But I just have to ask... where do we draw the line?
Here's the subject line of an email I received today - actually, it came from 2-3 different sources:
[Urgent] Sylvia Dickens : About Your ClickBank Account
Now, if you see [Urgent] in an email that references your CB account, wouldn't you feel a little worried? I know I did. I thought, what the heck. Is there a problem with my CB account? Have I done something wrong? Have I lost money? Has my account been compromised somehow? Is someone trying to hijack my money?
Of course, it was simply a hyped up email that continues:
Hey Sylvia Dickens,And so it goes. The sender is promoting some software that helps you make money from CB.
How do you go from the poor guy who
lost his job to the recession and
walked for miles to pick up his
$100 welfare check...
..to making over $1m dollars in 3
months on ClickBank?
The answer is STARING AT YOU
on this page...
Now I ask you. What is so [Urgent] about this other than the fact the guy wants to make a sale?
What's wrong with it, you ask? The alarming nature of the email that has no real urgency regarding my CB account. Plus the fact that I'm beginning to 'junk' these without looking and could inadvertently miss a real urgent email regarding my accounts.
"Cry Wolf" ring any bells?
Yes, I know. It's just another 'trick' to get us to open the emails. "The key is in what you put in the subject line", as so many people keep pointing out.
And yes, I feel the same about emails with subject lines that "claim" that "You've made a sale!"
Personally, I'm getting so fed up with this tactic that I'm starting to unsubscribe from lists that I otherwise would not. I don't like being "tricked" or alarmed unless there is a true emergency that I need to deal with quickly.
Surely there are others who feel the same.
Another point to this that I wonder about is the 'false advertising' rule. Claiming I made a sale when I clearly did not is, at least in my view, false advertising, since email has become the new advertising medium.
The marketing world has changed considerably over recent years - telemarketers that leave you hanging while they finish with another call, TMs who call during dinner, TM calls that are recordings only, and now emails with false statements in the subject line.
Is it just me? Or am I just becoming increasingly intolerant in my old age?