Dude! What's your pitch???

32 replies
It's easy to describe your product, your service, or an affiliate product in a full sales page online. But what if you had to distill its essence down to one single sentence? That can be a stumper!

Pretend you are at a social gathering and you are talking to someone about your product or service. Another person comes up and asks you about it. If you had one sentence and no more than 10 seconds to spit out your spiel... what would you say?

This is a good exercise because it forces you to define the main benefit of your product or service succinctly. You may end up using this one sentence as the headline or sub head on your sales page.

Do the same with your videos or articles. If you can't give a great one-line response maybe it would be good to put some focus on it. Do you think?

So, what's your pitch?
#dude #pitch
  • Profile picture of the author 247Copywriter
    "I sell goods, products and services via the written word." (3 seconds)

    "How about you? What do you do?"
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    • Profile picture of the author mikemcmillan
      Originally Posted by 247Copywriter View Post

      I sell goods, products and services via the written word. (3 seconds)
      That's pretty good Sal, but you've got a bit of fluff in there. See if you can cut it down to 2 seconds! (Kidding! Yeah, that sounds like you nailed it.)

      Hey Matt, yup, that sounds like a good process---Dennis, you've got too dang many products. You've cornered the market on damn near everything. Yeah, it would take you a while!---Will, (No fluff just value) That won't work! Well, it might. I don't think it's ever been tried before .
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  • Profile picture of the author Matt Morgan
    A nice exersize and out of the box way of thinking of pitch sentences, titles or descriptions for your videos, articles etc.

    I come up with 5-10 and pick the best sounding ones.

    Mine: I Teach How To Explode Their Website Traffic
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  • Profile picture of the author Syamsul Alam
    4 Insider Strategies to Increase Conversion and Build Your Own Business <-- pitch for my product.
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    • Profile picture of the author 247Copywriter
      Originally Posted by alampintar View Post

      4 Insider Strategies to Increase Conversion and Build Your Own Business <-- pitch for my product.
      This is a headline. It's not what you would say to someone... if they asked you what you do in a conversation.
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  • Profile picture of the author Dennis Gaskill
    Mike, if I did that for each of my products I'd probably spend an hour on my reply. This reply was much faster. :p
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  • Profile picture of the author WD Mino
    -No fluff just value-
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    • Profile picture of the author scott g
      If you're drowning and I throw you a life jacket would you grab it?

      Yes!

      Good.

      Pick up 200 shares I won't let you down.


      :p
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    • Profile picture of the author 247Copywriter
      Originally Posted by WD Mino View Post

      -No fluff just value-
      Let's get Mike's thread back on track here...

      The question was...

      Originally Posted by mikemcmillan View Post

      Pretend you are at a social gathering and you are talking to someone about your product or service. Another person comes up and asks you about it. If you had one sentence and no more than 10 seconds to spit out your spiel… what would you say?

      So, what’s your pitch?
      It's a conversation ice breaker.

      Write conversationally. This is the point of his exercise.
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by 247Copywriter View Post

        Let's get Mike's thread back on track here...

        The question was...



        It's a conversation ice breaker.

        Write conversationally. This is the point of his exercise.
        All right, all right, I'll play nice. I'd say...
        I sell secrets.
        One second, and I'm guessing that would get attention.
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        • Profile picture of the author 247Copywriter
          Originally Posted by Dennis Gaskill View Post

          All right, all right, I'll play nice. I'd say...
          I sell secrets.
          One second, and I'm guessing that would get attention.
          "Is that designed to help me to build up trust in you Dennis?" (Would be my dry wry reply to you.)

          Would this be a good emotional trigger in the mind of your potential prospect, or not?

          What would this reply accomplish in the subconscious mind of the person you were just starting to have a conversation with?

          Would it help them to be more open with you or would it put the other person immediately on their guard?
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          • Profile picture of the author Dennis Gaskill
            Originally Posted by 247Copywriter View Post

            "Is that designed to help me to build up trust in you Dennis?" (Would be my dry wry reply to you.)

            Would this be a good emotional trigger in the mind of your potential prospect, or not?

            What would this reply accomplish in the subconscious mind of the person you were just starting to have a conversation with?

            Would it help them to be more open with you or would it put the other person immediately on their guard?
            Sally, in the first place, this is an exercise of the imagination. You're placing me in YOUR social gathering. It doesn't work like that. If I were in YOUR social gathering I'd probably be seeing a much different scene than I do in MY social gathering. My answer was perfect for the scene in my imagination.

            Still, I'll play along with you...

            At a social gathering, a real one, I wouldn't treat the other guests as prospects. I separate business from pleasure. That's one reason I gave the answer I did in my first post. I wouldn't be looking for emotional triggers because I wouldn't be trying to sell anything.

            If I wanted someone to be open with me I wouldn't talk about myself any more than necessary, I'd get them to talk about themselves. Listening, in my opinion, is more important than talking if you want someone to like and trust you.

            Having said that, my guess is that short line would definitely get someone's attention. That's the first objective if I were trying to gain customers. From there it's up to me to keep their attention and interest them in what I'm selling. If someone judges me negatively from three words, odds are they're not a good prospect in the first place.
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            • Profile picture of the author WD Mino
              Originally Posted by Dennis Gaskill View Post

              Sally, in the first place, this is an exercise of the imagination. You're placing me in YOUR social gathering. It doesn't work like that. If I were in YOUR social gathering I'd probably be seeing a much different scene than I do in MY social gathering. My answer was perfect for the scene in my imagination.

              Still, I'll play along with you...

              At a social gathering, a real one, I wouldn't treat the other guests as prospects. I separate business from pleasure. That's one reason I gave the answer I did in my first post. I wouldn't be looking for emotional triggers because I wouldn't be trying to sell anything.

              If I wanted someone to be open with me I wouldn't talk about myself any more than necessary, I'd get them to talk about themselves. Listening, in my opinion, is more important than talking if you want someone to like and trust you.

              Having said that, my guess is that short line would definitely get someone's attention. That's the first objective if I were trying to gain customers. From there it's up to me to keep their attention and interest them in what I'm selling. If someone judges me negatively from three words, odds are they're not a good prospect in the first place.
              In my social gathering you would be considered polite
              D what do you do-When? For work? I sell secrets? What what kind of secrets. see how that works
              I liked it
              -Will
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            • Profile picture of the author 247Copywriter
              Originally Posted by Dennis Gaskill View Post

              Sally, in the first place, this is an exercise of the imagination. You're placing me in YOUR social gathering. It doesn't work like that. If I were in YOUR social gathering I'd probably be seeing a much different scene than I do in MY social gathering. My answer was perfect for the scene in my imagination.

              Still, I'll play along with you...

              At a social gathering, a real one, I wouldn't treat the other guests as prospects. I separate business from pleasure. That's one reason I gave the answer I did in my first post. I wouldn't be looking for emotional triggers because I wouldn't be trying to sell anything.

              If I wanted someone to be open with me I wouldn't talk about myself any more than necessary, I'd get them to talk about themselves. Listening, in my opinion, is more important than talking if you want someone to like and trust you.

              Having said that, my guess is that short line would definitely get someone's attention. That's the first objective if I were trying to gain customers. From there it's up to me to keep their attention and interest them in what I'm selling. If someone judges me negatively from three words, odds are they're not a good prospect in the first place.
              Thank you for the explanation Dennis.

              I grant you, you have a point.

              I didn't consider that angle so thank you for taking the time to explain it to me.

              All the very best to you.
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  • Profile picture of the author Giftys
    Otherwise known as the elevator pitch. Wikipedia: "The name "elevator pitch" reflects the idea that it should be possible to deliver an elevator pitch in the time span of an elevator ride, or approximately thirty seconds to two minutes.
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    • Profile picture of the author rickfrazier1
      Originally Posted by Giftys View Post

      Otherwise known as the elevator pitch. Wikipedia: "The name "elevator pitch" reflects the idea that it should be possible to deliver an elevator pitch in the time span of an elevator ride, or approximately thirty seconds to two minutes.
      Two minutes? Elevators I've been in provide rides way shorter than that.

      Back in the 80's in "Toastmasters" there were two pitches you needed: the elevator pitch at 30 seconds, and the full boat which was 60 to 90 seconds. If you took longer than that, you lost your audience. If you were going to do a presentation of some sort, you gave them your 60-90 second pitch to use as an introduction.

      A good 30 second pitch will tell the prospect just enough to get them interested, without giving them a lot of details. A teaser so to speak.

      One quick idea for a 20 second pitch might be:
      "I develop programs that help people make money by using the internet to sell their own products. If they don't have their own products, they can make money as an agent through something called affilate marketing."

      If we're talking about a real social gathering, or a family event, what I've used for years (across a wide number of things I've done) is: "I'm a business consultant". If they care, they'll ask what kind, if not, it is something vague enough to work in a variety of situations.
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      • Profile picture of the author WD Mino
        Originally Posted by rickfrazier1 View Post

        Two minutes? Elevators I've been in provide rides way shorter than that.

        Back in the 80's in "Toastmasters" there were two pitches you needed: the elevator pitch at 30 seconds, and the full boat which was 60 to 90 seconds. If you took longer than that, you lost your audience. If you were going to do a presentation of some sort, you gave them your 60-90 second pitch to use as an introduction.

        A good 30 second pitch will tell the prospect just enough to get them interested, without giving them a lot of details. A teaser so to speak.

        One quick idea for a 20 second pitch might be:
        "I develop programs that help people make money by using the internet to sell their own products. If they don't have their own products, they can make money as an agent through something called affilate marketing."
        I was president of toastmasters in 1996 I don't recall it being a sales training group It was more about speaking clearly without ums and ahs as that means you are not formulating your thoughts properly and stumbling over your words.. Although the other night I was speaking and I did in fact um and ahh a bit. It was preliminary training turns out I was called to be a preacher
        Disclaimer: I was in prison at the time. But I never recall it being a direct response training. I am interested to hear more if you care to elaborate.
        thanks
        -Will
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  • Profile picture of the author WD Mino
    I create products that bring people value and allow them to make money
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  • Profile picture of the author mikemcmillan
    Dennis, THAT is a good one. Know why I think so? Because that statement begs a follow-up from the person who asked you what you do! Isn't that a secret of great copywriting?--to engage the reader.

    I sell secrets!
    Now the listener asks the obvious: What kind of secrets? They just opened the door and you can walk right in. Do that on a sales page and I'll bet great things happen.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by mikemcmillan View Post

      Dennis, THAT is a good one. Know why I think so? Because that statement begs a follow-up from the person who asked you what you do! Isn't that a secret of great copywriting?--to engage the reader.

      I sell secrets!
      Now the listener asks the obvious: What kind of secrets? They just opened the door and you can walk right in. Do that on a sales page and I'll bet great things happen.
      Mike, I'm going to try that when I have the right product for it.

      I always think if you want to be a great conversationalist, you're usually better off doing more listening than talking. The conversations tend to last longer that way.
      That's why we have two ears and only one mouth.
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  • Profile picture of the author JonWebContent
    When I sold insurance, my "elevator pitch" was "I help families find affordable healthcare" and then promptly responded with "what do you do?"

    2 reasons I quickly turned the focus on them......

    1.Insurance is boring to most (myself included, that's why I got out of the business)
    2.People like talking about themselves.

    What I do now could not really be summed up in a 10 second speech because I do so many different things. I ghostwrite, I am building test websites to learn affiliate marketing, and I play poker. So I would probably say something like "I write, I market, I play poker. How's about you?" in a comedic tone of voice. This will most definitely lead to a blank stare on their face wondering what the heck I just said. That's when I would tell them more about what I do.
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    • Profile picture of the author davidjames42973
      I usually tell people "I help websites get more traffic and make more money, plus I teach people how to make money online."
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      • Profile picture of the author JonWebContent
        Originally Posted by davidjames42973 View Post

        I usually tell people "I help websites get more traffic and make more money, plus I teach people how to make money online."
        This would be a solid pitch for someone that is looking for a new career path. What is your follow-up to someone like this that will inevitably respond with something like "I need a career change, can you tell me more about what you do?"
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    • Profile picture of the author mikemcmillan
      [QUOTE=JonWebContent;3202239]
      ...2.People like talking about themselves.

      Ya know, ain't that the truth. I always think if you want to be a great conversationalist, you're usually better off doing more listening than talking. The conversations tend to last longer that way. Great point!
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      • Profile picture of the author JonWebContent
        [quote=mikemcmillan;3202290]
        Originally Posted by JonWebContent View Post

        ...2.People like talking about themselves.

        Ya know, ain't that the truth. I always think if you want to be a great conversationalist, you're usually better off doing more listening than talking. he conversations tend to last longer that way. Great point!
        You should get into the dating niche for your next website. What you just said right there is the basis for sparking conversation with a female. Speak less, listen more. It's the same thing in sales. One thing salespeople fail to realize is that the potential client doesn't give a rip about YOU. Listen to what they WANT (even if they ramble on and on) and then as efficiently as possible - tell them what they NEED.
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  • Profile picture of the author mikemcmillan
    Jon,
    You said, "You should get into the dating niche for your next website."

    I'll bring that idea up with my girlfriend. I'm sure I'll do more listening than talking after that!!! Ha, ha!
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    • Profile picture of the author JonWebContent
      Originally Posted by mikemcmillan View Post

      Jon,
      You said, "You should get into the dating niche for your next website."

      I'll bring that idea up with my girlfriend. I'm sure I'll do more listening than talking after that!!! Ha, ha!
      No, no, you have it all wrong........

      You listen to GET the girl. Then you stop letting her speak!

      Maybe that's why my fiancee left me a couple years ago!
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  • Profile picture of the author LindaC
    These days I tell people..."Iam an online pimp -- I put buyer's and seller's together."

    Acturally, one of my online endeavers is...I own and operate a "online used auto parts locator business." And, we really do put buyer's and seller's together.

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  • Profile picture of the author theemperor
    Interesting - can I assume that the people at the social gathering know a little about my industry? Or are they all laymen and women?

    Assuming they know nothing.

    "I sell tools to reduce the amount of time needed for marketing online"
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