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¿Free Ebook Or 6 Part Mini-Course?

by HaRrY84
2 replies
Im about to launch a weight loss campaing and I need to you advice me on what is the best format to use to capture the lead and engage it with my emails.

Free PDF Ebook or 6 Part Mini-Course?.

I will invest money on PPC campaing and would like a positive ROI as fast as possible. At the same time, I need to educate my leads to expect an email from me.

I dont know what to do, help me please!!
#¿free #ebook #free #minicourse #part
  • Profile picture of the author ncmedia
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    • Profile picture of the author HaRrY84
      Originally Posted by ncmedia View Post

      There really isn't a standard mate.

      Everyone has a different palette, writing style, pitch page, graphics, emotion pullers, etc. Obviously a quick one off is going to get that spontaneous shopper however you might overdo it wit too much info too fast as well.

      Best thing to do, if you have a budget too (which is nice in your current position, many die right here due to NOT doing this>>) is to split test both and be patient for a few weeks while the data comes in and you tweak subtley.

      Nobody can say for sure what your traffic matched up to your offer will do, so many variables come into play, and you're in such a volatile vertical that you may never convert even once so focus on that first (conversion mastering << search the forum for that string, it's very important for you right now - do or die - launch prematurely and recruit affiliates to an unproven untested page and 99% of the time you'll die on first draft/run). < I say this from experience, doing two health/weight loss projects with serious resources AND testing and I still failed, PM me if you want to take a peak (or last sig you'll see a few weight loss offers - tier 1 branding crazy copy and couldn't get past a few conversions - trickles of sales - if I could go back I'd have spent a few months testing before doing anything else - conversion master it to perfection first with great splits).

      EDIT: "ROI AS FAST AS POSSIBLE" << Desperation will get you in hot water, especially if you have money to spend, don't be impatient with your business and your data, you'll kick yourself later for not having money to spend on your vetted analysis of your tests. Doing things fast and furious with this step is going to bomb you out so take a breath, don't think ASAP - think 'As GREAT As Possible'.
      You're absolutely right bro. I've made a couple of months ago a campaign for the hemorrhoids treatment niche and for my surprise, the free ebook (what was so valuable for readers) gets me 50% of unsubscribed leads at the first email . That was so bad, so I really need to invest some money on split testing entering this new niche ( I guess that´s the game at this stage), nobody will tell me what is the best for me.

      and the "ROI AS FAST AS POSSIBLE"....man...I´m making my money only by free traffic right now (ok, not free, I've invested my time which is more valuable) but money is money and I need to take care about my steps on it.

      Thank you very much!
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  • Profile picture of the author webapex
    For the weight loss field, I would look into offering some sort of ongoing coaching, accountability program, it could take the form of articles but couched as an ongoing program, rather than a 6 mailings and your done approach. Might not give the quick return your looking for, but establishing trust can be important in this field of too many choices.
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