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Can we still direct link?

by iconoclast
11 replies
I had an ad that was not receving any impressions. I emailed Google about it and they told me that my ad wasn't showing because my destination url didn't match my display url. This was the case because I was direct linking. If this is the case then we can no longer direct link or redirect. This doesn't seem right. Thanks for any help.
#direct #link
  • Profile picture of the author RonnyLua
    What products are you direct linking to?

    Some affiliate networks allow that, e.g. ClickBank.
    You just have to use the same destination URL as the display URL, and instead change the destination URLs of your individual keywords.
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  • Profile picture of the author iconoclast
    I'm not having a problem with my affiliate network allowing me to direct link it is Google.

    So Google will still allow me to direct link as long as I change the destination urls of my individual k.w.s and not use just the single url? That is strange, why is that? Thank you for your help.
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    • Profile picture of the author RonnyLua
      As long as the eventual landing page displays the display URL that is on your ad, you would be fine.

      As for why Google allows that, I have no idea but I guess everyone loves more revenue.
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      • Profile picture of the author iconoclast
        Originally Posted by RonnyLua View Post

        As long as the eventual landing page displays the display URL that is on your ad, you would be fine.

        As for why Google allows that, I have no idea but I guess everyone loves more revenue.

        Well thats what confused me, my eventual landing page is the same as my display url it's just the affiliate redirect that is different.

        What I meant for why google allows that, is why do they not punish you if you have different individual k.w. destinations as long as the single url is the same.

        Eventually I will be building my own domains but right now I am testing with direct linking. Thanks everyone.
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  • Profile picture of the author imaddict
    Originally Posted by iconoclast View Post

    they told me that my ad wasn't showing because my destination url didn't match my display url
    That's the problem. Not the fact you're direct linking.

    If your display URL reads: www.Website.com

    Then the landing page must be: www.Website.com (the root domain has to match the display URL - you can deep link to a page within the site if you want)
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  • Profile picture of the author TheMagicShow
    Why even bother doing direct linking? You have no control of the landing page, your bids are probably much higher due to competiton, your quality score is going to suffer most of the time and your cpc is going to end up being higher in the end.

    Get your own domain name and start having some control and reduce your cpc and improve your quality score.
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    • Profile picture of the author Angela V. Edwards
      Originally Posted by Magic Mel View Post

      Why even bother doing direct linking? You have no control of the landing page, your bids are probably much higher due to competiton, your quality score is going to suffer most of the time and your cpc is going to end up being higher in the end.

      Get your own domain name and start having some control and reduce your cpc and improve your quality score.
      I completely agree. This way, if something happens to the program you are an affiliate for, you've got control over where visitors go and you can re-direct them to a similar program, if necessary.
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  • Profile picture of the author eddywebs
    I am having a similiar problem ,
    My destination url is different from the one in the display url of Adwords campaign and I am not getting any impressions on my ADS.
    So it really in the policy that destination url and display url cannot be different in google adwords.
    I came across some ads on google which had destination url different from the ones which were in Display of the AD.

    So what exactly is the scene ?
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    • Profile picture of the author RonnyLua
      Originally Posted by eddywebs View Post

      I am having a similiar problem ,
      My destination url is different from the one in the display url of Adwords campaign and I am not getting any impressions on my ADS.
      So it really in the policy that destination url and display url cannot be different in google adwords.
      I came across some ads on google which had destination url different from the ones which were in Display of the AD.

      So what exactly is the scene ?
      Yes, the destination URL for your ad and the display URL has to tally. Your ad campaigns will not run if those two are not identical.

      What I'm really saying here is that the destination URL of your keywords can differ... That's the main difference here..
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      Danny Lua | Skype: dannylua
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      • Profile picture of the author eddywebs
        I wrote to the adwords support( My destination URL in the campaign differed from display URL ),
        The adwords support told that ads not showing up is a problem (so they should have been showing)
        I wrote the following
        Hi , I have 2 live campaigns at adwords and both of them are not showing
        up in the search results. Infact they never did all my statistics are at
        0.
        No impressions no clicks. Both the Campaign have the "Active" Status, they
        keyword analysis tool shows the error "The keyword phrase doesn't
        currently trigger any of your ads. "
        I dug through all the troubleshooting posts and tried everything. My CPC
        bid is higher than suggested ones, my quality score is either "OK" or
        "Great.
        But the adwords statistcs are 0 since the start of the campaigns its been
        about 3-4 days.

        what seems to be going wrong?
        Adwords wrote back
        Thank you for your email. I understand you're concerned about the
        visibility of your ad. We're currently investigating your concern and will
        provide you with an update shortly. I sincerely appreciate your patience
        while we investigate the matter.
        Its still seems to be all diminished , problem or an policy !
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        • Profile picture of the author RonnyLua
          I would say they are not the fastest when it comes to responding to customer enquiries. I personally have had a horrifying experience of waiting up to weeks before they reverted.
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          Danny Lua | Skype: dannylua
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