But What Do I Sell?

Since they're all in your local area, you can sell advertising to local companies.

Then offer coupons and what not to get a new fence, carpet cleaning, windows, pool cleaning....you name it.

Home owners buy stuff. They'll even be interested in learning about vacation packages, cheaper insurance.

If you're interested in selling them some digital products you can offer items about saving energy costs, remodeling, or even credit.

It occurs to me that when someone buys a home via your site the chances are that they will need some form of renovation work doing. Why not set up a separate site with adverts for painters/electricians/plumbers etc and charge them a fee for the adverts and then email the address of the new website to everyone on your list?

This is a HUGE market.

1) Tips on buying a home - what to look for, what to avoid, things to inspect, major mistakes, financing options, etc

2) What to expect - there's an infamous book for those expecting a baby called "What to Expect When You're Expecting"... how about something that tells people what to expect - how long will an average furnace last? How about a hot water heater? A well pump if they are not on city water?

Think about all the things they have to consider as the go through the buying process. Yes, they have a realtor to guide them, but there's still a LOT of things that aren't discussed like many of those above.

If I'm buying a house that's 15 years old, it sure would be nice to know that the average roof costs $8,500 and needs to be replaced after 18 years in my area (made up numbers) - get the idea though? I'm buying a house, and in 3 years, I better have another $8500 to spend on a new roof.

Just watch that you don't put too much in the guides that could scare off the buyers or you'll drive away the realtor.

To people who have just bought a home, you can sell them on the idea of making referrals to other people who are selling a home. Hey, I will send you $25 if you tell a friend about our service.

To real estate agents, they want other tools and services to help them sell more homes. If you don't have anything else to offer, sell someone else's offer as an add-on service.

If your list is home buyers that have yet to buy, get them on your list, and offer them a free mailing to let them know of other properties using your service. And sell advertising inside of the free mailer.


In a nut shell, find out what they want and need, then find a way to sell it to them.

in creating a product funnel, you (ideally) need a free, middle and high end. I've identified a free and a middle but a high end purchase?? I'm a little lost there. These folks want to buy a house and move on. Have you bought a house? What was your experience? What hgih tech - high touch item could you have used? A seminar? (I doubt it.)

re> general housekeeping and miscellaneous
past was 0 % interest.

re> Since they're all in your local area...
no, about 1/2 are moving into the area from more than 100 miles away.

I'm more interested in specific products than general ideas. I've came up with most of the "general ideas" mentioned in the last 10 years.

Thanks for replying and don't stop, I feel the collective creative juices are starting to flow!

High-end buyers want high-end gadgets to add to their new homes.

They have already earned your trust, so leverage that into selling remodeling and accessory upgrades to their new homes.

Do they want built-in surround sound to turn their TV room into a home theater?

Would they like touch screen access to their home security through their cell phone?

Would they want a smart home that would enable them to control lighting and heating in the house, from the office?

Would they want backyard playground equipment for their kids?

Would they like to upscale their landscaping?

Especially if they are moving into the area from more than 100 miles away, they appreciate access to someone who can help them to find the best product and service providers in the area.

You could even step this out further, and get them into a premium personalization service, where you will help them find daycare for the kids, new doctors for the family, etc.

The sky is the limit. The only question is how far you would want to take it.

Why not try and sell to the realtors you have been working with as well?