What is Mobile Marketing?

6 replies
What is mobile marketing and how it it possible to earn money from mobile marketing?

What benefits are there for businesses to get involved now with mobile marketing?

Do you know of any very good websites dealing with mobile marketing which I can take a look at, as well as being useful resources to other Warrior's?

If you know of a good book about mobile marketing and it's potential, would you mind posting it up below?

If you can answer any or all of these questions about mobile marketing, not only myself but I'm sure many other Warrior's would appreciate it also you sharing your wisdom and thoughts on this subject...
#marketing #mobile #mobile marketing #mobile marketing advice #what is mobile marketing
  • Profile picture of the author Ernie Lo
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    • Profile picture of the author 247Copywriter
      Originally Posted by Ernie Lonardo View Post

      Gee do you want a Silver platter too

      Why do you want to know so much about mobile marketing if you have no clue to what it is.

      Google was made for a reason..do some research.

      PS: I only tell you this because I doubt someone is going to answer all of your questions....I could be wrong though.
      I worded it on purpose like this not only to help myself but also to help out other Warrior's who might like to learn directly from other Warrior members.

      Is that okay with you?
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      • Profile picture of the author Ernie Lo
        Originally Posted by 247Copywriter View Post

        Is that okay with you?
        Yes thats ok
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  • Profile picture of the author alysemackie
    Hare are some advantages of Mobile Marketing:

    • Anytime, anywhere communication that is direct and immediate
    • Can be targeted to particular audience groups based on age, profession or gender
    • Cost effective
    • Huge potential for viral marketing as customers tend to forward messages in groups
    • Can be easily integrated in cross-media including TV, print and radio
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  • Profile picture of the author Always-A-Warrior
    "Mobile marketing can refer to one of two categories of internet. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a landline phone. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards." - For more about Mobile Marketing

    In marketers language, Mobile Marketing means to use mobile advertising platform for business and more.
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  • Profile picture of the author karenhudson
    Following are some benefits of mobile marketing

    • Immediacy Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
    • Reach Delivery of SMS messages to mobile phones is almost guaranteed, which, for example, is not the case with email.
    • Mobility Customers will receive the messages on their mobile devices anytime and anywhere.
    • Affordability The cost of sending SMS messages is very comparable to that of email broadcasting rates: on average you will pay around 6 cents to send each message. Prices drop as volumes increase.
    • Effectiveness The average SMS response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail.
    • Personalization Text messages or personalized content is targeted to individuals who have opted to receive them.
    • Cross-medium form of marketing The mobile channel is highly complementary to press, radio and TV advertising.
    • Viral communication The mobile technology encourages viral marketing with the built-in tools for forwarding of the messages to the existing social networks.
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