My Amazon Clicks Aren't Turning Into Sales

27 replies
I have a review site that's getting about 25 visits/day now (about a month old) and I'm getting about 8-10 clicks/day on my amazon links.

This has been consistent for the last couple weeks. So I have something like 200 clicks to amazon, but ZERO sales. Not a single one.

Any ideas? Is this standard? Just curious, because I'm getting ready to step up the promotion of this site, but I'm not going to waste my time if people don't start buying stuff...
#amazon #clicks #sales #turning
  • Profile picture of the author adambr
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    It happened to me too, but after i have increased my traffic, the sales started to cam. You should see when you have a bigger traffic, if you still don't have any sales, maybe there is a problem with your site.
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  • Profile picture of the author Andrew Milburn
    Hi,
    As has been said you are on the right track. You have taken action produced a site and put some links in there and have some traffic.

    Just a few questions that you need to ask yourself................... Is the item you are selling a top selling item on Amazon ? (please do not give your niche away on here).
    If it is not then you might need quite a lot of traffic to your site.

    Have you tried linking to another similar product within Amazon to see if you get sales.

    My only other suggestion would be get more traffic, and if the clicks go up, and sales still do not come then maybe, I would find another product.

    Hope this helps
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    • Profile picture of the author packerfan
      Thanks for the advice. Part of the problem could be that it's $300 - $600 item, so I probably should expect lower conversions. I would have thought 1% would be possible though. I'll keep plugging away at it and see if anything changes. I just hesitate putting a bunch of effort into it if it's not paying... you know what I mean.

      I'll hit it hard for another month and see what comes of it. Thanks!
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      • Profile picture of the author myob
        Try capturing those leads first in your autoresponder. It usually takes quite a few promotions to get prospects to buy the high end products.
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        • Profile picture of the author DireStraits
          Originally Posted by myob View Post

          Try capturing those leads first in your autoresponder. It usually takes quite a few promotions to get prospects to buy the high end products.
          This is true with affiliate marketing in general, and especially with higher-priced products, as you rightly say. That said, when Amazon is concerned, it doesn't necessarily explain the reasons behind making no sales (of anything, that is - not just the product(s) you're specifically promoting).

          As a rule, you can send traffic there, and you'll make at least one sale (of something) per one-hundred visitors in an absolute worst-case scenario. I personally have a much better conversion ratio than this.

          Here's one consideration, beyond the fact that the products are expensive: is it clear to those visitors clicking your Amazon links, to which Amazon store they're being taken?

          What I mean is, if a good portion of your traffic originates from the UK, but you're only promoting products through Amazon Associates US, those visitors aren't going to convert into sales, but may still be clicking your Amazon links regardless. Check where your traffic originates from, and match it up to the corresponding country's Amazon Associates program.
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      • Profile picture of the author KenJ
        Originally Posted by packerfan View Post

        Thanks for the advice. Part of the problem could be that it's $300 - $600 item, so I probably should expect lower conversions. I would have thought 1% would be possible though. I'll keep plugging away at it and see if anything changes. I just hesitate putting a bunch of effort into it if it's not paying... you know what I mean.

        I'll hit it hard for another month and see what comes of it. Thanks!
        That is probably the reason.
        If people are spending over $200 they are going to do more research. Your clicks are probably part of the customers overall research.

        There is another variable. How well your page relates to Amazon. It pays to be very precise in promoting a relevant product - usually a quite specific product.

        So if your page is about blue and yellow slippers - make sure your link goes to the blue and yellow slippers page on Amazon. Pink slippers will not be good enough

        Kenj
        Off to put his slippers on!
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  • Profile picture of the author tritrain
    Originally Posted by packerfan View Post

    I have a review site that's getting about 25 visits/day now (about a month old) and I'm getting about 8-10 clicks/day on my amazon links.

    This has been consistent for the last couple weeks. So I have something like 200 clicks to amazon, but ZERO sales. Not a single one.

    Any ideas? Is this standard? Just curious, because I'm getting ready to step up the promotion of this site, but I'm not going to waste my time if people don't start buying stuff...
    There are several factors that could cause the lack of conversion.

    1. Bots are following the links, throwing off the stats.
    2. The visitors are not in the mood to buy right now, especially if the products you're reviewing are expensive.
    3. The products have low reviews on Amazon.
    4. Amazon and/or the product creator is not providing good information on the product.
    5. Your visitors are "savvy" about privacy and block/clear cookies, thus negating your commission when they do buy.
    6. The products are very cool or trendy, but don't convert well. They may be too much of an indulgence, and not a necessity.
    Make sure your products have very high reviews on Amazon.

    Work on your own up-sell, just in case Amazon is not doing the best job in this case.

    If this trend is new compared to a couple months ago, then it could be attributed to Christmas/after Christmas buying differences.
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  • Profile picture of the author matt5409
    a couple of immediate questions spring to mind:

    - are you attracting "ready to buy" visitors?
    - is the product/s on amazon competitive or can it be found cheaper elsewhere?
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    • Profile picture of the author rileyb
      Yeah, Amazon's 24 hour cookie hurts. If the product is for sale by another company I might just change it.

      Also, you really have to be at the last leg of the purchasing cycle. They have specific questions you will need to answer to make up their mind.
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  • Profile picture of the author Fitzwise
    There is a WordPesss plug in for Amazon locator that you can use to get outside of the US so you get credit
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    • Profile picture of the author debra
      Originally Posted by Fitzwise View Post

      There is a WordPesss plug in for Amazon locator that you can use to get outside of the US so you get credit
      Where did you find a plugin that does that?

      I did a search put didn't come up with anything like that.

      I'm assuming by what you said that the plugin could direct the visitor to the proper Amazon product page for thier country so that you would get credit for those sales. Is that correct?
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      • Profile picture of the author jbpatlanta
        Originally Posted by debra View Post

        Where did you find a plugin that does that?

        I did a search put didn't come up with anything like that.

        I'm assuming by what you said that the plugin could direct the visitor to the proper Amazon product page for thier country so that you would get credit for those sales. Is that correct?

        You can search for Amazon Localizer at wordpress or just go to

        WordPress › Amazon Affiliate Link Localizer « WordPress Plugins

        it changes your link to amazon uk, us, germany, etc.

        But you have to go and sign up as an affiliate at each of those services.

        Jon
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  • Profile picture of the author bouncingboy
    How detailed are your product reviews? How many words?
    How are you linking to Amazon (text, image, widgets, astore or banners)?
    Do you show the price without clicking over (I wouldn't unless it's much cheaper than anywhere else on the net)? Sometimes Amazon prices suck.
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  • Profile picture of the author 1wisewoman
    Often Amazon affiliate training emphasize the goal is to get visitors to Amazon and let Amazon do the selling.

    You're doing that.

    I would look at the keyword phrases that are bringing visitors to your review site. This should help you get a better feel for their mindset when clicking your link, so you can refine whatever traffic generation method you're using.

    Are they coming to your site for specific product name terms or just genera terms related to the product?

    With higher priced products, more than likely they're still in research mode. As suggested earlier, put up an optin form to stay in touch and increase the chances of them buying through your links.
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  • Profile picture of the author Shazia Mirza
    I have a GPS review website and my sales haven't even hit ten yet. Although I get atleast 12 clicks a day for the past few months.
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  • Profile picture of the author Ellen C Braun
    Hmm, here are some ideas:

    * Are there related, inexpensive products that you can promote as well?

    Perhaps books about your product?

    Really, you want to get to 100 visitors/day and then do split testing.

    * Can you have a friend order a book or printer ink through your link, just to make sure your affiliate link has been set up correctly?

    * What kind of keywords are people using to find your site? I do well with "product xyz reviews", as opposed to "product xyz manual" - the "reviews" means that they are LOOKING, while the "manual" probably means that they already have the product but lost their manual!

    Target keywords that intuit that your visitors WANT TO BUY this product.

    * Are you using Amazon's widgets? Don't. Use text links and image links, but none of amazon's banners- they don't convert as well.

    * Take detailed photos of the product (go to a store that sells them) and link each photo (with an appropriate caption and alt tag) to amazon. When people see a photo of little buttons and bells, they may click on it, thinking it will enlarge the photo, and that will take them to amazon...

    * Focus on driving more traffic to your pages, so that you can see if you're getting at least 1-5 sales per 100 daily visitors. If not, you want to do some serious split testing and tweaking.

    Just for reference, I average 9% conversion rate on my amazon clicks that come from SEO.
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    • Profile picture of the author KenTom
      I would review your entire setup and where your traffic is coming from and what keywords they are using to get to you. also is it a high ticket item (> $150 - $200)? that might require you to have more traffic because people start shopping early for high ticket items. Don't forget where the economy is!
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      • Profile picture of the author dfs_dean
        In addition to all the above, you need to see how many customer reviews the items you're promoting have. If there are a relatively few number of reviews it is likely an indication that Amazon isn't selling a bunch of the items. And, of course, if Amazon isn't selling a bunch then you won't have much of a conversion rate.

        And when looking at the customer reviews make sure they at least average above 3.5 stars. Don't send folks to look at products that are rated low.

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  • Profile picture of the author Lazy
    I've seen packerfan's site, and it's perfectly optimized for amazon clicks. He's got great reviews up for the most popular models, but perhaps the niche he's in just isn't so hot.

    Still, you'd think that someone would buy SOMETHING on amazon.
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  • Profile picture of the author Jake Gray
    I don't really bother with my Amazon Affiliate websites anymore.

    I'd actually prefer getting rid of them.
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    • Profile picture of the author Qamar
      Getting the right keywords to target could the key here...
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  • Profile picture of the author taboy74
    I have the same problem. Got a lot clicks but I made a few sales.
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  • Profile picture of the author Kristen Osborn
    Amazon needs to change their 24-hour cookie policy. 9 times out of 10, when you're selling a high-end product, the customer is going to take some time to think about the purchase before actually buying. What sucks is that you're doing all the promotion for Amazon, your customers are clicking through and checking out the product, but then they're clicking out to think about it. Some may go back to Amazon to purchase, but if they wait longer than 24 hours, you're out of a sale because the customer's not going to go back to your website to click through to Amazon again -they're going to go straight to Amazon. I've emailed Amazon about this, but they know they've got it made and they're not going to change their policy any time soon.
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  • Profile picture of the author feliciayapsl
    Write quality Amazon product reviews. Write the pros & cons of the product. Why people should buy that product. How do you ask people to buy? You can include text links to Amazon or call-to-action image will be helpful.
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  • Profile picture of the author Tom Oxby
    The Amazon Affiliate Link Localizer only works if the other country (Canada, UK, Germany, France, Italy or Japan) offers the same product. They generally offer only a few categories.

    In my niches I have had a few book sales but as the product is not offered by Amazon in those countries your visitors see the US site and may not wish to pay the shipping charges.
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    • Profile picture of the author RichMag
      Here is my 2 cents on this. I have seen people getting up to 15-20% conversions on Amazon sites. Boy do I wish I could get that. Mine sit pretty consistent at 3% over the course of 2 years.

      I target products in the $150-$300 range as well. For every 2 "targeted" products I sell, I usually end up selling 1 unrelated product. Example, I might sell 4, $200 Gas Propellers and then 2 $4.99 books. I usually send right around 200 visitors to Amazon each day, so at my 3%, I should get 6 sales per day (so about $50 on commission). Well the past 2 days I have sent over 400 visitors to Amazon and have got 0 sales.

      I have been promoting Amazon products for 2 years and am not worried. Slow days happen. This time of year for me isnt great. Right after XMAS for my products isnt a good selling time for my sites.

      So in a nutshell, I have been there (am now). Keeping sending visitors to Amazon and it will happen for you. The biggest thing is that you have taken action. Now take some of the great advice in this thread (I know I am) and take a bit more action.

      Good luck,
      Rich
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  • Profile picture of the author viffer211
    Depends on the product you're linking to maybe - and a lot of those people may be just checking the price etc before moving onto somewhere else. All part of the affiliate game, but if it doesn't improve then I'd definitely start promoting something else.
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