by Jay D
2 replies
Hey guys,

I just wanted to know what kind of CTR's people are getting these days with EZA. I normally average at about 23%. What are yours?
#ctr #eza #ezine articles
  • Profile picture of the author Alexa Smith
    Banned
    I average 17% - 18% now, at EZA.

    A year and a half ago, I averaged 38% - 39%, but I earn far more from my articles now than I did then, across a whole range of 8 niches for which I submit articles.

    Don't imagine that increasing your CTR necessarily increases your income. CTR in itself isn't a valid parameter or indicator of anything at all (though it can be, in conjunction with other things). The subject's widely misunderstood, and actually far more complicated than that. More traffic can easily mean fewer sales, because it depends on many other factors, too. Many people increase their CTR by significantly increasing "readers" at the expense of losing a few "buyers". The exact opposite is a much better proposition.

    It's easy and tempting to assume that just "increasing clicks" will increase income, but that doesn't necessarily make it true at all, and again the exact opposite may be a better proposition.
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