(Just in case you don't realize this yet)
I'm not here to lecture anyone or tell anyone what they
should or should not do with their time, energy and resources,
but for anyone who cares, I've got something to say.
I've seen countless crap offers flood our market this past
year, full of hype, fake screen shots, vague as heck salesletters
(blind copy), outrageous claims and big bold lies. You've seen
them, it's been stated already, others have complained, etc
Is it risky for me to state my opinion?? More than you will
But you know what? I really don't care. You don't see me
ever promoting lies like that. Sure, I'm not perfect by any
stretch, but I'm nowhere close to being a bold-faced liar
like we are seeing flooding our marketplace.
It's ruining the market and many big marketers are looking
to NOT share their knowledge anymore because of it. I've
learned some amazing insights from some of these big marketers
I'm talking about and it's a damn shame they are quietly
leaving because they want no part of the mess that this
market is becoming.
Meanwhile, there are plenty of legitimate and successful
marketers who walk-the-talk out there as well. I cannot
speak for them, but I can tell you many of the one's I talk
to are getting pretty sick of those scam-offers.
But, there's a sad part to this entire thing.
The sad thing is, most of the market is grabbing those
crap offers and then refunding to the tune of 50-60% or
A. That's crazy refund percentages and borders on fraud IMO
B. Why in the world are people buying-this-stuff?
C. They don't care if the refund rates are that high, they
still are making fortunes.
If a launch does 1 million and has a 60% refund rate, they
still have a big new list and still earn 400k (not too shabby)
So, they hype up a salesletter/video, keep it vague, get high
EPC's for JVers (at first) and all looks great. But then,
the refunds hit and the REAL conversions are just an illusion
for the JVers.
Because it's so vague (blind copy), people buy on sizzle alone
thinking "if it sucks, I'll just get a refund. I'll buy just
to see what this is, just in case"
And that's the entire model.
Lots' of up-sells, and tons of exit pops, promises for future
delivery (to prevent refunds by having customers looking
forward to the real juice that's to come, but never does)
Sure, there's blind copy and always has been, but the real
problem here is the value! There is none. Plus, the lies.
Fake screen shots and outright deception.
Look, I could easily go-with-the-flow if I wanted to and
also provide such BS offers. I'm a professional copywriter
and doing that is easy as can be (ask any copywriter). I could
hype up something and sell the snot out of it and make all
my JV friends big-bucks producing such copy.
But I wont.
I have to say, this has been eating at me for a long time,
and I'm not alone. Most don't want to damage themselves by
saying anything and getting attacked themselves in the
process (easy target when a marketer is complaining about
others marketing strategies... one can easily say, 'what
about you, what about that time you...')
But I have faith that there's an army of people in this
market who feel and think exactly like I do about this. I'm
not just talking about "buyers" or "newbies" in this
market, but other marketers who "teach" as well.
Heck, maybe I'm wrong and maybe I'm just out here on an
island finally getting tired of seeing crap-BS offers. Maybe
I should just zip it and let everything be as is. Who
am I to judge or say anything?
Sure, there are plenty of people who are in other niches
and could care less. But, there are still plenty in
this niche in some form or fashion who really are flat
sick of it. There's got to be.
Lastly, IMO, I'd predict if this continues (the scam offers),
then this market will be severely damaged and anyone
who actually does "walk the talk" and the legitimate
marketers will all start fading away into other things.
In setting my goals and dreams for 2011 and beyond,
I thought long and hard on if I should focus completely
on other niche markets and businesses and leave this
market... or continue on.
Preferably, there's nothing I enjoy talking about more
in my life than Internet Marketing, and it can be an
exciting, fun and lucrative market to be in, indeed.
But, I'm afraid if the market is going to be ruined
by such bold-lies and deception as it's becoming, it
just cant function like that. I don't think it can
be sustained for long like that. Eventually, the market
will "shake-out" and the critical mass will avoid
those scam-type-offers like crazy.
Ok, so I obviously have put myself in a great position
to get flamed by those who see an opportunity to attack
me (there's plenty here)... and am up on the punching
block with this post. So be it. I feel better getting
this off my chest already anyway.
My advice is to learn from those who walk the talk,
not the fake Internet names who are pounding the
market with crap offers and fake screen-shots.
Learn to drive traffic, build a list, brand yourself,
create value and distribute value to your market. Create
real businesses and passive income. Treat people well.
Obviously my little post here will do little good,
but for the few who read it, it could help. If anything,
I feel better for saying it on the record.
As far as those JVers out there who are promoting this
stuff, soon you'll have to make a choice... either
be with us, or be with the crap-offer-CB-group. I made
my choice and have said it publicly.