot of money with Amazon, and I know people who think Amazon is a huge scam.

If you follow the bold sentences in this post, it looks like I am slamming the Amazon Affiliate Program.

Yet, if you read things through, my assessment is pretty positive.

Why? Is this more head games from Bill? Not exactly...

Do you remember the subject line of this post? "Marketing Success Tip: Give People What They Want"

Most people asking the questions about whether they should do Amazon or not want people to tell them why they should not do it.

I have given them exactly what they want. If they are scanning for answers, then I will have answered the question as they wanted it answered.

And for the rest of you, who took the time to read, the prognosis for Amazon is good...

By telling people what they wanted to hear, maybe we will have fewer people to compete with for those Amazon referral earnings...
#affiliates #amazon #give #marketing #people #success #tip
  • Profile picture of the author Lazy
    Great thread. Should help anyone still on the fence about amazon.
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    • Profile picture of the author Young Samurai
      Really enjoyed reading - as with all of your stuff.
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  • Profile picture of the author Lee Wilson
    I'll add another one. Amazon is also good for finding out what people want.

    Conversions don't stop at the page content. You might have a webpage converting at 2% while actually having a potential conversion of 10%+ simply by changing the product. The product range on Amazon is so huge that over time you can keep refining by experimenting with different products.

    Try something for a few weeks, change it and keep an eye on it. I have about 10 or so generic ID's, i.e., test1, test2 etc. Use these to try different products for different web pages and when you find something converts well (or better) put it back on one of your normal ID's to free up the next test.

    This isn't a quick fix but over the last year I have increased my page conversions across the board by about 4x using this method and I'm still refining. If Amazon didn't have a 100 ID limit (or allowed you to rename them) then you could do it much quicker. My average overall conversion has risen from around 3-4% to 10-15% this year. In effect, I could say my 4% commission is now much higher.
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  • Profile picture of the author JoshuaZamora
    Great in depth post! I still havent got around to amazon but as anything if you work it will work!
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  • Profile picture of the author stephfoster
    Great tips. I've been discovering the value in the Amazon program recently, and intend to discover it in much more detail, ideally with plenty of profit. It all seems quite doable to me.
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    • Profile picture of the author peanutbutter
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      • Profile picture of the author Bingo123
        Great post. I also love promoting Amazon stuff. I haven't been at this type of internet marketing for too long, but I've already found that Amazon seems to be converting pretty well because people just love the brand. All you need to do is get traffic to your site and they do the rest.
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        • Profile picture of the author tpw
          Originally Posted by Bingo123 View Post

          Great post. I also love promoting Amazon stuff. I haven't been at this type of internet marketing for too long, but I've already found that Amazon seems to be converting pretty well because people just love the brand. All you need to do is get traffic to your site and they do the rest.

          This is generally true.

          Amazon has millions of products they sell.

          The average person does not have the inclination to spend their days browsing Amazon, but they do have the inclination to browse the Internet looking for solutions to problems and products.

          If they find you talking about those things, then they are more than happy to spend their money at Amazon, provided you can direct them straight to the product they want to buy.

          So navigate Amazon to find the products people want to purchase, and make it easy for people to leave your site and go exactly where they want to go.
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  • Profile picture of the author Alfred Shelver
    I was accepted as an amazon affiliate just yesterday, I am amazed South African can be affiliates, but some US states don not allow it.

    I for one think that ignoring anything that can have potentially double digit conversions would be stupid.

    Thanks for the insights Bill.
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    • Profile picture of the author stasin
      great post, i m just starting with amazon now. my intention was to just sell high end products, but the tip about also selling low end for conversion rates is classic, cheers
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    • Profile picture of the author tpw
      Originally Posted by Cathy Shelver View Post

      I was accepted as an amazon affiliate just yesterday, I am amazed South African can be affiliates, but some US states don not allow it.

      I for one think that ignoring anything that can have potentially double digit conversions would be stupid.

      Thanks for the insights Bill.

      The deal with Amazon here in the states is a taxation issue.

      According to the laws in most states, if a corporation has a physical location in the state, the corporation must collect sales taxes on any transaction made at that location, and those tax monies must be sent to the state's tax collection agency.

      Online companies have generally been excluded from this requirement, because they do not have a physical presence in most states.

      However, North Carolina followed by Colorado determined that if Amazon has an affiliate in their state, then that constitutes a physical location in that state. Therefore, if Amazon has an affiliate in one of those states, they must collect sales taxes on local residents who purchase Amazon products through that affiliate.

      It would be a bookkeeping nightmare to configure.

      So rather than to bow to these new regulations, Amazon said that they would no longer accept affiliates in those two states.

      It is not that it is against the law to be an Amazon affiliate in those states, but rather the laws that were passed by the states made the idea of having affiliates in those states a nightmare scenario for Amazon, so Amazon chose not to accept affiliates in those states anymore.
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      • Profile picture of the author Mgriff
        Originally Posted by tpw View Post

        The deal with Amazon here in the states is a taxation issue.

        According to the laws in most states, if a corporation has a physical location in the state, the corporation must collect sales taxes on any transaction made at that location, and those tax monies must be sent to the state's tax collection agency.

        Online companies have generally been excluded from this requirement, because they do not have a physical presence in most states.

        However, North Carolina followed by Colorado determined that if Amazon has an affiliate in their state, then that constitutes a physical location in that state. Therefore, if Amazon has an affiliate in one of those states, they must collect sales taxes on local residents who purchase Amazon products through that affiliate.

        It would be a bookkeeping nightmare to configure.

        So rather than to bow to these new regulations, Amazon said that they would no longer accept affiliates in those two states.

        It is not that it is against the law to be an Amazon affiliate in those states, but rather the laws that were passed by the states made the idea of having affiliates in those states a nightmare scenario for Amazon, so Amazon chose not to accept affiliates in those states anymore.
        WoW! that's pretty messed up, and good reason to not be an affiliate for just one company.

        Who is to say that Amazon wont drop my state next?

        I have been burned by other affiliate programs in the past, and I learned the hard way that it is very important to have multiple sources of income, just in case something like this happens.

        Another good practice is to try and choose products that are offered on both Amazon as well as other affiliate programs in case something happens, you will be able to switch your links over instead of losing that site and all your hard work.
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        • Profile picture of the author tpw
          Originally Posted by Mgriff View Post

          WoW! that's pretty messed up, and good reason to not be an affiliate for just one company.

          Who is to say that Amazon wont drop my state next?

          Good advice.

          Unless you are from Texas, there is no current hints that the same thing might happen to you.

          Texas is dancing the game with Amazon right now, because Amazon has a regional distribution center based in Texas. So Texas affiliates should keep an eye on the situation.
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          • Profile picture of the author Mgriff
            Where are you getting this information from?

            I would like to keep an eye on this myself. Thanks
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            • Profile picture of the author tpw
              Originally Posted by Mgriff View Post

              Where are you getting this information from?

              I would like to keep an eye on this myself. Thanks

              It comes up for discussion here in the forum once in a while.

              The Texas story was a big deal on news sites a few months ago.

              I have also seen it in RSS feeds.
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              • Profile picture of the author alwaysready
                Very nice thoughts , i do think this is needed as a topic !
                marketing with amazon does help these days and i knew about it good informations and how people earn lot of money ! Any way , i do definitely agree with the fact targeting costumers is required when it comes to dealing with amazon , you only need to be so direct and know who you are working for and what these people need !
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              • Profile picture of the author Chase Shelby
                Originally Posted by tpw View Post

                It comes up for discussion here in the forum once in a while.

                The Texas story was a big deal on news sites a few months ago.

                I have also seen it in RSS feeds.
                Oh no... I'm in Texas, so that news doesn't bode well for me! Should I turn my focus away from Amazon?
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                • Profile picture of the author tpw
                  Originally Posted by Pikow View Post

                  Oh no... I'm in Texas, so that news doesn't bode well for me! Should I turn my focus away from Amazon?

                  Use it while you can, but put a backup plan in place. And keep an eye out for possible problems.

                  Just because Texas is mouthing off, doesn't mean that they will actually follow through with their threats.

                  Set up a Google Alert for Texas + Amazon to stay ahead of the curve.
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          • Profile picture of the author VanessaB
            I read the whole OP, but I didn't read the replies. LOL.

            Bill, if I didn't know better, I would think you were attempting to make the obscure point of 'read the whole thing through.'

            Well done.

            I also commend you on your use of 'negative phrasing.' It's one of the most powerful sales techniques I've ever learned.


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            • Profile picture of the author tpw
              Originally Posted by DanielleS View Post

              Bill, if I didn't know better, I would think you were attempting to make the obscure point of 'read the whole thing through.'

              Well done.

              Actually, yes I was.

              But Tiger said I needed to make my subject lines a little more consistent with the actual topic of the post.



              Originally Posted by DanielleS View Post

              I also commend you on your use of 'negative phrasing.' It's one of the most powerful sales techniques I've ever learned.

              The negative is a good lead often times, but the fact is that most online users skim the bold text on the page to determine what the page is actually about.

              Sub-heads, bold tags and bullet points are the gold buried in the page, for the person who skims.
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              • Profile picture of the author profitsforall
                TPW,

                I Think you are full of it.

                Great advice, given with humour and intelligence that is.

                All this hiding of the real meaning of a post by the use of different fonts, next people will be using white on white text to pass secret messages in forum posts.

                No matter how idiotic he appears you think profitsforall is a genius.
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  • Profile picture of the author bay37
    Originally Posted by tpw View Post

    During December, the conversion rate for the traffic I sent to Amazon was 7.69%. It is not the highest sales conversion rate on the Internet, but it remains much higher than other affiliate stuff I do.
    Good rankings for "the right" keywords == lots of traffic and a good conversion rate.

    That's why I love Amazon so much. Even without all the mental gymnastics (all sorts of pre-sell, fake blog stories - CB, ahem... etc) it still converts great.

    Also, 7.07% conversion rate last month. DAMN IT!

    December 1 to 25 converted at 8.51%! Then December 25 to 31 dropped to 2.54%... A huge spike in the number of visitors over the last week, too. Ahhhh. Shame.
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  • Profile picture of the author marketwarrior06
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    sir,
    i am confused about Amazon affiliate. i am using them for more that 2 months. my site is not so much popular. its an interior decoration base site. is there any other strategy to improve the conversion rate? i am using the vertical slid show. most of the ads are interior decoration course books, course tips and idea related books. what should i do now? plz advice.
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    • Profile picture of the author tpw
      Originally Posted by marketwarrior06 View Post

      sir,
      i am confused about Amazon affiliate. i am using them for more that 2 months. my site is not so much popular. its an interior decoration base site. is there any other strategy to improve the conversion rate? i am using the vertical slid show. most of the ads are interior decoration course books, course tips and idea related books. what should i do now? plz advice.

      For most sites, stuff like the vertical slide show are a distraction that keeps people from finding what they really want to find on a site.

      Without viewing your site -- and I don't want to review your site -- I would probably get rid of that immediately.

      You want to direct visitors to your pay buttons, not a fancy slide show.

      Focus on the content, and let the content introduce your visitors to the items that you want them to buy. Provide as many BUY links as you can on the site, without making the site look spammy.
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  • Profile picture of the author Nithiyaah
    Great Thread. Thanks for sharing this with us. I just was thinking whether shall I give a try with Amazon Affiliate programme & this thread really have given me more details than I needed. I hope more people would read this before they could even start jumping into this Amazon Affiliate thingy. Once again, thank you guys :-)
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  • Profile picture of the author profitsforall
    White on white may not be the smartest move when the forum post has a light gray background.

    Doh!!!!
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    • Profile picture of the author bay37
      Originally Posted by profitsforall View Post

      White on white may not be the smartest move when the forum post has a light gray background.
      Worked on me... Must. Buy. All. Your. Products. Right. Now.
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    • Profile picture of the author tpw
      Originally Posted by profitsforall View Post

      White on white may not be the smartest move when the forum post has a light gray background.

      Doh!!!!

      Yeah, but most of us miss that little off color at the bottom.

      I cannot remember who, but someone did that once and said the most asinine thing.

      I did not see the white-on-gray until I opened up the Quote tag and saw him laughing at me in the text...
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Lee Wilson View Post

        This isn't a quick fix but over the last year I have increased my page conversions across the board by about 4x using this method and I'm still refining. If Amazon didn't have a 100 ID limit (or allowed you to rename them) then you could do it much quicker. My average overall conversion has risen from around 3-4% to 10-15% this year. In effect, I could say my 4% commission is now much higher.
        Lee, last time I checked you could have more than 100 IDs. Once you've used up your hundred, contact Amazon and ask for more. If you have a good reason (and it appears you do from here on the outside), they should issue you another block of 100 IDs.
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        • Profile picture of the author tpw
          Originally Posted by JohnMcCabe View Post

          Lee, last time I checked you could have more than 100 IDs. Once you've used up your hundred, contact Amazon and ask for more. If you have a good reason (and it appears you do from here on the outside), they should issue you another block of 100 IDs.

          John: Thanks for the tip. It makes sense to be able to do that, but I did not realize it could be done.

          Would love that capability with Google Adsense too....
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  • Profile picture of the author tpw
    A new thread just popped up suggesting that Illinois is next on Amazon's Affiliate Program cutting block....

    The Illinois legislation is waiting for the governors signature, so it is not yet law, but that could change any day now.

    Source.
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  • Profile picture of the author IamPower
    Good one Bill!

    I have only recently started making affiliate sites - I didn't really believe in them much in terms of long term income - but I think its exciting to enter new ventures with an open mind.

    Normally I create niche products and sell my own digital products - which would usually have the highest income.

    Thank you for this thread, its just given me a little confirmation - not that I needed any more - This forum is AWESOME! I haven't been here for long and have learnt so much!
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    • Profile picture of the author Ellen C Braun
      Thanks, Bill

      I put up a few tips this morning in another one of these "is Amazon a worthwhile affiliate program to pursue" threads which I'll re-post here for everyone's benefit.

      I've been paying many bills with my amazon income lately. Yes, it's a big change from the $30 or $50 or $100 a pop I earn selling info products. It's different, yet it has many advantages.

      1. Choose products that cost at least $xxx, so your commissions will be more significant than the .35 cents commissions I'd earn on the sale of a book.

      2. Write helpful reviews of the product. The key being "helpful". Don't just rehash the description, spend a day researching everything you can find out about the product, and present it in an easy-to-read and friendly format.

      3. Get SEO traffic by getting backlinks with your anchor text to your review pages until you are ranking well for your keywords. Target keywords like "product xyz review" so that you'll get traffic from people who have their hands on their wallet and want to buy this type of product.

      4. Get the Preview Tool working on your site: https://affiliate-program.amazon.com...ciates/tips/t8 so that when people simply hover over your amazon text or image link, they get cookied into your affiliate link. (Test this out, it may be more or less effective in different niches.)

      5. Don't worry about competition. Most people are lazy and will abandon their sites within a few weeks or months, meaning that it will be easy for you to outrank them if you keep at working on the same site, their sites' rankings will fall.

      6. You don't need to get ALL the traffic in the world for that keyword to make a good living. If you can rank in the top 3 spots in Google for a couple of different long-tail variations of your keyword, all that traffic can bring you a nice amount of money. So what if some traffic goes to other sites? Does Walmart lose sleep because some people shop at Target?

      7. Work on ONE SITE at a time! Many people want a cluster of 10 or 50 sites that each earn a couple of bucks a day. While that can work, you'll be spending an enormous amount of energy just checking your stats and logging into each site to do tweaking! Additionally, the amount of backlinks pointing to a domain is a big factor in google. So, if you are working on backlinks for your page example.com/blue-widgets, you are also indirectly boosting the rankings of your other pages like example.com/red-widgets, because you are bringing more backlinks to the domain as a whole - which is impossible when you're spread across a bunch of sites.

      8. Don't stop doing these steps until you have at least 100 visitors daily from the search engines for your target keywords. Once you have that much traffic, you can do split testing and tweak. But, most people will give up way before they have 100 visitors from their keywords daily.

      9. Keep imagining a point in time - maybe 10 or 18 months from now - when you are selling 25 $250 products through your site daily. At 7.5% commission, that is $18.75 x $468.75 every day. Yes, you'll have some expenses, you might be outsourcing some backlink building and article writing, but $468 daily can support most families in style. And you won't have to deal with customer service, returns, emails for support, and can take a couple of weeks off at at time without harming your stream of income!
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      • Profile picture of the author 82ana
        First things first... thanks tpw, good to know there is hope.

        Originally Posted by Ellen C Braun View Post

        Thanks, Bill

        I put up a few tips this morning in another one of these "is Amazon a worthwhile affiliate program to pursue" threads which I'll re-post here for everyone's benefit.

        I've been paying many bills with my amazon income lately. Yes, it's a big change from the $30 or $50 or $100 a pop I earn selling info products. It's different, yet it has many advantages.


        4. Get the Preview Tool working on your site: https://affiliate-program.amazon.com...ciates/tips/t8 so that when people simply hover over your amazon text or image link, they get cookied into your affiliate link. (Test this out, it may be more or less effective in different niches.)


        7. Work on ONE SITE at a time! Many people want a cluster of 10 or 50 sites that each earn a couple of bucks a day. While that can work, you'll be spending an enormous amount of energy just checking your stats and logging into each site to do tweaking! Additionally, the amount of backlinks pointing to a domain is a big factor in google. So, if you are working on backlinks for your page example.com/blue-widgets, you are also indirectly boosting the rankings of your other pages like example.com/red-widgets, because you are bringing more backlinks to the domain as a whole - which is impossible when you're spread across a bunch of sites.

        8. Don't stop doing these steps until you have at least 100 visitors daily from the search engines for your target keywords. Once you have that much traffic, you can do split testing and tweak. But, most people will give up way before they have 100 visitors from their keywords daily.
        Thanks Ellen! These points were especially useful to me. I didn't know the hover could build cookies, that is just a great tip.
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  • Profile picture of the author clever7
    Thank you for your lessons! I’m promoting Amazon products as an affiliate, while basically promoting my own ebooks.

    I understood that I can trust the quality of all Amazon products (like most online users). This is a fantastic advantage.
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  • Profile picture of the author johnbardeen
    Great follow up to tpw Ellen!

    I made a lot from Amazon over the holidays but I did notice a lot of the .35 cent commissions. I did not even know about the preview tool. Thanks!
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  • Profile picture of the author yukon
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    • Profile picture of the author Richard Van
      This was what I thought was also a very good tip.

      I am an Amazon affiliate, so I am committed to making money with them, selling a combination of low-end products to get my volume-count up and high-end products to keep my commissions high.
      Sell some low end products, with the same effort you put into the high end one's purely to get the commission level higher.

      This is an area I'm moving into much more heavily this year and I was wondering about the commission levels.

      Another excellent post Bill. Like Allen, you'll have to have a "Bill Platts Private Posts" ebook coming out soon at this rate.
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  • Profile picture of the author Alfred Shelver
    Bill when I signed up for Amazon it said Rhode Island residents also could not be Amazon affilliates? Was I reading incorrectly or is Rhode Island to small to worry about...
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    • Profile picture of the author tpw
      Originally Posted by Cathy Shelver View Post

      Bill when I signed up for Amazon it said Rhode Island residents also could not be Amazon affilliates? Was I reading incorrectly or is Rhode Island to small to worry about...

      I don't know about Rhode Island. I would have to research it.
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  • Profile picture of the author smartdoctor
    great post thank you
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  • Profile picture of the author masterofinternate
    Firstly wants to thank you for such kind of great thread.I'm a new comer in Amazon Affiliate Marketing and your tips motivated me to go forward.I'm very much inspired by your post.
    Thanks a lot..
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  • Profile picture of the author Gary King
    Here's what you're missing folks!

    First, this is a really nice post on the basics of Amazon (thank you Bill)...

    My take on this is that Bill has probably intentionally given you more than you realize in sort of a hidden way.

    These items apply to ANY effort - Amazon, affiliate products, CPA, your own products...

    If you read through this carefully, and don't focus on the Amazon-specific things, you'll find a beautiful set of guidelines for any arena in which you want to play.

    Examples:

    tpw: "Please ignore the fact that conversion rates on Amazon products tend to be much higher than conversion rates on most digital products you can sell online through other affiliate networks."

    me: conversions, conversions, conversions... you have to examine how many multiples you have of your commissions - don't always look at the pay out, look at the tally of the numbers.

    If a product that pays $300 commission has a miserable conversion rate, but another that has a $30 payout has a terrific one, you could likely do much better promoting the one with the lower payout, simply because you can sell more!


    ---
    tpw: "Your ability to send better targeted traffic to Amazon or lack thereof will impact your Amazon conversion rates up or down."

    me: targeted traffic is a must for any offer - send me to a "how to groom your dog" web page when I'm looking for information on atomic particles and I'm probably not gonna convert for you.

    ---
    tpw: "There are two types of consumers who would follow your affiliate link into Amazon, and they are: People seeking a solution for a problem, and people looking for a specific product. "

    me: this again applies to ANY affiliate link/cpa link etc. - people seeking a solution for a problem and people looking for a specific product.

    ---
    tpw: "I am an Amazon affiliate, so I am committed to making money with them, selling a combination of low-end products to get my volume-count up and high-end products to keep my commissions high."

    me: there are many, many ways to make a million dollars, but Bill emphasizes the main two here. #1, sell a million things for $1.00 each and #2, sell 1 thing for $1 Million dollars. Maximize your revenue with the details of ANY program you are in by understanding them!
    You need to sell some smaller items or faster selling items to get your commission rate to slide up with Amazon, so you can earn more on the larger items.


    Read between the lines folks... you'll often find gold.

    Thanks Bill.

    Gary
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  • Profile picture of the author Ellen C Braun
    I just want to share stats on one particular money page I just put up, which contains a detailed review of a $250 product on Amazon. By the way, it took me about 8 hours to do this review - this is a product with lots of buttons and levers and features which works differently in different situations - so it is the type of product people are highly likely to research prior to buying.

    On this new page, I have had 22 clicks from this review page TO amazon.
    Of those 22 clicks, 2 people ordered the $250 item.
    Another 2 people ordered books.
    So, out of 22 visitors to amazon from that page in the past few days of January, there were 4 purchase - that's an 18% conversion rate. Obviously, the books give me just a few cents or a dollar or two, but they push me higher towards Amazon's 7% and then 7.5% tier of commissions.

    Hope this is helpful!
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    • Profile picture of the author AFI
      Originally Posted by Ellen C Braun View Post

      I just want to share stats on one particular money page I just put up, which contains a detailed review of a $250 product on Amazon. By the way, it took me about 8 hours to do this review - this is a product with lots of buttons and levers and features which works differently in different situations - so it is the type of product people are highly likely to research prior to buying.

      On this new page, I have had 22 clicks from this review page TO amazon.
      Of those 22 clicks, 2 people ordered the $250 item.
      Another 2 people ordered books.
      So, out of 22 visitors to amazon from that page in the past few days of January, there were 4 purchase - that's an 18% conversion rate. Obviously, the books give me just a few cents or a dollar or two, but they push me higher towards Amazon's 7% and then 7.5% tier of commissions.

      Hope this is helpful!
      Wow that's a really great conversion rate! Good for you!!!
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  • Profile picture of the author Gary King
    That's awesome Ellen, thanks for sharing!

    Would you go one further and tell the audience how you got traffic to the review? Targeted traffic is hard for many people to grasp the concept of, so examples are great if you would be willing to share.

    I realize you have to protect your niche, just thought perhaps your specific situation would help the family here on WF.
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  • Profile picture of the author healthwarrior
    The good thing about Amazon affiliate program is you get to choose from a big variety of products. Research is needed to know what people are looking for the most during specific time of the year. But then again, i personally always get confused when there's so much to choose from Lol. However, i'm planning to add some related affiliate products to my website in the future ...
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  • Profile picture of the author Michael Franklin
    A recent report has concluded that the shift in spending on consumer goods from brick and mortar stores to online stores is not only here to stay but growing at a consistent rate.

    Another recent report has shown that Amazon has one of the highest trust factors among all online consumers sites.

    So there's never been a better time to jump into Amazon than now. If you're on the fence, there's lot of great tips on the main forum alone to help get you going. (Search is your friend! )

    Yes you'll convert well if you give people what they want and that is a clean simple layout that is rich in information about the products so that your visitors can make an informed decision. Add value to your visitors' experience and you will be rewarded.
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  • Profile picture of the author Tbone350
    Can someone please advise me the best way to get into the Affiliate Physical Program? I am from Chicago, IL. As you already known, there is a new internet tax bill law that the legislator pass. And Amazon is threating to kill the Affiliate Program if the governor Signs the bill. So, can I still promote Commission junction instead of Amazon Affiliate. What is the best CJ or Amazon?
    See below:

    Illinois today passed a bill requiring all Internet retailers with sales over $10,000 to start collecting a 6.25% tax from Illinois residents who make a purchase on the Internet. A move the would essentially eliminate the Amazon Associates plan and many others and reduce commissions rates for all Illinois residents . All purchases made by Illinois residents would be assessed a 6.5% tax that the sellers would be required to collect. Your websites and your domains are included. Here is the letter I received this evening from Amazon.

    LAST QUESTION: I have double citizenship. So, I might become an Amazon affiliate program using my parents address and my bank information from South America. This way, I can run the business from Chicago, and amazon mail the check to my parent’s country. I hope this is legal in the eyes of IRS. I want to play by the rules, but it is too much headache opening an LLC in another state. Just my 2 cents.
    Sorry for the silly questions. I am 100% IM newbie. 
    Thanks in advance
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