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The "I Scratch Your Back, You Scratch my Back" IM Mentality

by Ivan Correces
3 replies
Hey Warriors,

It's a simple idea that governs most internet marketers, webmasters, and business owners...

"I'll scratch your back, if you scratch mine..." mentality

We see this all the time online with reciprocal links, link exchanges, joint ventures, etc...Recently Mike Filsaime released Traffic Fusion, a system using the art of reciprocation and integration marketing. Great stuff, but here's my question...

How would a fresh NEW marketer reciprocate someone who's been online / marketing for years?

For example, from my personal experience, when emailing JV's about a new product or website, some common replies I get, "How big is your list?" or "I'll promote it, if you promote mine" or "I'll promote if you've purchased my product in the past" (which ends up being a $997+ product)

Another example, highly traffic niche sites will only do a link exchange if you also have a high traffic website in a similar niche.

How would one reciprocate if you're new to the scene?
#mentality
  • Profile picture of the author Jeremy Kelsall
    The best way I've found to get people to work with you is to build relationships.

    Someone is a lot more likely to work with you if you have been their customer in the past or even just "shot the shit" with them on a couple
    of occasions. Try to be "real" and show them what kind of person you are and where you want to go. They will be much more receptive if they get the feeling that you are genuine and maybe even somewhat the same kind of person they are.

    Originally Posted by Ivan Correces View Post

    Hey Warriors,

    It's a simple idea that governs most internet marketers, webmasters, and business owners...

    "I'll scratch your back, if you scratch mine..." mentality

    We see this all the time online with reciprocal links, link exchanges, joint ventures, etc...Recently Mike Filsaime released Traffic Fusion, a system using the art of reciprocation and integration marketing. Great stuff, but here's my question...

    How would a fresh NEW marketer reciprocate someone who's been online / marketing for years?

    For example, from my personal experience, when emailing JV's about a new product or website, some common replies I get, "How big is your list?" or "I'll promote it, if you promote mine" or "I'll promote if you've purchased my product in the past" (which ends up being a $997+ product)

    Another example, highly traffic niche sites will only do a link exchange if you also have a high traffic website in a similar niche.

    How would one reciprocate if you're new to the scene?
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  • Profile picture of the author Kevin Riley
    Originally Posted by Ivan Correces View Post

    For example, from my personal experience, when emailing JV's about a new product or website, some common replies I get, "How big is your list?" or "I'll promote it, if you promote mine" or "I'll promote if you've purchased my product in the past" (which ends up being a $997+ product)
    Actually, I've never given any of those three answers to anybody who has approached me. I'm not concerned about reciprocating. I care more that you have a good product that my list will like. However, I turn away the majority of request because I have no time to look at them all.

    Make it easy for me -- video or short summary of your product (I have no time to go look through membership sites, etc without a summary first), give me pre-written promo material (I won't ever use it as is, but it helps me with my own promo e-mail).
    Signature
    Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author Bishop81
    You can reciprocate in many other ways, especially if you provide any sort of service. Write articles, create logos, headers, graphics, full site PSD's, write scripts, plugins, do custom programming, the list is really endless. Just find something that you can do and do it to help...

    There has to be something that they outsource. Find out what it is and offer to do that for them.
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    I'm tired of my signature... Deleted.

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