My Amazon Clicks Aren't Turning Into Sales

It happened to me too, but after i have increased my traffic, the sales started to cam. You should see when you have a bigger traffic, if you still don't have any sales, maybe there is a problem with your site.

Hi,
As has been said you are on the right track. You have taken action produced a site and put some links in there and have some traffic.

Just a few questions that you need to ask yourself................... Is the item you are selling a top selling item on Amazon ? (please do not give your niche away on here).
If it is not then you might need quite a lot of traffic to your site.

Have you tried linking to another similar product within Amazon to see if you get sales.

My only other suggestion would be get more traffic, and if the clicks go up, and sales still do not come then maybe, I would find another product.

Hope this helps

There are several factors that could cause the lack of conversion.

1. Bots are following the links, throwing off the stats.
2. The visitors are not in the mood to buy right now, especially if the products you're reviewing are expensive.
3. The products have low reviews on Amazon.
4. Amazon and/or the product creator is not providing good information on the product.
5. Your visitors are "savvy" about privacy and block/clear cookies, thus negating your commission when they do buy.
6. The products are very cool or trendy, but don't convert well. They may be too much of an indulgence, and not a necessity.

Make sure your products have very high reviews on Amazon.

Work on your own up-sell, just in case Amazon is not doing the best job in this case.

If this trend is new compared to a couple months ago, then it could be attributed to Christmas/after Christmas buying differences.

a couple of immediate questions spring to mind:

- are you attracting "ready to buy" visitors?
- is the product/s on amazon competitive or can it be found cheaper elsewhere?

There is a WordPesss plug in for Amazon locator that you can use to get outside of the US so you get credit

How detailed are your product reviews? How many words?
How are you linking to Amazon (text, image, widgets, astore or banners)?
Do you show the price without clicking over (I wouldn't unless it's much cheaper than anywhere else on the net)? Sometimes Amazon prices suck.

Often Amazon affiliate training emphasize the goal is to get visitors to Amazon and let Amazon do the selling.

You're doing that.

I would look at the keyword phrases that are bringing visitors to your review site. This should help you get a better feel for their mindset when clicking your link, so you can refine whatever traffic generation method you're using.

Are they coming to your site for specific product name terms or just genera terms related to the product?

With higher priced products, more than likely they're still in research mode. As suggested earlier, put up an optin form to stay in touch and increase the chances of them buying through your links.

I have a GPS review website and my sales haven't even hit ten yet. Although I get atleast 12 clicks a day for the past few months.

Hmm, here are some ideas:

* Are there related, inexpensive products that you can promote as well?

Perhaps books about your product?

Really, you want to get to 100 visitors/day and then do split testing.

* Can you have a friend order a book or printer ink through your link, just to make sure your affiliate link has been set up correctly?

* What kind of keywords are people using to find your site? I do well with "product xyz reviews", as opposed to "product xyz manual" - the "reviews" means that they are LOOKING, while the "manual" probably means that they already have the product but lost their manual!

Target keywords that intuit that your visitors WANT TO BUY this product.

* Are you using Amazon's widgets? Don't. Use text links and image links, but none of amazon's banners- they don't convert as well.

* Take detailed photos of the product (go to a store that sells them) and link each photo (with an appropriate caption and alt tag) to amazon. When people see a photo of little buttons and bells, they may click on it, thinking it will enlarge the photo, and that will take them to amazon...

* Focus on driving more traffic to your pages, so that you can see if you're getting at least 1-5 sales per 100 daily visitors. If not, you want to do some serious split testing and tweaking.

Just for reference, I average 9% conversion rate on my amazon clicks that come from SEO.

I've seen packerfan's site, and it's perfectly optimized for amazon clicks. He's got great reviews up for the most popular models, but perhaps the niche he's in just isn't so hot.

Still, you'd think that someone would buy SOMETHING on amazon.

I don't really bother with my Amazon Affiliate websites anymore.

I'd actually prefer getting rid of them.

I have the same problem. Got a lot clicks but I made a few sales.

Amazon needs to change their 24-hour cookie policy. 9 times out of 10, when you're selling a high-end product, the customer is going to take some time to think about the purchase before actually buying. What sucks is that you're doing all the promotion for Amazon, your customers are clicking through and checking out the product, but then they're clicking out to think about it. Some may go back to Amazon to purchase, but if they wait longer than 24 hours, you're out of a sale because the customer's not going to go back to your website to click through to Amazon again -they're going to go straight to Amazon. I've emailed Amazon about this, but they know they've got it made and they're not going to change their policy any time soon.

Write quality Amazon product reviews. Write the pros & cons of the product. Why people should buy that product. How do you ask people to buy? You can include text links to Amazon or call-to-action image will be helpful.

The Amazon Affiliate Link Localizer only works if the other country (Canada, UK, Germany, France, Italy or Japan) offers the same product. They generally offer only a few categories.

In my niches I have had a few book sales but as the product is not offered by Amazon in those countries your visitors see the US site and may not wish to pay the shipping charges.

Depends on the product you're linking to maybe - and a lot of those people may be just checking the price etc before moving onto somewhere else. All part of the affiliate game, but if it doesn't improve then I'd definitely start promoting something else.