Here Is Why Most People Won't Achieve Their Marketing Goals In 2011
It's the time of year again...
When people have just started to let go of a few of those New Year's resolutions.
When they give up on that list building program and move over to the easy cash of CPA.
And after a while, instead of trying to achieve they end up looking to blame others, be they forum owners, payment systems, con men or whatever...
It's easy to do and I've done it myself.
Some people say that tracking is the answer, and it can help - to begin with. Thing is, it can be kind of hard to do for a sustained period of time.
There is a tracking application which Tim Ferris promotes. Rescue time or something. That can help.
On heck of a lot of us, and me included at times, are a bit all or nothing. We stick to our goals until something derails us, and then give up for a bit. Before you know it, a day has become a week, a week a month and a month a year.
Often, I've found it's better to accept that you will mess up and meet targets - and it can be more powerful to commit to continuing regardless of performance.
In other words, come rain or shine, wether I miss my targets for the product creation or not, I keep on going.
Accepting that you will mess up is a great first stage, but it is the willingness to get back on the horse without a post mortem or self doubt phase that has really helped me.
As many people know, I'm no technical genius, but I know other people who are - so I do my best, and if something goes wrong, I sort it out. It's impossible to iron out all the bugs, or get that meeting perfect, or not procrastinate at all during the day.
Maybe it is just me, but marketing like anything else, isn't perfect and sometimes we let gurus, product sellers and self help people make us think if we fail we need to start again from scratch.
Well, actually, I believe most of the time, this is how we interpret things, not really what others are telling us to do.
The second big factor is assuming that there is a better alternative out there. Be it the latest SEO technique, CPA deal, weight loss program, whatever.
The truth is, there probably is a better one. However, everytime you restart (sound familiar?) you throw away all that good work you had build up.
Forget that, it doesn't even need to be good work - simply the effort you had banked.
Someone once said if a things worth doing, it's worth doing badly. And that is very true - it's better to start badly than never to start at all.
If I could offer any advice for people wanting to hit marketing goals, it would be to stick to small area and persevere with it. If you can see other people making money with it - then it works.
If it works for others, then it can work for you - you really have no excuse not to keep going until you succeed.
Which kinda leads to the final problem - people getting completely distracted.
I find it is much easier to jump and switch about when you have had no success in an area. Once you have had success, even a little, it can be a very powerful motivator.
So, instead of having that big lofty goal of selling your wonder product for a million, try and aim to sell something and make $100. That $100 will drive you on far more than the million would.
Plus, you might actually stick with it, and make that million after all.
Anyways,
just my thoughts, hope they are useful for people.
When people have just started to let go of a few of those New Year's resolutions.
When they give up on that list building program and move over to the easy cash of CPA.
And after a while, instead of trying to achieve they end up looking to blame others, be they forum owners, payment systems, con men or whatever...
It's easy to do and I've done it myself.
Some people say that tracking is the answer, and it can help - to begin with. Thing is, it can be kind of hard to do for a sustained period of time.
There is a tracking application which Tim Ferris promotes. Rescue time or something. That can help.
On heck of a lot of us, and me included at times, are a bit all or nothing. We stick to our goals until something derails us, and then give up for a bit. Before you know it, a day has become a week, a week a month and a month a year.
Often, I've found it's better to accept that you will mess up and meet targets - and it can be more powerful to commit to continuing regardless of performance.
In other words, come rain or shine, wether I miss my targets for the product creation or not, I keep on going.
Accepting that you will mess up is a great first stage, but it is the willingness to get back on the horse without a post mortem or self doubt phase that has really helped me.
As many people know, I'm no technical genius, but I know other people who are - so I do my best, and if something goes wrong, I sort it out. It's impossible to iron out all the bugs, or get that meeting perfect, or not procrastinate at all during the day.
Maybe it is just me, but marketing like anything else, isn't perfect and sometimes we let gurus, product sellers and self help people make us think if we fail we need to start again from scratch.
Well, actually, I believe most of the time, this is how we interpret things, not really what others are telling us to do.
The second big factor is assuming that there is a better alternative out there. Be it the latest SEO technique, CPA deal, weight loss program, whatever.
The truth is, there probably is a better one. However, everytime you restart (sound familiar?) you throw away all that good work you had build up.
Forget that, it doesn't even need to be good work - simply the effort you had banked.
Someone once said if a things worth doing, it's worth doing badly. And that is very true - it's better to start badly than never to start at all.
If I could offer any advice for people wanting to hit marketing goals, it would be to stick to small area and persevere with it. If you can see other people making money with it - then it works.
If it works for others, then it can work for you - you really have no excuse not to keep going until you succeed.
Which kinda leads to the final problem - people getting completely distracted.
I find it is much easier to jump and switch about when you have had no success in an area. Once you have had success, even a little, it can be a very powerful motivator.
So, instead of having that big lofty goal of selling your wonder product for a million, try and aim to sell something and make $100. That $100 will drive you on far more than the million would.
Plus, you might actually stick with it, and make that million after all.
Anyways,
just my thoughts, hope they are useful for people.
"Punish The Deed, Not The Breed"
'Our doubts are traitors and make us lose the good we oft might win" "William Shakespeare"