How to Market a Murder Mystery?

4 replies
I am going the self-publishing route and do not want to get lost on the back shelf due to poor advertising/marketing ... anyone with experience in terms of getting publicity, etc...
#market #murder #mystery
  • Profile picture of the author AFI
    I would definitely put out a press release to all of the free press release sites out there. There may even be some sort of press release auto submit software. Google it.
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  • Profile picture of the author Tinkerbell
    Press releases are good. You will also want to have a website dedicated to the book, to find places where the murder mystery readers hang out (forums and promotional websites), and to find bloggers who review murder mysteries and give them a review copy of your book.

    Create an account on the forum and chat about your book. Put banner ads or other advertisements on as many of the promotional sites as you can. Offer to write an author guest post on review blogs for additional exposure. Readers love getting to know more about an author -- interview yourself.

    Start collecting email addresses from people who visit your website and send them something special for signing up--maybe a secret chapter that either didn't make the final cut or one you wrote after the story was finished/published. Make it something only your subscribers get access to.

    There are a few ideas for you. Good luck!

    Tina
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    • Profile picture of the author Marhelper
      Originally Posted by Tinkerbell View Post

      Press releases are good. You will also want to have a website dedicated to the book, to find places where the murder mystery readers hang out (forums and promotional websites), and to find bloggers who review murder mysteries and give them a review copy of your book.

      Create an account on the forum and chat about your book. Put banner ads or other advertisements on as many of the promotional sites as you can. Offer to write an author guest post on review blogs for additional exposure. Readers love getting to know more about an author -- interview yourself.

      Start collecting email addresses from people who visit your website and send them something special for signing up--maybe a secret chapter that either didn't make the final cut or one you wrote after the story was finished/published. Make it something only your subscribers get access to.

      There are a few ideas for you. Good luck!

      Tina

      Wow, you just got me going. Thanks so much.
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