Promoting related products on the one site - viable or not?

5 replies
Hey guys,
I have a question that Im sure others may be interested in .....

If I have a site selling an ebook on, lets say "dog grooming techniques", should I consider promoting related products as an affiliate on back pages of the site as a means to generate additional income?

If a potential buyer isnt interested in my main offer, would it be wise to have additional products that they could peruse to purchase, or would this distract from the main offer?

As I write this Im thinking additional offers should be a "back end" process, via an optin - but Im curious, is anyone having success in offering related products onsite?

Id be interested in hearing any thoughts or opinions on this.

Cheers
#additional #products #promoting #site #viable
  • Profile picture of the author Matt Morgan
    Originally Posted by ramone_johnny View Post

    Hey guys,
    I have a question that Im sure others may be interested in .....

    If I have a site selling an ebook on, lets say "dog grooming techniques", should I consider promoting related products as an affiliate on back pages of the site as a means to generate additional income?

    If a potential buyer isnt interested in my main offer, would it be wise to have additional products that they could peruse to purchase, or would this distract from the main offer?

    As I write this Im thinking additional offers should be a "back end" process, via an optin - but Im curious, is anyone having success in offering related products onsite?

    Id be interested in hearing any thoughts or opinions on this.

    Cheers
    It can both distract customers and also pull other customers in,

    Its like popups, they annoy customers but at the same time they have increased opt-ins (for me anyway).

    You can consider promoting similar related products on your email series, as if your list is interested in "dog grooming techniques", then they could be very well interested in products of similar areas, linked to "dog grooming techniques", so you could offer these in the email series.

    i did this method on a blog,of promoting similar products on some pages of the blog, while the majority of the pages were on the main product.
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  • Profile picture of the author Gary King
    Agreed with Matt above - it can help and hurt at the same time.

    Consider keeping the main area focused on your main product, then have other pages for search engine food or that you can direct links to with your email marketing, PPC, etc.

    All success,

    Gary
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  • Profile picture of the author Sheryl Polomka
    That's a tough one really. I have a review site that lists a number of different products and that works quite well because it is a site that reviews the different brands within that product type (physical product).

    However, if I were promoting a product like Adsense 100k Blueprint for example, I would concentrate solely on that and not add any other products to that site.

    So I guess it depends on the type of site you have as to how beneficial it would be to have multiple products on it.
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  • Profile picture of the author mikemcmillan
    Hey Johnny,

    Is the main product one of your own? Obviously if it's your own and you want affiliates to promote it for you, they aren't going to promote if you have affiliate products traffic they send you can buy. They would get no commission from those sales.

    If the main product you are talking about is itself an affiliate product you are promoting then you could try offering other things, but in my heart I would think your best tactic might be to do everything you can to opt-in visitors to a list. That way you can email market to them for a multitude of different affiliate products over time.

    That's not the definitive answer on the topic. Just what came to mind. Good luck! --Mike
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    • Profile picture of the author Bingo123
      This is a similar dilemma to promoting products and adsense at the same time. It appears like a good idea, but it can definitely be distracting and you could end up with visitors buying the lower priced item, rather than your main item. That said, a sale is a sale so perhaps one shouldn't be too fussy. Interesting dilemma though.
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