Double Optin or Single?

29 replies
I started building my first list just a week ago, and have some 10 Opt-ins despite getting over 100 visitors, averaging 15 daily, with average pageviews per user being over 4.

I have been using Feedburner to get the Opt-ins, and 2/10 are still unverified.

Now, should I use my own form instead?

And, should I use a single stage Opt-in method?

Should I use captcha to eliminate form spamming?

Please suggest a free form submission service/script for getting Opt-ins.
#double #optin #single
  • Profile picture of the author Marvin Johnston
    Originally Posted by indihow View Post

    Please suggest a free form submission service/script for getting Opt-ins.
    If you are planning on having only a small list as a hobby, free might be okay. If you are using WordPress, a quick check there shows 22 plugins for the keyword "optin." And there are a variety of free optin scripts available on the web.

    But from the standpoint of building a business, free seems like it would be a *really* expensive way to go for the longer term.

    Marvin
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    • Profile picture of the author SamirSM
      Originally Posted by Marvin Johnston View Post

      If you are planning on having only a small list as a hobby, free might be okay. If you are using WordPress, a quick check there shows 22 plugins for the keyword "optin." And there are a variety of free optin scripts available on the web.

      But from the standpoint of building a business, free seems like it would be a *really* expensive way to go for the longer term.

      Marvin
      Hi Marvin

      I'm building a list of people interested in free SEO products, not necessarily to sell anything.

      In that sense any form should do the trick, but I want the opinion of WF members!
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  • Profile picture of the author JulianKane
    ALWAYS double opt-in for me should the need arise in the future to prove a sign up in a legal arena, lol.

    Unless you plan on staying very small, spend the $20/month for a professional auto-responder service.
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    • Profile picture of the author SamirSM
      Originally Posted by dlackner View Post

      ALWAYS double opt-in for me should the need arise in the future to prove a sign up in a legal arena, lol.

      Unless you plan on staying very small, spend the $20/month for a professional auto-responder service.
      Got it. Double.

      And please see my post below.
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    • Profile picture of the author WillR
      Originally Posted by dlackner View Post

      ALWAYS double opt-in for me should the need arise in the future to prove a sign up in a legal arena, lol.
      With single optin you still should have the I.P address of the person who signed up. You can't be held accountable if others have signed up using other people's email addresses.
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    • Profile picture of the author xXfighterXx
      Originally Posted by JulianKane View Post

      ALWAYS double opt-in for me should the need arise in the future to prove a sign up in a legal arena, lol.

      Unless you plan on staying very small, spend the $20/month for a professional auto-responder service.
      This is also my opinion, i´ve been using such a service for just 12,99$/month (really cheap for such a great service).

      xxfighterxx
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  • Profile picture of the author GarrieWilson
    Search the forum. Pages and pages of opinions and stats (some real, some not).
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  • Profile picture of the author buzz4me
    i would suggest double opt in.

    as of autoresponder service follow my sig.

    we offer Free autoresponder

    Free For Ever Plan: Up to 500 subscribers. Send up to 3,000 emails a month.
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    • Profile picture of the author SamirSM
      Originally Posted by buzz4me View Post

      i would suggest double opt in.

      as of autoresponder service follow my sig.

      we offer Free autoresponder

      Free For Ever Plan: Up to 500 subscribers. Send up to 3,000 emails a month.
      Wow! Your service sounds amazing.

      But I'd prefer a script on my own server.

      Nothing personal, but I'd rather not leave open the possibility of list-hijack
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      • Profile picture of the author buzz4me
        As a company with 2 datacenters (each with 300 racks) and over 10000 hosting clients. we have security measures in place for all our clients, partners

        YourNextHost.com - About Us

        100% safe and with good reputation with major global ISP`s

        also if that was the case companies similar to ours and aweber.com and others wouldnt exist

        regards
        Vasilis

        Originally Posted by indihow View Post

        Wow! Your service sounds amazing.

        But I'd prefer a script on my own server.

        Nothing personal, but I'd rather not leave open the possibility of list-hijack
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        • Profile picture of the author SamirSM
          Originally Posted by buzz4me View Post

          As a company with 2 datacenters (each with 300 racks) and over 10000 hosting clients. we have security measures in place for all our clients, partners

          YourNextHost.com - About Us

          100% safe and with good reputation with major global ISP`s

          also if that was the case companies similar to ours and aweber.com and others wouldnt exist

          regards
          Vasilis
          Thanks for the facts. I'll go for yours if decide to change from feedburner
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      • Profile picture of the author Coby
        Originally Posted by indihow View Post

        Wow! Your service sounds amazing.

        But I'd prefer a script on my own server.

        Nothing personal, but I'd rather not leave open the possibility of list-hijack
        Your more likely to get "hi-jacked" on your own server as it would be much easier. AR companies rarely get hacked (I think aweber has been hacked twice in all its years). Plus they safe-guard you against Spam complaints. When hosting your own AR your domain can get blacklisted if you get too many people hitting the 'spam' button or if you have too many email bounces (as this looks spammy as well).

        However, many people have hosted their own AR with no probs while others have lost servers and domains and more.

        I have seen free AR scripts on scripts site before. I found them by searching for them on google. I wish I could remember the site, but they do exist. If you are using WordPress there are plugins that will do this for you also, just search for them within WP.

        However, I recommend you get a professional AR, if money is tight check out Imnica, they offer 9 bux a month for up to 5k subscribers. Plus they might still have a WSO that lets you get it for cheaper. I use Imnica and its great. I've also used Aweber and if you have the extra cheddar they are probably the best around, and they integrate with everything.

        Good Luck
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  • Profile picture of the author JennSpencerIM
    I will not use double until I'm forced!! Plus yeah spend money on autoresponder...best grand we spend every month!!
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    • Profile picture of the author SamirSM
      Originally Posted by JennSpencerIM View Post

      I will not use double until I'm forced!! Plus yeah spend money on autoresponder...best grand we spend every month!!
      A GRAND!

      Must be a HUGE list

      One for Single

      btw I'm not really looking at a hard core IM list building, so would stick with a Free one for now.
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  • Profile picture of the author navyseal
    Anyway, can you give me an Idea or picture out what is double optin...

    Is it a pop up from your website then after they click it will open in a new window?

    Or unlike ordinary optin it will just show your optin form then after you fill the name and email it will take you to download page? But not open in a new window.

    Im a bit confuse.

    What's the difference about double optin? Please help me picture out.

    Thanks! Not everything on this world like me knows everything.
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    • Profile picture of the author SamirSM
      Originally Posted by navyseal View Post

      Anyway, can you give me an Idea or picture out what is double optin...

      Is it a pop up from your website then after they click it will open in a new window?

      Or unlike ordinary optin it will just show your optin form then after you fill the name and email it will take you to download page? But not open in a new window.

      Im a bit confuse.

      What's the difference about double optin? Please help me picture out.

      Thanks! Not everything on this world like me knows everything.

      It means the member has confirmed a link in the email you sent to verify his/her email ID.
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      • Profile picture of the author gottahave
        Originally Posted by indihow View Post

        It means the member has confirmed a link in the email you sent to verify his/her email ID.
        More importantly, you have a record of the confirmation if you're ever accused of spamming.

        Neil
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        • Profile picture of the author SamirSM
          Originally Posted by gottahave View Post

          More importantly, you have a record of the confirmation if you're ever accused of spamming.

          Neil
          Well in that case, if I use a script on my own server, and maintain the list in an SQL file, would I not be able to add/modify the entries at will?

          Then is a self-hosted script not a legally valid option?
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          • Profile picture of the author gottahave
            The problem with a self hosted autoresponder script is that most web hosts restrict you in sending out approx 300 emails per hour. With only a 1000list, that will take over 3 hours without there being any hiccups in the process.

            Neil
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            • Profile picture of the author buzz4me
              if they are AR`s that anyone can buy from the web from $100 and upto $100 yes thats true.

              but also there are custom enterprise level MTA`s - AR`s solutions that someone would pay form starting price tag of $20.000 and up based on users, emails per hour, features, add-ons, and if they are cabale to scale to cluster level.

              Regards
              Vasilis

              Originally Posted by gottahave View Post

              The problem with a self hosted autoresponder script is that most web hosts restrict you in sending out approx 300 emails per hour. With only a 1000list, that will take over 3 hours without there being any hiccups in the process.

              Neil
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            • Profile picture of the author SamirSM
              Originally Posted by gottahave View Post

              The problem with a self hosted autoresponder script is that most web hosts restrict you in sending out approx 300 emails per hour. With only a 1000list, that will take over 3 hours without there being any hiccups in the process.

              Neil

              Got the point. Thanks.
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        • Profile picture of the author Phillip King
          I have tried both single and double opt-in and here is what I have found. You can build a larger list faster with single opt in but for me the quality of the list tends to be not as good.

          So I guess to answer your question, for me, double opt-in only. And for sure use a reputable professional autoresponder service.

          Good Luck !!
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  • Profile picture of the author Keithsco
    My own experiences say double = retention and single does not. If they are prepared to confirm then they are more likely to be genuinely wanting whatever it is you got as opposed to tire kickers

    same with captcha

    interspire has captcha and that stops a LOT of spam
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    • Profile picture of the author SamirSM
      Originally Posted by Keithsco View Post

      My own experiences say double = retention and single does not. If they are prepared to confirm then they are more likely to be genuinely wanting whatever it is you got as opposed to tire kickers

      same with captcha

      interspire has captcha and that stops a LOT of spam

      Agreed!

      Then I guess feedburner is just fine for me. With Captcha and all.
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  • Profile picture of the author Coby
    I'm sorry. I forgot to answer the original questions of single vs. double optin.

    I use both, but I prefer single opt-in. However sometimes single opt-in is not the best way. For example, I have software I give away and I want to ensure that I have their correct email so I use double confirmation. I don't care if I lose a few subscribers, because they will "lose" the software.

    However, for my general IM lists I use single optin because sometime people get jazzed up and sign up for something and don't want to go to their email right away and keep surfing and then they forget and maybe your message goes to spam so they never confirm or look for your email.

    However, if you are going to host from your own server then I would suggest you use nothing but DOUBLE opt-in because when you host your own AR you are always at risk.
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  • Profile picture of the author alcymart
    I suggest you use single opt-in only if you follow the CAN-SPAM rules.

    CAN-SPAM Act
    Mailings are CAN-SPAM compliant if:
    1. the subject line is not misleading and advertisements are clearly labeled as such;
    2. the email headers, sending email address and other identifiers in
      the headers have not been tampered with in order to conceal your
      identity;
    3. the body of the email contains a valid physical address for
      the sender; and
    4. the email contains a functioning opt-out mechanism, and opt out
      requests are honored within 10 business days of receipt of that
      request.
    ----------------------------------------------------------------------

    Although more qualified, double opt-ins will yield much less subscribers and sales.

    And lastly, PM me and ask me for a free full featured PHP MySQL backend Unlimited Auto-responder/Mailing List script, and you won't have anymore issues with opt-ins.

    Oh, It will create the form code to put in your HTML document. Also has broadcast feature and much more...
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    • Profile picture of the author SamirSM
      Originally Posted by alcymart View Post

      I suggest you use single opt-in only if you follow the CAN-SPAM rules.

      CAN-SPAM Act
      Mailings are CAN-SPAM compliant if:
      1. the subject line is not misleading and advertisements are clearly labeled as such;
      2. the email headers, sending email address and other identifiers in
        the headers have not been tampered with in order to conceal your
        identity;
      3. the body of the email contains a valid physical address for
        the sender; and
      4. the email contains a functioning opt-out mechanism, and opt out
        requests are honored within 10 business days of receipt of that
        request.
      ----------------------------------------------------------------------

      Although more qualified, double opt-ins will yield much less subscribers and sales.

      And lastly, PM me and ask me for a free full featured PHP MySQL backend Unlimited Auto-responder/Mailing List script, and you won't have anymore issues with opt-ins.

      Oh, It will create the form code to put in your HTML document. Also has broadcast feature and much more...

      Thanks for the offer, but I will stick with Feedburner OR use another remotely hosted AR. Don't wanna take any risks with my domain names / hosting account.

      Another question. If I send an email (other than the daily update of blog posts) to my Feedburner subscribers, do I always need to add the unsubscribe link?
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  • Profile picture of the author NerdGary
    I opt for Single Optins.. =)
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