Ive got a fairly big client who sells laptops from his ecommerce site but he has a problem and i don't know what to suggest!
We have been doing SEO and traffic generation for his site for some months now but he already had some reasonable rankings (overall they have all improved) and he is now getting more traffic.
BUT at the same time he also does PPC and ads new campaigns all the time and so he is not completely sure where is buying traffic is coming from.
So i was wondering is there any way to track where the traffic came from which is a buyer?
I thought about getting seperate landing pages for the PPC ads but still that is a lot of work and he adds at least 1 new laptop range every week and so doesn't make a whole lot of sense.
Plus if we can start to see where most of the buying traffic is coming from then we can spend most of our time on those keywords, sites and traffic generation processes.