Do you concentrate on one Niche or Many?

36 replies
Its just dawned on me that Im probably better of concentrating on one niche. Ive been creating site after site about different subjects, ie weight loss, muscle building, acne... ect.

Now Im thinking why dont I just concentrate on one niche, and build site after site in that niche - this way I would dominate the niche more and understand the market much better as well as build better relationships with the JV's/vendors.

The sites I build are medium depth about 40 pages, sometimes include daily posts so they arent just 1 page websites.

Now Ive noticed that the people who are in the IM niche just do this niche and thats it, so why should it be any different for other niches?

Can I have your thoughts on this?

Also, has anyone got the same niche but different websites ranking on page 1 with the same IP? Just wondering if I should switch hosting plans to cater for different IP's.
#concentrate #niche #niche selection
  • Profile picture of the author Lazy
    Focus on what you know and what you're interested. If you're an expert in 40 fields and are passionate about them and can dedicate that kind of time, go ahead.

    Personally, I'm pretty good at 5-10 things, so I market myself in those areas.
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  • Profile picture of the author jwardz
    Warren Buffet suggests that when you find what works stick with it. My opinion is, if you find a niche that you have a passion for and it is bringing in money, then stick with that and go for dominating the niche. Keeping your other ones on page one would not be a bad idea however, as long as you have them.
    Joan
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    • Profile picture of the author myob
      Originally Posted by jwardz View Post

      Warren Buffet suggests that when you find what works stick with it. ...
      I'm with Warren Buffet on this one. Specialize in finding profitable opportunities in many different niches.
      And, have a dedicated team of highly competent people.
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  • Profile picture of the author MikeLiving
    I tried setting up websites for every niche I was interested in pursuing but I got stretched too thin. I've geared down a bit and now focus on three of my most successful niches and go after the low hanging fruit with free methods like creating hubs or blogspot blogs.
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    • Profile picture of the author bizwebstart
      Like others, I have created a library of sites in different niches. I am now starting to see which ones are successful and which aren't so I am starting to concentrate on promoting those

      Regards
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  • Profile picture of the author Michael Ten
    i have about 10-20 internet projects... about 7 i focus on mostly.. about 35 subprojects... i consider them that...

    about 4 i focus on The Most... which include 2 pairs of properties which i go back in forth between focusing on...
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  • Profile picture of the author affilorama-portal
    Concentrating on just one niche means limiting your opportunities to just that one niche. On the other hand, getting into too many could mean spreading yourself too thin. 5-10 niches is just about right for a one-person operation. However do not start on them all together all at one time. Start with one and when you're already going nicely on that niche, get into another, and so on.

    Of course, not all of them may work out, in which case, get out of those which aren't working for you.
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  • Profile picture of the author Roey Pimentel
    Another benefit to building different sites within the same niche is that you can create appropriate quality backlinks within your "network."
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  • Profile picture of the author rsstore10
    I believe in one niche. My thinking is that if I have one topic related website why I need to create website with same niche. Because new website need time and work for promote. If I will do all the things for my specific website, I can increase thousands of daily traffic regularly.
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  • Profile picture of the author fated82
    The biggest mistake is to focus on one tight niche...I focus on a market and build my products around that market. That gives me the flexibility to sell to the same group of people again and again.
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    • Profile picture of the author YoichiSpeaks
      Originally Posted by fated82 View Post

      The biggest mistake is to focus on one tight niche...I focus on a market and build my products around that market. That gives me the flexibility to sell to the same group of people again and again.
      I agree. Finding the market is key. You can find a niche easily but if there is no market in that niche than all your efforts are a waste. Find the market so you can be flexible like fated82 said.

      Then focus one at a time.
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    • Profile picture of the author Franck Silvestre
      Excellent advice. You choose a BIG market, and target a sub niche withing this market first. Once your first product is successful, you can go after another sub niche in the same market. This is important because you will then be able to cross sell your products. Make sure to build a list though.

      Originally Posted by fated82 View Post

      The biggest mistake is to focus on one tight niche...I focus on a market and build my products around that market. That gives me the flexibility to sell to the same group of people again and again.
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  • Profile picture of the author Rich Struck
    I used to have all kinds of sites about all kinds of stuff but over the years I've let most of them go. Now I focus on 3 or 4. I really, really wish I could just pick out one and run with it full-time but it isn't in my nature.
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  • Profile picture of the author Aaron Elliott
    Well I think with 2-3 websites in one niche makes the chances of your site being on page 1 multiple times much greater. It would be great to have some of the best competition be your other website.

    Has anyone had experience with hosting on the same IP and still achieving good SEO rankings? I dont really understand why it would make a difference hosting on different ip's because the IP I am own is home to hundreds of websites?
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  • Profile picture of the author Mark Jordan
    I choose what works for me. I don't just limit it to one niche. If I have the knowledge, the passion and time to do it then I would get into it.
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  • Profile picture of the author JustinDupre
    I focused on one and set it up very very well before I move on to the next while still always improving/updating the old niches. Best to pick something you passionate and know more about.
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    • Profile picture of the author karenv
      Tried and true...

      Start with one.

      Put a time limit on how long you'll concentrate on that one niche.

      Within that time frame, become as expert as you can in that one niche.

      Build a squeeze page, offer something free (your own ebook, or one you have giveaway rights for) in exchange for your visitor's email address.

      Find forums online and offer helpful info and solve problems there for people. After becoming somewhat well known for your helpfulness, discreetly add a link to your squeeze page.

      Every week email your list with a good tip or piece of helpful info. Call it your weekly newsletter.

      After about 5 emails, offer your own helpful product for sale - or provide an affiliate link to a related product you believe will be of interest to or will be helpful to your list members.

      After you've got that email list humming along, start in on your next niche.
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      • Profile picture of the author Lyndon
        I would agree with 'Lazy' to focus on what you know and what you are interested. However concentrating on just one niche would means you are limiting your opportunities to just that one niche - maybe smaller income.

        Nevertheless, having too many could mean you are spreading yourself out thinly. So just like most people said above - 5-10 niches is just about right for a "one-man-band" and it would help the backlinks quality to get better results on Google search.

        So for the start just focus on one and then slowly and patiently add more niches up to 10 approx.

        All the best!
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  • Profile picture of the author foulmouth
    What I did was focused all of my efforts on a single niche at the start. I created a single web 2.0 property for my niche and then I started to branch out. Once my initial site went viral I gave it a new leg at a time and it started to eventually move and earn on its own. My plan is to bring this same formula to another niche and aim for a similar outcome.
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  • Profile picture of the author DireStraits
    I'm currently covering numerous niches within many different markets with my micro-niche AdSense and Amazon sites, but they are mostly product-centric, and as such you don't need to be able to write with great authority on the subject matter so much as you simply have to research and weigh up the features, benefits and drawbacks of various products.

    Becoming a believable informational authority on a subject-matter is a little more difficult, but there are plenty of resources out there (websites, books, DVDs, magazines, other experts, and so on) from which you can glean information, and quickly become quite knowledgeable about any given niche. For that reason, in my new Clickbank affiliate marketing and list-building endeavour, I am looking to enter multiple unrelated niches, and aren't so set on just dominating multiple niches within the same market.

    That's just a personal choice because of the fact that:-

    (a) I have a short attention-span and would probably get bored writing about the same overall subject-matter day-in, day-out. Got to have a little diversity, to keep things interesting;

    (b) I think it's easier to identify and break into profitable niches when you haven't restricted your search to one specific market. If I were in the "learn to play guitar" market, with the "become a blues guitar master" niche (if that in itself can really be described as a niche), there are only likely to be a limited number of other profitable niches within that market with competition-levels I'd be willing to go up against. There could be few other niches with low/weak enough competition, or there may be none, so the only option may be to choose ones that are far from "ideal" (from a competition and demand perspective), for the sake of staying within my overall market. On the other hand, if I were open to jumping into any other market, I'm sure I could easily identify a profitable niche, somewhere, with much greater ease.

    Limiting your spectrum of choice doesn't always result in easier decisions, in my opinion; a broader spectrum can present you with more desirable options, and reduces the likelihood of compromise being necessary.

    But maybe that's because I was spoiled rotten, as a child.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Aaron Elliott View Post

    Its just dawned on me that Im probably better of concentrating on one niche. Ive been creating site after site about different subjects, ie weight loss, muscle building, acne... ect.

    Now Im thinking why dont I just concentrate on one niche
    My suggestion is that if you're going to get involved in niches as competitive as weight-loss, muscle-building and acne, it may be a very good idea to concentrate on one. I'm involved in 8/9 different niches, but nothing as competitive as any of those.

    Originally Posted by Aaron Elliott View Post

    Ive noticed that the people who are in the IM niche just do this niche and thats it
    There's no way of knowing this information: many people (including myself) use pen-names for different niches, precisely to conceal their identities.

    Originally Posted by Aaron Elliott View Post

    Just wondering if I should switch hosting plans to cater for different IP's.
    I'd be wondering, too: this is certainly one of those hugely controversial question on both sides of which self-proclaimed experts have staunchly held and sometimes vehemently expressed opinions.
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    • Profile picture of the author Devid Farah
      It depends if you are doing internet marketing full time or part time.

      Personally I think if you have a day job as well then 4-6 niches will keep you busy enough in the evenings and weekends.

      I’d rather be a master of 6 niches than a nobody in 40+.
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  • Profile picture of the author Rod Cortez
    Everyone has different schools of thought on this. I tend to lean toward focusing on one niche, make it profitable by testing conversions, scaling up, and going deep; then and only then do I move onto another niche or duplicate what I just did in the same niche. But if you had asked me that a few years ago, I would have given you the opposite answer (during my days of fury when I would crank out site after site after site...).

    The reality is that there are VERY successful marketers that do one or the other or both. Like Alexa said, there's no real way of knowing if a marketer ONLY does the IM niche. The majority of the marketers that I personally know who market to the IM niche also market to other niches.

    One thing I've learned by being in the direct response business for nearly 2 decades is that once you've mastered the marketing fundamentals, know your break even / profit numbers, and mastered market research, then you can jump into virtually any market and succeed no matter how competitive it is.

    Back in 2004-2005 I was in over 20 different niches. Today I'm in 3 of them and I've gone very, very deep. In one niche we have over 75 products that we offer to our growing list over a two year period. So I've done both.

    Trying to stand back and be objective as possible I don't think one is better than the other, because both strategies work. It's a matter of where you expertise lies, you interests, and how
    many martinis you can drink while working and multi-tasking. Waitaminute....did I just write that?

    RoD "Where's-My-Martini"Glass?" Cortez
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  • Profile picture of the author bgmacaw
    Originally Posted by Aaron Elliott View Post

    Its just dawned on me that Im probably better of concentrating on one niche. Ive been creating site after site about different subjects, ie weight loss, muscle building, acne... ect.
    Is your real niche promoting offers?

    If so, you will want to develop your business in that direction.

    Since someone mentioned Warren Buffet, consider this. What is his niche? It isn't the product or service that a company he buys is making or selling. His niche is buying and developing businesses that have good earnings potential.
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    • Profile picture of the author Aaron Elliott
      Originally Posted by bgmacaw View Post

      Is your real niche promoting offers?

      If so, you will want to develop your business in that direction.

      Since someone mentioned Warren Buffet, consider this. What is his niche? It isn't the product or service that a company he buys is making or selling. His niche is buying and developing businesses that have good earnings potential.
      The niche I want to focus on is promoting products not offers. Of course I will still run with my other sites, I think though I will keep pushing the main niche harder.

      I really want to hear from someone who has 2 sites on the same IP, in the same niche ranking well... or if infact the myths are correct and we really do need multiple IP's. I am not keen on moving all my sites over to another server.
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  • Profile picture of the author mustbe
    Firstly focus in one niche, if it's success go with another niche
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    • Profile picture of the author SviegertmanLive
      Sviegert Says:

      "When it comes to Niche I think you should think more about appealing to a particular type of person/customer/buyer.

      When you appeal to that particular customer base, they buy from you in that particular niche, and then they like you if they were satisfied with the product you promoted or whatever, and then, move to other niches that are related to the first niche you were selling/promoting."
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  • Profile picture of the author rob-jones
    I try different niches all the time to keep things interesting for me, but a lot of them don't stick, or I lose interest. Generally, when I find one that makes me some money, then it's worth it to me to explore it a bit deeper and broaden my efforts, figuring out which marketing approaches works best for that particular niche. For the most part though, most of my profit comes from a small handful of niches.
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  • Profile picture of the author Andrea Wilson
    I am kinda workaholic so I have 10 niches in my hands right now. But I am planning on staying in just one niche once I find out which one is the most profitable.


    Andrea
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  • Profile picture of the author fullmatrix
    I have only about 5 - 7 niche I'm working on right now, and it's enough to make me work all day.
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  • Profile picture of the author Gerald Arno
    Banned
    Hey Aaron,

    I think that´s totally individual and you can achieve great results
    by sticking to one niche or doing more niches. It´s up to you.

    There are always niches that are more exciting for your, make more
    fun because you have a natural interest in something.

    Personally, I prefer doing multiple niches at once, because it helps me
    to develop more extensive analytical and writing skills.

    You´ve to do more research by tapping into brand new niches. On the other hand
    just sticking to one niche can allow you to become an expert real quickly.
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  • Profile picture of the author sal64
    Originally Posted by Aaron Elliott View Post

    Its just dawned on me that Im probably better of concentrating on one niche. Ive been creating site after site about different subjects, ie weight loss, muscle building, acne... ect.

    Now Im thinking why dont I just concentrate on one niche, and build site after site in that niche - this way I would dominate the niche more and understand the market much better as well as build better relationships with the JV's/vendors.

    The sites I build are medium depth about 40 pages, sometimes include daily posts so they arent just 1 page websites.

    Now Ive noticed that the people who are in the IM niche just do this niche and thats it, so why should it be any different for other niches?

    Can I have your thoughts on this?

    Also, has anyone got the same niche but different websites ranking on page 1 with the same IP? Just wondering if I should switch hosting plans to cater for different IP's.
    The idea of 1 niche has merit.

    What I now do is to focus on a market.. or an audience which has related niches.

    Think about it...

    Build one list and then cross promote and release a regular line of products to them. So rather than sell one thing only to many lists... sell many things to one list.
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  • Profile picture of the author JayXtreme
    A few core niches that I will never leave... and then constantly testing into others...
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    Bare Murkage.........

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    • Profile picture of the author Gerald Arno
      Banned
      Originally Posted by JayXtreme View Post

      A few core niches that I will never leave... and then constantly testing into others...
      Good strategy man, testing is always sexy
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