Small, growing, competition-less niche. How to create content when there are no resources available?

by StealthA00 15 replies
Greetings,

I am a beginner Internet Marketer with many questions. I’m starting out slow.. one site at a time.

The niche I am focusing on is pretty small, undeveloped, and growing. The niche focuses on a male hobby, and I know the niche is a buying crowd. I estimate there to be about 10,000 enthusiasts in the United States.

Since my niche is small, undeveloped and growing, I am having difficulty in creating content for my website.

Articles
How do you create articles when you know very little about the subject at hand? I know generally I could search through books or browse the internet for more information, but what do you do when there are no books, and when the websites covering your niche are all vendor or product related?

And I can’t review the products personally, because the products are thousands of dollars a piece—I can’t afford that--, and I don’t know anyone personally who has these products.

I can’t really hire someone to create me articles, because I know they won’t know about the subject, and I know they won’t be able to find resources to understand it.

The majority of the articles I would like to create require a very specialized technical knowledge, that I don’t have.

Videos
It would be awesome if I could create videos covering my niche. On YouTube there are about 300 related videos at the moment. They are all personal, home recordings of my niche. So how do I put out videos w/ my web address, (it’s very action-oriented) when I don't really have the ability to record them myself?

Pictures
The graphics on my website are not actual images covering my niche—they are basically caricatures, silhouettes, cartoons of what I want. There are pictures on the net, but I don’t want to steal anybodies images. If I were to take my own pictures, I would have to ask people’s permission to use them (since I’d be basically taking pictures of people in public while doing this action hobby).

I could be the first information website in a rapidly growing niche. The community is crying out for a site like mine that will help simplify finding information on the hobby.

There are a dozen message boards for the hobby, so what I suppose I’ll do is take notes on questions being asked, and the answers given, and come to a better understanding of the niche, and create articles from that. But how do I obtain my own unique media (videos/pictures)? What kind of incentives do I offer to get content from the hobbyists (these hobbyists AREN'T broke and requiring money) Ideas are appreciated, thanks a lot!
#main internet marketing discussion forum #competitionless #content #create #growing #niche #resources #small
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  • Profile picture of the author Chris Lockwood
    This isn't what you want to hear, but if the niche is that small, you don't know much about it, there is no competition, and you can't find content... I'd choose another niche.
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    • Profile picture of the author alexanderberson
      Originally Posted by Chris Lockwood View Post

      This isn't what you want to hear, but if the niche is that small, you don't know much about it, there is no competition, and you can't find content... I'd choose another niche.

      I agree with you
      Niche is too small
      I would find a different niche
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      • Profile picture of the author Glenn Leader
        is it possible that you're focusing too much on the micro niche, and not enough on the broader
        topic? Are there related topics that you can uncover? 10,000 does sound too small to me,
        but have you done any actually keyword research? You should use that information to help
        you decide on your direction.

        HTH

        Glenn Leader
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        • Profile picture of the author Mac Wheeler
          It sounds like quite a challenge actually, if you are willing to share the niche with me in a PM, I'll write you a content piece for free, just for the fun of it, to see if it can be done.
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          • Profile picture of the author Glenn Leader
            Originally Posted by DecurroLtd View Post

            It sounds like quite a challenge actually, if you are willing to share the niche with me in a PM, I'll write you a content piece for free, just for the fun of it, to see if it can be done.
            Wow! You don't see an offer like this every day... kudos to you

            Glenn
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            • Profile picture of the author Mac Wheeler
              Let's just say that writing about something other than hair loss treatment, herbal viagra, weight loss pills or dodgy IM eBooks would be a refreshing change
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              • Profile picture of the author jjpmarketing
                IM dodgy?

                :confused:

                Never.

                :p

                I am guessing that if these widgets cost 1000's of dollars, that there are probably shows for these widgets. Go to a show. Take pictures. Shoot videos. Ask questions. Pretend you are a noobie buyer.

                You are too vague about the niche. Send me a PM with a description of the niche/widget, and I can provide more info.
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              • Profile picture of the author StealthA00
                Giving up this niche isn't much of an option for me. I've already made $500 in three months, off of eBay commission alone. For my first site, these results are motivational and satisfactory, especially considering there's hardly any content, and room for much more.

                When I said 10,000 enthusiasts worldwide, I meant 10,000 enthusiasts currently registered on message boards throughout the internet.

                I think that if I created the first mailing list for this niche, it would be a big big money-maker. I've done my research, these guys spend hundreds on their hobby every week.

                Also, I think that this would be a great opportunity for me understand Google's site ranking system a little easier, competing in a niche with little competition.


                adarwish: Thanks, I have thought about forming a partnership before, but was uneasy about it .. thanks for offering a perspective I haven't thought about before.

                Decurro: I will send you a PM. =) If you insist, I would love to see what a seasoned article writer could come up with (I've only written a few articles in my IM career). I think you'll find it to be a challenge

                Glenn: I understand what you're saying, but I'm pretty confident I am not missing the big picture with the possible audience. I've been researching this niche for awhile, and have a really good view on that.

                Thanks for the replies guys, keep em up, please!
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                • Profile picture of the author StealthA00
                  I've received quite a few private messages with suggestions, and I really appreciate it folks.

                  Are there any other thoughts on how to develop content (articles) for a newborn, and slightly technical niche?

                  I think the best solution is to obtain a veteran on the subject. I am brainstorming how to approach someone like that and motivate them to write detailed thoughts/articles for me. Eventually I would like to make t-shirts for this niche, do you think it would be a good idea to approach them with "If you contribue 3,000 words of quality content, I will send you a quality graphic t-shirt for free" ??

                  Thoughts? Thanks again. I feel like I am making tremendous progress with my site .
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                  • Profile picture of the author myob
                    Vendors of the product may be a good resource, and may even have marketing tools that you can use.
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                    • Profile picture of the author JohnMcCabe
                      Originally Posted by myob View Post

                      Vendors of the product may be a good resource, and may even have marketing tools that you can use.
                      That was my thought - contact the marketing/PR departments of the vendors and ask for a press kit, along with as much product/niche info as they're willing to send.

                      As far as taking people's pictures, I just offer them a clipboard with a generic release form, and ask them to sign it. Unless the subject is accustomed to getting paid for their likeness, most are happy to sign.

                      When you try to get content partners among the passionate on message boards and blogs, remember that fame and glory can be a much more powerful drug than money or swag.

                      Good luck to you...
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  • Profile picture of the author adarwish
    Why don't you scour the forums for someone who's clearly passionate and knowledgeable about the subject matter and offer a joint partnership with him? If there really is a need for this, it won't be hard to sell the individual if he's really interested in advancing the hobby. And if he's already independently wealthy, he'll probably be content with whatever you offer, especially if you're doing all the backend and he's doing more of the same (content production).

    Good luck.
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