Tracking Sales Traffic?

by Tim Norton 3 replies
Hey,

Ive got a fairly big client who sells laptops from his ecommerce site but he has a problem and i don't know what to suggest!

We have been doing SEO and traffic generation for his site for some months now but he already had some reasonable rankings (overall they have all improved) and he is now getting more traffic.

BUT at the same time he also does PPC and ads new campaigns all the time and so he is not completely sure where is buying traffic is coming from.

So i was wondering is there any way to track where the traffic came from which is a buyer?

I thought about getting seperate landing pages for the PPC ads but still that is a lot of work and he adds at least 1 new laptop range every week and so doesn't make a whole lot of sense.

Plus if we can start to see where most of the buying traffic is coming from then we can spend most of our time on those keywords, sites and traffic generation processes.

Thanks

Tim
#main internet marketing discussion forum #sales #tracking #traffic
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  • Profile picture of the author abelacts
    I am not sure if this can help for e-commerce sites (as I use it for a simple site) but it is worth checking it out. I use web-stat.com to track sales. You can define your own channels to track traffic source right up to sales. I like it for its simplicity of use.

    Hope this helps.
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    • Profile picture of the author Tim Norton
      Originally Posted by abelacts View Post

      I am not sure if this can help for e-commerce sites (as I use it for a simple site) but it is worth checking it out. I use web-stat.com to track sales. You can define your own channels to track traffic source right up to sales. I like it for its simplicity of use.

      Hope this helps.
      Doesn't have much info on theri website but if you say it works for your sites then i don't see why it wont work for this one too.

      Thanks for the suggestion

      Tim
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  • Profile picture of the author Lee Wilson
    Google analytics will tell you all those things, you have to learn how to dig into it. Setup goals and make sure your analytics account is tied to your adwords account. As for the landing page, sending all your ad campaigns to the same landing page won't usually give the best conversion. Make each ad and landing page ultra relevant.

    There's a lot to learn, you can't learn all this stuff in a single post unfortunately. Tell him to get Perry Marshall's Adword guide from Amazon and read it inside out and then get stuck in. The more you play with Analytics the more it makes sense.
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