John Reese Quote "This is the worst it'll ever be"

21 replies
I studied John Reese for a while (still do a bit) and it's amazing how ONE QUOTE can change the way you interact with something.

He said, (and I'm paraphrasing) when you launch your first product, and you're making a bit of money, congratulations, this is the worst it'll ever be.

As long as you consistently engage "trial, feedback, calibration," you literally can't go wrong.

This helped me tons initially!
#john #reese
  • Profile picture of the author oneplusone
    Haven't heard this quote before, but I like it.

    I think this kind of thread will get a better response in the Mind Warriors section though
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  • Profile picture of the author Andyhenry
    Sounds simple doesn't it. It wasn't my experience but I hope it's yours.
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    • Profile picture of the author Mark Singletary
      Originally Posted by Andyhenry View Post

      Sounds simple doesn't it. It wasn't my experience but I hope it's yours.
      Andy, I respect your opinion and I read almost every post you make. What didn't work?

      Mark
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  • Profile picture of the author mikemcmillan
    I like that. At least it gets one thinking. I like the "calibration" part. I might call it recalibration after ever test you do. Good thought!
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    • Profile picture of the author rcritchett
      Originally Posted by mikemcmillan View Post

      I like that. At least it gets one thinking. I like the "calibration" part. I might call it recalibration after ever test you do. Good thought!
      You got it! Thanks for replying.
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      • Profile picture of the author oneplusone
        Originally Posted by rcritchett View Post

        You got it! Thanks for replying.
        I was thinking in terms of difficulty, not in financial terms.

        So maybe I misunderstood the quote.
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  • Profile picture of the author Dave Rodman
    Banned
    I thought that quote was in regards to testing, not necessarily making money as a whole.

    Specifically I thought it was in regards to Adwords ads. Take 2 ads, split test them, and then pick the winner. That winner should, over time anyways, be the WORST ad you have. As winners emerge, you put them up against new ads, and improve over time.
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    • Profile picture of the author rcritchett
      Originally Posted by Dave Rodman View Post

      I thought that quote was in regards to testing, not necessarily making money as a whole.

      Specifically I thought it was in regards to Adwords ads. Take 2 ads, split test them, and then pick the winner. That winner should, over time anyways, be the WORST ad you have. As winners emerge, you put them up against new ads, and improve over time.
      Hmm.. I'll look for that! Sounds interesting. He was specifically talking about initially launching something and making a bit of money.. and then knowing "hey, this is the worst it'll ever be," as long as you keep engaging the one strategy that sums it all up - Trial, Feedback, Calibration.

      Thanks for replying!
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    • Profile picture of the author oneplusone
      Originally Posted by Dave Rodman View Post

      I thought that quote was in regards to testing, not necessarily making money as a whole.
      I thought it referred to difficulty, as opposed to how much money was being made.

      And if you are correct, it is neither of these!

      How dare you confuse me Ryan
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      • Profile picture of the author rcritchett
        Originally Posted by oneplusone View Post

        I thought it referred to difficulty, as opposed to how much money was being made.

        And if you are correct, it is neither of these!

        How dare you confuse me Ryan
        *gets scared...feels sorry*

        !! :rolleyes: !!
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        • Profile picture of the author oneplusone
          Originally Posted by rcritchett View Post

          *gets scared...feels sorry*

          !! :rolleyes: !!
          You need to get out of your scared state lol.

          Change your physiology, focus and language.

          I know all about Robbins stuff too
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  • Profile picture of the author Dave Rodman
    Banned
    I've heard him say that quote a few times and it was always in regards to testing. Not sure how it would apply to launching something and then thinking "This is the worst it's going to be". Because usually the launch is the best it's gonna be for most people.
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    • Profile picture of the author rcritchett
      Originally Posted by Dave Rodman View Post

      I've heard him say that quote a few times and it was always in regards to testing. Not sure how it would apply to launching something and then thinking "This is the worst it's going to be". Because usually the launch is the best it's gonna be for most people.
      Thanks for commenting!


      15:58 ! This motivates me.
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  • Profile picture of the author Mark Singletary
    The point, at least originally, was to quit perfecting, quit procrastinating, quit fretting and worrying, and "get your crap out there" (his words or something very similar).

    He then went on to say he doesn't condone crappy products but what he condones is putting all the excuses aside and getting started. Get something going. THEN, (and most don't do this), improve on it - turn it from crap into gold so to speak.

    IF you take his full advice, then the first day of the first product WILL be the worst it ever is because you then improve and fix and add to it.

    Paul Myers recently wrote in his newsletter about stopping all the fretting too.

    Mark
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    • Profile picture of the author rcritchett
      Originally Posted by Mark Singletary View Post

      The point, at least originally, was to quit perfecting, quit procrastinating, quit fretting and worrying, and "get your crap out there" (his words or something very similar).

      He then went on to say he doesn't condone crappy products but what he condones is putting all the excuses aside and getting started. Get something going. THEN, (and most don't do this), improve on it - turn it from crap into gold so to speak.

      IF you take his full advice, then the first day of the first product WILL be the worst it ever is because you then improve and fix and add to it.

      Paul Myers recently wrote in his newsletter about stopping all the fretting too.

      Mark
      Heck yea! Totally congruent with what you're saying. Thanks for replying.
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  • Profile picture of the author YoichiSpeaks
    another similar quote I follow is

    "don't get it right just get it going"

    Rich Schefren emphasized it and really impacted in my IM journey.
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    • Profile picture of the author rcritchett
      Originally Posted by YoichiSpeaks View Post

      another similar quote I follow is

      "don't get it right just get it going"

      Rich Schefren emphasized it and really impacted in my IM journey.
      Awesome! This is totally aligned with my philosophies! Thanks for replying.
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  • Profile picture of the author LauraJames
    Thank you for posting this insightful quote. It is motivating and helpful to members of the Warrior Forum.
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    • Profile picture of the author rcritchett
      Originally Posted by LauraJames View Post

      Thank you for posting this insightful quote. It is motivating and helpful to members of the Warrior Forum.
      Sure Laura! Thanks for commenting.
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      • Profile picture of the author Steven Wagenheim
        Theories in principle always seem so simple...until you have to put them
        into practice.

        I understand exactly where Andy is coming from and can probably tell you
        what he means. In fact, I could go into a 3,000 word diatribe as to why it's
        just not that simple, but I won't. The reasons are numerous and, quite
        honestly, beyond the scope of this thread and what the OP is trying to get
        across.

        Bottom line: If it was that easy, we wouldn't have the terrible failure rate
        that we have even if everything was mapped out in minute detail.

        Like I said...theory and practice are two completely different things.
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        • Profile picture of the author rcritchett
          Originally Posted by Steven Wagenheim View Post

          Theories in principle always seem so simple...until you have to put them
          into practice.

          I understand exactly where Andy is coming from and can probably tell you
          what he means. In fact, I could go into a 3,000 word diatribe as to why it's
          just not that simple, but I won't. The reasons are numerous and, quite
          honestly, beyond the scope of this thread and what the OP is trying to get
          across.

          Bottom line: If it was that easy, we wouldn't have the terrible failure rate
          that we have even if everything was mapped out in minute detail.

          Like I said...theory and practice are two completely different things.
          Great reply! Thanks for commenting. It's just a small fraction - I'm sure you didn't think I meant this is the cure all. Thanks!
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