Why isn't this page converting traffic to buyers?

34 replies
Hey guys

Hope you can help. I have been working on a niche site. The site hovers between first and fourth place on Google and I get about 20 - 30 people a day coming to the site purely from search engine traffic.

The site is basically an Astore built into a blog with some articles for extra content.

I have not made a single sale though (apart from some unrelated ones) in two months.

Here's the site:

Guitar Loop Pedals

Any ideas would be greatly appreciated.


EDIT: Revamped the page now a bit as per the suggestions below.
#buyers #converting #page #traffic
  • Profile picture of the author Matt Morgan
    Originally Posted by freelance4money View Post

    Hey guys

    Hope you can help. I have been working on a niche site. The site hovers between first and fourth place on Google and I get about 20 - 30 people a day coming to the site purely from search engine traffic.

    The site is basically an Astore built into a blog with some articles for extra content.

    I have not made a single sale though (apart from some unrelated ones) in two months.

    Here's the site:

    Guitar Loop Pedals

    Any ideas would be greatly appreciated.
    I will let others comment on why it isn't selling, or i might give my view later,but as for now i would suggest to collect subscribers, and offer an ecourse on guitar related info, with some soft pitches for that page which offers products, or offer 1-2 products per soft pitch email and rotate them.

    Try adding some writing/content to the site.
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  • Profile picture of the author matt5409
    because your products link directly through to amazon - if you provided an indepth review of each it might help them to convert.

    having said that, 20 visits a day is nowhere near enough to test these things. concentrate on building traffic - remember page 1 is all that matters.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by matt5409 View Post

      because your products link directly through to amazon - if you provided an indepth review of each it might help them to convert.

      having said that, 20 visits a day is nowhere near enough to test these things. concentrate on building traffic - remember page 1 is all that matters.
      How do I get reviews if I have never bought the products? Can I use reviews from amazon? Is that allowed?
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      • Profile picture of the author JohnMcCabe
        Originally Posted by freelance4money View Post

        How do I get reviews if I have never bought the products? Can I use reviews from amazon? Is that allowed?
        A more effective approach is to act more like a reporter. Read the Amazon reviews and take notes on what actual users like and dislike. Write an overview or spotlight piece based on the reviews. Don't fake it, report it.
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        • Profile picture of the author Lee Wilson
          Chris, don't take this the wrong way but it's terrible. This is a perfect example of why so many people have problems making money.

          There are many things you could and should do to improve your site but if you were to pick only one ... you missed it right here in John's reply.

          Originally Posted by JohnMcCabe View Post

          A more effective approach is to act more like a reporter. Read the Amazon reviews and take notes on what actual users like and dislike. Write an overview or spotlight piece based on the reviews. Don't fake it, report it.
          Are you a guitarist and do you own a looper? If not, you're going to have to work even harder.

          Your keyword is slightly generic but I guess it's going to attract a few types of visitor.

          Those looking for the best price and where to buy
          Those looking for reviews, pros and cons
          Those who want to know what a looper is and how to use one.

          The last one in this list is the least important. It's good content to have, it will probably help with search engines but it will also have the lowest converting potential. Use it as filler only until you find a way to make it convert.

          Don't waste peoples time and definitely don't waste your most important spot on the website... the first page, above the fold. That spot needs to show two things, instantly with as little explanation as possible. As soon as I land on your webpage I want to know I'm not wasting my time. I want to know that you have the answer to what I'm looking for, i.e., best price and best product, both with pros and cons.

          You are supposed to be helping me make a decision with as least effort on my part as possible. Why should I buy from X? Why shouldn't I buy from X? Why is this looper better than the other?

          Why do I want a looper? ...

          There's only two reasons. I want to use it live as backing and / or I want it as a practice tool.

          Tell my why this one is good for live, why that one isn't, why this one is good for both. i.e., the RC2 is a fantastic pedal but its fiddly to use and for live work, it really needs to be used in combination with the FS-5 footswitch to make it stop with one hit, on it's own it needs two. Try doing that bang on the beat! Tell my why the Headrush is a better choice for total simplicity but I should be aware it has a much shorter memory, only good for loops of a few bars. etc etc.

          You don't need to own one to find this out, do what John said, research the reviews, download the instruction manuals, read them, find the problems and report it! Nothing dishonest, tell your readers you don't own the pedal but you've worked your ass off doing all the research on their behalf.

          When I land on your front page, I want the instant impression that I'm going to find out all of those things on your site - I'm at the right place.

          Don't make me work for it. Don't make me read through a load of drivel to find it, make sure I have a link to click on!! and don't put completely unrealted products (jamorama) right up the top of the page in your prime ad space. Seriously, this is a big mistake that so many make.

          A product isn't a niche. Jamorama is about as relevant to loopers as weight loss. Actually it's probably less relevant. There are probably more overweight guitarists looking for a looper than their are looking for something like Jamorama. Use that space to give me a reason to stay on your site, sign up for a newsletter or advertise something as closely related to loopers as possible.
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          • Profile picture of the author iamchrisgreen
            Originally Posted by Lee Wilson View Post

            Chris, don't take this the wrong way but it's terrible. This is a perfect example of why so many people have problems making money.

            There are many things you could and should do to improve your site but if you were to pick only one ... you missed it right here in John's reply.



            Are you a guitarist and do you own a looper? If not, you're going to have to work even harder.

            Your keyword is slightly generic but I guess it's going to attract a few types of visitor.

            Those looking for the best price and where to buy
            Those looking for reviews, pros and cons
            Those who want to know what a looper is and how to use one.

            The last one in this list is the least important. It's good content to have, it will probably help with search engines but it will also have the lowest converting potential. Use it as filler only until you find a way to make it convert.

            Don't waste peoples time and definitely don't waste your most important spot on the website... the first page, above the fold. That spot needs to show two things, instantly with as little explanation as possible. As soon as I land on your webpage I want to know I'm not wasting my time. I want to know that you have the answer to what I'm looking for, i.e., best price and best product, both with pros and cons.

            You are supposed to be helping me make a decision with as least effort on my part as possible. Why should I buy from X? Why shouldn't I buy from X? Why is this looper better than the other?

            Why do I want a looper? ...

            There's only two reasons. I want to use it live as backing and / or I want it as a practice tool.

            Tell my why this one is good for live, why that one isn't, why this one is good for both. i.e., the RC2 is a fantastic pedal but its fiddly to use and for live work, it really needs to be used in combination with the FS-5 footswitch to make it stop with one hit, on it's own it needs two. Try doing that bang on the beat! Tell my why the Headrush is a better choice for total simplicity but I should be aware it has a much shorter memory, only good for loops of a few bars. etc etc.

            You don't need to own one to find this out, do what John said, research the reviews, download the instruction manuals, read them, find the problems and report it! Nothing dishonest, tell your readers you don't own the pedal but you've worked your ass off doing all the research on their behalf.

            When I land on your front page, I want the instant impression that I'm going to find out all of those things on your site - I'm at the right place.

            Don't make me work for it. Don't make me read through a load of drivel to find it, make sure I have a link to click on!! and don't put completely unrealted products (jamorama) right up the top of the page in your prime ad space. Seriously, this is a big mistake that so many make.

            A product isn't a niche. Jamorama is about as relevant to loopers as weight loss. Actually it's probably less relevant. There are probably more overweight guitarists looking for a looper than their are looking for something like Jamorama. Use that space to give me a reason to stay on your site, sign up for a newsletter or advertise something as closely related to loopers as possible.
            WOW...

            Thank you for taking the time to write all that!!!

            One question... what could I offer to get people to sign up to a newsletter?

            Chris
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            • Originally Posted by iamchrisgreen View Post

              WOW...

              Thank you for taking the time to write all that!!!

              One question... what could I offer to get people to sign up to a newsletter?

              Chris
              Buyers guide to choosing the right looper. Future updates on great deals, and possibly coupons if you can arrange something?

              Maybe some how-to's that link with the product.

              Anything like that.
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              • Profile picture of the author Charles E. White
                I think John hit the nail on the head, you should listen to what he has to say. Besides, he's a fisherman so you know he knows what he's talking about like me LOL
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          • Profile picture of the author celente
            Originally Posted by Lee Wilson View Post

            Chris, don't take this the wrong way but it's terrible. This is a perfect example of why so many people have problems making money.

            There are many things you could and should do to improve your site but if you were to pick only one ... you missed it right here in John's reply.



            Are you a guitarist and do you own a looper? If not, you're going to have to work even harder.

            Your keyword is slightly generic but I guess it's going to attract a few types of visitor.

            Those looking for the best price and where to buy
            Those looking for reviews, pros and cons
            Those who want to know what a looper is and how to use one.

            The last one in this list is the least important. It's good content to have, it will probably help with search engines but it will also have the lowest converting potential. Use it as filler only until you find a way to make it convert.

            Don't waste peoples time and definitely don't waste your most important spot on the website... the first page, above the fold. That spot needs to show two things, instantly with as little explanation as possible. As soon as I land on your webpage I want to know I'm not wasting my time. I want to know that you have the answer to what I'm looking for, i.e., best price and best product, both with pros and cons.

            You are supposed to be helping me make a decision with as least effort on my part as possible. Why should I buy from X? Why shouldn't I buy from X? Why is this looper better than the other?

            Why do I want a looper? ...

            There's only two reasons. I want to use it live as backing and / or I want it as a practice tool.

            Tell my why this one is good for live, why that one isn't, why this one is good for both. i.e., the RC2 is a fantastic pedal but its fiddly to use and for live work, it really needs to be used in combination with the FS-5 footswitch to make it stop with one hit, on it's own it needs two. Try doing that bang on the beat! Tell my why the Headrush is a better choice for total simplicity but I should be aware it has a much shorter memory, only good for loops of a few bars. etc etc.

            You don't need to own one to find this out, do what John said, research the reviews, download the instruction manuals, read them, find the problems and report it! Nothing dishonest, tell your readers you don't own the pedal but you've worked your ass off doing all the research on their behalf.

            When I land on your front page, I want the instant impression that I'm going to find out all of those things on your site - I'm at the right place.

            Don't make me work for it. Don't make me read through a load of drivel to find it, make sure I have a link to click on!! and don't put completely unrealted products (jamorama) right up the top of the page in your prime ad space. Seriously, this is a big mistake that so many make.

            A product isn't a niche. Jamorama is about as relevant to loopers as weight loss. Actually it's probably less relevant. There are probably more overweight guitarists looking for a looper than their are looking for something like Jamorama. Use that space to give me a reason to stay on your site, sign up for a newsletter or advertise something as closely related to loopers as possible.
            This is great stuff.

            I would go hunting for the big gurus in your niche and learn what they sell, and see their sales funnel approach.

            i.e. squeeze page > OTO > forum > product > VIP membership.

            Just go and have a look how others do it and put your own spin on it.
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      • Profile picture of the author matt5409
        Originally Posted by freelance4money View Post

        How do I get reviews if I have never bought the products? Can I use reviews from amazon? Is that allowed?
        read about the products and offer your own thoughts. mix it up a bit. speak with passion. make people WANT to click through to amazon.

        I run a similar site on guitar package reviews - i try to make them want the product, then lead them to amazon. my ideal customer is all fuelled up and ready to buy once they get there.

        having said that, i am still as honest as possible. if you find flaws in the products, suggest solutions (more affiliate links)... you have a great looking page, just add more to it.
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        • Profile picture of the author Jason Carter
          Some products just don't convert. For whatever reason they don't sell well online. Try selling something else and cut your losses on this one.

          One of the worse converting sites I ever had was one that was selling bass amplifiers. After an entire year and much traffic, I sold maybe 3 cheap amplifiers total.

          Later,
          Jason
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    • Profile picture of the author JohnMcCabe
      I'm guessing you weren't around in the very early days of the commercial web when affiliate marketing was just gathering steam. I was, and your page gives me a flashback...

      In those days, pages like yours were called "banner farms". The idea was that if you built a page with a bunch of affiliate banners on it, people would scan through and click on what they were interested in.

      It didn't work then, and it isn't working for you now...

      It's a fairly attractive page with eight physical products and a link to a Clickbank product. Any actual content is hidden behind some unobtrusive links.

      IMO, you have a Catch-22 here. People who search for your keyword are looking for information, and you don't really offer any. People looking for one of the specific items you feature will likely search by the product name, not your base keyword.

      The good news is that the situation isn't terminal. Start adding good content and putting it front and center. Start building a list, even if it's just a plugin to notify people when you post new content. Review each product, even if the review is a summary of the other available user reviews.

      Of the folks I've seen make a success of aStores, most use them as an add-on to an already existing authority site, not as the front page.

      HTH
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  • Profile picture of the author Barry Unruh
    Why do I want to buy the DigiTech RP255?

    Reviews do not have to be based upon usage, they can be feature reviews. Cover the features of the pedal. The cost factors compared to other pedals. What people are saying about the pedals in comparison to other pedals. I'm not a guitar player so I cannot comment on too many ideas for you.

    (As far as I'm aware, reviews on Amazon, or any other site are the copyrighted property of the site. Which means you cannot directly use the reviews.)

    You can of course paraphrase a review, and then link to the actual review, as an affiliate link, of course.
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  • Profile picture of the author jackpot9
    I just checked out your site and the very few seconds i entered i wanted to close it right away. I believe the average time spent on your site is extremely low as well.

    I personally feel that there is no proper structure for visitors when they land on your page. When they land on your page, they must be able to read something. You could have a static page explaining guitar loop petals or promoting a particular product right away. In this case, the blog posts and tags and comments are of equal importance on the landing page, and that should be one big mistake. Your blog posts should be what you are promoting.

    Also the astore on the left looks unformatted.

    Looks like you got some tidy-ing up to do.
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  • Profile picture of the author Steve Faber
    I second what the others are saying about preselling with a review before sending to Amazon. The other question is what terms are your page ranking for? You want to build a single page for each product with review / presale content, then get ranked for terms related to that specific product. Your ranked terms may be too general.

    You need to get ranked for buying or strong interest terms related to a specific product if you expect to convert traffic to buyers. Intercept them when they are further down the decision path toward an actual affirmative buying decision.

    Also, upgrade the look and feel of your site to something more modern The easiest way to achieve this goal and do what's necessary for what I referred to above is probably use a nice WP theme.

    M .o2c
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  • Profile picture of the author Tim3
    Hi,
    I was just passing and spotted your post, as it happens I do play the electric axe.

    This is quite a specialized product you have on your site, and I would certainly expand the range here to include effect pedals as well to generate a bit more interest.
    I would certainly have the 'Boss' range listed.

    Also be aware there is some really good, low cost PC music software for musicians out there, like 'Cubase'. Looping,mixing,effects processing,multitracking,and recording can all be done with these programs and they are quite popular.

    I would also pay particular attention to the posts by Barry and Matt.


    Don't get disheartened too quickly - read this next bit...

    I launched an Amazon product review site on Nov 6th, it now has 40+ pages for about 1000 hours work.
    It has had 1800 unique visits (not including spam or bots) and so far it has made 2 sales pocketing me the princely sum of $4.38!!

    As yet the site is nowhere near page 1 on Google.

    Am I giving up?...... am I hell, not yet anyway as this is supposed to be a hot niche.
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  • Profile picture of the author Rob Maggs
    [DELETED]
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  • Profile picture of the author iamchrisgreen
    I think what I was trying to do was make a kind of ecommerce site so that when people got to the site they would assume they could shop straight away.

    I guess that's the wrong approach.

    I shall change it to look more like a useful information and review site.

    Cheers guys
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  • Profile picture of the author iamchrisgreen
    Originally Posted by whiteshadow1890 View Post

    It happened to me to, my site is on the first page for some keywords, the monthly traffic is 2000 UV and searches from google, but no sales.
    What are you going to do about it?
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  • Profile picture of the author J.M.Wilson
    Along with all the above, could you shed some light on what keywords you are targetting? If it's just the name of the product, chances are you are getting searchers not quite ready to spend the money just yet, more interesting in learning a bit about the products.

    Your site tells them nothing, just links to Amazon or wherever.
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    • Profile picture of the author SteveFinch
      It's pretty much as others have said. Some reviews on the pedals would make a world of difference.
      At the moment, people may have come from Amazon to check out a product and only see an image and a link back to where they just were.
      The site itself (Coloring, header, size etc) though looks pretty good to me, so go that extra mile and give your visitors what they are looking for. Accurate info on some of the pedals, to help them make up their minds.
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      • Profile picture of the author iamchrisgreen
        Originally Posted by SteveFinch View Post

        The site itself (Coloring, header, size etc) though looks pretty good to me, so go that extra mile and give your visitors what they are looking for. Accurate info on some of the pedals, to help them make up their minds.
        Cool. I think I got it now.

        I'll go and do some reviews now.

        Thanks.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by J.M.Wilson View Post

      Along with all the above, could you shed some light on what keywords you are targetting? If it's just the name of the product, chances are you are getting searchers not quite ready to spend the money just yet, more interesting in learning a bit about the products.

      Your site tells them nothing, just links to Amazon or wherever.
      Hiya.

      The keywords I want to get found for are:

      "guitar loop pedal"
      "guitar loop pedals"

      I would have thought that someone typing that in would have been searching for the product to buy?
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  • Profile picture of the author iamchrisgreen
    Hey guys. I've just released a revamped site and hopefully should get some better results.
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  • Profile picture of the author magicmarcus
    my take is that the site is boring and not attractive to the users...

    if they want guitar loop pedals they want to learn how to make the guitar do fancy fiddle dees and fiddle doos... make that the focus...

    perhaps have pedals based on different genres of music... hard rock, blues, jazz, ect.

    make it spicy... chances are they know enough about the pedals to search for them... so they don't need an essay on what pedals do.

    my advice...

    get some pedals... get a video camera... and show them what they do.

    put videos on youtube... put videos on site... lead them to the pedals.

    PS... use musicians friend instead of amazon... much easier to sell with.

    also build a list.

    that's my take :-)
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    • Profile picture of the author iamchrisgreen
      Originally Posted by magicmarcus View Post

      my take is that the site is boring and not attractive to the users...

      if they want guitar loop pedals they want to learn how to make the guitar do fancy fiddle dees and fiddle doos... make that the focus...

      perhaps have pedals based on different genres of music... hard rock, blues, jazz, ect.

      make it spicy... chances are they know enough about the pedals to search for them... so they don't need an essay on what pedals do.

      my advice...

      get some pedals... get a video camera... and show them what they do.

      put videos on youtube... put videos on site... lead them to the pedals.

      PS... use musicians friend instead of amazon... much easier to sell with.

      also build a list.

      that's my take :-)

      Good advice thanks.
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    • Profile picture of the author Hamida Harland
      Originally Posted by magicmarcus View Post


      get some pedals... get a video camera... and show them what they do.

      put videos on youtube... put videos on site... lead them to the pedals.

      PS... use musicians friend instead of amazon... much easier to sell with.

      also build a list.

      that's my take :-)
      Really good advice. You can make a killing in the music niche if you actually have some knowledge of the products yourself. Video demonstrations work very well because people want to see what the instruments/accessories do, and hear what they sound like.

      I think selling musical instruments from Amazon is probably difficult - I shop on Amazon alot, but as a musician myself, when I want to buy a musical instrument I go to a music site that specializes in what I want.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Hamida Harland View Post

        I think selling musical instruments from Amazon is probably difficult - I shop on Amazon alot, but as a musician myself, when I want to buy a musical instrument I go to a music site that specializes in what I want.
        If you are talking about experienced musicians, this is probably spot on in most cases. I've never gotten serious abut selling instruments, but the handful I have sold came from entry-level stuff. My guess is that the actual buyers were parents/grandparents relying on the reviews and reputation of Amazon.
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  • Profile picture of the author Aaron Elliott
    The first thing you need is links to the product you want to sell. I just spent 30 seconds looking for a buy link. Put a large link Heading 2 just above the fold "Click Here To Buy ......." Or "Click Here For Our Recommended Product" Also put a link at the very bottom.

    You need to make it obvious what you want people to do, and you want them to Click to a store so put large links there.
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  • Profile picture of the author scrofford
    All the above advice is great. I will add my two cents here...I would add much more content to the blog part of it. It is a blog you are using and people love content...information about what it is you are selling. You could do all sorts of things with that blog. You could write articles to inform people etc. Also, build a list. I like the layout and the design, it just seems a bit "empty" on there. Add more valuable content.
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  • Profile picture of the author iamchrisgreen
    Turned the site into more of a review site...

    | Guitar Loop Pedals
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  • Profile picture of the author Capitalist_Pig
    The site is great, but the others who have commented so far are exactly right - there is no content on the site. You need to give people a reason to look around, at the very least. Focus on well-written excerpts first, to draw them in - then go back and write good, thorough reviews based on the features. See if you can find YouTube videos of other people reviewing the product or using it, then embed those in the site.

    LOTS of potential here - far above my sites. You've jsut got to get the content together.
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  • Profile picture of the author iamchrisgreen
    Ok, i've added a load of reviews now (with some help from my brother that is into this guitar looping).

    I did this a couple of days ago and the site went from 9th on Google to 1st Place.
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