My List Building Experiment - $40 Spent - 350 New Subscribers (Screenshot Inside)

33 replies
Hi Warriors

When I was writing my product Accelerated List Building I thought it would be useful to run a little experiment to prove that the methods actually work.

I hired a guy from this forum to write 8 articles for me on getting a flat stomach. I paid no attention to keywords just suggested subjects that I believed would have mass appeal for the people of that market.

I paid $40 for the articles and submitted them all in one batch to EzineArticles.com

This was in April 2009.

I was just browsing through my EZA account when I found this little experiment so I thought I'd share the results with you.

Those eight articles have resulted in a total of 621 clicks to my squeeze page. and given my 45%ish conversion rate and allowing for non-confirmers, I estimate that those eight articles costing just $40 and taking 10 minutes to submit, have generated me around 350 new subscribers.

I've attached a screenshot so you can see a breakdown of the article views and clicks. (Ignore the total article views as that includes articles that weren't included in this experiment.)

http://www.acceleratednicheprofits.c...experiment.jpg

From this experiment I can see that one article produces an average of just under 50 subscribers and each article cost $5 which means that with article marketing on EzineArticles.com I'm paying $0.10 for a subscriber.

Plus, if you consider that those articles will continue to generate traffic for as long as EZA is running, the cost per subscriber is continually going to fall.

And, if you also consider the effect a link back from EZA has on SE rankings you can lower the cost per subscriber even further.

And then if you consider on top of that that you can submit those same articles to other article directories you will be getting even more traffic which again further lowers your cost per subscriber.

-----------------------------

Anyone could go away right now, set up a squeeze page (if you don't have one), set up a money making auto-responder sequence, and then write (or hire some else to write) a bunch of articles, submit them to EZA and then see how many subscribers you get as a result of that.

If it's profitable, do it again and do it on a bigger scale.

If it's not, then tweak each aspect (EZA click-thru rate, conversion rate, confirmation rate, turning subscribers into buyer conversion etc etc.) and try it again.

-----------------------------

Making money is a game of numbers and the better your numbers, the more money you'll make.

Hope this has helped or inspired some people and if you're looking for a little more inspiration, check out my screenshot and look at my top four performing articles ever.

They have over 100,000 views between them!

Thanks,
James
#$40 #350 #building #est #experiment #insides #list #screenshot #spent #subscriber
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    • Profile picture of the author JamesPenn
      Originally Posted by Daveyz View Post

      Nice post. How long did it take though to get the 350 subscribers?
      It's been happening consistently since April 2009 so about 20 months. It might seem like a long time but it's been more than worth it.

      James
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      • Profile picture of the author Matt Morgan
        Nice success post. Shows a small investment can still yeild some good results.

        Did you get my Private message James, last week? (I sent you some messages), you didn't get back.
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      • Profile picture of the author Daveyz
        Originally Posted by JamesPenn View Post

        It's been happening consistently since April 2009 so about 20 months. It might seem like a long time but it's been more than worth it.

        James
        Definitely agreed Btw im assuming you are not planning to get ranked for your squeeze page? Seems squeeze pages no longer are able to get ranked?
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        • Profile picture of the author JamesPenn
          Originally Posted by Daveyz View Post

          Definitely agreed Btw im assuming you are not planning to get ranked for your squeeze page? Seems squeeze pages no longer are able to get ranked?
          Yer, I'm struggling to rank.

          I used to rank amazingly for keywords like "abs workouts" "how to lose stomach fat" and many more like that but I've dropped off a lot now.

          To combat it I have added an articles section to the site but think I need to make them more prominent on my squeeze page.

          James
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      • Profile picture of the author Brian Lett
        Originally Posted by JamesPenn View Post

        It's been happening consistently since April 2009 so about 20 months. It might seem like a long time but it's been more than worth it.

        James
        These are great results over that period of time for so few articles James.

        Thank you for posting your results for everyone to see. Just think of the possibilities
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  • Profile picture of the author Changing Man
    Did you do anything to promote the articles themselves or did you just let them take their natural course? Also would you spin them for other directories or just leave them as is?
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    • Profile picture of the author JamesPenn
      Originally Posted by Changing Man View Post

      Did you do anything to promote the articles themselves or did you just let them take their natural course? Also would you spin them for other directories or just leave them as is?
      Nope, just let them run their course. I forgot about them to be honest!

      I've never spun an article but I suppose you could do. I probably won't submit them anywhere else as I've yet to find anywhere that delivers even 5% of what EZA does.

      James
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      • Profile picture of the author Dylan K
        Originally Posted by JamesPenn View Post

        Nope, just let them run their course. I forgot about them to be honest!

        I've never spun an article but I suppose you could do. I probably won't submit them anywhere else as I've yet to find anywhere that delivers even 5% of what EZA does.

        James
        You say you hired a write from this forum, happen to remember the user??

        Some people struggle with their EZA CTR so it may be nice to get his/her name out.
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        • Profile picture of the author JamesPenn
          Originally Posted by hoot33 View Post

          You say you hired a write from this forum, happen to remember the user??

          Some people struggle with their EZA CTR so it may be nice to get his/her name out.
          I really can't remember. Sorry.
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      • Profile picture of the author bhuff85
        Originally Posted by JamesPenn View Post

        Nope, just let them run their course. I forgot about them to be honest!

        I've never spun an article but I suppose you could do. I probably won't submit them anywhere else as I've yet to find anywhere that delivers even 5% of what EZA does.

        James
        Here's a tip - Take those same articles and submit them to AC. Don't change a thing to them and watch even MORE traffic trickle in. It's my one-two combo that I've used to explode and leverage more traffic with no real extra effort.
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        • Profile picture of the author nyrsimon
          James,

          Some nice proof there!

          A lot of what you read here on the WF really DOES work, you just have to do it. James gives us a great example of that!

          Simon
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        • Profile picture of the author projectmaster
          Originally Posted by bhuff85 View Post

          Here's a tip - Take those same articles and submit them to AC. Don't change a thing to them and watch even MORE traffic trickle in. It's my one-two combo that I've used to explode and leverage more traffic with no real extra effort.
          Hi what do you mean by sending them to AC?
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  • Profile picture of the author werna klue
    Hi James

    Would also be interested to know who you used to write the articles for you.

    Article marketing is one of my main traffic sources at present, so always looking for good writers.

    Werna
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    • Profile picture of the author theemperor
      Well done that is cheap per subscriber cost.

      However it is such a drawn-out time period! Not sure if I could handle waiting that long to get 350 subscribers.
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      • Profile picture of the author JamesPenn
        Originally Posted by theemperor View Post

        Well done that is cheap per subscriber cost.

        However it is such a drawn-out time period! Not sure if I could handle waiting that long to get 350 subscribers.
        A greater proportion of the subscribers came in the first few months.

        350 subscribers in nearly two years is an average of 1 subscriber per two days. That's from eight articles.

        If you had 80 articles submitted then that would be 5 subscribers per day.

        I'm not recommending article marketing as your only list building strategy but it's hugely powerful combined with faster lead generation strategies.

        James
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      • Profile picture of the author Dylan K
        Originally Posted by theemperor View Post

        Well done that is cheap per subscriber cost.

        However it is such a drawn-out time period! Not sure if I could handle waiting that long to get 350 subscribers.
        So exponentially increase the articles submitted and divide the time by the ratio!

        8 articles over 20 months = 350 subs

        Avg per article 17.5 subs per article or .875 subscribers per article per month.

        Take all monies earned and reinvest in more outsourced articles until you reach 400 articles, assume we did that in 3 months.

        400 * .875 = 350 subscribers per month in only 3 months.

        If all goes well of course.



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        • Profile picture of the author Devid Farah
          Ezine Articles is a very effective tool for any internet marketer.

          I’ve used it for article marketing for some time now and it is clearly the best of its class.

          While it may not flood your site with traffic, it is easy to see why it’s a good thing to invest in for the long run.
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    • Profile picture of the author bowechaim
      @Werna Klue -- if you are looking for good writers the folks over at 99centarticles.com are excellent!

      They write 100% unique and high quality articles and are the best that I have come across since being online. And I tell ya, I have been through many, many article writers.

      They even actually run a warrior special continuously. Sorry, I can't remember the link to the warrior special pricing. However, if you do a quick search here in the forum on 99centarticles, I am sure they will come up.

      Hope this helps.

      Bowe
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  • Profile picture of the author JamesPenn
    I just realised I did a miscalculation in my OP.

    It was probably more like 275 subscribers but still a more than worthwhile investment.

    James
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  • Profile picture of the author YoichiSpeaks
    Nice! Another case study! I love these!

    People do read articles about certain topic they are passionate to find out about. Article marketing sends you good targeted traffic from my experience. And if done write, you can make consistent income as an affiliate marketer through article marketing. I would prefer to build a list but affiliate marketing works well too when you use article marketing!

    Well done!
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  • Profile picture of the author J.M.Wilson
    Great post... imagine you had 100 articles all doing the same job?
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  • Profile picture of the author Rukshan
    Great! Didn't you submit spun articles for other directories?

    Thanks
    Rukshan
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  • Profile picture of the author James Foster
    Very cool James.

    A lot of people think 'quick hit', and although there are plenty of ways to do that, everyone should make sure to include long term strategies (like this) in their tool belt.
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  • Profile picture of the author goodmast3r
    Is it 2009 or 2007?

    This article has been viewed 46,448 time(s).
    Article Submitted On: March 03, 2007

    Great post. I learn a lot! Thanks
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    • Profile picture of the author JamesPenn
      Originally Posted by goodmast3r View Post

      Is it 2009 or 2007?

      This article has been viewed 46,448 time(s).
      Article Submitted On: March 03, 2007

      Great post. I learn a lot! Thanks
      The 8 articles I was talking about in my experiment were submitted in 2009. My most viewed articles of all time that you can see at the bottom of the graphic were submitted in 2007.

      James
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  • Profile picture of the author TCrosby
    Imagine if you had purchased and posted 8 new articles every month.

    If 8 articles made 300 subscribers in 20 months, your average batch of articles (since some would be 19 months old, some 1 month old) would be 10 months old, and would have brought 150 subscribers (half of the number achieved in 20 months).

    (20 x 150 subscribers) + 300 = 3,300 subscribers

    Send an offer out to a list that size, and if only .05% of them convert to a sale, thats 16 sales x say $20 = $300.
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  • Profile picture of the author John Taylor
    A couple of observations...

    There's some dangerous math in this thread.

    James has stated that 8 articles generated 275 subscribers
    over 20 months.

    He also said "A greater proportion of the subscribers came in
    the first few months."

    So, the number of subscribers per day has decreased over
    time. Therefore, it's dangerous to extrapolate an average
    number of subscribers per day.

    There is no doubt that article marketing is a great way to
    drive targeted traffic to a squeeze page. However, to be
    truly effective it shouldn't be a one-off activity... it's an
    ongoing process. It has to be to take advantage of the
    greater proportion of the subscribers that will come in the
    first few months.


    John
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  • Profile picture of the author steveduval
    Good Post James,

    I have been submitting articles to Ezinearticles for the last 12 month and the results are just starting to pay off, I have noticed a big increase in my opt-ins from these articles..
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  • Profile picture of the author MarketingPro11
    Hi James,
    I agree with your post.The article traffic is one of the most targeted traffic on the internet.I think only PPC and JV traffic can match the quality of this traffic.

    I too have done a lot of experimentation on article marketing and according to my experience,the cost for aquiring a subscriber is cheaper with article marketing(If you hire someone to write for you) than with PPC or media buys.

    Now the money you make from these subscribers is dependent upon your niche,the effectiveness of your follow up sequence and the offers you promote.

    I have also found that giving away a lot of free content in the beginning yields better ROI over the long run.

    According to my personal experience,I make anywhere between $10-$20 per subscriber(lifetime value) in IM niche acquired through article marketing.Which I don't think is a bad return on investment considering the fact I have to spend only $5-$6 per article written by a freelancer.

    So overall,article marketing ROCKS!!!
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  • Profile picture of the author SeoWizzard
    Pretty Amazing results, even if ezine if the best known article directory, still... amazing
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  • Profile picture of the author Ryback
    Article marketing does work. I have implemented a lot of the techniques that James Penn teaches on list building. As long as you don't sit around and twiddle your thumbs you will start to build a nice list. I would suggest you take a look at the product's he offers as it will be a nice arsenal for your Internet Marketing business!
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  • Profile picture of the author markthompson
    Interesting....

    Just curious have you ever tried outsourcing video content and uploading/promoting your squeeze page via YouTube.

    That is something I am looking to do in the near future and was curious if you ever tried that.
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