Experience with google adwords?

by ueon
5 replies
Today, I decided to get into adwords (considering all the hype around it). If you had any experience with google adwords, hope you don't mind sharing your

- preparations for your campaigns?
- opinions on landing page?
- what made it a success?
- what made it a failure?

I'm completely new to adwords, hope everyone here can give me a few pointers
#adwords #experience #google
  • Profile picture of the author VanessaB
    Gosh, I just posted this in another thread... people might think I'm shilling or an affiliate, but I'm not... promise mods.

    I reviewed Russ Ruffinos $.01 ppc guide a couple of nights ago, and I was IMPRESSED.

    I am ALL for paid advertising, but ppc scared the crap out of me until I read his guide.

    I think I saw that he got WSO of the day too. Go check him out. You'll have to search for it by his name, but it's worth the effort.

    -Dani
    Signature
    The Recon Report
    Reliable Results, Predictable Profits
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    • Profile picture of the author Bingo123
      Adwords can be a tricky beast to tame. The problem is even if you do tame it, you have to diversify your business. Adwords have been known to have the temperament of a 7 year old child. They can ban you for the smallest thing and then not even tell you why. Just make sure you don't put all your eggs in one basket there.
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  • Profile picture of the author KenThompson
    I understand you're new. Not really sure what you mean by all the hype
    around adwords, though. Yes, I've done a lot of adwords but no longer
    involved. May once again but no immediate plans.

    Here... from Perry Marshall. I learned from him way back in 03, 4? I don't
    know. So did a lot of others. His book was updated last year.

    Download "The Definitive Guide to Google AdWords"!

    Not an affiliate link.

    You can also learn a lot from Kyle and Carson's membership. Google it.

    Much has changed in recent years with adwords policies. Forget landing
    pages with adwords, at least the traditional squeeze pages for optins.

    Cannot drive anyone to anything thin, anymore. Suggest using Bing or
    Yahoo... or others... Facebook - do some studying, first.

    Best approach is to learn and do it. Manage your money.

    Ken
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    • Profile picture of the author ueon
      Originally Posted by KenThompson View Post

      I understand you're new. Not really sure what you mean by all the hype
      around adwords, though. Yes, I've done a lot of adwords but no longer
      involved. May once again but no immediate plans.

      Here... from Perry Marshall. I learned from him way back in 03, 4? I don't
      know. So did a lot of others. His book was updated last year.

      Download "The Definitive Guide to Google AdWords"!

      Not an affiliate link.

      You can also learn a lot from Kyle and Carson's membership. Google it.

      Much has changed in recent years with adwords policies. Forget landing
      pages with adwords, at least the traditional squeeze pages for optins.

      Cannot drive anyone to anything thin, anymore. Suggest using Bing or
      Yahoo... or others... Facebook - do some studying, first.

      Best approach is to learn and do it. Manage your money.

      Ken

      Thanks for the link Ken

      I have to agree to a certain extent, I don't think there's much of a "hype" around google adwords in the general scope of internet marketing, but if you're going to be developing a brand, google adwords is too big to ignore - at least thats how i see it now

      I'm sure it has always been a big part in building brand awareness - please correct me if im wrong
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      • Profile picture of the author KenThompson
        Originally Posted by ueon View Post

        but if you're going to be developing a brand, google adwords is too big to ignore - at least thats how i see it now

        I'm sure it has always been a big part in building brand awareness - please correct me if im wrong
        You're welcome for the link.

        Developing a brand? I presume you mean, brand awareness?

        Yes, I would agree that many people have used adwords, and ppc
        in general, to build brand awareness.

        But there are many ways to build brand awareness. Lots of effective
        ways other than adwords. You can use adwords for that, too.

        I would say much depends on your product/service and your market.

        There are some markets that convert better at Google and others
        at Bing/Yahoo.

        You can build brand awareness at others such as Adbrite. But that one
        is a bit more finnicky than the others. Just depends on your market.

        Adwords gets fewer eyeballs than organic search. Google F shaped
        heat trace maps for search engines and you'll see.

        If you want to build brand awareness, you should not neglect Facebook
        or even Twitter. Twitter can work but it requires much more good old
        fashioned relationship building.

        I would suggest you find out exactly where your market is hanging out
        to the best of your ability. You may find lots of them in forums for your
        market.

        I suspect you may find them scattered around the net.

        Adwords/PPC is only one way, and I doubt it is the most powerful way.


        Ken
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