30 {{ upvoteCount | shortNum }}
30 {{ upvoteCount | shortNum }}

tpw... you are correct sir (adsense and titles)

by jasonmorgan
26 replies
Running a little adsense test based on something you had said on your web chat and in the forum here regarding adsense.

You made the claim that adsense ads are based on the URL of the page.

I'm a minor league adsense guy and I wanted to check this theory out.

My test.

I grabbed a DUI article from EZA and posted it twice on the same blog. The first post title Advice On Drunk Driving By DUI Lawyers, the second title Dating Women Find A Date Online. Title and URL were the same.

And golly gee... you are 100% correct. Both posts are identical except for the URL and the DUI Lawyer article has DUI Ads and the Dating article has dating ads.

This might not be Breaking News to everybody but I wanted to test it out, so I did, and you are correct. The URL does appear the be the most important page element when it comes to what ads are displayed by adsense.

Just passing along the info for others to take advantage of.

*edited to reflect that it's the keywords in the URL that matters the most.
#adsense #correct #sir #titles #tpw
  • Profile picture of the author Mike Hlatky
    tpw... correct?!?!



    I did not know that about Adsense. Always nice to pick up a tip like this now and again.
    {{ DiscussionBoard.errors[3217202].message }}
  • Profile picture of the author petevamp
    Although here is one to think about. What if you are trying to target a high priced keyword but still relevant to your site. However you want to reap the traffic to a different keyword that is low competition and also low cpc. Would it make a difference if you simply used your target keyword second and your high paying keyword first just in the title or vise versa. You should still get highly relevent ads which would increase your click through rates in the long run. You wold also still be able to get that front page you wanted for the lower comp search term because the main keyword is still in the title. Any thoughts on that one. I am very curious about this. Because that would mean to simply increase the cpc I receive from some of my post I could simply add in another keyword and get higher returns.
    Signature
    Search Engine Domination At Affordable Prices Special Discounts To Warriors Don't let your Competitors Take Away Form Your Profits Fight Back and Get the Rankings You Deserve Today | Professional Affordable SEO Services You Can Trust Get Ranked In the Top 10 TODAY!!!
    {{ DiscussionBoard.errors[3217266].message }}
  • Profile picture of the author jasonmorgan
    However you want to reap the traffic to a different keyword that is low competition and also low cpc. Would it make a difference if you simply used your target keyword second and your high paying keyword first just in the title or vise versa.
    Since I'm testing this stuff out, here is what I found...

    DUI Lawyer Drunk Driving returns a lot of auto insurance results.

    Advice On Drunk Driving By DUI Lawyers returns DUI Lawyer results.

    ...Ad results are picking up on the last words not the first

    Another little test...

    <title>meet women online dating</title>
    URL: mysite.com/how-to-quit-smoking
    H1: How To Quite Smoking
    content: dui article

    ...returns quit smoking Ads.

    And another test...

    <title>how to quit smoking</title>
    URL: mysite.com/meet-women-online-dating
    H1: how to quite smoking
    content: dui article

    ... returns dating ads.

    So, overall conclusion of this test... URL WINS! Adsense results are based on the URL over anything else. Page content doesn't seem to make any difference.

    I'm guessing it's based on the URL since adsense ads need to respond fast so the bot doesn't have a lot of time to analyze page content.

    Oh well, some ideas to work with that might help somebody make more money
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3217378].message }}
    • Profile picture of the author CDarklock
      Originally Posted by jasonmorgan View Post

      <title>how to quit smoking</title>
      URL: mysite.com/meet-women-online-dating
      H1: how to quite smoking
      content: dui article

      ... returns dating ads.
      Some of the girls in those dating ads are quite smoking.
      Signature
      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
      {{ DiscussionBoard.errors[3217896].message }}
  • Profile picture of the author Leslie B
    I wonder if it's also the case when you use those tags they give you. You know, the once that let you tell Google what content you want them to use to display ads about.

    Leslie
    Signature
    Taking it one day at a time!
    {{ DiscussionBoard.errors[3217394].message }}
    • Profile picture of the author tpw
      Originally Posted by Leslie B View Post

      I wonder if it's also the case when you use those tags they give you. You know, the once that let you tell Google what content you want them to use to display ads about.

      Leslie

      It is also the case if you use those little tags they give you to define content on your page.

      In my testing, Adsense always reverts to the URL to define the ads shown on the page.

      The Adsense tags are the reason that I claim that Google is not above a little bit of smoke and mirrors.


      But like I told Jason, don't take my word for it. Test it yourself.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[3217494].message }}
  • Profile picture of the author jasonmorgan
    I wonder if it's also the case when you use those tags they give you. You know, the once that let you tell Google what content you want them to use to display ads about.
    I haven't test those out yet.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3217412].message }}
  • Profile picture of the author tpw
    Technically, I said Adsense targeting was based on the keywords in the URL, and most article directories and blogs base the URL on the title of the article/post.

    I am pleased to see that you tested my words and found them to be true.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[3217481].message }}
  • Profile picture of the author Trinidad
    This is one point and i have one more idea which i always see it happens. When you browse google with anything and suddently you open another site which has nothing to your keyword search in google but google remember it and show you the ads that you have browse using google.
    I have test it and it seems google also rely on coookie to show you ads as well
    {{ DiscussionBoard.errors[3217543].message }}
  • Profile picture of the author Leslie B
    No, I'm taking your word for it, I didn't test that specifically, but I had used those tags before and they never really worked for me, so now I know why

    Leslie
    Signature
    Taking it one day at a time!
    {{ DiscussionBoard.errors[3217552].message }}
  • Profile picture of the author jasonmorgan
    When you browse google with anything and suddently you open another site which has nothing to your keyword search in google but google remember it and show you the ads that you have browse using google.
    There is an option in adsense to show ads that are relevant to a surfers habbits/history. I haven't messed with it yet but it is supposed to do what you are talking about.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3217571].message }}
  • Profile picture of the author cashcow
    Oh, for crying out loud, don't make Bill's ego any larger!

    I actually didn't know about the title being so important... I did know about the url, but I think that over time the ads become more targetted to the article (or maybe just the title - never thought to test that out myself).

    Thanks for sharing!

    Lee
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[3217590].message }}
    • Profile picture of the author tpw
      Originally Posted by cashcow View Post

      Oh, for crying out loud, don't make Bill's ego any larger!

      Oh come on... My EGO is not that big!!!
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[3217638].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by Richard Van View Post

        No Alexa, he has more fibs up his sleeve than that, I've said this before...

        TPW stands for "The Prince of Wales", honestly, how could he try palming himself off as royalty?
        1. Bill is a confessed Okie.
        2. Most Okies love their country music.
        3. Therefore, the title should really be "The Prince of Wails"...

        {{ DiscussionBoard.errors[3217903].message }}
        • Profile picture of the author tpw
          Originally Posted by JohnMcCabe View Post

          1. Bill is a confessed Okie.
          2. Most Okies love their country music.
          3. Therefore, the title should really be "The Prince of Wails"...

          I ain't no typical Okie...

          Give me Led Zeppelin, or give me death...
          Signature
          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
          {{ DiscussionBoard.errors[3217919].message }}
  • Profile picture of the author jasonmorgan
    I actually didn't know about the title being so important.
    I should go back and correct the my first post. It is the URL, not the title. At least that is what Bill was suggesting and the conclusion I came to as well.

    I'm tweaking my pages and changing everything I can think of an the only constant I can find is the URL.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3217604].message }}
  • Profile picture of the author Raja Kamil
    Great discover.

    Offtopix
    For those like me doesn't know what OP mean with TPW, just look at this site what does it mean :p
    What does TPW stand for?

    I tried to fix the meaning one by one, and I found out laughing non stop
    {{ DiscussionBoard.errors[3217934].message }}
    • Profile picture of the author tpw
      Originally Posted by Raja Kamil View Post

      For those like me doesn't know what OP mean with TPW, just look at this site what does it mean :p

      Some of my competitor's try to pass me off as Terrible, Pathetic Writer.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[3217950].message }}
      • Profile picture of the author Raja Kamil
        Originally Posted by tpw View Post

        Some of my competitor's try to pass me off as Terrible, Pathetic Writer.
        or perhaps The highest Paid Writer :rolleyes:
        {{ DiscussionBoard.errors[3217969].message }}
  • Profile picture of the author John Hixson
    Wow - proper fascinating stuff. Thanks for the info and the testing!

    Given that in wordpress it is easy to configure the URL of any post to be different from that of the original title that leads to a number of thoughts on SEO and Adsense CPC manipulation on articles that may otherwise return less targeted or highly paid ads.

    Great Info - I'm off to give it a play on a couple of my own sites!
    Signature
    --------------------------------------------------

    DOMINATE Your Niche with this AMAZING Creation Service for HUBPAGES and SQUIDOO


    --------------------------------------------------
    {{ DiscussionBoard.errors[3217952].message }}
    • Profile picture of the author tpw
      Originally Posted by John Hixson View Post

      Wow - proper fascinating stuff. Thanks for the info and the testing!

      Given that in wordpress it is easy to configure the URL of any post to be different from that of the original title that leads to a number of thoughts on SEO and Adsense CPC manipulation on articles that may otherwise return less targeted or highly paid ads.

      Great Info - I'm off to give it a play on a couple of my own sites!

      Yes, this is a very good point.

      I have always said that the Title should be written to attract the click, instead of SEO.

      But since WordPress lets you customize the URL, you would be wise to customize the URL for SEO and Adsense equally.

      I have always set my URL for SEO, regardless of what the title says.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[3217977].message }}
  • Profile picture of the author jasonmorgan
    For those like me doesn't know what OP mean with TPW, just look at this site what does it mean
    What does TPW stand for?
    TPW is they guy who posted above you. Bill Platt. I was giving credit where credit was due.

    Given that in wordpress it is easy to configure the URL of any post to be different from that of the original title that leads to a number of thoughts on SEO and Adsense CPC manipulation on articles that may otherwise return less targeted or highly paid ads.
    I'm not testing this stuff just for giggles.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3217953].message }}

Trending Topics