OK, so everybody has heard of Frank Kern, right? I'm going to use him right now because he's the real deal - one of the big names that many of us aspire to be like. If you had to label a guy like Frank, what would you call him?
It seems to me that the phrase "guru" has come to have a sarcastic meaning attached to it. Refer to someone as a guru and what you're really saying is that they're the farthest thing from it - a fake - they're full of crap. I see post after post where the word "guru" is being replaced with the phrase "so called guru".
There is clearly a group of "people" in this industry who set bar and have separated themselves from the rest of the pack. The guys who are crushing it - the Frank Kerns, the Mike Filsaimes and the Mike Koenigs. Would they be insulted if I referred to them as gurus? If you had to label them - is "guru" appropriate? Or is "coach" or "mentor" a better choice?
Some of you who will read this are already on their level - does the phrase "guru" have a positive or negative meaning to you?