Non English Website Promotion

9 replies
Hi Warriors,

I am seasoned in search engine optimisation, but I was recently asked a question that I couldn't find an answer to.

Basically, I have been asked to promote a group of websites that are not written in English. They vary in country, but I am being asked to promote sites written in French, Italian, Spanish, Portuguese, Swedish, Danish... well the list goes on for another 15 languages or so.

They are for one company operating in multiple countries throughout the world. The content is the same, just translated to suit the native speakers.

What they want is for their keyphrases - in the native language - to show up in google in the top spot (or as close to it as possible) in the country specific google search engine, so google.fr, google.es etc.

I have access to people who can translate these keyphrases into local phrases (so that they make sense to the relative country, I understand that English doesn't always translate exactly right into a foreign tongue), but then I get to a grey area.

If I want to optimise for the phrase 'frying pan' in English (for sake of example, plus I have just cooked sausages...), I just write about frying pans/food/kitchen etc and anchor text my links accordingly, then go and follow my submission strategy.

If I want to optimise for the French translation of 'frying pan' - 'poêle à frire', but do not have any articles written in French about frying pans, can I just use English articles, and use the French translation as my anchor?!

As additional info:
I am not looking for traffic from my submissions. I want to gain backlinks in order to rank highly for non English keyphrases. Traffic would just be a bonus.
I do not have the resources to pay for English articles to be rewritten into 15+ other languages.
I have noticed that during my time submitting to various services, I have found that my articles end up on Chinese/Japanese/Indian/etc websites. I am still attributed a link for these sites, even though they may make no sense to the people of that country.

So what are your experiences, if any? Can/have you been submitting English articles/blog posts/comments/any other type of submission, and anchored the links in those submissions with a non English phrase? If you have, then what were your results? Were you able to get a French keyword to the top of the French google search results for example?!

I would love to know, as it would either save me a load of time by saying I can't do it without additional investment, or it will mean I can take on the project!

Appreciate your views and experiences,

San
#english #promotion #website
  • Profile picture of the author sannyboy
    Surely this isn't an unanswerable question?! There is an untapped goldmine of non English keywords out there, I'm sure of it!

    Maybe it is a question that should be aimed at marketers who are succeeding in getting ranked well in their native tongue. Do you also do your promotional work (article marketing, blog commenting, or whatever your chosen method is) in the language you are trying to get rankings for, or do you add language specific keywords to marketing methods written in English?

    Advanced thanks for anyone that can shed some light!

    San
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    • Profile picture of the author sonic74
      Originally Posted by sannyboy View Post

      Surely this isn't an unanswerable question?! There is an untapped goldmine of non English keywords out there, I'm sure of it!

      Maybe it is a question that should be aimed at marketers who are succeeding in getting ranked well in their native tongue. Do you also do your promotional work (article marketing, blog commenting, or whatever your chosen method is) in the language you are trying to get rankings for, or do you add language specific keywords to marketing methods written in English?

      Advanced thanks for anyone that can shed some light!

      San
      Sure it is a untapped goldmine of non English Keywords......it is much eassier for to rank for greek keywords !

      All my Greek sites are succesfull and rank very wel, while my english sites getting very little traffic.

      Personally trying to add specific keywords in Greek, to market methods written in English came with no much success.

      It is more effective to use Link Directories submission and video marketing.
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      • Profile picture of the author stillstranger
        Sannyboy

        My sites are bilingual and I found it much more time consuming. In terms of promotional work, eZine for example, rejected my articles with links to pages written in Russian.

        As to "let it appear natural" I tried it and didn't like (manly because of Adsense). Luckily I do understand English enough and Russian is my native language because, in my opinion, KW job involves serious work with synonyms according to different markets. "original keyword" = "translated keyword" in France is good example of it.

        In my mind you shouldn't avoid native speakers, just get as much synonyms as possible and rest of work yourself.
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        • Profile picture of the author stillstranger
          sonic74

          All the same with Russian
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          • Profile picture of the author sannyboy
            Thanks guys. I can see that just adding non English keywords might look odd for SEO purposes, but there are a couple of good suggestions to creatively get round that.

            Appreciate your help.

            San
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  • Profile picture of the author Are
    let it appear natural and I dont think its gonna be a problem. You can insert them in a phrase like this:
    - "original keyword" is also now really popular in France with the name of "translated keyword"

    - "original keyword", which in France they call "translated keyword", is bla bla bla
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    Available as writer and translator (english --> italian)

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  • Profile picture of the author Emmanuel C
    I do 95% of my income through non-english sites and keywords. works great. tons of opportunities.
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    • Profile picture of the author saradanes
      Originally Posted by Emmanuel C View Post

      I do 95% of my income through non-english sites and keywords. works great. tons of opportunities.
      Hi Emmanuel,
      Could you please kindly show us how you can achieve this task so successfully?
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    • Profile picture of the author MaryPabelate
      Banned
      Originally Posted by Emmanuel C View Post

      I do 95% of my income through non-english sites and keywords. works great. tons of opportunities.
      Hi,

      I would like to know more about this method, please share in details!

      Thanks
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