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Digital Product Pre-Sell Or Not?

by hh66
5 replies
Hey,

When promoting your site, as a digital product vendor,
(not an affiliate) are you pre-selling your site visitors
with a "splash/landing" page... or perhaps some other
mechanism...

Or do you just go straight for the sale?



Regards,
#digital #presell #product
  • Profile picture of the author Benjamin Ehinger
    Why would you do anything, but go for the sale unless you are trying to build a list first?

    Benjamin Ehinger
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    • Profile picture of the author Michael Shook
      I thimk there might be two questions here. Promoting your site in general means doing something off your site to bring people there. And if you are using a squeeze page for that, yu need to have enough real content on it that people won't just click away and so you can creat a variety of links.

      As far as having a squeeze page at all, it depends on what you are selling. if you are selling an immediate solutionatoa na immediate problem, folsk are probably going to want that instead of wanting to opt in to your 10 tips for better . . .

      But the only real thing to do is test it on your sites to see which work better.
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    • Profile picture of the author Richard Van
      Originally Posted by Benjamin Ehinger View Post

      Why would you do anything, but go for the sale unless you are trying to build a list first?

      Benjamin Ehinger
      To pre sell it.

      What's so strange about that? I'm assuming you haven't actually tested this.

      Pre selling isn't always about building a list.

      For a whole bunch of proven reasons and it's not all down to building a list, I'd suggest you look at this thread currently running and play close attention to Alexa, who has tried and tested this over some time.
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      Wibble, bark, my old man's a mushroom etc...

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    • Profile picture of the author Steve Faber
      I have had far better conversions using some sort of presell than not. I believe most others will tell a similar story. If you are promoting a product to extremely targeted leads, and it has a fantastic sales page, you may do okay with direct sales page link, but I've found that's the exception.
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      For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
      After all, you're probably following a few hundred people already that aren't doing squat for you.....
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      • Profile picture of the author Bill Jenkins
        Banned
        I always use an opt in page. Most anybody who'll pull out their wallet will also put in their email. And the initial sale is peanuts compared to what you can make with backend offers.

        I like to sell a $37 product upfront on the thankyou page, then in the coming days and weeks they get offers for much more expensive products. That's where the real dough lies in my opinion.

        Bill
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