Pretend you are at a social gathering and you are talking to someone about your product or service. Another person comes up and asks you about it. If you had one sentence and no more than 10 seconds to spit out your spiel... what would you say?
This is a good exercise because it forces you to define the main benefit of your product or service succinctly. You may end up using this one sentence as the headline or sub head on your sales page.
Do the same with your videos or articles. If you can't give a great one-line response maybe it would be good to put some focus on it. Do you think?
So, what's your pitch?