Be A Base Hitter... Outsource Home-Runs

by Zeus66
22 replies
I don't even like baseball, but I got tired of trying to come up with a better analogy. One of the trends I see here at the forum and that I hear from many new and wannabe IM'ers is the desire to knock it out of the park on the first pitch.

Do you understand how rare that is???

This mindset is very likely what's killing you and preventing your rise to success. The rise is usually pretty slow. That's the reality. So, strive to become a good, dependable base hitter. If you're on base, you're a scoring threat.

OK, enough with the sports analogies. The point is to focus in really tightly on one way to make some money online. I mean really focus. To the exclusion of anything else. 99 times out of 100, this will mean a little bit of money. That's how it goes in this business. You're not likely to start killing it in your first couple months in IM. Not even in your first year for most of us.

Accept that. I'm not saying you shouldn't have big dreams. You absolutely SHOULD dream big! I'm saying you need to taste small success at one thing. Figure out the A to Z process that brings in a profit, whatever it is you're doing. Don't wander off to something else. Don't quit before you're really done (ie, making some money or totally failing).

People who get to the point of making a little bit of money often don't realize the potential they've just discovered. From that moment on, you have a potential business on your hands. Get serious then. Eat, breathe, and sleep that one thing. Exploit it for all its worth.

Do more of it, in other words!

And that doesn't have to mean you personally doing more of it. Hire others to do the actual work. Teach them the exact way you did it that was successful. Scale it up through those you hire/train. If you alone made $100 in one month doing something, go find someone in the big world that will do the necessary work for less than $100. It's that simple! Now you're making the $100 you earn yourself + the remainder after you pay the worker his cut in Month 2. And so on.

If you find that your time is too consumed by doing some of the work yourself, take a short-term pay cut and outsource it all. Then - and this is big - spend your newfound free time to find either a way to make your existing system more efficient (ie, more profitable without adding to the cost to you), or find something else that makes you a small amount of money and repeat the process.

Are you capable of doing this? OF COURSE YOU ARE! Don't doubt it. It's a really simple blueprint, but it's exactly what just about everyone with longevity in their online ventures does in some form or another.

Stop trying to hit home-runs on that first pitch. And stop trying to re-invent the wheel. The path is right in front of you, and it's clearly marked.

John
#base #hitter #homeruns #outsource
  • Profile picture of the author Rob Howard
    Man John, I thought you could hit home runs without batting at all!

    That was my goal.

    Good post.

    Rob

    PS - Also, PM your schedule for this week dude!
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  • Profile picture of the author CDarklock
    Originally Posted by Zeus66 View Post

    The rise is usually pretty slow. That's the reality. So, strive to become a good, dependable base hitter. If you're on base, you're a scoring threat.
    Absolutely. Concentrate on one thing at a time: Get to bat. Hit the ball. Get on base. Get to second. Get to third. Cross home plate.

    If you call it a failure just because you didn't score, you'll be a failure for a long time. But you can get five out of six and still not score. That's not failure. That's a solid B.

    I'm not saying you shouldn't have big dreams. You absolutely SHOULD dream big! I'm saying you need to taste small success at one thing.
    And most importantly, when you get that small success, don't beat yourself up for not getting a big one! Big success comes at the end of a string of small successes. It will come. Relax. I know you want to make it happen, but you also have to let it happen.
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    • Profile picture of the author Zeus66
      Originally Posted by CDarklock View Post

      And most importantly, when you get that small success, don't beat yourself up for not getting a big one! Big success comes at the end of a string of small successes. It will come. Relax. I know you want to make it happen, but you also have to let it happen.
      Exactly. The point is that a small success is the tip of the iceberg. So many seem to think it's unimportant. In reality, it's potentially a goldmine. The hardest part of earning money online from IM is earning a little bit of money online. Get over that hurdle and understand what it represents. You've just found the key that unlocks the door to the treasure vault. How is it that so many fail to see what a big deal that is?
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  • Profile picture of the author Dennis Gaskill
    Hey, you can go for years without hitting a homer, or forever for that matter ... but there's a LOT of money in singles, doubles and triples. The thing is, you can't score if you're not playing the game.

    So get in the game.
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    • Profile picture of the author paulie888
      Originally Posted by Dennis Gaskill View Post

      Hey, you can go for years without hitting a homer, or forever for that matter ... but there's a LOT of money in singles, doubles and triples. The thing is, you can't score if you're not playing the game.

      So get in the game.
      Dennis, I think this "homerun" mindset is very debilitating and basically kills your chances of making it in internet marketing.

      Newbies get deluged with all these "overnight" success stories all the time in the latest product launches, not knowing the actual truth behind them. I feel that these carefully crafted marketing messages are primarily responsible for this mindset, and it can be hard to get past that for many newbies.

      John's analogy is so appropriate, as homeruns come very rarely, and they almost surely don't come on your first try - newbies need to keep this in mind when they swing for the fences and miss repeatedly.

      They shouldn't be overly disappointed if they miss these home runs, as long as they're making steady and consistent progress with their IM.

      Paul
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      • Profile picture of the author Zeus66
        Originally Posted by paulie888 View Post

        They shouldn't be overly disappointed if they miss these home runs, as long as they're making steady and consistent progress with their IM.

        Paul
        That's it exactly. Aim to be the guy who consistently hits singles. Get on base with your efforts. Learn to make good contact with the ball. Then forget the baseball analogy and think about it this way...

        You've made a little bit of money (that's the single you just hit). Instead of being disappointed or thinking that's not a big deal, understand that it IS a potentially big deal. You've got a proven winner on your hands now. The answer isn't to run off and try something else and chalk up that first effort as unsuccessful. It WAS successful! You just weren't thrilled by the money it earned you. Well, stick with it and do more of it. Yes, it is that simple. Either invest more of your own time and do more of it, or hire it out and do more of it. As long as you can hire it out cheaper than the resulting profit, it's viable.

        I'm not saying never do anything else in IM. Far from it. I'm saying do not give up or brush off a minor success. Explore and exploit that minor success. Squeeze every ounce of profit from it that you can.

        The worst thing is to give up on it entirely just because you didn't make a full-time income from it the very first time you tried it. And far too many people do that very thing.

        John
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        • Profile picture of the author paj_mccarthy
          Yeah - great OP.

          I made diddly squat until I really focused in on one strategy.

          For what it's worth, here's how I look at it...

          Only the top percentage can really succeed in any business. That's just how capitalism works...Business is a competition and there are only some winners in any competition.

          But the common misconception is that the "winners" are those with the most intelligence, when experience tells me this is far from the truth.

          I'd back the average guy who has laser targeted focus over an unfocussed masters graduate any day...

          And that's because the absolute best way to get to the top of the pyramid is to find something that plays to your strengths, focus in, commit to it and get through the dip...(see vid below).


          Nobody wins anything for being "good" at something. You need to be the best....and being the best at one thing is far more lucrative than being very good at a ton of things.

          My advice to me 2 years ago would be -

          Choose one method of earning on the internet, be aware that the strategy will invariably involve some kind of dip and that you'll only reap the rewards if you persist and work through said dip...

          Get to your first $200 online and scale it up from there by reinvesting the profits back into the business.

          And don't buy shiny new objects with "auto" "mass" and "traffic" in the title.

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      • Profile picture of the author oneplusone
        Originally Posted by paulie888 View Post

        They shouldn't be overly disappointed if they miss these home runs, as long as they're making steady and consistent progress with their IM.

        Paul
        I agree, and steady and consistent progress is usually better in the long term, if one understands the power of compounding
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  • Profile picture of the author JonWebContent
    I don't even like baseball,

    You don't like the greatest sport in the world!?

    But seriously, that was a great post. Too many people out there try and sucker people into believing making money online requires very little effort and time. Those that fall for these sales pitches are the ones that don't make it in any business- online or not.

    Making money takes time, effort, commitment, strategy, and research......unless you're Paris Hilton and inherit a ton of money and then it takes no skill whatsoever.
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  • Profile picture of the author George Sepich
    Hi John,
    Great post. Every single word was true. But I wish you would go into more detail on how to get to second base. All the guys want to know your myth and magic.

    George
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    • Profile picture of the author CMCarlin
      Originally Posted by George Sepich View Post

      Hi John,
      Great post. Every single word was true. But I wish you would go into more detail on how to get to second base. All the guys want to know your myth and magic.

      George
      No magic. Step up to the plate and keep your eye on the ball.

      I don't like baseball either, but the analogy, for the moment, fits like a (baseball) glove.
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  • Profile picture of the author Bill Farnham
    Originally Posted by Zeus66 View Post

    I don't even like baseball, but I got tired of trying to come up with a better analogy.
    John,

    A baseball analogy is well...well...well it's just not cricket...

    But your post is spot on.

    As usual.

    ~Bill
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    • Profile picture of the author George Sepich
      Another problem is that some people do hit it out of the park on their first at bat. They then fancy themselves as big long ball hitters, but are really not.
      They change their normal stroke, and start to strike out a lot. Then they find themselves back in the Minor Leagues, trying to make it back to the Show.

      Just something to chew on. (bubblegum, not tobacco)

      George
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  • Profile picture of the author Will Edwards
    Ah yes baseball: we call it rounders here in the UK

    Anyway, great post! The sad thing is that many people looking for the Golden Key will dismiss it as being without substance, when, in fact, your post says a great deal that newbies need to learn.

    Still, there may be some who will hear what you are saying and begin their journey to success in earnest.

    Will
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    • Profile picture of the author paulie888
      Originally Posted by Will Edwards View Post

      Ah yes baseball: we call it rounders here in the UK

      Anyway, great post! The sad thing is that many people looking for the Golden Key will dismiss it as being without substance, when, in fact, your post says a great deal that newbies need to learn.

      Still, there may be some who will hear what you are saying and begin their journey to success in earnest.

      Will
      Will, as the saying goes - when the student is ready, that is when the teacher will appear.

      If the newbie isn't ready yet, all this valuable advice will just be falling on deaf ears, and you might as well be preaching to the wall.

      Paul
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      • Profile picture of the author Will Edwards
        Originally Posted by paulie888 View Post

        Will, as the saying goes - when the student is ready, that is when the teacher will appear.

        Paul
        Couldn't have put it better myself Paul!

        That's why I said that "there may be some who will hear".

        Best wishes,

        Will
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  • Profile picture of the author Sarah Russell
    John - Great post. I love this analogy, not just for the reasons you mentioned, but also because it's worth remembering that very, very few baseball enthusiasts actually plan in the Major League.

    And it's not that that's a bad thing. Plenty of people still make a living in the minor leagues, and lots of people play baseball just because they love the game. There aren't a lot of spots at the top, and you can bet that the people there didn't wake up one morning suddenly capable of playing at that level. They've trained, developed their strengths and improved on their weaknesses, just like we should all strive to do every day.

    Great reading
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    • Profile picture of the author JohnMcCabe
      One can easily argue that, due to the income potential, Major League Baseball attracts the best players in the world. And the leaders in certain statistical categories can realistically lay claim to being the best in the world for that season, in that category, right?

      Let's look at some 2010 numbers...

      Jose Bautista hit 54 home runs for the Toronto Bluejays. He came up to bat 569 times. That means he failed to hit a home run more than 9 out of 10 times he went to bat.

      He hit .260 for the season. That means that he failed to get a hit of any kind almost 3 out of 4 times.

      Josh Hamilton won the batting title with a .359 batting average. Which means even the best hitter in the world for the 2010 season failed almost 2/3 of the time.

      If the best players in the world fail 2/3 of the time, at best, at a game they've played since they were little children, what makes you think you should be able to hit it out of the park on the first try and every try after that?
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      • Profile picture of the author Steven Wagenheim
        John, in over 8 years marketing online (I can't believe it's that long) I have
        yet to hit a home run. In fact, I can honestly say that my average product
        does about $1,000 to $3,000 the first month of its release.

        The key (check out my DLGuard item #s) is quantity.

        In 2010, I created over 20 products easily. Add to that the dozens of
        products that I'd created the 7 years prior, many of which are still selling,
        and you can see how it adds up.

        It's a lot easier to hit singles than it is to hit home runs.

        Caliban and I discussed this and the difference between he and I. He's
        essentially looking for the big killing, if I understood him correctly, while
        I'm content with the nickels and dimes that I get daily.

        They add up...a lot.

        Ultimately, each person has to do what's right for them. Some people can't
        be happy with releasing a product and making $3,000 from it. They need
        to see 5 or even 6 figures to be content, let alone happy.

        Those people will always chase the home run and there isn't much you're
        going to do to stop them.

        Me? I'm happy with the base hits.

        Hell, I'll even take a base on balls if I can get it (totally passive income)

        Imagine 100 Adsense sites that make $1 per day.

        That's $36,500 a year.

        That's not to bad for a crappy little Adsense site.

        But few people want to put in the effort to make 100 Adsense sites of
        value. It's too much work for two little reward.

        If I wanted to turn my whole IM model over to Adsense and just give up
        product creation altogether, I could easily create 1 site a week, have it
        rank high enough to get enough visitors to make $1 per day and thus,
        inside of 1 year, have a passive income of about $18,000.

        No, it's not much.

        But continue making a site a week for 5 years and see what you end
        up with.

        Naturally, you have to do your research and pick niches where you know
        you can easily get a decent amount of traffic...another stumbling block
        for most people.

        Jeez Louise, there are so many ways to make small increments of money
        online that can be ramped up that it's not funny.

        But like I said, most people don't want to put in all that work. Instead,
        they want to shoot for the fences with one shot and hope they strike it
        rich.

        Problem is, how many home runs (Facebooks, Twitters, YouTubes, etc.)
        are there in this business?

        I guess you could say, in a way, that I am a true Bum Marketer.

        Okay, I'm done rambling. Hopefully, somebody got what I'm trying to get
        across.
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        • Profile picture of the author Rob Howard
          Originally Posted by Steven Wagenheim View Post


          Okay, I'm done rambling. Hopefully, somebody got what I'm trying to get
          across.
          Steven, I got EXACTLY what you are trying to say.

          That is my exact business model too. Lots of small info products, each with their own list.

          My desire is to build a million dollar a year business or more with it.

          Can it be done?

          You bet. But it won't be easy though - it will take hundreds of small earners.

          But as long as one continues to add income streams, the chances of having a big hit get bigger!

          Rob
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        • Profile picture of the author WildwindE
          Originally Posted by Steven Wagenheim View Post

          John, in over 8 years marketing online (I can't believe it's that long) I have
          yet to hit a home run. In fact, I can honestly say that my average product
          does about $1,000 to $3,000 the first month of its release.

          The key (check out my DLGuard item #s) is quantity.

          In 2010, I created over 20 products easily. Add to that the dozens of
          products that I'd created the 7 years prior, many of which are still selling,
          and you can see how it adds up.

          It's a lot easier to hit singles than it is to hit home runs.

          Caliban and I discussed this and the difference between he and I. He's
          essentially looking for the big killing, if I understood him correctly, while
          I'm content with the nickels and dimes that I get daily.

          They add up...a lot.

          Ultimately, each person has to do what's right for them. Some people can't
          be happy with releasing a product and making $3,000 from it. They need
          to see 5 or even 6 figures to be content, let alone happy.

          Those people will always chase the home run and there isn't much you're
          going to do to stop them.

          Me? I'm happy with the base hits.

          Hell, I'll even take a base on balls if I can get it (totally passive income)

          Imagine 100 Adsense sites that make $1 per day.

          That's $36,500 a year.

          That's not to bad for a crappy little Adsense site.

          But few people want to put in the effort to make 100 Adsense sites of
          value. It's too much work for two little reward.

          If I wanted to turn my whole IM model over to Adsense and just give up
          product creation altogether, I could easily create 1 site a week, have it
          rank high enough to get enough visitors to make $1 per day and thus,
          inside of 1 year, have a passive income of about $18,000.

          No, it's not much.

          But continue making a site a week for 5 years and see what you end
          up with.

          Naturally, you have to do your research and pick niches where you know
          you can easily get a decent amount of traffic...another stumbling block
          for most people.

          Jeez Louise, there are so many ways to make small increments of money
          online that can be ramped up that it's not funny.

          But like I said, most people don't want to put in all that work. Instead,
          they want to shoot for the fences with one shot and hope they strike it
          rich.

          Problem is, how many home runs (Facebooks, Twitters, YouTubes, etc.)
          are there in this business?

          I guess you could say, in a way, that I am a true Bum Marketer.

          Okay, I'm done rambling. Hopefully, somebody got what I'm trying to get
          across.
          Steve -- I SO GET IT and so agree. How much better to be spread out over little sites and programs that have all your eggs in one basket. Making big bucks is nice, but all those little $ that trickle in sure add up! Thanks for this post (I just picked up your killer 2011 NICHE and I agree -- it's a killer) Thank you. Excellent product.
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        • Profile picture of the author CDarklock
          Originally Posted by Steven Wagenheim View Post

          Caliban and I discussed this and the difference between he and I. He's
          essentially looking for the big killing, if I understood him correctly, while
          I'm content with the nickels and dimes that I get daily.
          Exactly. And those nickels and dimes DO add up, so your strategy is a perfectly reasonable one. I sure as hell don't beat myself up when I launch a product that only makes $800 the first month; I mean, come on, that's $800. It's not the five-figure days I'm swinging for, but I'll take it.

          But you can't bunt into the bleachers, you know? Yeah, I'll fall over a lot. I'll drop a lot of money on something that flops. I'll pull muscles and twist joints and probably not have the best batting average on the way there.

          But for that five seconds the ball's on its way over the fence, it's all worth it. And I'll crawl through whatever crap I have to for that.
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          "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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