A Scary New Trend? | Internet Marketing Strategies and Marketing Tips by Neil Shearing
His video shows something I have wondered about for a long time - when will the big internet marketing houses (Amazon?, maybe an ad network) start to compete against their own sales force, that is, against their affiliates? In this case it is a socialized version of their original site.
This is typical and a constant in brick and mortar marketing/sales world. It rarely is successful long term but usually "seems" like a good idea at the time by the Brick/mortar biz.
It always seems to be a slow version of cutting your own throat.
Keep an eye on this if you drive traffic, if you are a CPA, affiliate, etc. This can take many forms, like for instance, taking your customer, that you send to them, to a better deal and, thus taking them away from you.
The affiliate interest will wane quickly, just like it does offline when a sales rep drops a line of products because the manufacturer undercuts him/her. What the manufacturer thinks is that they can get rid of the sales rep, keep his customers, and do it all in house with higher profits .... Wrong! Find me a case study that proves that in the long term. Car dealers in 2009? NO! LOL
ho hum .... stupid business people never learn .... same as it ever was, and is, and will be.
You can only, "milk your cow and eat it too", one time.